MOGL
MOGL operates an AI-powered NIL marketplace connecting 10,000+ college athletes with consumer brands, universities, collectives, and agents for sponsored content and paid-media deals, earning revenue through brand subscriptions and campaign service fees.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What MOGL does
MOGL operates an AI-powered two-sided marketplace that connects college athletes with consumer brands, universities, collectives, agents, and individual fans for Name, Image, and Likeness (NIL) monetization. The platform, founded in 2021 and headquartered in Tampa, Florida, serves 10,000+ athletes through a mobile app and web portal, while offering brands a sales-assisted and self-serve environment to discover, contract, pay, and measure athlete influencer campaigns. Core technology includes an AI-powered athlete matching engine that uses first-party data to align brand audience demographics with athlete profiles, built-in contract management and payment processing, deliverable review workflows, real-time ROI and engagement analytics, and a generative AI content tool (MOGL AI Tools) built on third-party large language models.
The platform's product portfolio extends beyond the core NIL marketplace into NILFans (a fan-to-athlete licensing sub-marketplace), dedicated solution modules for universities, collectives, and agents, an influencer directory for brand discovery, and paid-media capabilities allowing brands to run campaigns through athlete social handles. MOGL earns revenue primarily through brand subscription fees plus a campaign-based service fee (cited at approximately 25% of athlete compensation) on transactions facilitated by the platform. Athletes retain 100% of their earnings, removing supply-side friction and supporting the PLG motion on the athlete side, while brands engage via a combination of self-serve onboarding and enterprise field sales. The company has raised $5.5 million in total funding, including a $2.6 million seed round in March 2023 led by Magarac Venture Partners, and has secured enterprise customers including Toyota, H&M, Snapchat, Liquid I.V., Dick's Sporting Goods, Goodyear, Allbirds, and Circle K.
MOGL firmographics
Firmographics- Name
- MOGL
- Legal name
- MOGL, Corp.
- Website
- https://mogl.online
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOGL operates an AI-powered NIL marketplace connecting 10,000+ college athletes with consumer brands, universities, collectives, and agents for sponsored content and paid-media deals, earning revenue through brand subscriptions and campaign service fees.
- Ownership category
- akta.pro rank
MOGL industry classification
Industry- Product category
- Athlete Influencer Marketing Platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)
- akta.pro secondary industry
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)
Keywords
Where MOGL is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MOGL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Subscription & Campaign Fees: Brands pay subscription fees for platform access plus campaign fees calculated as a percentage of total Athlete Fees offered in each campaign (example: 25% service fee on athlete compensation)
- Transaction/Platform Fees: Platform facilitates payments between brands/fans and athletes, charging processing fees on transactions. Athletes keep 100% of their earnings with MOGL earning through brand-facing fees
- Subscription Plans: Monthly or term-based subscription plans for brands to access the MOGL Platform and specific features for running NIL campaigns
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free platform access for athletes |
| Subscription | Monthly | Brand subscription tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MOGL product offering
Product offeringCore offering
MOGL operates an AI-powered marketplace platform that connects college athletes with brands, fans, and universities for NIL (Name, Image, Likeness) monetization opportunities. The platform provides AI-powered athlete-to-brand matching, built-in contract management and payment processing, NCAA compliance tooling, real-time ROI and audience analytics, and a fan-facing sub-marketplace called NILFans. Brands pay subscription fees plus campaign service fees while athletes retain 100% of their earnings.
Product overview
MOGL is a platform-as-a-service NIL (Name, Image, Likeness) marketplace built around a unified core platform with mobile app access. The portfolio consists of the MOGL Platform (the primary AI-powered marketplace connecting athletes with brands, fans, and universities), supplemented by the NILFans fan-facing marketplace sub-product and MOGL AI Tools for content generation and campaign automation. The platform targets multiple segments through dedicated solutions for Universities, Collectives, and Agents, while offering an Influencer Directory for brand discovery. The platform leverages AI-powered matching to connect brands with athletes and provides built-in contract management, payment processing, deliverable tracking, and real-time ROI analytics.
Differentiator
Problem solved
Functional benefit
Brands
- NILFans: NILFans is a feature within the MOGL platform that allows fans to engage with and support student-athletes through licensing marketplace services.
- NIL Marketplace
Products and services
- MOGL Platform (NIL Marketplace) The primary AI-powered marketplace platform connecting college athletes with brands, fans, and universities for NIL (Name, Image, Likeness) sponsorships, endorsements, and experiences while ensuring NCAA compliance. Features AI-powered athlete matching, built-in contracts and payments, deliverable management, and real-time ROI analytics for brand-athlete campaigns.
- MOGL Mobile App iOS mobile application enabling college athletes to access brand opportunities, manage NIL campaigns, track earnings, and grow their social audience on-the-go. Athletes keep 100% of dollars they earn through the app, with free platform access.
- NILFans Fan-facing sub-marketplace within the MOGL platform that enables individual fans to engage with athletes through personal content purchases, shout-outs, and direct fan-athlete interactions via NIL rights licensing.
- University Solutions Dedicated NIL management solution for universities and collegiate athletic departments to connect their athletes with brands and fans, featuring NCAA compliance tools and institutional oversight capabilities.
- Collective Solutions NIL platform solution designed for athletic collectives and booster organizations to manage athlete partnerships, campaign coordination, and revenue sharing within their organization.
- Agent Solutions Platform tools for sports agents and athlete representatives to manage their athlete clients' NIL opportunities, track deals, and coordinate brand partnerships through the MOGL marketplace with a dedicated agent dashboard.
Quantifiable outcome
- Approximately 1.2x higher Instagram engagement and 10x on X compared to standard lifestyle creators
- +3 more outcomes
Companies that use MOGL
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
MOGL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
MOGL partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered secondary.
- Blue Wire PodcastssecondaryPartnership to monetize content for college athletes through the MOGL platform. Blue Wire Podcasts shifted from influencer-hosted shows to signing professional athletes as podcast hosts.
- Bowie State UniversitysecondarySelected MOGL as their exclusive NIL solution to connect athletes to brands and fans. University partnership providing platform access for athletics program.
- Oregon Collective (Ducks Rising)secondarySelected MOGL as their NIL solution for collective's athlete partnership programs.
- University of Mary WashingtonsecondarySelected MOGL as their university NIL solution for connecting athletes with brand opportunities.
- King UniversitysecondaryUniversity partnership for NIL solution providing brand connection services for student-athletes.
- Rhodes CollegesecondaryFirst Division III school to receive NIL partnership through MOGL, enabling all-athlete NIL opportunities.
- Winona State UniversitysecondaryNIL partnership enabling university athletes to connect with brand opportunities through MOGL platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MOGL competitors and assessment
Company assessmentDirect peers
- Opendorse: Opendorse is the leading NIL marketplace and athlete-endorsement platform serving college athletes, universities, collectives, and brands. It is the most direct competitor to MOGL in NCAA-compliant NIL deal facilitation and audience matching.
- INFLCR (Teamworks): INFLCR, now part of the Teamworks operating system for college sports, provides NIL and athlete-content tools to universities and athletic departments. It directly competes with MOGL in serving schools, collectives, and athlete-brand campaigns.
- Postgame: Postgame operates an NIL platform focused on collectives and athlete-brand deal facilitation. It competes with MOGL's Collective Solutions and brand marketplace offering, particularly for booster-organization-driven NIL spend.
Broad incumbents
- Grin: Grin is an established influencer marketing platform used by consumer brands for creator discovery, campaign management, and ROI tracking. It overlaps with MOGL's brand-side offering but is not specialized in NCAA-compliant college athlete NIL.
- Aspire: Aspire is a broader creator marketing platform offering influencer discovery, outreach, and analytics to consumer brands. It competes for the same brand marketing budget as MOGL but lacks NIL-specific compliance and college-athlete focus.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by large brands for creator discovery, campaign management, and measurement. It competes with MOGL for enterprise brand influencer budgets, though it does not specialize in college athlete NIL compliance.
- Wasserman: Wasserman is a major sports and entertainment agency representing athletes for endorsements, sponsorships, and NIL opportunities. It is a comparable channel for athlete-brand deal-making and overlaps with MOGL on the brand-and-athlete matchmaking layer.
- Excel Sports Management: Excel Sports Management is a sports agency representing professional and collegiate athletes for endorsements and marketing deals. It is comparable to MOGL as a buyer/seller of athlete-brand partnerships, though not focused on a self-serve marketplace model.
- Roc Nation Sports: Roc Nation Sports is a sports agency that represents athletes across sports for marketing, endorsements, and NIL deals. It competes with MOGL for athlete representation and brand-sponsorship relationships, especially at the high-profile end of the market.
Emerging players
- ICONIC (formerly Olympia Sports): ICONIC is a NIL-focused marketplace platform for college athletes and brands. It is a more direct emerging competitor to MOGL with overlapping NCAA-compliant NIL marketplace functionality, though at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MOGL social profiles
Digital presenceMOGL financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOGL leadership team
Management profileNumber of profiles
Profiles5 records
MOGL funding detail
Funding detailFunding overview
Funding rounds2 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOGL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOGL
What does MOGL do?
MOGL operates an AI-powered marketplace platform that connects college athletes with brands, fans, and universities for NIL (Name, Image, Likeness) monetization opportunities. The platform provides AI-powered athlete-to-brand matching, built-in contract management and payment processing, NCAA compliance tooling, real-time ROI and audience analytics, and a fan-facing sub-marketplace called NILFans. Brands pay subscription fees plus campaign service fees while athletes retain 100% of their earnings.
Is MOGL a public or private company?
MOGL is a private company. It is classified as venture growth investor backed and is currently operating.
When was MOGL founded?
MOGL was founded in 2019. It employs 11 to 50 people.
Where is MOGL based?
MOGL is headquartered in New York, United States, in the North America region.
How does MOGL make money?
Three revenue lines are on record. Brand Subscription & Campaign Fees are the primary driver. The others are transaction/Platform Fees and subscription Plans.
Who are MOGL's main competitors?
Direct peers on record are Opendorse, INFLCR (Teamworks) and Postgame. Broad incumbents are Grin, Aspire, CreatorIQ, Wasserman, Excel Sports Management and Roc Nation Sports. ICONIC (formerly Olympia Sports) is listed as an emerging player.
Does MOGL have an API?
No public API is recorded for MOGL.
What industry is MOGL in?
MOGL's product category is Athlete Influencer Marketing Platform. Its primary akta.pro industry code is MPAKAMAE, NIL Representation & Compliance Services (Student-Athletes), with a secondary code of EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support. Its NAICS code is 7114.