Standpoint
- Company typePrivate
- Founded2015
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Standpoint firmographics
Firmographics- Name
- Standpoint
- Legal name
- Standpoint Group, LLC
- Website
- https://standpoint.construction
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Standpoint industry classification
Industry- Product category
- Construction and Restoration Services
- NAICS
- Residential Building Construction (23611), Nonresidential Building Construction (2362), Foundation, Structure, and Building Exterior Contractors (2381)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM)
- akta.pro secondary industries
- Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL)
Keywords
Where Standpoint is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Standpoint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Construction and Reconstruction Services: Project-based revenue from commercial and residential construction, restoration, and reconstruction services. Services include new builds, renovations, roofing installations, exterior work, and disaster-related repairs. Revenue is generated through one-time project fees, with additional professional services revenue from insurance claims assistance and property assessment services.
- Property Assessment and Consulting Services: Revenue from property inspection, documentation, long-term monitoring, and insurance policy review services as part of the S.T.A.R. process.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Standpoint product offering
Product offeringCore offering
Standpoint Construction Company provides commercial and residential construction, roofing, exterior, and disaster restoration/reconstruction services across six U.S. locations. The company manages projects from initial design through buildout and warranty review, using its proprietary S.T.A.R. (Standpoint Total Assessment Review) three-step methodology for pre-disaster property assessment, insurance claims navigation, and reconstruction. Core customers include commercial property owners, residential homeowners, and HOAs/community associations.
Product overview
Standpoint is a construction company offering a unified portfolio of services centered on reconstruction, restoration, and roofing. The core offerings include Commercial Construction and Residential Construction (new builds and renovations), supported by specialized Roofing And Exterior services (roofing and siding). The Restoration / Reconstruction service provides disaster recovery using the proprietary S.T.A.R. (Standpoint Total Assessment Review) process. Additional service modules include Roof Repair, New Roof Installation, Commercial Roofing, Residential Roofing, Roof Inspections, Emergency Services, Siding Installation, and Gutter Installation. The company operates across six U.S. locations and serves both commercial property owners and homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Construction Commercial reconstruction services including architecture, business, design, finance, insurance, legal and real estate expertise. Oversees bids, quality control, government compliance, scheduling, inspections, invoicing and warranty reviews.
- Residential Construction New home builds, additions, and renovations from modern to traditional styles. Services include rebuild projects and renovation/updating of one or multiple rooms for homeowners.
- Roofing And Exterior Commercial and residential roofing services including new roof installation, roof repairs, and siding installation. Covers asphalt shingle, tile, metal, and other roofing types.
- Restoration / Reconstruction Disaster recovery and property restoration services including the proprietary S.T.A.R. (Standpoint Total Assessment Review) process, insurance policy review, property solutions development, claim processing, and reconstruction services.
- Roof Repair Roof repair services for all roof types including tile, metal, and shingle roofs. Services include leak repair, storm damage repair, and routine maintenance.
- New Roof Installation New roof installation for asphalt shingle, tile, metal, and other roofing types. Includes roof inspection, estimates, hurricane damage repair, and insurance claims assistance.
- Commercial Roofing Elite commercial roofing services including small leak repair to full installation for any sized roofs. Offers metal, tile, and shingle roofing with energy efficiency optimization.
- Residential Roofing Home roofing services with GAF certified team for expert tile and metal roofing installation and replacement. Includes free storm damage inspection and photo reports.
- Roof Inspections Annual roof inspections using in-depth and advanced technologies to assess roof integrity. Includes free photo reports and customized remediation plans.
- Emergency Services 24/7 emergency roof repair services for storm, hurricane, and tree fall damage. Includes debris removal, roof penetration repair, and insurance company coordination.
- Siding Installation Siding installation and repair services including vinyl, wood, aluminum, stone veneer, and brick options with various styles and colors.
- Gutter Installation
Companies that use Standpoint
Customer profileSegments3 records
Ideal customer profiles3 records
Standpoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Standpoint partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Eagle Roofing ProductsminorMaterial supplier partnership for roofing products. Standpoint uses Eagle Roofing Products as one of their primary roofing material manufacturers for installations and repairs.
- BoralminorMaterial supplier partnership for roofing products. Boral is one of the roofing manufacturers Standpoint sources materials from for their construction and restoration projects.
- GAFminorMaterial supplier partnership. Standpoint sources GAF roofing materials and their team includes GAF certified installers for residential roofing projects.
- CertainTeedminorMaterial supplier partnership for roofing products. Standpoint uses CertainTeed materials as part of their roofing installation and repair services.
- Owens CorningminorMaterial supplier partnership for roofing products. Standpoint sources Owens Corning roofing materials for residential and commercial installations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Standpoint competitors and assessment
Company assessmentDirect peers
- SERVPRO: National franchise leader in fire, water, and storm damage restoration and reconstruction for both residential and commercial customers. Closely comparable in offering mix, insurance-driven lead generation, and national multi-office footprint to Standpoint.
- Aspen Contracting: National exterior restoration contractor specializing in roofing, siding, and gutters for residential and commercial customers with strong insurance claims expertise. Closely comparable in storm-damage exterior restoration focus and carrier-referral model.
- Bone Dry Roofing: Multi-state roofing and exterior services contractor serving residential and commercial customers across the Midwest and Southeast. Comparable in storm-damage roof repair, inspection-driven lead generation, and multi-office regional expansion approach.
- PuroClean: National franchise network offering residential and commercial property damage restoration, including water, fire, mold, and storm response. Comparable insurance-referral-driven go-to-market and disaster response positioning to Standpoint.
- First Onsite Property Restoration: Large North American property restoration company serving commercial, industrial, and residential customers with emergency response and reconstruction. Comparable in commercial-led restoration and insurance-driven carrier relationships.
- Rainbow Restoration (Neighborly brand): Neighborly Inc.'s restoration and reconstruction franchise network providing residential and commercial restoration services with a similar insurance-claims-driven model. Direct competitor in the same restoration category with national reach via franchise.
Emerging players
- Power Home Remodeling: Large U.S. exterior home remodeling company offering roofing, siding, windows, and gutters with a focus on insurance restoration work. Comparable in residential exterior restoration and insurance-claims-driven sales motion.
Broad incumbents
- Roofing Corp of America: Multi-brand residential roofing platform consolidating regional roofing contractors across the U.S. Comparable in residential roofing focus and consolidator-led growth, though focused more on the residential replacement side than full restoration.
- Crane Renovation Group: National exterior remodeling company focused on residential roofing, siding, windows, and doors with insurance restoration expertise. Overlaps with Standpoint in residential exterior restoration and storm-damage repair.
- BELFOR Property Restoration: The largest global disaster recovery and property restoration company, serving commercial, industrial, and residential clients across all catastrophe types. Comparable to Standpoint in restoration scope and insurance-driven model, but with much broader geographic and operational scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Standpoint social profiles
Digital presenceStandpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standpoint leadership team
Management profileNumber of profiles
Profiles9 records
Standpoint funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standpoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standpoint
What does Standpoint do?
Standpoint Construction Company provides commercial and residential construction, roofing, exterior, and disaster restoration/reconstruction services across six U.S. locations. The company manages projects from initial design through buildout and warranty review, using its proprietary S.T.A.R. (Standpoint Total Assessment Review) three-step methodology for pre-disaster property assessment, insurance claims navigation, and reconstruction. Core customers include commercial property owners, residential homeowners, and HOAs/community associations.
Is Standpoint a public or private company?
Standpoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Standpoint founded?
Standpoint was founded in 2015. It employs 51 to 100 people.
Where is Standpoint based?
Standpoint is headquartered in Dallas, United States, in the North America region.
How does Standpoint make money?
Two revenue lines are on record. Construction and Reconstruction Services are the primary driver. The others are property Assessment and Consulting Services.
Who are Standpoint's main competitors?
Direct peers on record are SERVPRO, Aspen Contracting, Bone Dry Roofing, PuroClean, First Onsite Property Restoration and Rainbow Restoration (Neighborly brand). Power Home Remodeling is listed as an emerging player. Broad incumbents are Roofing Corp of America, Crane Renovation Group and BELFOR Property Restoration.
Does Standpoint have an API?
No public API is recorded for Standpoint.
What industry is Standpoint in?
Standpoint's product category is Construction and Restoration Services. Its primary akta.pro industry code is HSAPAKAM, Storm & Hail Exterior Restoration (Roof/Siding/Gutters), with a secondary code of HSAGAKAI, Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping). Its NAICS code is 23611 and its SIC code is 1520.