Luma Financial Technologies
Luma Financial Technologies is a Cincinnati-based fintech founded in 2018 that provides a cloud-based, multi-issuer platform for structured products, annuities, and life insurance, connecting 50+ issuing banks and insurance carriers with 50,000+ advisors globally and administering $250 billion in assets.
- Company typePrivate
- Founded2018
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Luma Financial Technologies does
Luma Financial Technologies is an independent, multi-issuer fintech platform founded in 2018 and headquartered in Cincinnati, Ohio. The company provides buy-side technology for structured products, annuities, and life insurance, connecting more than 50 issuing banks and insurance carriers with over 50,000 advisors, broker-dealers, RIAs, and private banks across the US, Canada, EMEA, and LATAM. The platform administers more than $250 billion in assets and facilitates approximately $70 billion in annual new issuance, positioning Luma as a central operating layer for the structured products distribution chain. The company has offices in Cincinnati, New York, Miami, Lisbon, and Zurich, with Zurich serving as its EMEA headquarters.
The platform is cloud-based and built on an open API architecture, organized around three core product lines (Structured Products, Annuities, and Life Insurance) and five integrated modules: Learning Center (education and compliance), Creation Hub (custom deal design and pricing), Product Marketplace (multi-issuer access and order entry), Lifecycle Manager (post-trade event tracking and portfolio analytics), and APIs (real-time data feeds and automated trading). Live indicative pricing is delivered through automated API connections with the majority of connected issuers, and integrations extend to custodians, portfolio management systems, BlackRock's Aladdin Wealth, iPipeline, SIX CONNEXOR, and Morningstar, among others. The company expanded into life insurance in April 2026 with FIG as launch partner and iPipeline powering the e-application workflow.
Luma generates revenue through enterprise SaaS subscriptions charged to financial institutions, RIAs, broker-dealers, and advisors, combined with transaction and distribution fees on structured products, annuities, and life insurance transactions. Pricing is quote-based on annual subscriptions rather than self-serve tiers, reflecting an enterprise field sales motion targeting wealth managers, broker-dealers, and financial institutions globally. Distribution is augmented through embedded OEM/white-label integrations with InspereX Aria and BlackRock Aladdin Wealth, and through regional channel partners across EMEA. The investor base includes Sixth Street Growth as lead Series C investor alongside Bank of America, Morgan Stanley, UBS, and TD Bank Group as strategic participants.
Luma Financial Technologies firmographics
Firmographics- Name
- Luma Financial Technologies
- Legal name
- Luma Financial Technologies, LLC
- Website
- https://lumafintech.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Luma Financial Technologies is a Cincinnati-based fintech founded in 2018 that provides a cloud-based, multi-issuer platform for structured products, annuities, and life insurance, connecting 50+ issuing banks and insurance carriers with 50,000+ advisors globally and administering $250 billion in assets.
- Ownership category
- akta.pro rank
Luma Financial Technologies industry classification
Industry- Product category
- Wealth Management Technology
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Life Insurance (6311)
- akta.pro primary industry
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)
- akta.pro secondary industries
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)
Keywords
Where Luma Financial Technologies is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Luma Financial Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Subscription/Licensing: SaaS platform access fees charged to financial advisors, RIAs, broker-dealers, and institutions for using Luma's technology suite including education, creation, marketplace, and lifecycle management tools.
- Transaction/Distribution Fees: Revenue generated from facilitating structured product, annuity, and life insurance transactions through the platform. Fees based on transaction volume and product types distributed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform access for financial institutions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Luma Financial Technologies product offering
Product offeringCore offering
Luma Financial Technologies operates a cloud-based, independent multi-issuer buy-side platform that connects 50+ issuing banks and insurance carriers with financial advisors, RIAs, broker-dealers, and private banks. The platform enables structured product, annuity, and life insurance transactions across the full lifecycle — education, creation, execution, and post-trade management — replacing fragmented portals with a unified operating system.
Product overview
Luma Financial Technologies offers a unified multi-product platform architecture combining three core product lines—Structured Products, Annuities, and Life Insurance—supported by five integrated modules (Learning Center, Creation Hub, Product Marketplace, Lifecycle Manager, and APIs). The platform connects over 50 issuing banks and insurance carriers to thousands of advisors, broker-dealers, RIAs, and private banks globally. Users can learn about, research, create, purchase, and manage alternative investments through a transparent, independent, multi-issuer system. The Learning Center provides education and training, Creation Hub enables custom product design and pricing, Product Marketplace offers access to approved investments, Lifecycle Manager handles post-trade monitoring and reporting, and APIs enable real-time data feeds and automated trading. The platform administers over $250 billion in assets and facilitates $70 billion in annual new issuance.
Differentiator
Problem solved
Functional benefit
Products and services
- Luma Structured Products Solution A module of the Luma Platform providing advisors, RIAs, and broker-dealers with multi-issuer access to structured investment products, with live indicative pricing, on-demand analytics, and lifecycle management from issuance through post-trade monitoring.
- Luma Annuities Solution A module of the Luma Platform enabling financial professionals to evaluate, implement, and manage fixed and variable annuity products through multi-carrier access, streamlined workflows, and integrated compliance documentation.
- Luma Life Insurance Platform A standalone platform providing advisors, distributors, and home offices with a unified workflow for managing life insurance across the entire lifecycle — from discovery and quoting through policy placement and ongoing management — integrating with iPipeline's iGO Evolve and iGO e-App systems.
Quantifiable outcome
- Live indicative pricing delivered through automated API connections with majority of connected issuers
- +5 more outcomes
Companies that use Luma Financial Technologies
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Luma Financial Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Luma Financial Technologies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- iPipelinecoreIntegration with iPipeline's iGO Evolve and iGO e-App electronic application systems for life insurance. Partnership enables seamless end-to-end life insurance workflow within Luma's platform, spanning quotes, illustrations, e-applications, and submission.
- Financial Independence Group (FIG)coreLaunch partner and initial live client for Luma's life insurance platform. FIG serves as launch partner using Luma's unified workflow for life insurance across product discovery, quoting, illustrations, e-applications, and policy placement.
- InspereXcoreInspereX selected Luma as exclusive structured product technology for its newly launched Aria platform serving RIAs. Luma powers structured note distribution while InspereX distributes its structured notes through Luma's technology, enabling broader RIA access to outcome-oriented solutions.
- BlackRock Aladdin WealthcoreStrategic integration delivering enhanced structured product data and analytics to Aladdin Wealth clients. Luma's issuer-agnostic data engine provides real-time feeds through secure APIs, enabling unified portfolio views across public and private assets.
- GenTwocoreStrategic partnership bringing GenTwo's Actively Managed Certificates (AMCs) to Luma's global platform. Phase one focuses on AMCs for structured notes and traditional assets, with phase two expanding into alternative and digital asset classes.
- InsigneominorInsigneo partnered with Luma to upgrade structured note product capabilities and advisor efficiencies through Luma's platform technology.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Luma Financial Technologies competitors and assessment
Company assessmentBroad incumbents
- SS&C Technologies: SS&C provides broad financial services technology including wealth management, asset servicing, and advisor platforms. Comparable through its Eze Software and Global Investor and Fund Solutions offerings, with overlap in structured product workflows for institutional and advisor clients.
- Broadridge Financial Solutions: Broadridge provides investor communications, trade processing, and data analytics for financial services. Comparable as incumbent financial infrastructure with structured product data and post-trade capabilities serving similar institutional client base.
- Orion Advisor Solutions: Orion provides wealth management technology including portfolio management, trading, and advisor workstations. Comparable as adjacent tech stack used by RIAs, though focused on portfolio accounting rather than structured product distribution specifically.
- Envestnet: Envestnet is a broad wealth management technology platform providing portfolio management, trading, and advisor solutions to large enterprise RIAs and broker-dealers. Overlaps with Luma through structured product access capabilities within its Tamarac and MoneyGuide ecosystems.
Direct peers
- Halo Investing: Halo Investing operates a multi-issuer platform for structured products and annuities serving RIAs, broker-dealers, and wealth managers globally. Directly comparable to Luma's core offering with similar two-sided marketplace model connecting issuers to advisors.
- InspereX: InspereX is a structured products distributor and technology provider serving RIAs through its BondNav and newly launched Aria platform. Now a strategic partner embedding Luma technology, but historically a direct competitor with overlapping structured note distribution capabilities.
- CAIS: CAIS is a leading alternative investment marketplace connecting advisors to structured products, hedge funds, and private credit. Comparable as a multi-issuer product distribution platform serving wealth managers, though with stronger focus on alternatives beyond structured notes.
- iCapital Network: iCapital operates a fintech platform democratizing access to alternative investments and structured products for advisors and wealth managers. Directly comparable marketplace model with strong RIA focus and adjacent product coverage (private equity, hedge funds, structured notes).
Emerging players
- Addepar: Addepar provides portfolio analytics and reporting technology for wealth managers and family offices. Already integrated with Luma as a portfolio management partner, Addepar represents an adjacent/comparable wealth tech platform serving similar RIA and family office segments.
- Grayscale Investments: Grayscale operates alternative investment products with digital asset exposure, increasingly competing in the structured/alternative investment distribution space. Comparable as an emerging product originator leveraging wealth management distribution channels, though with narrower product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luma Financial Technologies social profiles
Digital presenceLuma Financial Technologies compliance and trust
Trust signalCompliance3 records
Luma Financial Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luma Financial Technologies leadership team
Management profileNumber of profiles
Profiles12 records
Luma Financial Technologies funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luma Financial Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luma Financial Technologies
What does Luma Financial Technologies do?
Luma Financial Technologies operates a cloud-based, independent multi-issuer buy-side platform that connects 50+ issuing banks and insurance carriers with financial advisors, RIAs, broker-dealers, and private banks. The platform enables structured product, annuity, and life insurance transactions across the full lifecycle — education, creation, execution, and post-trade management — replacing fragmented portals with a unified operating system.
Is Luma Financial Technologies a public or private company?
Luma Financial Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Luma Financial Technologies founded?
Luma Financial Technologies was founded in 2018. It employs 101 to 250 people.
Where is Luma Financial Technologies based?
Luma Financial Technologies is headquartered in Cincinnati, United States, in the North America region.
How does Luma Financial Technologies make money?
Two revenue lines are on record. Platform Subscription/Licensing is the primary driver. The others are transaction/Distribution Fees.
Who are Luma Financial Technologies's main competitors?
Broad incumbents on record are SS&C Technologies, Broadridge Financial Solutions, Orion Advisor Solutions and Envestnet. Direct peers are Halo Investing, InspereX, CAIS and iCapital Network. Emerging players are Addepar and Grayscale Investments.
Does Luma Financial Technologies have an API?
Yes. Luma offers API connectivity for real-time data feeds and integrations. The platform provides automated API connections with the majority of connected issuers for live indicative pricing. Luma's dataset delivers real-time data feeds directly into platforms such as BlackRock's Aladdin Wealth through secure APIs. The platform supports transaction volumes with increasing share executed through automated, API-driven trading.
What industry is Luma Financial Technologies in?
Luma Financial Technologies's product category is Wealth Management Technology. Its primary akta.pro industry code is FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs), with a secondary code of FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions). Its NAICS code is 523940 and its SIC code is 6282.