What Regit does

Regit, trading as Motoring.co.uk Ltd, is a UK-based digital car ownership platform that provides free compliance, valuation, and management tools to UK drivers. Founded in 2007 and headquartered at Alderley Park, Macclesfield, the company operates its primary web platform at regit.cars, offering a suite of free services including MOT history checks, vehicle tax checks, ULEZ/CAZ compliance verification across 13 zones, HPI vehicle history, recall lookups, and a Digital Garage that consolidates MOT, tax, insurance, and service reminders for up to ten vehicles per user. The platform is anchored by first-party vehicle data sourced from millions of UK drivers, with over 180 million reminders sent cumulatively, and supports an editorial library of car reviews, buying guides, EV content, and news produced by an in-house content team and freelance motoring journalists.

The company monetises primarily through advertising and referral partnerships rather than direct user fees. Revenue streams include programmatic display advertising delivered in part via Sky AdSmart, sponsored editorial content (with Polestar as the named sponsor of the Electric Hub), and affiliate referrals routed to car manufacturers (BMW, Audi, Ford, Toyota, Mercedes-Benz, Volkswagen, Volvo and 30+ others), finance providers (CarFinance247, Arval UK), dealer networks (Motorway, heycar), and motoring service providers (MotorEasy). A verified dealer directory of more than 5,000 VAT-registered businesses forms a secondary marketplace layer under FCA-authorised credit-broker status (Firm Ref. 711752), and companion products include GAP insurance, car warranty, and car-insurance comparison referrals.

Regit pursues product-led growth driven by free tools that capture high-intent UK search traffic and are reinforced by a national Sky TV advertising campaign reaching approximately 2.5 million drivers. The company also operates a Van Hub for commercial vehicles, an Electric Hub covering EV Matchmaker, Fuel Saver, Charge Map, and Carbon Offset tools, plus gamification through the Spin the Speedo feature. Ownership is independent and privately held under Motoring.co.uk Ltd with two disclosed funding rounds (2014 and 2018) totalling roughly $1.7 million and no reported institutional parent or recent equity raise.

Name

Regit

Legal name

Motoring.co.uk Ltd

Website

https://regit.cars

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Regit is a UK-based free digital car ownership platform helping drivers manage MOT, tax, ULEZ compliance, and valuations, while monetising via advertising, sponsored content, and affiliate referrals to car manufacturers, dealers, and finance providers.

Ownership category

akta.pro rank

Product category

Vehicle Information & Ownership Platform

akta.pro primary industry

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

Keywords

• Vehicle ownership platform
• MOT compliance tools
• Car valuation service
• Automotive marketplace
• Digital vehicle management

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising & Sponsorships: Regit generates revenue through advertising on its platform, including sponsored content from automotive partners such as Polestar on the EV Hub. The platform serves personalised advertising campaigns for users based on their vehicle data and behaviour.
2. Referral & Partnership Commissions: The platform earns commissions when users engage with partner dealerships, finance providers, insurers, and other automotive service providers through the platform. This includes car manufacturers, finance companies (CarFinance247, Arval UK Ltd), and dealer networks (Motorway Online Ltd, heycar).
3. Marketplace & Dealer Listings: Revenue is generated through verified dealer listings and referral links to dealerships and car sellers across the UK. Every dealer must pass licensing, compliance and legitimacy checks before being featured.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Regit provides a free Digital Garage platform for UK drivers that consolidates MOT history checks, vehicle tax renewal lookups, ULEZ/CAZ compliance verification, vehicle valuations, recall checks, HPI-style vehicle history checks, and personalised reminders across up to 10 vehicles. The platform also operates a verified-dealer marketplace plus referral partnerships that connect drivers to car finance, insurance, warranty and breakdown products, with monetisation via advertising, sponsored content (e.g. the Electric Hub sponsored by Polestar) and referral commissions.

Product overview

Regit is a unified digital car ownership platform providing free vehicle management tools and a marketplace for UK drivers. The core offering consists of the Digital Garage, which serves as a central hub for tracking MOT, tax, ULEZ compliance, and vehicle value with smart reminders. Supporting tools include free MOT checks, tax checks, ULEZ/CAZ compliance verification, vehicle history (HPI) checks, recall checks, and a finance settlement calculator. The marketplace layer provides car valuations, dealer/MOT centre/service centre directories, and partnerships with providers for car warranty, GAP insurance, and car insurance. An Electric Hub offers EV-specific tools including a Fuel Saver calculator, Electric Vehicle Matchmaker, EV Charge Map, and Carbon Offset Calculator. The platform also publishes editorial content including car news, reviews, and buying guides. All services are free for users, funded through advertising and referral partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Garage A free digital vehicle management hub for individual UK drivers that consolidates MOT, tax, ULEZ compliance, insurance, service and warranty tracking with reminders and value tracking across up to 10 vehicles.
• MOT Check Free instant lookup of MOT status and history for UK drivers, showing last test date, latest result, expiry, mileage, failure reasons and advisory notices.
• Tax Check Free vehicle tax renewal date check for UK drivers, allowing them to set free reminders to remain road-legal.
• ULEZ & CAZ Checker Free checker for UK drivers to determine if their vehicle will be charged across 13 Clean Air Zones in towns and cities around the UK.
• Free Car Valuation Free vehicle valuation tool for UK drivers that combines first-party data from millions of drivers and a network of over 5,000 dealers competing on price (van side).
• Car History Check (HPI) HPI-style vehicle history check for UK buyers and owners to identify hidden dangers, outstanding finance or other issues before purchase.
• Check Car Recalls Free recall check for UK drivers to identify whether a vehicle has outstanding manufacturer safety recalls.
• Finance Settlement Calculator PCP finance settlement calculator for UK drivers wanting to know the outstanding finance on a vehicle, supporting resale or refinancing decisions.
• Electric Hub Comprehensive EV ownership resource for UK drivers combining a Fuel Saver calculator, an Electric Vehicle Matchmaker tool, an EV Charge Map journey planner and an EV Knowledge Hub, sponsored in part by Polestar.
• Car Warranty Vehicle warranty product offered to UK drivers through the Regit marketplace at discounted partner rates.
• GAP Insurance Guaranteed Asset Protection (GAP) insurance for UK drivers covering the gap between an insurance payout and the original or current vehicle value.
• Car Insurance Car insurance comparison and referral service that directs UK drivers to partner insurance providers.
• Find Dealership Verified dealer directory for UK drivers to browse VAT-registered dealers that have passed licensing, compliance and ongoing monitoring checks.
• Find MOT Centre Directory enabling UK drivers to locate nearby authorised MOT testing facilities.
• Find Service Centre Directory connecting UK drivers with approved car servicing centres across the UK.

Quantifiable outcome

• 180M+ reminders sent to UK drivers
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sky UK LtdcoreGTM or Marketing PartnerSky UK Ltd serves as a media partner for Regit's national TV advertising campaign. The partnership enables Regit to reach 2.5M drivers through Sky TV with messaging around free tools for keeping drivers legal, safe, and saving money. The 'As Seen on Sky TV' positioning provides third-party credibility.
• PolestarcoreGTM or Marketing PartnerPolestar is the primary sponsor of Regit's Electric Hub, sponsoring the EV Charging Stations & Journey Planner section. The partnership includes sponsored content showcasing Polestar 2, 3, and 4 vehicles with range and charging specifications, as well as pre-owned Polestar inventory featured on the platform.
• Car ManufacturerscoreGTM or Marketing PartnerRegit partners with car manufacturers (BMW, Audi, Ford, Toyota, Mercedes-Benz, Volkswagen, Volvo, and 30+ others) for data sharing and referral purposes. When users submit enquiries on vehicles, Regit shares data with relevant manufacturers. These partnerships help fund free services while providing users with relevant offers.
• Verified Dealership NetworkcoreChannel Partner/ Reseller/ DistributorRegit features a network of VAT-registered dealers who must pass strict checks for licensing, compliance, and legitimacy before being featured. Every dealer is subject to ongoing monitoring including customer feedback analysis, mystery audits, and response time tracking. The network includes over 5,000 dealers.
• CarFinance247minorGTM or Marketing PartnerFinance partner providing vehicle financing options to Regit users. Listed as a data sharing partner in the privacy policy alongside other automotive finance providers.
• Motorway Online LtdminorChannel Partner/ Reseller/ DistributorOnline car buying platform partnered with Regit for referral of users looking to sell their vehicles or find dealers.
• Mobility Trader UK Ltd (heycar)minorChannel Partner/ Reseller/ Distributorheycar and its dealer network listed as a data sharing partner providing used car inventory access to Regit users.
• MotorEasy LtdminorGTM or Marketing PartnerMotoring services partner providing breakdown cover, warranties, and service plans recommended through the Regit platform.
• Arval UK LtdminorGTM or Marketing PartnerFleet management and vehicle leasing partner listed in Regit's data sharing partnerships.
• Sky AdSmartminorGTM or Marketing PartnerProgrammatic advertising platform enabling Regit to deliver targeted advertisements to users based on their viewing habits and interests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carbuyer: UK car comparison, reviews and buying-advice publisher covering similar editorial and tool-led monetisation territory to Regit's garage tools and editorial.
• heycar: UK online used-car marketplace operated by Mobility Trader UK Ltd, listed as a Regit data-sharing partner; competes directly in the same UK online used-car listing and dealer-referral space.
• Motorway: UK car-selling platform that is also a Regit data-sharing partner; competes in the same UK online car valuation and dealer/seller intermediation space.
• Parkers: Long-standing UK car valuation, reviews and buying-advice site competing head-on with Regit's free valuation tool and editorial car/van reviews.
• HPI Check: UK vehicle-history and provenance provider whose paid HPI check overlaps Regit's car history/HPI check product offering for UK drivers.

Emerging players

• Cinch: UK online used-car retailer with finance, part-exchange, and home delivery; an emerging player in UK online car buying that overlaps with Regit's purchase-intent monetisation layer.
• CarVertical: Multi-market vehicle-history platform generating car-history reports from global data sources; an emerging player that overlaps with Regit's HPI/history-check use case with broader geographic scope.

Broad incumbents

• The AA: UK motoring services organisation offering valuations, MOT history lookups, insurance, and breakdown cover; a broader incumbent with overlapping consumer-facing vehicle tools.
• Auto Trader: Dominant UK online automotive marketplace with far broader vehicle listings, advertising, and tooling than Regit; the most consequential broad incumbent competing for the same UK driver attention and OEM/dealer ad spend.
• Carwow: UK car-buying and comparison platform that has expanded into new/used/leasing across multiple categories; competes with Regit's marketplace and referral monetisation on a broader category footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RegitCars

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regit