BidMyListing
BidMyListing (Redy™) operates a two-sided online marketplace connecting U.S. residential home sellers with competing real estate agents who bid for listings by offering cash bonuses and commission rates. The platform has facilitated over 2,000 listings worth $500M+ and serves 20,000+ registered agents nationwide.
- Company typePrivate
- Founded2019
- HeadquartersNewport Beach, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What BidMyListing does
BidMyListing (operating under the consumer-facing brand Redy™) is a two-sided digital marketplace for U.S. residential real estate that inverts traditional agent-selection mechanics. Homeowners register on the redy.com platform to indicate intent to sell; competing real estate agents then submit proposals combining cash bonuses, commission rate offers, and their professional credentials. Sellers compare proposals side-by-side and select their preferred agent, with disclosed performance metrics including a 36-day average time to close (claimed 2x the national average) and 12% above-market sale prices. The company has facilitated over 2,000 listings representing more than $500 million in property value and has registered 20,000+ agents on the supply side.
The underlying technology is a web-based marketplace with self-serve onboarding for both sides, an agent reputation system surfacing credentials and transaction outcomes, and a 48-hour proposal turnaround workflow. Redy™ is a registered trademark. Distribution is direct-to-consumer via organic SEO, the redy.com website, a free home valuation tool, a blog, and a knowledge base, supplemented by phone and email support staffed during extended Pacific Time hours. Customer testimonials include individual sellers (Peter S., Samantha B.) and individual agents (Timothy S., Tiffany W., Peter H.) spanning markets including Atlanta, Denver, Brooklyn, and Fort Worth.
The business model is transaction-based: agents pay upfront, non-refundable fees ranging from thousands to tens of thousands of dollars per listing opportunity to participate in the bid, regardless of selection outcome, and the platform may also take a cut of agent commissions on closed transactions. BidMyListing is privately held and headquartered in Newport Beach, California, with 11–50 employees. The company has raised $20 million in total venture funding, including a $15 million round in October 2022 led by Deer Park Road Management Company alongside STS Master Fund Ltd., following a $5 million round in April 2022. Co-founders Chris Wesser (Chief Strategy Officer & Board Chair), Josh Altman, and Matt Proman (Founder & Chairman) lead the company.
BidMyListing firmographics
Firmographics- Name
- BidMyListing
- Website
- https://bidmylisting.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BidMyListing (Redy™) operates a two-sided online marketplace connecting U.S. residential home sellers with competing real estate agents who bid for listings by offering cash bonuses and commission rates. The platform has facilitated over 2,000 listings worth $500M+ and serves 20,000+ registered agents nationwide.
- Ownership category
- akta.pro rank
BidMyListing industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industry
- Real Estate Auction Services (FSAEAJAL)
Keywords
Where BidMyListing is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Markets served
BidMyListing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Agent Listing Bid Fees: Real estate agents pay thousands of dollars for the opportunity to represent home sellers. Agents submit cash bonuses and commission proposals; the company earns revenue from agents competing for and winning listing opportunities on the platform.
- Commission-Based Revenue: Agents propose commission rates (e.g., 2% commission for listings) as part of their competitive bids. The platform may take a cut of the agent's commission on successfully closed transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Agent Participation Fee |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
BidMyListing product offering
Product offeringCore offering
BidMyListing operates Redy™, a two-sided online residential real estate marketplace where homeowners register to sell their homes and competing real estate agents submit proposals offering cash bonuses and commission rates to win the listing. The platform generates revenue from agent participation fees (thousands to tens of thousands of dollars paid upfront to submit proposals) and from a share of agent commissions on successfully closed transactions.
Product overview
BidMyListing operates as a dual-branded platform (BidMyListing/Redy™) that connects home sellers with competing real estate agents. The core platform enables agents to bid competitively for listing opportunities by offering cash bonuses and commission rates, while home sellers can compare proposals and get paid simply for selecting an agent. The platform has facilitated over 2,000 property listings valued at approximately half a billion dollars, with an average close time of 36 days and sellers achieving 12% above market average sale prices.
Differentiator
Problem solved
Functional benefit
Products and services
- Redy™ Marketplace Platform An online residential real estate marketplace where home sellers submit listing interest and competing real estate agents submit cash bonuses and commission rates to win the right to represent them. Used by home sellers (first-time sellers, downsizers, multi-property owners, investors) and top-performing real estate agents seeking motivated sellers.
- Redy Free Home Value Estimator
Quantifiable outcome
- 36-day average time to close, stated as 2x faster than the national average
- +2 more outcomes
Companies that use BidMyListing
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
BidMyListing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BidMyListing partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
BidMyListing competitors and assessment
Company assessmentDirect peers
- HomeLight: HomeLight runs a marketplace that matches home sellers with top-performing real estate agents, often featuring cash incentive offers to sellers. Like BidMyListing/Redy, it monetizes agent-side willingness-to-pay for high-intent seller leads and competes for the same agent and seller user base.
- Clever Real Estate: Clever connects home sellers with pre-vetted local agents who compete for the listing, often with reduced commission offers and cash to the seller at closing. Its bidding-and-matching mechanic and dual-sided model closely mirror BidMyListing's Redy platform.
Broad incumbents
- Zillow Group: Zillow is the largest U.S. residential real estate marketplace with a massive consumer base and an established Premier Agent advertising business. While broader in scope, Zillow competes directly for both seller traffic and agent lead-generation spend that Redy targets.
- Redfin: Redfin is a tech-enabled residential brokerage offering reduced-commission listings and direct agent matching to consumers. It is comparable as a digital-first alternative to traditional brokerages that competes for the same price-sensitive, agent-comparison-oriented home sellers.
- Compass: Compass is a national tech-enabled residential brokerage that recruits top-producing agents and invests heavily in agent technology and lead generation. It competes with Redy for high-performing agents and represents the kind of incumbent agent platform that Redy's marketplace must displace.
- eXp Realty: eXp is a cloud-based, agent-centric brokerage that uses revenue sharing and a low-overhead model to attract productive agents nationally. It competes with Redy on the agent-acquisition side and offers an alternative distribution channel that top agents may choose over a bidding marketplace.
- Opendoor: Opendoor is a leading iBuyer that purchases homes directly from sellers, offering an alternative to the traditional agent-represented sale. While not a marketplace for agents, it competes for the same pool of convenience-oriented sellers and shapes seller expectations around speed and certainty.
- Realtor.com (Move, Inc.): Realtor.com is a major U.S. residential listings portal owned by News Corp that connects sellers with local agents through lead-generation products. As a high-traffic real estate marketplace, it competes for both consumer attention and agent acquisition budgets that Redy targets.
Emerging players
- Houwzer: Houwzer is a flat-fee, tech-enabled residential brokerage that pairs sellers with salaried agents and uses a tech platform to streamline transactions. It targets the same value-conscious, digitally native sellers as Redy and represents an emerging alternative to traditional commission structures.
- Prevu: Prevu is a tech-enabled brokerage offering reduced-commission listing services in select U.S. metros, leveraging technology to lower agent costs. Like Redy, it targets sellers seeking a more efficient and lower-cost agent relationship and competes for the same early-adopter seller segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BidMyListing social profiles
Digital presenceBidMyListing financial estimates
Financial estimateRevenue estimate
Valuation estimate
BidMyListing leadership team
Management profileNumber of profiles
Profiles3 records
BidMyListing funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BidMyListing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BidMyListing
What does BidMyListing do?
BidMyListing operates Redy™, a two-sided online residential real estate marketplace where homeowners register to sell their homes and competing real estate agents submit proposals offering cash bonuses and commission rates to win the listing. The platform generates revenue from agent participation fees (thousands to tens of thousands of dollars paid upfront to submit proposals) and from a share of agent commissions on successfully closed transactions.
When was BidMyListing founded?
BidMyListing was founded in 2019. It employs 11 to 50 people.
Where is BidMyListing based?
BidMyListing is headquartered in Newport Beach, United States, in the North America region.
How does BidMyListing make money?
Two revenue lines are on record. Agent Listing Bid Fees are the primary driver. The others are commission-Based Revenue.
Who are BidMyListing's main competitors?
Direct peers on record are HomeLight and Clever Real Estate. Broad incumbents are Zillow Group, Redfin, Compass, eXp Realty, Opendoor and Realtor.com (Move, Inc.). Emerging players are Houwzer and Prevu.
Does BidMyListing have an API?
No public API is recorded for BidMyListing.
What industry is BidMyListing in?
BidMyListing's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of FSAEAJAL, Real Estate Auction Services. Its NAICS code is 5312 and its SIC code is 6531.