Forus

What Forus does

Forus is a privately held Spanish-headquartered operator of municipal sports and leisure centers, incorporated in 2010 as FORUS DEPORTE Y OCIO S.L. and headquartered in Madrid. The group constructs, rehabilitates, and manages sports facilities primarily under concession arrangements with municipal governments, operating a network of 60+ centers across Spain, Italy, and Portugal that collectively span 300,000 square meters and serve more than 150,000 active subscribers with a workforce of over 2,500 professionals. Its offering combines B2G concession-based facility operation with direct-to-consumer membership subscriptions segmented into adult, family, and senior tiers, supplemented by children's sports schools, premium services (personal training, physiotherapy, aesthetics, nutrition), seasonal Campus camps, birthday events, and a free Ludoteca service.

The company's product surface centers on physical fitness facilities (fitness rooms, swimming pools, spa zones, specialized studios) offering 200+ directed group activities, a mobile application (the Forus App, built by MYVITALE) for class reservations, personalized training programs, smartwatch connectivity, and geolocation, and an "Inter-Forus" access model allowing a single membership to be used at any center. The corporate architecture consists of 60+ wholly-owned subsidiaries organized by geography and concession, a joint venture (UTE CARPA KEC MEDIOAMBIENTE), and the nonprofit Fundación Forus established in 2019 to channel social-impact programs in Spain, Africa, and Latin America.

Forus monetizes primarily through monthly recurring membership subscriptions paid via direct debit, with additional revenue from premium service attach rates, children's sports school programs (10-month structured programs with monthly billing), event services, and concession fees from public-sector partners. Marketing is conducted through a blog, organic social media, educational content, and its owned website and app. The group raised approximately $20.3 million from Alantra in 2017 and in 2026 entered a five-year managed communications contract with Vodafone Spain to unify infrastructure across all centers in support of continued expansion.

Name

Forus

Legal name

FORUS DEPORTE Y OCIO S.L.

Website

http://www.forus.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Forus is a Madrid-headquartered private operator of 60+ municipal sports and leisure centers across Spain, Italy, and Portugal, serving 150,000+ subscribers via adult, family, and senior membership subscriptions, children's sports schools, and premium wellness services.

Ownership category

akta.pro rank

Headquarters

HQ city

Coslada

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions (Abonados): Recurring subscription revenue from individual, family, and senior memberships providing access to fitness facilities, pools, directed activities, and wellness areas.
2. Premium Services: Additional revenue from personal trainer sessions, physiotherapy, aesthetics, and nutrition services offered at premium rates.
3. Children's Sports Programs: Revenue from sports schools for children (aquatics, racquet sports, martial arts, dance, team sports, skating, golf) with monthly fees through bank direct debit.
4. Event Services: Birthday party organization services for children ages 4-11 with themed activities and reserved spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Forus builds, rehabilitates, and operates a network of 60+ private municipal sports and leisure centers across Spain, Italy, and Portugal, providing subscription memberships (Adult, Family, Senior), 200+ directed group activities, aquatic programs, spa access, premium wellness services, and children's sports schools. It also serves as a private operator contracted by municipal governments to manage public sports infrastructure.

Product overview

Forus is a sports and leisure facility operator managing over 60 private municipal centers across Spain, Italy, and Portugal, serving 150,000+ active subscribers. The company offers a unified platform combining physical fitness facilities with a mobile application (App Forus) for class booking and personalized training. The core offering consists of sports center memberships (Adult, Family, Senior tiers) with access to fitness rooms, directed activities (200+ group classes), aquatic zones, and spas. Add-on services include premium offerings (personal training, aesthetics, physiotherapy, nutrition), children's services (Ludoteca play area, Sports Schools, Campus camps), and family activities. Founded in 2010, Forus also operates Fundación Forus for social responsibility initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Forus App: Mobile application for reserving classes, generating personalized training plans, and accessing over 500 directed activities and live events. Available on iOS and Android.

Products and services

• Sports Centers Network Membership Access Subscription-based access to Forus's network of 60+ private sports and leisure centers across Spain, Italy, and Portugal, including fitness rooms, water zones (indoor pools and spas), and 200+ directed activities for individual adults, families, and seniors.
• Premium Wellness Services Fee-based add-on wellness services available to Forus members, including personal trainer sessions, aesthetics treatments, physiotherapy, nutrition counseling, towel service, and specialized activities at premium rates.
• Children's Sports Schools Structured 10-month sports programs for children covering aquatics (swimming, synchronized swimming, water polo), racquet sports (tennis, padel), martial arts (judo, karate, boxing, taekwondo), dance (ballet, rhythmic gymnastics, breakdance, hip-hop), team sports (basketball, football 7, futsal), skating, and golf, billed monthly via direct debit.
• Campus (Children's Sports Camps) Holiday and non-school-day sports camps for children featuring organized activities, games, and creative workshops during Easter, summer, Christmas, and other school breaks.
• Birthday Party Events Organized sports-themed birthday party packages for children ages 4-11, including activities such as Sport Games, Gym Games, aqua sports, themed gymkhanas, face painting, and access to reserved party rooms.
• App Forus Mobile application for Forus members to book classes, access personalized training programs, view activity schedules, manage subscriptions, track workout statistics, locate the nearest Forus center via geolocation, and connect smartwatches. Available on iOS and Android.
• Municipal Sports Facility Management (Concessions) Contracted management, construction, and rehabilitation of public municipal sports and leisure facilities for city governments in Spain, Italy, and Portugal, enabling public-sector owners to outsource sports infrastructure operations to a qualified private operator.

Quantifiable outcome

• 150,000+ active subscribers
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vodafone SpaincoreTechnology or Integration · 13 February 2026Vodafone Spain contracted to manage communications network across 60 Forus centers in Spain, Italy, and Portugal for five years. Project aims to unify and modernize communication services, enhance security, and support expansion plans through a secure, resilient, and centrally monitored network.
• Mensajeros de la PazcoreStrategic or Co-development PartnerOngoing collaboration to improve the lives of people in vulnerable situations through sports-based inclusion and development initiatives. Alliance amplifies social project reach and generates measurable impact.
• NGO partners and public administrationsminorStrategic or Co-development PartnerOver 50 collaborating entities including NGOs and government administrations supporting Foundation Forus social programs in Spain, Africa, and Latin America.
• MYVITALE (App developer)coreTechnology or IntegrationMYVITALE developed the Forus App as a contracted data processor. The app provides class reservations, personalized training programs, and smartwatch connectivity.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AltaFit: Spanish low-cost gym chain with national footprint. Competes head-to-head with Forus in Spain on price-sensitive fitness memberships, although AltaFit lacks the family/school programming depth and municipal concession model.
• McFit (RSG Group): German-origin low-cost fitness brand under RSG Group operating across Europe. Comparable large-scale subscription fitness model with multi-country footprint, though skewed toward a younger demographic and lower price tier than Forus.
• GoFit: Spanish chain of large-format fitness clubs offering subscription-based access to fitness floors, group classes, and pools. Closely comparable operating model, class breadth, and Iberian geographic focus.
• Holmes Place: Premium fitness and wellness club operator with strong Iberian (Spain and Portugal) presence. Targets overlapping customer base of affluent individuals and families, offering similar premium add-on services like personal training and spa.
• Metropolitan Sport: Premium multi-center fitness operator in Spain and Portugal offering fitness, spa, and group classes. Overlapping high-end consumer segment and Iberian footprint make it a direct comparable in urban centers.
• Vivafit: Portugal-headquartered women-focused fitness chain with centers across Portugal and Spain. Comparable mid-market subscription model and Iberian geographic footprint, though narrower demographic focus.
• Basic-Fit: Largest low-cost fitness chain in Europe, publicly listed and rapidly expanding across Spain, Portugal, Italy, and France. Directly comparable subscription-based fitness model serving similar mass-market consumer segments in the same geographies.
• Supera: Spanish sports and leisure operator managing municipal and private facilities across multiple regions. Closely comparable B2G/B2C hybrid model with municipal concessions, directly competing for the same Spanish public-sector contracts.

Broad incumbents

• Anytime Fitness: Global 24/7 franchise fitness brand with substantial European presence including Spain. Comparable subscription-based fitness model, but franchise structure and broader portfolio of services make it an adjacent rather than direct competitor.
• RSG Group: German-headquartered parent company of McFit, John Reed, and other fitness brands. Operates broadly across the European fitness market with multiple price tiers and concepts; relevant as a potential acquirer or scale benchmark for Forus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/forus_es
• YouTubeyoutube.com/c/ForusDeporteyOcio
• Facebookfacebook.com/Foruses
• LinkedInlinkedin.com/company/forus
• Instagraminstagram.com/forus_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries60 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forus