Vivafit
- Company typePrivate
- Founded2002
- HeadquartersAmadora, Portugal
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Vivafit does
Vivafit is a Portuguese wellness and fitness brand operating as part of Balance Company Group, a multi-brand fitness franchising conglomerate headquartered in Amadora, Portugal. The brand offers fitness classes and nutrition programs delivered through a franchise network of physical locations, serving individual fitness consumers (B2C) across Portugal and potentially broader European markets. The Vivafit concept sits within Balance Company Group's broader portfolio of differentiated fitness brands, which also includes Balance, Fitness Factory, FT30, Beat, VEO, and Balance Pilates, indicating a multi-format franchise platform strategy targeting varied fitness consumer segments.
The business model is franchise-led: Vivafit and its sibling brands are distributed through licensed/franchise operators (regional scope), enabling capital-light geographic expansion without requiring balance sheet investment in owned real estate. The group's operating history dates to 2007 per its website copyright, and Vivafit itself was founded in 2002 according to firmographic data. The company employs 101-250 people, consistent with a headquarters-level organization supporting a franchise system rather than a large corporate-owned retail footprint. No technology stack, proprietary platform, app, or AI capabilities are disclosed in available sources, and pricing is not publicly available.
Vivafit's value proposition centers on participation in a proven Portuguese fitness franchising platform with multiple brand concepts, enabling franchisees and consumers to select among differentiated offerings (boutique fitness, specialized programs, general fitness). Revenue mechanics are not disclosed, but in a franchise model of this type the parent typically earns through initial franchise fees, ongoing royalties, and potentially brand/marketing levies, while individual location revenue accrues largely to franchisees. The company maintains a .eu web presence (vivafit.eu) in addition to its .pt domain, suggesting intended expansion beyond Portugal.
Vivafit firmographics
Firmographics- Name
- Vivafit
- Legal name
- Vivafit
- Website
- https://vivafit.pt
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Vivafit is headquartered
LocationHeadquarters
- HQ city
- Amadora
- HQ country
- Portugal
- HQ region
- Europe
Markets served
Vivafit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Distribution channels1 record
Vivafit product offering
Product offeringCore offering
Vivafit is a wellness and fitness center brand that provides fitness classes and nutrition programs to individual consumers. The brand is operated as part of Balance Company Group's multi-brand fitness franchising portfolio, with distribution through franchise locations across Portugal and potentially other markets.
Product overview
Vivafit is a fitness brand operated as part of Balance Company Group's multi-brand fitness franchising portfolio. It operates alongside other fitness brands including Balance, Fitness Factory, FT30, Balance Pilates, Beat, and VEO. The company structure is a franchise-oriented fitness platform that operates within the broader Balance Company ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Vivafit fitness center membership and class programming Vivafit offers fitness center access, fitness classes, and nutrition programs to individual consumers through franchise locations operated under Balance Company Group's multi-brand fitness franchising portfolio in Portugal. The offering targets consumers seeking boutique and specialized fitness experiences.
Companies that use Vivafit
Customer profileSegments1 record
Ideal customer profiles2 records
Vivafit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vivafit partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Vivafit competitors and assessment
Company assessmentDirect peers
- Go Fit: Iberian low-cost fitness chain with high-volume memberships; competes for the same price-sensitive fitness consumers in Portugal and Spain.
- Snap Fitness: International franchise-based 24/7 fitness chain; comparable in distribution model and SMB-franchisee target market to Vivafit.
- Solinca: One of Portugal's largest fitness center operators with multi-location membership clubs offering fitness classes and ancillary wellness services; directly comparable scale and offering to Vivafit.
- Anytime Fitness: Global 24/7 franchised fitness club network with franchise-based distribution; directly comparable franchise-led expansion model.
- Fitness Hut: Portugal-based low-cost gym chain operating franchise and corporate studios nationwide; competes head-to-head with Vivafit for the same fitness consumer segment in the same geography.
Emerging players
- Gympass: Corporate wellness platform aggregating multiple fitness operators for employer-sponsored access; comparable as a distribution layer that can route or divert Vivafit's potential corporate customers.
- Wellhub (Gympass rebrand): Corporate wellbeing benefits marketplace giving employees access to fitness studios; relevant emerging channel that can either augment or bypass Vivafit's direct member acquisition.
Broad incumbents
- Virgin Active: Premium international fitness club operator with a Portuguese presence; competes for higher-end wellness-oriented members considering Vivafit's boutique positioning.
- Holmes Place: Premium European health club operator with integrated fitness, nutrition, and wellness services; closest upscale analog to Vivafit's bundled fitness-plus-nutrition proposition.
- Basic-Fit: Europe's largest low-cost fitness operator with hundreds of clubs; relevant comparable for Vivafit's franchise-style expansion model and gym membership economics.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Vivafit social profiles
Digital presenceVivafit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivafit leadership team
Management profileNumber of profiles
Vivafit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivafit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivafit
What does Vivafit do?
Vivafit is a wellness and fitness center brand that provides fitness classes and nutrition programs to individual consumers. The brand is operated as part of Balance Company Group's multi-brand fitness franchising portfolio, with distribution through franchise locations across Portugal and potentially other markets.
Is Vivafit a public or private company?
Vivafit is a private company. It is classified as corporate owned and is currently operating.
When was Vivafit founded?
Vivafit was founded in 2002. It employs 101 to 250 people.
Where is Vivafit based?
Vivafit is headquartered in Amadora, Portugal, in the Europe region.
Who are Vivafit's main competitors?
Direct peers on record are Go Fit, Snap Fitness, Solinca, Anytime Fitness and Fitness Hut. Emerging players are Gympass and Wellhub (Gympass rebrand). Broad incumbents are Virgin Active, Holmes Place and Basic-Fit.
Does Vivafit have an API?
No public API is recorded for Vivafit.