The Futurum Group

What The Futurum Group does

The Futurum Group is a privately-held technology advisory and research firm headquartered in Austin, Texas, that delivers AI-powered market intelligence, research, and advisory services to enterprise technology buyers and technology vendors. The company's core offering is the Futurum Intelligence Platform, an AI-powered self-service engine that aggregates market sizing data, decision-maker insights, and vendor evaluations across 11 practice areas (AI Platforms, Cybersecurity, Semiconductors, Cloud Infrastructure, Enterprise Software, etc.) with 5-year forecasts. Built atop four proprietary data layers — exclusive partnership with G2 (6M+ verified peer reviews and real-time buyer intent data), primary surveys of 850+ verified technology decision-makers representing $2T+ in annual IT spend, daily ingestion of 50K+ market signals from 35+ web datasets covering 500K+ technology companies, and analyst-defined scoring — the platform supports three product modules: Futurum Signal (real-time predictive vendor scoring with 1-100 scores across five dimensions, refreshed quarterly for 1,000+ vendors), Futurum AI (generative synthesis producing cited, decision-ready outputs), and Futurum Research (deep-dive advisory).

The company monetizes through a hybrid revenue model combining recurring subscription access to the Intelligence Platform and Signal with project-based professional services revenue from sponsored custom research and content/campaign engagements. Named sponsored-research partners include Oracle, IBM, Red Hat, Salesforce, NVIDIA, Freshworks, Lenovo, Brinqa, Kearney, Sonatype, and N-able. A complementary media and events portfolio — acquired primarily through M&A — includes Signal65 (testing/labs/validation), Six Five Media (podcasts/video), Tech Field Day (IT influencer events), Techstrong (live stream, podcasts), and Visible Impact (sales solutions). The company serves 200+ Fortune 500 clients and claims 260+ global companies across its customer base, with CEO Daniel Newman maintaining direct relationships supported by analyst-led coverage and a multi-channel thought-leadership presence on Forbes, CNBC, Bloomberg, Fox Business, the New York Times, and the Wall Street Journal.

Futurum has executed an aggressive inorganic growth strategy, completing at least five acquisitions between October 2023 and May 2026 — Business Podcast Network (October 2023), LuccaZara (December 2023), Gestalt IT / Tech Field Day (December 2023), Techstrong Group (April 2024), and Enterprise Technology Research / ETR (May 2026) — each bringing media assets, data, or audience that extend the platform's reach and reinforce its content-and-intelligence flywheel. Leadership combines tech-industry veterans, including CEO Daniel Newman, Chief Strategy & Research Officer Tiffani Bova (ex-Gartner Research Fellow, ex-Salesforce SVP), Chief Research Officer David Nicholson, Chief Market Strategist Cory Johnson (founder of BPN), and a bench of VPs and Practice Leads recruited from Gartner, 451 Research, S&P Global, Omdia, PitchBook, HPE, VMware, and AWS.

Name

The Futurum Group

Legal name

The Futurum Group

Website

https://futurumgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Futurum Group is an Austin-based technology advisory firm that provides AI-powered market intelligence, predictive vendor evaluation, and analyst-led research to enterprise technology buyers and Fortune 500 technology vendors across 11 practice areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription-based Research & Advisory: Self-serve subscription model for Data & Intelligence platform with analyst support. Provides organization-wide access to market sizing and decision-maker data.
2. Premium Intelligence Platform Access: Premium tier access to Futurum Signal and Futurum Intelligence Platform with real-time vendor scoring and predictive analytics.
3. Custom Research Reports: Custom research engagements conducted in partnership with technology vendors (Oracle, IBM, Red Hat, Salesforce, NVIDIA, etc.) providing branded market studies.
4. Content & Campaigns (Amplify): Turnkey content and campaign services including analyst-hosted video, live events, digital media, and content strategies for vendor clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Futurum Group operates an AI-powered technology market intelligence and advisory platform serving enterprise technology buyers and vendors. Its core products are the Futurum Intelligence Platform (self-service market sizing and decision-maker data across 11 practice areas), Futurum Signal (real-time predictive vendor evaluation scoring 1,000+ vendors), Futurum AI (analyst-grade generative synthesis of insights), and Futurum Research (deep-dive advisory). The firm also delivers custom research reports, sponsored analyst content, content & campaign services, and testing/labs validation through portfolio companies including Signal65, Tech Field Day, Six Five Media, Techstrong, and Visible Impact.

Product overview

The Futurum Group operates as a technology advisory firm offering a unified platform of research, intelligence, media, and go-to-market services. The core product is the Futurum Intelligence Platform, an AI-powered self-service engine combining four key engines: Futurum Intelligence (market and buyer intelligence across 11 practice areas with 5-year forecasts), Futurum Signal (real-time predictive vendor evaluation with AI-generated 1-100 scores across five dimensions), Futurum AI (instant analyst-grade synthesis through an AI-powered research engine), and Futurum Research (deep-dive advisory backed by domain expertise). Supporting these are portfolio companies including Signal65 (testing/labs/validation), Tech Field Day (IT influencer platform), Six Five Media (video/webcast media), Techstrong (tech media platform), and Visible Impact (sales solutions), all acquired to expand content, events, and research capabilities. The platform is built on four proprietary data layers including exclusive G2 partnership for 6M+ verified reviews and real-time buyer intent data, and primary research from 850+ verified technology decision-makers representing $2T+ in annual IT spend.

Differentiator

Problem solved

Functional benefit

Brands

• Futurum Intelligence Platform: AI-powered, self-service market intelligence platform with decision-maker insights and vendor evaluations
• Futurum Signal
• Futurum AI
• Futurum Research
• Signal65

Products and services

• Futurum Intelligence Platform Primary AI-powered, self-service platform providing market and buyer intelligence with filter, export, and trust capabilities across 11 practice areas with 5-year forecasts. Combines 6M+ verified data points, 50K+ daily market signals, and built-in analyst access for enterprise technology buyers and vendors.
• Futurum Signal Real-time predictive vendor evaluation model that continuously ingests market signals, applies analyst-defined scoring, and forecasts vendor momentum 6-12 months ahead. Provides AI-generated 1-100 scores across five dimensions refreshed with every earnings call and product launch for 1,000+ vendors.
• Futurum AI AI-powered research synthesis tool that turns questions into cited insights, summaries, and decision-ready outputs. Features an AI-powered research engine with pre-built prompts, analyst-verified outputs, and real-time report generation capabilities.
• Futurum Research Deep-dive research and advisory services delivered through the platform, backed by domain expertise across 11 practice areas. Includes competitive intelligence and market coverage reports, technical benchmarking, business value research, and custom research engagements.
• Signal65 Testing, Labs & Validation subsidiary that proves claims with third-party validation from engineers through hands-on testing, benchmarking, and lab-backed content for technology products and solutions.
• Tech Field Day IT influencer platform connecting technology decision makers with vendors through curated delegate networks, live events, and coverage. Part of Futurum's media portfolio enabling content, events, and insights.
• Six Five Media Media platform partner providing video series including The Six Five Podcast, The Six Five Webcast, and The Six Five Summit. Part of Futurum's amplified content and campaigns strategy for technology vendors.
• Techstrong Tech sector media platform providing Techstrong Live Stream, podcasts including Agents of AI, Security Boulevard Podcast, and Utilizing AI Podcast, and video series including Techstrong Gang. Combined with Futurum to create a leading force in tech analysis and media.
• Visible Impact Sales solutions portfolio company within The Futurum Group, contributing to the group's research, intelligence, and sales solutions offerings for technology companies.

Quantifiable outcome

• 6M+ verified data points available on platform
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core and flagship.

• Techstrong Group (Techstrong Media)coreStrategic or Co-development Partner · 17 April 2024Futurum Group acquired Techstrong Group to create a leading force in tech analysis and media. The merger leverages synergies between the two organizations to enhance strategic position in the tech media industry. Techstrong provides live stream video content and media platform capabilities.
• Gestalt IT (Tech Field Day)coreStrategic or Co-development Partner · 14 December 2023Futurum Group acquired Gestalt IT, publisher behind Tech Field Day - a well-known IT influencer platform. Post-acquisition, Tech Field Day expands its delegate network and coverage, connecting IT decision makers with Futurum's research, intelligence, and sales solutions.
• LuccaZaracoreStrategic or Co-development Partner · 4 December 2023Futurum Group acquired LuccaZara, a tech marketing agency, to expand its content platform focused on technology insights. The acquisition aims to bolster media and research offerings with LuccaZara founder Lisa Martin taking a new role.
• Business Podcast Network (BPN)coreStrategic or Co-development Partner · 31 October 2023Futurum Group acquired Business Podcast Network, a media startup based in San Francisco with over 200 shows focused on technology and market research. Founder and CEO Cory Johnson joined Futurum as Chief Market Strategist.
• G2coreStrategic or Co-development PartnerExclusive partnership with G2, the world's largest software marketplace, providing access to 6M+ verified peer reviews plus real-time buyer intent data showing which vendors are being actively evaluated. This proprietary data layer powers Futurum's intelligence platform.
• ETRcoreStrategic or Co-development PartnerFuturum Group has acquired ETR (Technology Review), expanding its market intelligence capabilities and data assets.
• Red HatflagshipStrategic or Co-development PartnerPartnership to produce 'Closing the AIOps Gap: Why AI Insights Need Trusted Action' research report exploring how event-driven automation can help organizations operationalize AIOps at scale.
• OracleflagshipStrategic or Co-development PartnerPartnership for research reports including 'Data Gravity in the Age of AI' and 'The No-Compromise AI Foundation: Oracle Reimagines the Database for the Agentic Era'.
• IBMflagshipStrategic or Co-development PartnerPartnership for multiple research reports including IBM watsonx Orchestrate ROI study and 'The Enterprise Imperative for Digital Sovereignty' in partnership with IBM Security.
• SalesforceflagshipStrategic or Co-development PartnerPartnership for 'Maximizing ROI with Agentic AI: Why Agentforce Is the Fast Path to Enterprise Value' research report examining Salesforce Agentforce implementation.
• NVIDIAflagshipStrategic or Co-development PartnerPartnership for 'Five Layers of the AI Cake' research examining AI as a five-layer infrastructure stack and what policymakers and investors need to understand.
• N-ableflagshipStrategic or Co-development PartnerFuturum authored sponsored research report for N-able examining how AI is reshaping cybersecurity threats for small to mid-sized businesses.
• SonatypeflagshipStrategic or Co-development PartnerFuturum Group commissioned by Sonatype to release report on software testing and quality assurance becoming boardroom priorities amid cybersecurity threats.
• FreshworksflagshipStrategic or Co-development PartnerPartnership for 'The Business Economic Value of Freshservice by Freshworks' BEV Report examining enterprise migration from legacy ITSM platforms.
• LenovoflagshipStrategic or Co-development PartnerPartnership for 'The Autonomous Store: How Agentic AI is Redefining the Retail Experience' market brief exploring retail transformation.
• BrinqaflagshipStrategic or Co-development PartnerPartnership for 'Vulnerability Management at Scale' market brief examining how enterprises can move beyond telemetry to orchestrated remediation.
• KearneyflagshipStrategic or Co-development PartnerJoint study with Kearney revealing CEOs' readiness for AI transformation - landmark research conducted by Futurum and Kearney partners.
• ServiceNowcoreTechnology or IntegrationServiceNow partnership in HPE's agentic AIOps platform - Futurum covers HPE integration with ServiceNow for automated service delivery using real-time insights.
• CitrixcoreTechnology or IntegrationCitrix partnership in HPE's unified agentic IT operations - Futurum covers Citrix Desktop-as-a-Service integration with HPE Morpheus Software.
• ZscalercoreStrategic or Co-development PartnerFuturum analyst Fernando Montenegro provides analysis of Zscaler's Zenith Live 2026 platform announcements on agentic AI security and Zero Trust SASE.
• AnthropiccoreStrategic or Co-development PartnerFuturum covers Infosys partnership with Anthropic to build enterprise-grade AI agents, analyzing implications for IT services industry transformation.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gartner: The dominant incumbent in IT research and advisory, with Magic Quadrant, Hype Cycle, and enterprise subscription research. Directly competes with Futurum across practice areas (AI, cybersecurity, enterprise software) but at vastly larger scale.

Direct peers

• Forrester Research: Public IT research and advisory firm serving enterprise technology buyers and vendors with syndicated research, Wave evaluations, and advisory services. Closely comparable to Futurum's research/advisory practice.
• IDC: Global market intelligence firm providing IT advisory, custom research, and analyst access across technology markets. Direct competitor in vendor evaluation, market sizing, and IT buyer research.
• Omdia: Technology research and advisory firm formed from IHS Markit technology businesses, covering telecom, IT, and emerging tech. Direct overlap with Futurum's AI, networking, and cybersecurity practices.
• PitchBook: Private capital and tech market data platform with analyst research on emerging tech, M&A, and venture trends. Futurum hired a former PitchBook senior analyst; overlap in tech market research and decision-maker data.
• Foundry (formerly IDG Communications): B2B tech media and marketing services company including CIO, Computerworld, and PCWorld brands. Comparable as a tech-focused media and research platform serving enterprise IT buyers and vendors.
• Enterprise Strategy Group: IT analyst and research firm providing research, validation, and advisory to enterprise technology vendors. Now part of Opsera; comparable in vendor research and IT buyer research focus.

Emerging players

• CB Insights: Tech market intelligence platform using AI-driven insights on private companies, emerging tech, and buyer intent. Comparable AI-powered intelligence thesis and B2B tech buyer focus.
• Moor Insights & Strategy: Boutique technology analyst firm providing advisory, research, and speaking services to enterprise tech vendors and buyers. Closely comparable in size, focus, and advisory model to Futurum.
• Constellation Research: Independent research and advisory firm focused on disruptive and transformative technologies. Comparable in targeting enterprise technology buyers with subscription research and advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/TheFuturumGroup
• YouTubeyoutube.com/channel/UC7-rtz96bYgd2m4AhKtZFQw
• Facebookfacebook.com/TheFuturumGroup
• LinkedInlinkedin.com/company/thefuturumgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Futurum Group