Meijer

What Meijer does

Meijer is a 100% family-owned Midwestern omnichannel retailer founded in 1934 and headquartered in Grand Rapids, Michigan, operating approximately 260 stores across six states (Michigan, Ohio, Indiana, Kentucky, Illinois, Wisconsin) and employing 71,000+ team members. The company runs two primary store formats — 159,000 sq ft supercenters combining grocery, pharmacy, general merchandise, and adjacent Meijer Express gas stations, and 47,000-75,000 sq ft Meijer Grocery format stores launched in 2023 with a streamlined fresh-food focus — and complements these with e-commerce on meijer.com, home delivery, store pickup, and a mobile app.

The technology stack is assembled through partnerships rather than in-house development: the mPerks loyalty and digital-coupon platform anchors customer engagement, Afresh provides AI-driven fresh-food inventory and production planning, Pentaleap powers Meijer Media's relevance-first retail-media ranking, WellSync delivers $29.99 virtual healthcare visits, NovoCare enables reduced-price GLP-1 medication access, and SHI International supports backend Microsoft infrastructure. Private label brands include True Goodness, Fresh from Meijer, Frederik's by Meijer, Fire & Feast, and the recently launched Northline Supply workwear line.

Revenue is generated through five primary streams: physical retail product sales, e-commerce and delivery transactions, pharmacy and virtual healthcare services, Meijer Media retail-media advertising, and credit card interchange from the Citibank-issued Meijer Card and Meijer Mastercard. Pricing follows an everyday-low-price model reinforced by the Buy 5 Save $5 mix-and-match promotion, mPerks fuel rewards (up to $1.10/gal combined with the credit card), and SNAP/WIC-eligible assortments, serving horizontal Midwest consumer segments ranging from general grocery shoppers to health-conscious and GLP-1 users.

Name

Meijer

Legal name

Meijer, Inc.

Website

https://meijer.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Meijer is a 100% family-owned Midwestern retailer operating roughly 260 supercenters and grocery-format stores across six states, serving Midwest consumers with groceries, pharmacy, general merchandise, private label brands, mPerks loyalty, virtual healthcare, and omnichannel fulfillment.

Ownership category

akta.pro rank

Product category

Hypermarket/Supercenter Retail

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Family Clothing Stores (5651), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

General Merchandise Variety-Value Mass Merchandisers (CRAGABAH)

akta.pro secondary industries

Grocery & Food Omnichannel (CRAFAEAE), Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

Keywords

• Grocery retail
• Supercenter operations
• Pharmacy services
• Private label brands
• Omnichannel retail

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Physical Retail: Traditional brick-and-mortar retail revenue from groceries, general merchandise, pharmacy, electronics, and other products sold through supercenters and grocery format stores across the Midwest
2. E-commerce and Delivery: Online sales through meijer.com with home delivery and store pickup options, generating revenue from digital commerce transactions
3. Pharmacy Services: Prescription medications, virtual healthcare visits at $29.99 per consultation, and GLP-1 medication programs offering Wegovy and Ozempic at reduced prices
4. Retail Media Advertising: Meijer Media platform enabling brands to advertise through sponsored products and search, partnered with Pentaleap for relevance-based ranking algorithms
5. Private Label Products: Revenue from Meijer-owned brands including True Goodness, Fresh from Meijer, Frederik's by Meijer, Fire & Feast, and Northline Supply workwear
6. Credit Card Revenue: Revenue from Meijer Credit Card issued through Citibank, including interchange fees and promotional financing offers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Meijer operates an omnichannel retail platform combining approximately 260 supercenters and grocery-format stores across six Midwest states with the meijer.com e-commerce site. Core merchandise includes fresh and packaged groceries, produce, bakery, deli, meat and seafood, pharmacy, health and beauty, electronics, apparel, home goods, and sporting goods. Supplementary in-store and digital services include pharmacy dispensing and virtual care, the Meijer Credit Card (issued by Citibank), mPerks loyalty rewards, fuel at Meijer Express stations, photo and optical services, and home delivery and store pickup fulfillment.

Product overview

Meijer is a family-owned Midwestern omnichannel retailer operating roughly 260 stores across six states as a single unified retail platform combining physical supercenters and grocery-format stores with digital commerce capabilities. The core offering consists of large-format Meijer Supercenters (approximately 159,000 sq ft) offering full grocery, pharmacy, general merchandise, electronics, and specialty departments, complemented by smaller Meijer Grocery format stores (47,000-75,000 sq ft) launched in 2023 for a streamlined fresh-focused shopping experience. The digital ecosystem is anchored by the mPerks loyalty program providing digital coupons, personalized rewards, and fuel discounts, supported by Shop & Scan mobile technology and Home Delivery/Pickup fulfillment options. Health services include traditional Pharmacy, WellSync Virtual Care for common conditions at $29.99/visit, GLP-1 medication programs, and Nutrition by Meijer virtual dietitian consultations. Private label brands include Meijer Brand for everyday essentials, True Goodness/Frederik's by Meijer for high-protein/high-fiber health offerings, Fresh from Meijer for fresh foods, Fire & Feast for outdoor entertaining, and newly launched Northline Supply for workwear. Financial services include Meijer Credit Card (Meijer Card and Mastercard via Citibank) with gas station rewards, while Meijer Express gas stations provide integrated fuel and loyalty benefits. Additional services include Photo, Optical, Pet Pharmacy, and Catering/Cakes.

Differentiator

Problem solved

Functional benefit

Brands

• Fire & Feast: Meijer private label brand for outdoor entertaining and grilling products including BBQ tools, skewers, and grilling accessories.
• Northline Supply
• mPerks
• Simply Give
• Fresh from Meijer
• True Goodness
• Frederik's by Meijer

Products and services

• Meijer Supercenter Large-format retail store (approximately 159,000 sq ft) offering full grocery, fresh departments (produce, bakery, deli, meat, seafood), pharmacy, electronics, apparel, home goods, sporting goods, and adjacent Meijer Express gas station.
• Meijer Grocery Format Smaller-footprint grocery-focused store format (47,000–75,000 sq ft) debuting in 2023 to complement traditional supercenters, featuring streamlined fresh produce, bakery, meat, seafood, deli, and pharmacy departments.
• mPerks Loyalty Program Digital loyalty program offering exclusive coupons, personalized offers, bonus points, and fuel discounts redeemable at Meijer Express gas stations, with points scaled from 1000 points (10¢/gal) to 10,000 points ($1/gal).
• Pharmacy Services Full-service pharmacy including prescription dispensing, immunizations, GLP-1 medication programs (Wegovy, Ozempic), pet pharmacy, and health consultations across Meijer locations.
• WellSync Virtual Care Virtual-first healthcare service for common conditions (cold, flu, allergies, hair loss) priced at $29.99 per visit with no insurance required, delivered through Meijer website and pharmacy app.
• Nutrition by Meijer Virtual dietitian consultation program providing personalized nutrition support, particularly for customers using GLP-1 medications, with complementary high-protein and high-fiber private label food products.
• Meijer Credit Card Co-branded credit cards (Meijer Card and Meijer Mastercard) issued by Citibank, offering 10¢ off per gallon at Meijer gas stations, $10 reward for every $750 spent, exclusive savings events, and no annual fee.
• Meijer Express Gas station brand co-located with Meijer stores offering fuel and loyalty rewards, with combined mPerks points and Meijer Credit Card discounts of up to $1.10 per gallon.
• Shop & Scan Mobile in-aisle scanning technology allowing customers to scan items while shopping, view prices, apply digital coupons, and skip the checkout line.
• Home Delivery and Pickup Omnichannel fulfillment options including home delivery and curbside/in-store pickup from meijer.com, with promotional 1,000 mPerks points on orders of $35 or more.
• Meijer Subscriptions Repeat delivery subscription service for regular household and grocery needs with customizable delivery schedules.
• Meijer Photo Photo services including photo printing, custom cards, calendars, and other photo merchandise available through meijerphoto.com.
• Meijer Optical Vision care services including eye exams and prescription eyewear available at meijeroptical.com.
• Meijer Brand (Private Label) Store brand offering grocery essentials including pantry staples, dairy, frozen foods, snacks, beverages, and household products at value pricing.
• True Goodness Health-focused private label brand offering high-protein (10g+ per serving) and high-fiber (5g+ per serving) products aligned with GLP-1 medication nutrition trends and USDA dietary guidelines.
• Fresh from Meijer Fresh food private label brand including fresh produce, prepared foods, and fresh meat offerings.
• Frederik's by Meijer Premium private label brand featuring specialty and gourmet food items, including high-protein and nutrition-focused products.
• Fire & Feast Private label brand for outdoor entertaining and grilling, featuring grilling accessories, charcoal, and barbecue essentials.
• Northline Supply Affordable workwear brand featuring work apparel priced $9.99–$34.99 and steel-toe work boots $70–$80 for tradespeople and home improvement enthusiasts.
• Meijer Media Retail Media Platform Retail media platform enabling brand advertisers to run sponsored product and search ads using relevance-based ranking algorithms through the Pentaleap partnership.
• GLP-1 Medication Program Pharmacy program offering Wegovy and Ozempic at reduced prices through NovoCare savings programs, supplemented by virtual dietitian consultations through Nutrition by Meijer.
• Buy 5 Save $5 Mix-and-match promotional program offering $5 savings on purchases of 5 or more participating items across categories including beverages, breakfast, snacks, dairy, packaged meats, household essentials, and frozen foods.

Quantifiable outcome

• $100 million+ donated to food pantries since 2008 through Simply Give program
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• NovoCarecoreTechnology or Integration · 25 June 2026Meijer expanded access to GLP-1 medications by accepting NovoCare savings programs at its pharmacy locations across the Midwest, offering Wegovy and Ozempic at reduced prices starting at $199 per month for the first two months, and the newly FDA-approved oral Wegovy pill starting at $149 per month.
• EVgominorStrategic or Co-development Partner · 25 June 2026EVgo partnered with Meijer to deploy up to 480 EV fast-charging stalls across Meijer locations in six Midwest states. Meijer is among major retailers including Sheetz, Tesla, United Dairy Farmers, Aldi, Love's Travel Stops, and Pilot Travel Centers hosting charging locations as part of Ohio's $51 million NEVI funding initiative.
• AfreshcoreTechnology or Integration · 21 April 2026Meijer is a retail partner for Afresh, an AI platform for grocery that optimizes ordering, stocking, and production planning. Afresh has helped prevent more than 200 million pounds of food waste and delivers 25% reduction in food waste, 3% sales increase, and 7% improvement in inventory turns for retail partners. Afresh raised $34 million in funding co-led by Just Climate and High Sage Ventures.
• O Positiv HealthminorChannel Partner/ Reseller/ Distributor · 7 April 2026O Positiv Health launched its debut at Meijer with nine products across four women's health lines (URO, FLO, MENO, PREGGO) in 85 stores across the Midwest, expanding to 270 total stores in May 2026. The launch represents the brand's second major retail expansion and first foray into grocery retail.
• oHy (Hydrogen-Infused Sparkling Water)minorChannel Partner/ Reseller/ Distributor · 1 April 2026oHy, a Grand Rapids-based hydrogen-infused sparkling water brand, expanded to all Meijer locations across the Midwest following a successful 2025 pilot program through Meijer's Local Favorites initiative. Meijer became the first retailer to carry oHy's complete lineup of 8-packs including Blackberry and Pineapple exclusive flavors, targeting the growing clean beverage market.
• PentaleapcoreTechnology or Integration · 31 March 2026Meijer Media partnered with Pentaleap Inc., a retail media tech firm, to shift its sponsored products ranking from bid strength to relevance-based algorithms. The collaboration uses Pentaleap's ad server and optimization layer to prioritize relevance over bid strength in sponsored search, aiming to deliver stronger advertiser outcomes and better customer experience while unifying ranking across sponsored and organic products.
• MEZETEminorChannel Partner/ Reseller/ Distributor · 18 March 2026MEZETE, an Amman-based food brand under KASIH Foods, launched its line of shelf-stable Middle Eastern dips, sauces, soups, and stews in U.S. supermarkets including Meijer, Giant Eagle, Wakefern Food Corp (ShopRite), Albertsons, and World Market. Pricing ranges from $3.99 to $6.99 for core products and $4.99 to $6.99 for chilled dip items.
• SHI InternationalcoreTechnology or Integration · 2 March 2026Meijer partnered with SHI International, a New Jersey-based technology solutions provider with over 7,000 employees worldwide, to support its behind-the-scenes technology needs including Microsoft-related services. Patrick Grow manages key Michigan accounts for SHI with a personal connection to Meijer dating back to his mother's employment in the 1960s. The partnership emphasizes collaborative support rather than product-focused sales.
• Downy (Procter & Gamble) and Operation WarmminorStrategic or Co-development Partner · 5 February 2026Downy, Meijer, and Operation Warm launched a partnership with a $100,000 donation and in-person distribution events in Grand Rapids, Michigan and Cincinnati, Ohio, where employee volunteers delivered winter coats and essential items to children in need as part of a shared commitment to ensuring children feel confident, cared for, and ready to learn during winter months.
• Tress WellnessminorChannel Partner/ Reseller/ Distributor · 2 February 2026Tress Wellness, a dermatology-backed at-home waxing brand owned by parent company FXSwede and founded in Stockholm, Sweden, launched its products in 174 Meijer stores across the Midwest, making its debut in physical retail after being primarily available online at Walmart.com, TikTok, and Amazon. The brand has built a social media following exceeding one billion views.
• WellSynccoreTechnology or Integration · 19 January 2026Meijer announced partnership with WellSync, a virtual-first health care platform, to offer virtual healthcare services to customers across the Midwest. The service costs $29.99 per visit, requires no insurance, and provides treatment for common conditions including cold, flu, allergies, and hair loss through Meijer's website or pharmacy app. The partnership aims to remove barriers to healthcare access for customers facing busy schedules or transportation challenges.
• Jackson's (Better-For-You Snacks)minorChannel Partner/ Reseller/ Distributor · 8 January 2026Jackson's, a better-for-you snack brand known for avocado oil-based products, is executing a major Q1 2026 retail expansion across eight major channels including Meijer, Sam's Club, Sprouts Farmers Market, Buc-ee's, Albertson's, Costco, and Amazon. The expansion includes new product launches such as Super Veggie Straws multipacks and kettle chip flavors.
• ManscapedminorChannel Partner/ Reseller/ Distributor · 9 December 2025Manscaped expanded its retail distribution by making its men's grooming products available at Meijer stores across the Midwest, with a curated selection in 269 stores and online. The launch included products such as The Lawn Mower 3.0 Plus Essentials Kit, increasing accessibility and convenience for consumers.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Walmart: The largest U.S. mass merchandiser and grocery operator. Walmart competes directly with Meijer in Midwest supercenter and grocery-format categories, with overlapping everyday-low-price positioning, private-label programs, and an advertising platform (Walmart Connect) that benchmarks Meijer Media.
• Kroger: The largest pure-play U.S. supermarket operator, with overlapping Midwest presence in Michigan, Ohio, Indiana, Illinois, and Kentucky. Kroger's loyalty program (Boost), private label (Our Brands), and retail media network (Kroger Precision Marketing) directly parallel Meijer's mPerks, True Goodness, and Meijer Media offerings.
• Target: A national general-merchandise mass retailer that overlaps Meijer in apparel, home goods, electronics, and grocery. Target's smaller-footprint and same-day fulfillment investments mirror Meijer's grocery-format expansion and omnichannel strategy.
• Hy-Vee: A private, employee-owned Midwestern supermarket and pharmacy chain with a similar supercenter-style assortment, strong private-label programs, and regional Midwest focus. Hy-Vee is among the closest operational and ownership-structure peers to Meijer.
• Aldi: A fast-growing discount grocer with aggressive Midwest expansion, smaller-format stores, and private-label depth. Aldi's price competitiveness and footprint growth directly pressure Meijer's everyday-low-price positioning and grocery-format expansion.

Broad incumbents

• Costco: A national warehouse-club operator competing in Midwest markets with a bulk-grocery and general-merchandise mix. Costco's private-label Kirkland Signature is a comparable analog to Meijer's True Goodness and Frederik's by Meijer brands.
• Albertsons: A large multi-banner grocery operator with Midwest presence and an Afresh AI partnership alongside Meijer. Albertsons competes in pharmacy, private label, and retail media (CitrusAd), making it a direct technology and merchandising comparable.
• Sam's Club: A membership warehouse-club competitor to Meijer in general merchandise and grocery. Sam's Club's digital transformation and Scan & Go technology are functional benchmarks for Meijer's Shop & Scan and mPerks investments.

Regional players

• Wakefern Food Corp / ShopRite: A retailer-owned cooperative operating ShopRite and other banners in the Eastern U.S., and an Afresh retail partner alongside Meijer. Comparable in scale, private-label strategy, and technology partnerships though geographically distinct.

Emerging players

• Sprouts Farmers Market: A specialty natural and organic grocer expanding in Midwest markets. Sprouts overlaps with Meijer's True Goodness and Fresh from Meijer private-label health lines and represents the premium/specialty end of the grocery competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/meijer
• YouTubeyoutube.com/user/meijer
• Facebookfacebook.com/meijer
• Instagraminstagram.com/meijerstores
• TikToktiktok.com/@meijer
• Pinterestpinterest.com/meijerstores
• LinkedInlinkedin.com/company/meijer

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meijer