True Balance
- Company typePrivate
- Founded2014
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
True Balance firmographics
Firmographics- Name
- True Balance
- Legal name
- Balancehero India Private Limited
- Website
- https://truebalance.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
True Balance industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Nondepository Credit Intermediation (5222), Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
Keywords
Where True Balance is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
True Balance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Interest Income from Loans: Primary revenue stream from interest charged on personal loans (Cash Loans and Level Up Loans) disbursed to customers. Interest rate starting from 2.4% per month with loan amounts from ₹5,000 to ₹2,00,000.
- Processing Fees: Fees charged for loan processing. The company has offered promotional discounts such as 50% off processing fees on Level Up Loans.
- Wallet and Recharge Services: RBI Licensed Prepaid Payment Instruments (PPI) in mobile wallet form facilitating recharges, bill payments, and digital transactions. Revenue from BBPS (Bharat Bill Payment System) transactions.
- NBFC Lending Operations: Lending operations through True Credits Pvt Ltd (RBI-licensed NBFC) generating interest income from loan disbursements. The company disbursed over $30 million in loans during current fiscal year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Cash Loan - Personal loans from ₹5,000 to ₹2,00,000 |
| Other | Multi-year contract | Level Up Loan - Processing Fee Discount Offer |
| Other | Pay-as-you-go | Refer and Earn Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
True Balance product offering
Product offeringCore offering
True Balance operates as a digital lending application (DLA) of RBI-licensed NBFC True Credits Private Limited, facilitating personal loans (Cash Loans of ₹5,000–₹2,00,000 at interest rates starting from 2.4% per month, and Level Up Loans) targeted at underbanked and new-to-credit users in India. The platform also issues RBI-licensed Prepaid Payment Instruments (mobile wallet) for mobile recharges, DTH, electricity, gas, broadband, and water bill payments routed through BBPS.
Product overview
True Balance is a digital lending application (DLA) operated by Balancehero India Private Limited, functioning as a fintech platform that offers a unified suite of financial products. The core offerings include Cash Loan and Level Up Loan personal loan products facilitated through its RBI-licensed NBFC arm, True Credits Private Limited, along with Prepaid Payment Instruments (PPI) in mobile wallet form for bill payments and recharges. The platform targets underbanked users with no credit scores, providing paperless, quick disbursal loans ranging from ₹5,000 to ₹2,00,000 with interest rates starting from 2.4% per month.
Differentiator
Problem solved
Functional benefit
Products and services
- Cash Loan
Quantifiable outcome
- Over $30 million in loans disbursed in current fiscal year through True Credits
- +2 more outcomes
Companies that use True Balance
Customer profileSegments4 records
Ideal customer profiles4 records
True Balance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
True Balance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Balancehero Co Ltd (Korea)coreBalancehero Co Ltd is the Korea-based parent company of True Balance (Balancehero India Private Limited). The company was established in 2014 as a subsidiary of the Korean parent company.
- True Credits Private LimitedcoreTrue Credits is the RBI-licensed NBFC arm of True Balance. True Balance operates as a Digital Lending Application (DLA) facilitating users to avail financial services from True Credits. True Credits handles all loan disbursements and is the regulated entity providing credit.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
True Balance competitors and assessment
Company assessmentDirect peers
- KreditBee: Indian digital lending app offering personal loans to young, often new-to-credit salaried and self-employed users via a fully digital, mobile-first flow; closest direct competitor to True Balance in ticket size, customer segment, and product-led distribution.
- MoneyView: Bangalore-headquartered digital personal loan platform serving salaried and self-employed Indian consumers; comparable in product (cash loans), DLA-led underwriting, and NBFC partnership model.
- CASHe (TSLC): India-based digital lending app providing short-tenure personal loans to young salaried professionals using AI-based credit assessment; overlapping target customer, ticket size band, and mobile-first origination.
- Fibe (formerly EarlySalary): Indian digital lending platform offering salary advances and personal loans to salaried employees; comparable in serving underbanked/new-to-credit salaried segment with mobile-first, NBFC-backed origination.
- PaySense (acquired by LazyPay): Indian digital lending platform providing instant personal loans to consumers and merchants via mobile-first flow; highly comparable in product design, target segment, and PayU-backed distribution.
- Slice (by North East Small Finance Bank): India-based fintech offering credit cards and small-ticket loans to young, often underbanked users; comparable in mobile-first PLG distribution and thin-file borrower underwriting.
- ZestMoney: Indian digital lending fintech focused on EMI-based consumer credit for online and offline purchases; comparable in mobile-led origination and serving consumers without traditional credit histories.
Broad incumbents
- Navi Technologies: Indian fintech offering personal loans, home loans, and digital financial services backed by Sachin Bansal; overlaps with True Balance in unsecured personal lending but with broader product scope and stronger balance sheet via its NBFC arm.
- Paytm Postpaid / Paytm Loans: One97 Communications' Paytm operates a large-scale PPI wallet plus a postpaid/lending product within the same super-app, directly overlapping with True Balance's combined wallet + small-ticket loan proposition at far greater scale.
Emerging players
- NIRA Finance: Indian digital lender providing small-ticket personal loans to salaried employees with thin credit files; comparable in product, target customer (new-to-credit), and mobile-first DLA model, though at a smaller scale than True Balance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
True Balance social profiles
Digital presenceTrue Balance compliance and trust
Trust signalCompliance5 records
True Balance financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Balance leadership team
Management profileNumber of profiles
Profiles10 records
True Balance subsidiaries and ownership
Company hierarchySubsidiaries1 record
True Balance funding detail
Funding detailFunding overview
Funding rounds18 records
Investors44 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Balance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Balance
What does True Balance do?
True Balance operates as a digital lending application (DLA) of RBI-licensed NBFC True Credits Private Limited, facilitating personal loans (Cash Loans of ₹5,000–₹2,00,000 at interest rates starting from 2.4% per month, and Level Up Loans) targeted at underbanked and new-to-credit users in India. The platform also issues RBI-licensed Prepaid Payment Instruments (mobile wallet) for mobile recharges, DTH, electricity, gas, broadband, and water bill payments routed through BBPS.
Is True Balance a public or private company?
True Balance is a private company. It is classified as venture growth investor backed and is currently operating.
When was True Balance founded?
True Balance was founded in 2014. It employs 101 to 250 people.
Where is True Balance based?
True Balance is headquartered in Gurugram, India, in the Asia region.
How does True Balance make money?
Four revenue lines are on record. Interest Income from Loans are the primary driver. The others are processing Fees, wallet and Recharge Services and NBFC Lending Operations.
Who are True Balance's main competitors?
Direct peers on record are KreditBee, MoneyView, CASHe (TSLC), Fibe (formerly EarlySalary), PaySense (acquired by LazyPay), Slice (by North East Small Finance Bank) and ZestMoney. Broad incumbents are Navi Technologies and Paytm Postpaid / Paytm Loans. NIRA Finance is listed as an emerging player.
Does True Balance have an API?
No public API is recorded for True Balance.
What industry is True Balance in?
True Balance's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment). Its NAICS code is 5222 and its SIC code is 6141.