What Nira does

NIRA, operated by Shuhari Tech Ventures Private Limited (Bengaluru, India; incorporated 2017; CIN U93090KA2017PTC101406), is a digital lending marketplace that connects salaried working Indians earning as low as INR 11,000–15,000+ per month to a network of RBI-registered NBFC and bank lending partners for instant personal loans of up to Rs 1 lakh. The single core product is the NIRA Android app (10M+ downloads, served in 5,000+ locations), which handles onboarding, KYC, alternative-data underwriting, and 24-hour disbursal, while loan approval, sanctioning, and credit risk sit with partners including Northern Arc, Niyogin, KIFPL, Trillion Loans, Avanti Finance, PayU, LiquiLoans, IIFL, Muthoot Finance, HDBFS, and Apollo Finvest. Pricing is publicly disclosed at interest rates as low as 2% per month (typically 2–3%) over up to 12-month tenures, with the company stating there are no hidden fees.

The platform's technology stack centers on cash-flow-based underwriting that ingests SMS transaction data, device/IP/network/SIM metadata, and bank statements to score borrowers who lack a CIBIL score (a thesis aimed at the ~84% of Indians excluded from formal credit), supplemented by NACH/UPI e-mandate integration for auto-debit repayment and 24-hour disbursal pipelines. Demand is generated through education-led content marketing (SEO blog, YouTube, Instagram, Facebook, LinkedIn) with no field sales motion; NIRA earns per-transaction marketplace commissions and share/transaction fees on partner-funded loans, with disclosed DLG-offered portfolio of Rs. 115.48 Crore across 5 books as of May 2026. Since acquisition by US-based Empower Finance (now Tilt) around August 2025, NIRA has been integrated into the parent's international consumer credit strategy alongside Petal (US) and Cashalo (Philippines); the grievance contact email has migrated to @tilt.com, signaling operational alignment with Tilt.

Key supporting data points: founder/CEO Rohit Sen; ~101–250 employees; ~$6.7M aggregate funding across 2018–2022 rounds (Techstars, Bossa Invest, JB Ventures, Collective Ventures, Santa Barbara Angel Alliance); IT Act 2000 / RBI Digital Lending Guidelines compliance; India-only operations with data stored domestically.

Name

Nira

Legal name

Shuhari Tech Ventures Private Limited

Website

https://www.nirafinance.com/

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

NIRA (Shuhari Tech Ventures Pvt Ltd) is an Indian digital lending marketplace that connects underbanked salaried workers earning INR 11,000+ per month to RBI-registered NBFC and bank partners for instant personal loans up to Rs 1 lakh via its Android app, using alternative-data cash-flow underwriting.

Ownership category

akta.pro rank

Product category

Digital Lending Platform

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)

Keywords

• Digital lending platform
• Personal loan app
• Consumer credit marketplace
• Alternative credit underwriting
• Financial inclusion services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Loan facilitation / marketplace commission from lender partners: NIRA is not itself a lender; it operates a technology platform that connects borrowers to a network of NBFC/Bank lending partners. Under its Terms of Use, the Lenders charge borrowers a facilitation fee for credit facilities routed through NIRA, and NIRA earns a share/commission from these partner-funded loans. Revenue is per-transaction and recurring through repeat borrowing as credit limits scale with repayment history.
2. Digital Lending Guarantee (DLG) portfolio exposure: Disclosed portfolio on which DLG has been offered totals Rs. 115.48 Crore across 5 portfolios (Rs. 55.67 Cr + Rs. 15.66 Cr + Rs. 7.01 Cr + Rs. 14.19 Cr + Rs. 22.95 Cr; 267 outstanding accounts in Portfolio 1 of 145 portfolios), indicating ongoing loan-book activity routed through the platform that generates fee/spread economics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NIRA operates a mobile-based digital lending marketplace that connects salaried working Indians with a network of RBI-registered NBFC and bank lending partners to apply for, get approved for, and receive instant personal loans of up to Rs 1 lakh, typically disbursed within 24 hours. The platform performs KYC, alternative-data-driven credit assessment, lender routing, NACH/UPI auto-debit repayment setup, and customer support, while the underlying credit is approved, sanctioned and funded entirely by partner NBFCs/Banks.

Product overview

NIRA operates as a single-product fintech platform built around one core offering — the NIRA Instant Personal Loan App — under which it bundles a branded personal loan line ("No Tension Loans" / NIRA Line of Credit) of up to Rs 1 lakh. The Android app and companion nirafinance.com website act as the unified customer-facing surface, while the underlying architecture is a platform-plus-partners model: NIRA itself does not lend but facilitates loan transactions between borrowers and a network of RBI-registered NBFC/Bank lending partners (Northern Arc, Niyogin, KIFPL, Trillion Loans, Avanti Finance, PayU, and others listed on its Partners page). Customers progress through Profile creation → KYC → credit assessment → lender sanction → disbursal, with NIRA providing the user experience, data-driven underwriting inputs, NACH/UPI auto-debit repayment, customer support, and grievance redressal across the journey.

Differentiator

Problem solved

Functional benefit

Products and services

• NIRA Personal Loan (No Tension Loans / Line of Credit) A branded personal loan line of credit of up to Rs 1 lakh offered to salaried Indian consumers earning ~INR 11,000–15,000+ per month, with interest rates advertised as low as 2% per month (fair range 2–3% per month), repayment tenures up to 12 months, no hidden fees, and the ability to qualify for larger credit limits over time as repayment history is built. Credit is approved and disbursed by RBI-registered NBFC and bank lending partners.
• NIRA Instant Personal Loan App The NIRA Android mobile application (com.nirafinance.customer) that serves as the customer-facing platform for onboarding borrowers, capturing KYC, performing alternative-data credit assessment, routing loan applications to NBFC/Bank partners, and disbursing approved loans to users' bank accounts, typically within 24 hours.

Quantifiable outcome

• Loan disbursal within 24 hours of approval
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered supporting partner — only mention is on the homepage 'we work with' section and parent/acquirer — strategic ownership-level relationship.

• Working Indiasupporting partner — only mention is on the homepage 'we work with' sectionOthers'Working India' is listed on NIRA's homepage under a 'we work with' partner section. The exact nature of the relationship is not described in the available sources.
• Empower Finance (rebranded to Tilt)parent/acquirer — strategic ownership-level relationshipStrategic or Co-development PartnerAccording to industry press, Empower Finance (now Tilt) expanded internationally through acquisitions including Petal (US), Cashalo (Philippines), and NIRA (India). Tilt serves over three million active subscribers in the US and has been profitable since 2022. The exact corporate structure connecting Tilt to NIRA's Indian operating company (Shuhari Tech Ventures Pvt Ltd) is not detailed in the source.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Money View: Money View offers personal loans and a credit line of up to Rs 5 lakh to salaried Indians via an Android-first app, with cash-flow-based underwriting for thin-file borrowers — directly comparable product, customer segment, and underwriting approach to NIRA.
• KreditBee: KreditBee is an instant personal loan app serving salaried and self-employed professionals in India with similar ticket sizes, cash-flow underwriting, and multi-lender routing — the closest mass-market direct competitor to NIRA.
• PaySense (LazyPay): PaySense/LazyPay provides instant personal loans and a 'Pay-in-3' credit line to salaried Indian consumers through a mobile app, with comparable loan sizes, tenures, and a multi-lender partnership model very similar to NIRA.
• CASHe: CASHe offers salary-based personal loans and credit lines of up to Rs 4 lakh to salaried Indians through an Android app, using social/professional data for underwriting — overlapping product, customer, and approach to mass-market salaried borrowers.
• EarlySalary (Fibe): EarlySalary/Fibe provides salary advances and personal loans up to Rs 5 lakh to salaried Indians via a mobile app, with cash-flow underwriting and multiple lending partners — a near-identical D2C personal credit-line model to NIRA.
• MoneyTap: MoneyTap pioneered the personal credit line product in India (RBI-registered NBFC partnership), offering revolving credit up to Rs 5 lakh via mobile app — comparable credit-line product, target customer, and partner-based origination model to NIRA.
• LoanTap: LoanTap offers personal loans and credit lines to salaried professionals with a tech-led underwriting approach, targeting similar income brackets and using a combination of direct and partner-based origination — comparable to NIRA's D2C salaried model.
• FlexSalary: FlexSalary provides earned-wage advances and small-ticket personal loans to salaried Indians via a mobile app, focusing on the same end-of-month cash-flow gap segment that NIRA addresses with its line of credit product.
• StashFin: StashFin is a digital credit line product offering up to Rs 5 lakh to salaried Indian consumers via a mobile-first experience, with alternative-data underwriting — closely comparable product structure and customer profile to NIRA.

Broad incumbents

• Dhani (IndusInd Bank's digital lending): Dhani Loans offers personal loans, credit lines, and a broader suite of consumer financial products (cards, healthcare financing) through a mobile app to mass-market Indian consumers — broader portfolio than NIRA but overlapping customer base and digital credit-line product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NIRAfinance
• Facebookfacebook.com/nirafinance
• LinkedInlinkedin.com/company/nirafinance/mycompany
• Instagraminstagram.com/nira.finance
• Xx.com/nirafinance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nira