AMAG Leasing

What AMAG Leasing does

AMAG Leasing AG is a Swiss vehicle and mobility leasing company headquartered in Cham, Switzerland, and a wholly-owned subsidiary of the privately-held AMAG Group AG (controlled by the Haefner family). Founded within the AMAG ecosystem that dates to 1945, the company originates and services leases for new and used vehicles primarily from Volkswagen Group brands — Volkswagen, Audi, SEAT, Škoda, CUPRA and VW Nutzfahrzeuge — and has since expanded into bike leasing (Twinner, Tour de Suisse, Opium, Stromer, MILOO), Microlino micro-vehicle leasing, and corporate fleet solutions. Its distribution combines a captive B2B sales operation with a channel network of approximately 300 dealers and service partners across Switzerland, complemented by an online direct channel (LeasingBudget calculator, multilingual portal, self-service contract management).

The core product is a subscription-style vehicle lease monetized through monthly rentals, interest spreads and bundled service fees. The LeasingPLUS framework tiers service content (Starter, Go for new vehicles; Basic, Advanced for used vehicles) and ties progressive interest-rate reductions (up to 1.80% for new, 1.90% for used) to higher attach. Adjacent recurring revenue streams include insurance intermediation with Zurich, Allianz and AXA; dealer inventory financing (CHF 359.9 million in 2025); an EV-charging product (chargeON card/app, 13,000+ Swiss and 400,000 European access points at CHF 0.28/kWh); fuel-card partnerships with volenergy/Shell/AVIA/Migrol; and a 50%-owned fleet joint venture with Volkswagen Financial Services, movon AG. The 2025 operating footprint spans a CHF 5,616 million leasing portfolio, 195,600 active contracts, CHF 2,230 million of new financing volume, CHF 6,206 million in total assets and CHF 145.5 million in pre-tax profit at a 27% Cost-Income Ratio, funded through investment-grade senior unsecured bonds, Green Bonds reviewed by Sustainalytics and a Fitch AAA Auto Covered Bond program.

Name

AMAG Leasing

Legal name

AMAG Leasing AG

Website

https://amag-leasing.ch

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

AMAG Leasing AG is a Swiss vehicle and mobility leasing subsidiary of the AMAG Group, offering subscription-style leases of Volkswagen Group cars, bikes, and Microlino micro-vehicles to private, SME, and enterprise customers across Switzerland through a ~300-dealer network and digital channels.

Ownership category

akta.pro rank

Product category

Vehicle Leasing Services

NAICS

Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Micro-Mobility & Two-/Three-Wheeler Fleet Leasing/Subscription (E-bikes, E-scooters, E-motorcycles) (TLABAHAI), Fleet Insurance, Risk & Accident Management (Claims, Loss Control) (TLABAHAM)

Keywords

• Vehicle leasing services
• Corporate fleet leasing
• Electric vehicle leasing
• Bike leasing solutions
• Mobility financing

Headquarters

HQ city

Cham

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Vehicle Leasing: Core business: providing vehicle leasing services for cars, bikes, and other mobility solutions. Revenue generated from leasing rates, interest margins, and service fees. Leasing portfolio of CHF 5,616 million in 2025 with 195,600 active contracts.
2. LeasingPLUS Service Packages: All-inclusive service packages bundling maintenance, insurance, tire replacement, and breakdown assistance into monthly lease payments. Includes tiered offerings (Starter, Go, Basic, Advanced) with discounted interest rates.
3. Insurance Products: Motor vehicle insurance and payment protection insurance offered in partnership with Zurich, Allianz, and AXA, integrated into leasing contracts.
4. Dealer Inventory Financing: Financing solutions for dealer inventory (Händlerbestandsfinanzierung) totaling CHF 359.9 million in 2025.
5. Fuel Cards: Partnership fuel cards (volenergy, Shell, AVIA, Migrol) offering fuel discounts and savings, providing revenue through transaction fees.
6. Charging Services: Electric vehicle charging services through chargeON card/app at preferential rates (CHF 0.28/kWh) at AMAG stations and partner locations.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

AMAG Leasing AG provides vehicle and mobility leasing services in Switzerland for new and pre-owned cars from Volkswagen Group brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Nutzfahrzeuge), plus Microlino urban EVs, bikes, and corporate fleets via subsidiary movon AG. The company sells all-inclusive LeasingPLUS service packages bundling maintenance, tires, insurance, and payment protection into a single monthly rate, and complements the offering with dealer inventory financing, chargeON EV charging, fuel cards, and the LeasingBudget online calculator.

Product overview

AMAG Leasing operates as a comprehensive vehicle and mobility leasing provider under the AMAG Group, offering a unified platform centered on vehicle leasing with integrated service modules. The core product is Vehicle Leasing for new and pre-owned vehicles from six Volkswagen Group brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Commercial Vehicles), supplemented by specialized leasing for Microlino urban vehicles and bikes. The LeasingPLUS ecosystem serves as the primary add-on module architecture, offering tiered service packages (Starter, Go for new vehicles; Basic, Advanced for used vehicles) that bundle maintenance, tires, insurance, and payment protection into single monthly rates. Supporting modules include chargeON EV charging cards/apps, fuel cards (volenergy, Shell, AVIA, Migrol), dealer stock financing, and the AMAG Customer Account Portal for contract management. Corporate offerings extend through movon AG (fleet leasing JV) and enterprise bike leasing programs. The company also maintains investor relations with bond issuances and credit ratings. No AI/ML capabilities or public API are offered.

Differentiator

Problem solved

Functional benefit

Brands

• LeasingPLUS: All-inclusive leasing packages including service, insurance, tire replacement, and mobility services
• Bike Leasing
• Microlino Leasing
• chargeON

Quantifiable outcome

• Monthly savings of over CHF 100 on energy costs for electric vehicles compared to combustion engines
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

19 partnerships are on record, tiered core, minor and supporting.

• Porsche Financial Services Schweiz AGcoreStrategic or Co-development Partner · 1 July 2025Leasing-as-a-Service partnership where AMAG Leasing took over operational leasing processes of Porsche Financial Services Schweiz AG. Enables both companies to leverage their strengths in long-term partnership aimed at improving customer experience.
• Microlino AGcoreStrategic or Co-development Partner · 1 January 2024Partnership to offer Microlino electric city car leasing in Switzerland. First leasing offering for Microlino in the DACH region (Germany, Austria, Switzerland). Vehicle handover at 6 AMAG Retail sites with Noviv Mobility SA as intermediary at 3 locations.
• Volkswagen Financial Services AGcoreStrategic or Co-development Partner · 11 July 2023Joint venture partnership with 50% stake in movon AG (subsidiary of AMAG Leasing) for fleet leasing and full-service solutions for business customers. Aims to become one of the largest European fleet providers.
• Zurich Versicherungs-Gesellschaft AG (Zurich)coreOthersInsurance partner for motor vehicle insurance within LeasingPLUS Care packages. Zurich is the risk carrier for Volkswagen, Škoda, VW Nutzfahrzeuge, and all used vehicles.
• Allianz Suisse Gesellschaft für Versicherungen SA (Allianz)coreOthersInsurance partner for motor vehicle insurance within LeasingPLUS Care packages. Allianz is the risk carrier for Audi, SEAT, and CUPRA brands.
• AXA Compagnie d'Assurances SAcoreOthersInsurance partner for payment protection insurance (LeasingPLUS Care rate insurance) covering unemployment and total disability. Also provides general insurance conditions documentation.
• Swiss Startup FactoryminorStrategic or Co-development PartnerPartnership in innovation and startup ecosystem supporting AMAG Group's transformation towards mobility provider.
• volenergy (bp, Ruedi-Rüssel, Miniprix)supportingGTM or Marketing PartnerFuel card partnership offering 6 ct/l discount at bp stations, 4 ct/l at Ruedi-Rüssel and Miniprix, and 10% discount on car washes. No card fees.
• ShellsupportingGTM or Marketing PartnerFuel card partnership offering 10 ct/l on V-Power 98, 6 ct/l on regular fuel, and 20% off car washes. Free Shell Fleet app usage.
• AVIAsupportingGTM or Marketing PartnerFuel card partnership offering 6 ct/l discount on petrol and diesel. No annual fees.
• MigrolsupportingGTM or Marketing PartnerFuel card partnership offering 5 ct/l discount plus Cumulus points, 10% off Migrolcar bonus, and free additional card. Free Migrolcard app usage.
• Helion Energy AGcoreTechnology or IntegrationCharging infrastructure partner for chargeON solution. AMAG Group subsidiary providing solar energy, charging solutions, and energy storage. ChargeON card valid at 13,000+ Swiss and 400,000 European charging points.
• Twinner (S-Pedelec)supportingStrategic or Co-development PartnerStrategic partnership for high-end S-Pedelec leasing with 1.9% interest rate. New premium speed pedelec brand representing speed, design, and sustainability.
• Tour de SuissesupportingStrategic or Co-development PartnerPartnership with traditional Swiss bicycle manufacturer (since 1934) offering handcrafted custom bikes. Each bike assembled specifically for customer with unique design and components.
• Opium (Speed Pedelec)supportingStrategic or Co-development PartnerPartnership for Swiss-made Opium Speed Pedelecs (45 km/h). Offers 0% interest rate for contracts before December 31, 2026. Includes full insurance and breakdown assistance.
• StromersupportingStrategic or Co-development PartnerPartnership for Swiss-developed Speed Pedelecs (up to 45 km/h). All-Inclusive leasing available including maintenance, insurance, and new tires in fixed monthly payment.
• MILOOsupportingStrategic or Co-development PartnerPartnership with Swiss e-bike leader offering bikes designed and assembled in Switzerland. Range includes 25 km/h and 45 km/h models for urban, gravel, and cargo use. Marco Odermatt as brand ambassador.
• movon AGcoreChannel Partner/ Reseller/ DistributorSubsidiary (50% owned by Volkswagen Financial Services AG) specializing in fleet leasing and full-service solutions for business customers in Switzerland.
• Volkswagen GroupcoreTechnology or IntegrationBattery technology partnership for EV components, recycling, and second-life battery applications. Gigafactories in Europe ensure qualitative and sustainable battery production.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Athlon (Daimler/Mercedes-Benz): Operational vehicle leasing and mobility provider across Europe; overlaps in full-service fleet leasing and EV mobility offerings.
• Ayvens (ALD Automotive / LeasePlan): Global full-service vehicle leasing and fleet management leader operating in Switzerland; overlaps strongly in fleet and operational leasing.
• Arval (BNP Paribas): Multinational full-service leasing and fleet management company with Swiss operations, competing in corporate vehicle leasing and mobility solutions.

Direct peers

• Mercedes-Benz Mobility: OEM captive offering leasing, financing and charging services; mirrors AMAG's integrated vehicle-leasing-plus-services model.
• Leasys (Stellantis): Stellantis captive leasing and rental brand bundling cars with services and charging; comparable captive multi-brand leasing approach.
• Sixt Leasing (Allane Mobility): European multi-brand vehicle leasing and fleet management provider serving retail and corporate clients, directly comparable in leasing model.
• MultiLease (Emil Frey Group): Swiss multi-brand vehicle leasing provider tied to the Emil Frey dealer group; a direct domestic competitor in passenger-car and fleet leasing.
• Alphabet (BMW Group): Captive-backed business mobility and fleet leasing provider; comparable model of OEM-linked leasing plus services, competing for Swiss fleet customers.

Regional players

• Cembra Money Bank: Swiss consumer-finance bank with a major auto/vehicle leasing arm serving private individuals; directly competes with AMAG Leasing in the same Swiss vehicle-leasing market.

Others

• Volkswagen Financial Services: VW Group's captive finance arm and AMAG's JV partner in movon AG; both a partner and a comparable captive-leasing operator within the same brand ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amag-leasing/mycompany

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAG Leasing