FaZe Clan

Esports organizationFaZeClan.com

Company typePrivate
Founded2010
HeadquartersLos Angeles, United States
Headcount101–250
GTM typeB2C
OfferingServices

FaZe Clan firmographics

Firmographics

Name: FaZe Clan
Legal name: FaZe Clan
Website: https://FaZeClan.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

FaZe Clan industry classification

Industry

Product category: Esports organization
NAICS: Sports Teams and Clubs (711211), Hobby, Toy, and Game Retailers (45912)
SIC: Retail-Hobby, Toy & Game Shops (5945)
akta.pro primary industry: Esports Teams & Player Organizations (MPAFADAB)
akta.pro secondary industry: Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)

Keywords

Esports organization
Gaming content creation
Branded apparel merchandise
Competitive esports teams
Gaming lifestyle brand

Where FaZe Clan is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

FaZe Clan business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

Merchandise and Apparel Sales: Direct-to-consumer sales of branded FaZe Clan merchandise, apparel, and streetwear through their e-commerce storefront, targeting gaming and youth culture audiences.
Esports Tournament Earnings: Competitive earnings from esports teams across multiple game titles including CS2/CSGO, Call of Duty, Rainbow Six Siege, Fortnite, and PUBG. Teams compete in tournaments generating prize money.
Sponsorships and Brand Partnerships: Sponsorship revenue from brand partnerships, including investments from companies like Cox Enterprises and partnerships with fashion brands and gaming companies.
Content Creator Monetization: Revenue generated through content creation activities, streaming, and creator branding. Partnerships with platforms like MoonPay enable crypto and NFT integration for digital merchandise and virtual fashion.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Branded merchandise and apparel

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

FaZe Clan product offering

Product offering

Core offering

FaZe Clan is a global gaming and esports organization that operates competitive esports teams across multiple game titles including CS2, Call of Duty, Rainbow Six Siege, Fortnite, and PUBG. The company sells branded apparel, streetwear, and esports merchandise directly to consumers through its Shopify e-commerce storefront, and produces original video and streaming content distributed across Twitch, YouTube, and social media platforms. Core revenue is generated through sponsorships, merchandise sales, and tournament earnings.

Product overview

FaZe Clan is a global lifestyle brand rooted in competitive gaming and youth culture, consisting of three core offerings: competitive esports teams across six game titles (CSGO 2/CS2, Call of Duty, Call of Duty Atlanta, Fortnite, Rainbow Six Siege, and PUBG) with combined tournament earnings exceeding $10.5M; branded merchandise and apparel sold through their e-commerce platform; and original video content production. The organization positions itself at the intersection of gaming, fashion, music, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

FaZe Esports Teams Competitive esports teams fielded by FaZe Clan across multiple game titles, including CSGO 2/CS2 (12 tournaments, $2.4M earnings), Call of Duty (15 tournaments, $3.2M earnings), Call of Duty Atlanta (8 tournaments, $1.8M earnings), Fortnite (10 tournaments, $1.5M earnings), Rainbow Six Siege (6 tournaments, $900K earnings), and PUBG (5 tournaments, $750K earnings). Teams compete in global esports leagues and tournaments, generating prize money and brand exposure.
FaZe Merchandise and Apparel Shop Direct-to-consumer e-commerce storefront selling FaZe Clan branded apparel, streetwear, and esports merchandise to consumers globally. The store operates through Shopify and offers esports-themed and lifestyle clothing items targeted at gaming culture and youth streetwear audiences.
FaZe Original Video Content Original video content produced by FaZe Clan featuring its content creators, esports athletes, and gaming entertainment programming, distributed across YouTube, Twitch, and social media platforms for global audience engagement.

Quantifiable outcome

$9.55 million in combined esports tournament earnings

Companies that use FaZe Clan

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

FaZe Clan technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

FaZe Clan partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

MoonPaycoreStrategic or Co-development Partner · 1 January 2025MoonPay partnered with FaZe Clan for strategic brand alignment and monetization potential in gaming and esports. The partnership focuses on enabling crypto and NFT integration in gaming, digital merchandise, and virtual fashion to redefine athlete compensation and value exchange.
HardScopeminorStrategic or Co-development Partner · 1 January 2025HardScope, invested in by co-founder Matt Kalish, was involved in new management and contract negotiations with FaZe Clan creators. Matt Kalish launched HardScope as a platform for the creator economy.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

FaZe Clan competitors and assessment

Company assessment

Direct peers

100 Thieves: 100 Thieves is a lifestyle-driven esports and apparel organization founded by Nadeshot, combining competitive rosters across multiple game titles with a high-end streetwear brand and creator-driven content — closely paralleling FaZe Clan's esports-plus-fashion business model.
NRG Esports: NRG operates multi-title esports teams (Valorant, CS, Rocket League, Apex) with a strong content creator roster, making it a direct functional and structural peer to FaZe's team-and-creator model.
OpTic Gaming: OpTic is one of the most storied North American esports brands with teams across Call of Duty, Halo, and other FPS titles plus a content creator presence — a direct competitor for FaZe's Call of Duty franchise and creator sponsorship inventory.
Cloud9: Cloud9 fields esports teams across multiple titles (League of Legends, CS, Valorant) and has historically invested in creator talent, making it a broad incumbent direct peer within the multi-game esports org category where FaZe competes.
Team Liquid: Team Liquid is a globally recognized multi-title esports organization (Dota 2, LoL, CS) with a large content operation and apparel — comparable to FaZe Clan's multi-game competitive roster with international reach.
G2 Esports: G2 is a multi-game European-headquartered esports organization with apparel partnerships and high-profile creator/sponsor deals, making it a comparable global lifestyle-esports peer to FaZe.
Sentinels: Sentinels is a North American esports organization with titles including Valorant, Overwatch, and Halo and a strong individual-creator brand presence, serving as a relevant mid-sized direct peer to FaZe's competitive roster model.
Complexity Gaming: Complexity is a multi-game North American esports organization with franchise Call of Duty slots and creator talent — a direct peer especially in the CoD competitive space where FaZe's Atlanta FaZe franchise also competes.
TSM (Team SoloMid): TSM is an esports and creator-driven organization with multi-title rosters and influencer talent, comparable to FaZe in combining competitive teams with content creators and sponsorships.

Emerging players

One True King (OTK): OTK is a creator-led gaming organization centered on high-profile streamers and sponsorships without a large traditional esports roster; comparable to FaZe in creator economy and brand-partnership reliance, though differentiated by its non-traditional competitive focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

FaZe Clan financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FaZe Clan leadership team

Management profile

Number of profiles

Profiles8 records

FaZe Clan funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FaZe Clan M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FaZe Clan

What does FaZe Clan do?

Is FaZe Clan a public or private company?

FaZe Clan is a private company. It is classified as corporate owned and is currently operating.

When was FaZe Clan founded?

FaZe Clan was founded in 2010. It employs 101 to 250 people.

Where is FaZe Clan based?

FaZe Clan is headquartered in Los Angeles, United States, in the North America region.

How does FaZe Clan make money?

Four revenue lines are on record. Merchandise and Apparel Sales are the primary driver. The others are esports Tournament Earnings, sponsorships and Brand Partnerships and content Creator Monetization.

Who are FaZe Clan's main competitors?

Direct peers on record are 100 Thieves, NRG Esports, OpTic Gaming, Cloud9, Team Liquid, G2 Esports, Sentinels, Complexity Gaming and TSM (Team SoloMid). One True King (OTK) is listed as an emerging player.

Does FaZe Clan have an API?

No public API is recorded for FaZe Clan.

What industry is FaZe Clan in?

FaZe Clan's product category is Esports organization. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAFAEAE, Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming). Its NAICS code is 711211 and its SIC code is 5945.