HardScope
HardScope is a vertically integrated creator media agency that connects brands with influential streamers, offering talent management, brand partnership intermediation, content production, and a proprietary clipping and distribution system (XPM) to monetize creator-led reach with Gen Z audiences.
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HardScope does
HardScope is a vertically integrated creator media company and strategic agency that operates as what it describes as an 'operating system for the creator economy,' connecting brands with influential streamers and content creators. Founded in December 2025 by DraftKings co-founder Matt Kalish, the firm is headquartered remotely across New York, Boston, and Los Angeles with approximately 40 employees drawn from FaZe Clan, Vice, and Havas. It serves two primary customer segments: brands and advertisers seeking authentic creator-led access to Gen Z audiences, and content creators and streamers seeking talent management, brand partnership intermediation, content development, consumer products infrastructure, and capital investment.
The company's product surface spans seven brand-facing scopes (Creator Partnerships, Content Strategy, Creative & Platform Development, Integrated Campaigns, Production & Clipping, Modern Distribution, and Data & Analytics) and six creator-facing services (Talent Management & Business Development, Brand Partnerships, Content Development, Consumer Products, Capital Investment, and Clipping). The core proprietary asset is XPM, an in-house content clipping and distribution system designed to convert long-form live content into short-form social assets. A flagship output of this stack is 'Market Bubble,' a Twitch-streamed prediction-market podcast co-produced with Bullpen Labs and presented by Polymarket, hosted by creators Banks and Ansem with a combined social audience exceeding 10 million followers.
HardScope's go-to-market is sales-led and direct, driven by website inquiry forms and relationship-based selling rather than marketplace or reseller channels. Revenue mechanics are diversified across management fees and commissions on creator earnings, transaction percentages on brand partnership deals, professional services for creative and production work, and capital investment arrangements with select creators. Pricing is quote-based and not publicly disclosed, with services customized by creator tier and brand partnership scope. The company has not raised institutional funding and is explicitly in 'pre-raise build mode.' Scale signals include a self-reported #1 Creator Group by Audience ranking, 1B+ monthly network views, and a reported +89% Gen-Z audience engagement metric.
HardScope firmographics
Firmographics- Name
- HardScope
- Legal name
- HardScope
- Website
- https://hardscope.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HardScope is a vertically integrated creator media agency that connects brands with influential streamers, offering talent management, brand partnership intermediation, content production, and a proprietary clipping and distribution system (XPM) to monetize creator-led reach with Gen Z audiences.
- Ownership category
- akta.pro rank
HardScope industry classification
Industry- Product category
- Creator Economy Agency Services
- NAICS
- Graphic Design Services (541430), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
Keywords
HardScope business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Talent Management & Business Development: Providing dedicated executive teams to guide creator careers, businesses, brands, and long-term vision. Revenue derived from management fees and commissions on creator earnings.
- Brand Partnerships: Facilitating sponsorships and full development deals between brands and creators. HardScope acts as intermediary taking a percentage of partnership deals.
- Creative & Production Services: Full-stack creative services including narratives, formats, IP, cross-platform concepts, and end-to-end production with native livestream, studio, and clipping workflows.
- Capital Investment: Funding, mentorship, and operational support to build sustainable standalone businesses from the ground up for select creators.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
HardScope product offering
Product offeringCore offering
HardScope is a vertically integrated creator media company and strategic agency that operates as an operating system for the creator economy. It delivers end-to-end infrastructure to brands via creator partnerships, content strategy, creative and platform development, integrated campaigns, production and clipping, modern distribution, and data and analytics; and to creators via talent management, business development, brand partnerships, content development, consumer products, capital investment, and proprietary clipping technology (XPM).
Product overview
HardScope is an operating system for the creator economy — a vertically integrated creator media company and strategic agency providing end-to-end infrastructure for creators and brands. The platform combines Creator Partnerships, Content Strategy, Creative & Platform Development, Integrated Campaigns, Production & Clipping (powered by proprietary XPM technology), Modern Distribution, and Data & Analytics for brands; and Talent Management, Brand Partnerships, Content Development, Consumer Products, Capital Investment, and Clipping services for creators. The XPM system is a key differentiator enabling conversion of long-form live content into short-form social assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Partnerships
- Content Strategy
- Creative & Platform Development
- Integrated Campaigns
- Production & Clipping
- Modern Distribution
- Data & Analytics
- Talent Management & Business Development
- Content Development
- Consumer Products
- Capital Investment
- Brand Partnerships (Creator-side Sponsorships)
- XPM Content Clipping & Distribution System
Quantifiable outcome
- 1B+ monthly views across creator network
- +2 more outcomes
Companies that use HardScope
Customer profileSegments2 records
Ideal customer profiles2 records
HardScope technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HardScope partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Bullpen LabscoreCollaboration with Bullpen Labs to launch 'Market Bubble' podcast series. Bullpen brings deep expertise in the prediction market ecosystem. HardScope contributes format creation and creator talent packaging expertise. The podcast is presented by Polymarket and hosted by Banks and Ansem.
- PolymarketflagshipPolymarket, the world's largest prediction market, is the presenting sponsor of 'Market Bubble' podcast series. The partnership combines HardScope's format creation and creator talent packaging with Polymarket's prediction market platform, targeting the internet's first original series dedicated to prediction market discourse.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
HardScope competitors and assessment
Company assessmentBroad incumbents
- Endeavor (WME): Global sports and entertainment holding company (parent of WME) with expanded creator representation; large-scale, multi-vertical incumbent that competes in the same brand-and-talent intermediation space with deeper capital and relationships.
- Creative Artists Agency (CAA): Global incumbent talent and entertainment agency that has expanded into digital creators and athlete/influencer representation; same agency intermediation model and same brand-customer base at the top end.
- VaynerMedia: Digital-first creative and media agency with significant creator marketing practice; comparable 'attention era' positioning, similar brand-side customer base, and overlapping capabilities in content production and distribution.
- United Talent Agency (UTA): Major incumbent talent agency with a growing creator and digital talent division; broader portfolio (traditional talent, music, publishing) but meaningfully overlapping offering in creator representation and brand deal intermediation.
Direct peers
- Jellysmack: Creator technology and media company that helps creators distribute and monetize content across platforms using proprietary tooling; closest peer in terms of combining proprietary technology (XPM vs. Jellysmack's optimization stack) with creator-side services and brand monetization.
- Obviously: Influencer marketing and creator commerce agency handling brand-creator campaigns, gifting, and affiliate; same customer base (brands) and same talent roster, with overlapping campaign-execution service capabilities.
- Night Media: Talent management and brand deal agency for large digital creators (MrBeast, etc.); same creator-economy agency model, same target customer (top streamers and brands), same revenue mix of management fees and partnership commissions.
- FaZe Media (formerly FaZe Clan): Creator/esports talent and media company directly comparable to HardScope; founder Matt Kalish personally acquired FaZe Media after its SPAC failure, making it the closest analogue in terms of operating model, target audience (Gen Z streamers), and revenue mix.
- Neon Management: Creator talent management firm focused on streamers and digital-first talent; competes for the same roster creators and brand partnership mandates, with parallel management/IP/consumer-products capabilities.
Emerging players
- Pray Tell Agency: Creator and influencer marketing agency focused on brand-creator campaigns; smaller and more campaign-focused than HardScope but operates in the same creator-partnership sales motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HardScope social profiles
Digital presenceHardScope financial estimates
Financial estimateRevenue estimate
Valuation estimate
HardScope leadership team
Management profileNumber of profiles
Profiles2 records
HardScope funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HardScope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HardScope
What does HardScope do?
HardScope is a vertically integrated creator media company and strategic agency that operates as an operating system for the creator economy. It delivers end-to-end infrastructure to brands via creator partnerships, content strategy, creative and platform development, integrated campaigns, production and clipping, modern distribution, and data and analytics; and to creators via talent management, business development, brand partnerships, content development, consumer products, capital investment, and proprietary clipping technology (XPM).
Is HardScope a public or private company?
HardScope is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HardScope founded?
HardScope was founded in 2025. It employs 11 to 50 people.
How does HardScope make money?
Four revenue lines are on record. Talent Management & Business Development is the primary driver. The others are brand Partnerships, creative & Production Services and capital Investment.
Who are HardScope's main competitors?
Broad incumbents on record are Endeavor (WME), Creative Artists Agency (CAA), VaynerMedia and United Talent Agency (UTA). Direct peers are Jellysmack, Obviously, Night Media, FaZe Media (formerly FaZe Clan) and Neon Management. Pray Tell Agency is listed as an emerging player.
Does HardScope have an API?
No public API is recorded for HardScope.
What industry is HardScope in?
HardScope's product category is Creator Economy Agency Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAAMAH, Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production). Its NAICS code is 541430 and its SIC code is 7370.