Kreo

Name

Kreo

Legal name

Lukus Brands Pvt Ltd

Website

https://kreo-tech.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Gaming Peripherals

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)

akta.pro secondary industry

PC Gaming Computers & Peripherals Retail (CRACABAI)

Keywords

• Gaming peripherals
• Mechanical gaming keyboards
• Wireless gaming mice
• Gaming monitors
• Content creator hardware

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Hardware Product Sales: One-time hardware sales of gaming peripherals including keyboards, mice, monitors, chairs, headphones, microphones, webcams, and accessories. Sold directly through owned e-commerce website and Amazon marketplace. Revenue is transaction-based with no recurring component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Kreo designs, manufactures, and sells a comprehensive range of gaming peripherals and content creator hardware including mechanical gaming keyboards (Hive and Swarm series), wireless and wired gaming mice (Anzu, Chimera, Arma, Harpy, Ikarus), gaming monitors (Obsidian series), audio/video equipment (headphones, microphones, webcams, ring lights), ergonomic gaming/work chairs, and related accessories. The company sells primarily through its own e-commerce website kreo-tech.com and through Amazon India, offering hardware products at discounts of 30-67% off MRP with specifications typically associated with premium international brands.

Product overview

Kreo is a gaming peripherals brand offering a comprehensive portfolio of PC gaming and creator hardware. The product lineup centers on mechanical gaming keyboards (Hive series: Hive75 V2, Hive98 V2, Hive65; Swarm series: Swarm, Swarm X) and wireless/wired gaming mice (Anzu V2, Chimera V2, Arma, Harpy, Ikarus, Hawk), complemented by gaming monitors (Obsidian series in 27-inch and 15.6-inch portable variants), audio/video equipment (Beluga V2 headphones, Sonik/Kast microphones, Owl webcams, Go Dots/GoRec wireless mics, Halo ring lights, Slab key light), ergonomic chairs (Altus, Cirrus, Actus V2), and accessories (Terra deskmats, Tundra laptop cooler, Surge controller, Rod Pro boom arm). The ecosystem is tied together by the Kontrol browser-based software for device customization. Kreo positions itself as a premium yet affordable alternative to international gaming brands, targeting gamers, content creators, designers, and coders in the Indian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Hive75 V2 Wired Mechanical Gaming Keyboard Gasket-mounted 75% compact mechanical gaming keyboard with KTT Content switches, hot-swap PCB supporting 3-pin and 5-pin switches, per-key RGB with 16 effects, dual-layer latex foam dampening, polycarbonate plate, and metal volume knob. Aimed at PC gamers and typists seeking premium build quality at a value price point.
• Hive98 V2 Wired Mechanical Gaming Keyboard Compact 98-key (96%) gasket-mounted mechanical gaming keyboard with KTT Content switches, hot-swap PCB, per-key RGB, dual-layer foam, metal volume knob, and detachable USB-C connection. Designed for gamers and productivity users who want a full-layout keyboard in a smaller footprint.
• Hive65 Wired Mechanical Gaming Keyboard 65% compact mechanical gaming keyboard with Kreo Purple Linear pre-lubed switches, gasket-mounted structure, dual-layer sound dampening foam, per-key RGB, metal volume knob, and hot-swappable 5-pin PCB. Targeted at gamers seeking a compact, premium-feeling keyboard.
• Swarm Wireless Gaming Keyboard 75% wireless mechanical gaming keyboard with tri-mode connectivity (Bluetooth 5.0/2.4GHz/USB-C), Kreo Starling Linear or GTMX Sense Tactile switches, gasket-mounted design, 5-layer sound absorption, 270+ hour battery life, and 1000Hz wireless polling rate. Designed for gamers who want wireless freedom with low-latency performance.
• Swarm X All White Wireless Gaming Keyboard Compact 75% (82-key) wireless mechanical gaming keyboard with Huano Red Linear switches, tri-mode connectivity (Bluetooth 5.0/2.4GHz/USB-C), 5-pin hot-swap PCB, gasket-mounted design, quad-layer sound dampening, and per-key RGB lighting. Targets gamers wanting an all-white aesthetic with wireless convenience.
• Anzu V2 Ultralight Ergonomic Wireless Gaming Mouse Ultralight 49g ergonomic wireless gaming mouse with PixArt PAW3311 sensor (12,000 DPI, 300 IPS, 30G acceleration), tri-mode connectivity (2.4GHz/Bluetooth/wired), Huano 80M switches, 50+ hour battery, and browser-based Kontrol software customization. Designed for competitive and casual gamers prioritizing lightweight ergonomics.
• Chimera V2 Wireless Gaming Mouse Wireless gaming mouse with hot-swappable switches (tactile/silent included), interchangeable shells (solid/honeycomb), PixArt PMW3311 sensor (12,000 DPI), tri-mode connectivity, 78g weight, 70+ hour battery, and 1000Hz polling rate. Targets gamers who want switch customization without soldering.
• Arma 49g Ultralight Wireless Performance Mouse Ultralight 49g wireless performance gaming mouse with ergonomic design, precision sensor, and performance-focused features. Aimed at competitive gamers seeking a lightweight wireless mouse at an accessible price point.
• Harpy Light Weight RGB Gaming Mouse Lightweight RGB gaming mouse with balanced features for gaming and everyday use. Entry-level gaming mouse positioned at ₹499 for budget-conscious buyers.
• Ikarus 55g Wireless Gaming Mouse Ultralight 55g wireless gaming mouse with lightweight design and performance features. Targeted at gamers wanting an ergonomic wireless option.
• Obsidian 27" 200Hz 2K 1440p QHD Gaming IPS Monitor 27-inch gaming monitor with 200Hz refresh rate, 2K 1440p QHD resolution, and IPS panel, priced at ₹15,299 (49% off MRP ₹30,000). Designed for competitive gamers seeking high-refresh 2K performance at an accessible price.
• Obsidian 27" 100Hz 2K 1440p QHD IPS Monitor 27-inch QHD IPS monitor with 100Hz refresh rate, ideal for productivity and gaming at ₹11,999 (45% off MRP ₹21,999). Targets gamers and professionals wanting a mid-range 2K display.
• Obsidian 15.6" FHD Slim Portable Monitor 15.6-inch slim FHD portable monitor with lightweight design, suitable for work-from-home and travel setups at ₹8,499 (50% off MRP ₹16,999). Aimed at mobile professionals and gamers.
• Beluga V2 Gaming Wired Headphones Wired gaming headphones with immersive audio, comfortable fit, and built-in microphone, priced at ₹2,399 (47% off MRP ₹4,500). Targets PC and console gamers needing an affordable gaming headset.
• Sonik Gaming Mic Gaming microphone with quality audio capture for streaming and gaming, priced at ₹3,899 (51% off MRP ₹8,000). For streamers and gamers wanting enhanced voice capture.
• Owl 4K Pro Streaming Webcam Professional 4K streaming webcam with high-resolution video capture for streamers and content creators, priced at ₹5,499 (38% off). Targets premium streamers and remote workers needing 4K video.
• Owl Full HD Streaming Webcam Full HD streaming webcam with clear video quality for content creators, priced at ₹3,299 (34% off MRP ₹5,000). For streamers and remote professionals needing reliable FHD video.
• Owl Lite FHD Webcam Entry-level Full HD webcam for streaming and video calls, priced at ₹1,899 (62% off). Aimed at budget-conscious streamers and remote workers.
• Kast Dynamic Microphone Dynamic microphone for professional audio recording and streaming, available in black and white variants, priced at ₹4,499 (40% off MRP ₹7,500). Targets podcasters and streamers wanting broadcast-quality dynamic mic performance.
• Go Dots Professional Wireless Mic Professional wireless microphone for content creators, priced at ₹999. Targets mobile content creators needing portable wireless audio capture.
• GoRec Professional Wireless Mic Professional wireless microphone for recording and content creation, priced at ₹1,499. Targets content creators needing portable wireless audio at a mid-range price.
• Halo 12" Premium Ring Light + Tripod 12-inch ring light with tripod stand combo for content creators and streaming, priced at ₹1,149 (54% off MRP ₹2,499). Targets streamers and video creators needing portable lighting.
• Halo 18" Premium Ring Light + Tripod 18-inch larger ring light with tripod for professional content creation and streaming, priced at ₹3,399 (48% off MRP ₹6,499). For professional streamers, YouTubers, and portrait photographers.
• Altus Ergonomic Chair Ergonomic office/gaming chair with adjustable features, priced at ₹11,899 (60% off MRP). Targets remote workers and gamers seeking ergonomic seating.
• Cirrus Ergonomic Chair Ergonomic gaming/work chair with premium comfort features, priced at ₹15,499 (61% off MRP ₹40,000). Targets premium gaming and WFH seating buyers.
• Actus V2 Ergonomic Chair Ergonomic work-from-home chair with V2 improvements, priced at ₹14,999. Targets professionals and gamers seeking ergonomic WFH seating.
• Surge Ultra Wireless PC Gaming Controller Wireless gaming controller for PC gaming, priced at ₹3,999 (56% off). Targets PC and casual gamers wanting a wireless controller option.
• Tundra Laptop Cooler Laptop cooling pad for thermal management during extended gaming or work sessions, priced at ₹1,699 (32% off MRP ₹2,499). Targets laptop gamers and heavy-usage professionals.
• Terra XXL Deskmat - Rising Sun Extra-large deskmat with Rising Sun design for gaming setups, priced at ₹799 (77% off MRP ₹3,499). Targets gamers wanting to complete their desk setup with a branded large deskmat.

Quantifiable outcome

• ₹70 crore in lifetime sales over approximately 3 years since November 2022
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ant Esports: India-based gaming peripherals brand selling mechanical keyboards, mice, headsets, chairs, and accessories at value price points via Amazon India and D2C — same category, same India D2C+marketplace motion, same value-pricing wedge against international brands.
• Cosmic Byte: Indian gaming peripherals brand with keyboards, mice, headsets, controllers, and PC accessories sold through Amazon India and own site — directly comparable on product mix, channel strategy, and target buyer (entry-to-mid Indian PC gamers).
• Zebronics: Indian consumer electronics and gaming peripherals brand with keyboards, mice, monitors, headphones, and chairs distributed through Amazon India and offline retail — broader catalog and offline presence but overlaps heavily on the same value-segment gaming peripherals Kreo competes in.
• Redragon: Gaming peripherals brand (mechanical keyboards, mice, headsets, controllers) with strong India presence via Amazon — competes head-to-head in the budget-to-mid gaming peripherals tier Kreo targets.

Emerging players

• EVM: Indian brand (Enticing Visual Magic) offering SSDs, memory, and peripherals — adjacent PC hardware ecosystem player with growing gaming-peripherals presence in India, partial overlap with Kreo's setup-bundle thesis.
• Amkette: Indian consumer electronics brand with gaming peripherals, audio, and accessories — comparable India D2C+marketplace motion with a longer operating history, useful benchmark for Indian-market execution.

Broad incumbents

• HyperX: Global gaming peripherals leader (HP-owned) with headsets, keyboards, mice, and microphones — the exact international incumbent Kreo's value pricing explicitly undercuts; comparable product categories at premium price points.
• Logitech G: Logitech's gaming division — global leader in PC gaming keyboards, mice, headsets, and wheels. Sets the premium benchmark Kreo positions against and competes in the same buyer consideration set in India.
• Razer: Premium global gaming peripherals and laptops brand — explicitly named in Kreo's positioning as the international incumbent whose high India prices Kreo's affordable equivalent targets.
• Corsair: Global gaming peripherals, components, and streaming gear brand — overlaps with Kreo's keyboards, mice, headsets, and streaming microphones at the premium tier and increasingly at mid-tier through Elgato and sub-brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kreosphere
• YouTubeyoutube.com/@Kreosphere
• Instagraminstagram.com/kreosphere

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreo