Megacool
Megacool provided a mobile SDK that let mobile and Unity game developers add gameplay recording and social sharing with link previews to their apps. The company was acquired by Medal.tv in October 2019 and ceased operations on May 1, 2025.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Megacool does
Megacool was a mobile SDK provider that enabled game developers to add gameplay recording and social sharing functionality to their iOS, Android, and Unity games. The SDK allowed players to capture personal gameplay clips and share them with link previews, with the company claiming that shares converted to installs at rates higher than the industry standard. The product was distributed through a self-serve, developer-led motion backed by public documentation, a dashboard, and an API, serving primarily a long tail of mobile and Unity game developers. The revenue model was SDK/tooling licensing to game developers, though specific pricing was not disclosed.
After raising $1.5M from Alliance VC in July 2017, Megacool was acquired by Medal.tv in October 2019. Following the acquisition, the founding team was absorbed into Medal and shifted focus to Medal's higher-potential product, while Megacool itself was maintained in reduced capacity without active development as the team lacked bandwidth to keep pace with evolving iOS, Android, and Unity platforms. In March 2025, Megacool announced it would cease operations on May 1, 2025 — approximately a decade after its first commits in October 2015 — citing concerns about product decay and security liability. The SDK was to be open-sourced prior to shutdown so that customers could maintain functionality themselves.
Megacool firmographics
Firmographics- Name
- Megacool
- Legal name
- Megacool
- Website
- https://megacool.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Megacool provided a mobile SDK that let mobile and Unity game developers add gameplay recording and social sharing with link previews to their apps. The company was acquired by Medal.tv in October 2019 and ceased operations on May 1, 2025.
- Ownership category
- akta.pro rank
Megacool industry classification
Industry- Product category
- Mobile Game Development SDK
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Megacool is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Megacool business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- SDK/Tooling licensing to game developers: Game developers pay for tooling SDK that helps with gameplay sharing functionality. Product enabled sharing that converts to installs at higher rates than industry standard.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Megacool product offering
Product offeringCore offering
Megacool provided a mobile SDK that let game developers add in-game recording, previewing, and social sharing of personal gameplay clips to their iOS, Android, and Unity games. Shares included link previews with media and were powered by deferred deep links for referral attribution, which the company reported converted to installs at higher rates than industry benchmarks. Supporting assets included a developer dashboard, API, documentation, and a link redirect service on mgcl.co.
Product overview
Megacool offered a mobile SDK for game developers that enabled gameplay sharing with personal gameplay clips. The core product was the Megacool SDK, which provided recording, previewing, and sharing functionality. Game developers could integrate the SDK to enable players to share their gameplay, with shares converting to installs at higher rates than industry standard. The company also provided a dashboard for managing integrations and a link redirect service (mgcl.co domain). After the team was adopted by Medal, they let Megacool fall by the wayside, and the service is now shutting down on May 1st, 2025, nearly a decade after the first commits in October 2015.
Differentiator
Problem solved
Functional benefit
Products and services
- Megacool SDK A mobile SDK for game developers (iOS, Android, Unity) that enables gameplay recording, previewing, and sharing of personal gameplay clips with link previews. Includes deferred deep links for referral attribution and is built to be offline capable so existing integrations continue working even when backend services stop responding. Sold as paid tooling to game developers.
Quantifiable outcome
- Shares convert to installs at higher rate than industry standard
Companies that use Megacool
Customer profileSegments2 records
Ideal customer profiles2 records
Megacool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Megacool partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights2 records
Megacool competitors and assessment
Company assessmentDirect peers
- ironSource (Unity): Mobile game UA and monetization SDK network (now part of Unity). Directly comparable to Megacool in providing developer-facing infrastructure that drives installs and engagement for mobile games, with cross-promo as a core capability.
- AppLovin: Mobile UA and monetization platform serving game developers. Comparable in offering an integrated install-driving stack that competes for the same developer wallet share Megacool targeted.
- Branch.io: Deferred deep linking and attribution infrastructure. Megacool's referral system was powered by deferred deep links, putting Branch at the same layer of the mobile growth stack.
- Adjust: Mobile measurement and attribution platform tracking share-to-install and other install funnels. Comparable as a foundational attribution layer for game developers that Megacool's referral engine plugged into.
- Chartboost: Mobile game UA and ad mediation network focused on cross-promotion between games. Overlaps Megacool's share-to-install conversion thesis directly in mobile gaming.
Broad incumbents
- Snap Kit: Snap's developer SDK enabling sharing with link previews and creative tools. Comparable as a sharing infrastructure with link preview functionality, though broader in scope (camera, login, ads) than Megacool's game-specific wedge.
- Unity (formerly Unity Ads / ironSource): End-to-end mobile game engine and monetization platform. Comparable in providing the broader developer ecosystem (Unity SDK was a supported target for Megacool) and competing indirectly for the same developer relationships.
Emerging players
- Kochava: Mobile attribution and analytics platform with deep linking. Comparable in providing referral attribution and deep linking tooling adjacent to Megacool's deferred deep link referral engine.
- Voodoo: Mobile game publisher known for hyper-casual cross-promotion. Comparable as a publisher that relies on UA tactics similar to Megacool's share-to-install conversion in the mobile gaming space.
Others
- GameAnalytics: Free game analytics SDK embedded in mobile games. Comparable as a developer-facing SDK infrastructure layer for mobile game developers, though focused on analytics rather than sharing/UA.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Megacool social profiles
Digital presenceMegacool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Megacool leadership team
Management profileNumber of profiles
Megacool funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Megacool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Megacool
What does Megacool do?
Megacool provided a mobile SDK that let game developers add in-game recording, previewing, and social sharing of personal gameplay clips to their iOS, Android, and Unity games. Shares included link previews with media and were powered by deferred deep links for referral attribution, which the company reported converted to installs at higher rates than industry benchmarks. Supporting assets included a developer dashboard, API, documentation, and a link redirect service on mgcl.co.
Is Megacool a public or private company?
Megacool is a private company. It is classified as corporate owned and is currently closed.
When was Megacool founded?
Megacool was founded in 2015. It employs 1 to 10 people.
Where is Megacool based?
Megacool is headquartered in San Francisco, United States, in the North America region.
How does Megacool make money?
One revenue line is on record: SDK/Tooling licensing to game developers.
Who are Megacool's main competitors?
Direct peers on record are ironSource (Unity), AppLovin, Branch.io, Adjust and Chartboost. Broad incumbents are Snap Kit and Unity (formerly Unity Ads / ironSource). Emerging players are Kochava and Voodoo. GameAnalytics is listed as an others.
Does Megacool have an API?
Yes. Megacool provided an API used by their SDK. The company mentions that "The API used by the SDK, the dashboard, docs, landing page, and all web properties except the blog will disappear" when shutdown occurs on May 1st, 2025. The SDK was built to be offline capable from the start, allowing existing integrations to keep working in a reduced capacity after shutdown. Recording and previewing will work as usual, but sharing will partially work as media will no longer be uploaded to their servers.
What industry is Megacool in?
Megacool's product category is Mobile Game Development SDK. Its primary akta.pro industry code is MPAFAIAE, Community Communications & Voice/Chat Platforms (Discord-like, in-game comms), with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 513210.