Dog Chef

Name

Dog Chef

Legal name

Fresh Chef SRL

Website

https://dogchef.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fresh Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Dry Pet Food (Kibble) (AFADAFAA), Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

Keywords

• Fresh pet food
• Veterinary nutrition
• Pet food manufacturing
• Pet supplements
• Dog meal delivery

Headquarters

HQ city

Huldenberg

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Meal Plans: Recurring subscription model offering three plan types (Fresh, Mixed, Kibble) with prices ranging from €0.61/day to €4.60/day depending on dog weight and plan selection. Subscriptions are non-binding with free delivery.
2. One-Time Product Purchases: Single purchases of treats, supplements (Puppy Booster, Senior Booster, Mobility Booster, etc.), and accessories available through retail partners

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dog Chef manufactures and delivers personalized fresh and kibble dog food produced in its own 1,500 m² factory in Huldenberg, Belgium. Customers complete an online quiz about their dog (age, weight, breed, allergies) and receive tailored home-cooked meals, kibbles, treats, and supplements on a non-binding subscription with free delivery.

Product overview

Dog Chef is a Belgian pet food company offering personalized fresh and dry food subscription plans for dogs. The core product portfolio includes three subscription plans: Fresh Plan (100% fresh home-cooked meals), Mixed Plan (fresh meals combined with kibbles), and Kibble Plan (premium dry food with fresh meat). The product line encompasses 7 fresh meal recipes (Chicken, Turkey, Lamb & Turkey, Pork, Beef & Chicken, Duck, Fish) and 4 kibble varieties (Chicken, Duck, Turkey, Beef). Supporting products include 7 specialized food supplements (Puppy Booster, Senior Booster, ProTransit Booster, Mobility Booster, Skin & Hair Booster, Joint & Activity Booster, Calm & Brain Booster), a treats line (Beefy, Sheepy Mini, Move, Chicky, Beefy Crunchy, Deery Softy, Ducky Softy, Chicky Tasty), and wooden chew toys. A related sub-brand, Cat Chef, extends the fresh food concept to cats. All products are developed with veterinarians and comply with FEDIAF and NRC global veterinary standards. The company operates on a subscription model with free delivery and no commitment.

Differentiator

Problem solved

Functional benefit

Brands

• Cat Chef: Fresh meals for cats, launched in 2024.
• VetChef

Products and services

• Fresh Meals Home-cooked fresh dog meals with 100% natural ingredients, gently cooked at low temperature. Available in 7 recipes including Chicken, Turkey, Lamb & Turkey, Pork, Beef & Chicken, Duck, and Fish. Delivered fresh, suitable for freezing up to 10 months.
• Kibbles (Dry Food) Premium monoprotein dry dog food containing 50% fresh meat, significantly higher than market average, with no artificial preservatives. Available in Chicken, Duck, Turkey, and Beef varieties.
• Puppy Booster Vitamin and mineral supplement for puppies up to 14 weeks and during the entire puppy stage. Contains pre- and probiotics for gut flora, supports bone and joint development, and immune system. Provided free for puppies up to 6 months with fresh-meal subscription.
• Senior Booster Supplement designed for senior dogs containing Vitamin C and other age-appropriate nutrients to support healthy aging, vitality, and digestive comfort.
• ProTransit Booster Digestive supplement containing prebiotics and probiotics to support healthy digestion and gut transit in dogs.

Quantifiable outcome

• Proteins in homemade diets are better digested than in dry food (90% vs 80%), leading to better nutrient absorption
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Help AnimalsminorStrategic or Co-development Partner · 1 June 2020Dog Chef supports animal shelters by providing free food distribution to partner shelters, allowing dogs in need to benefit from healthy meals. This reflects the company's social responsibility mission to improve the lives of dogs in shelters.
• VetChefcoreOthersVeterinary nutrition consultation brand providing nutritional advice to Dog Chef customers. Offers specialized feeding guidance for dogs with medical conditions.
• Cat ChefcoreOthersSister brand launched in 2024 extending Dog Chef's fresh food expertise to cats. Uses the same quality standards and vet-developed recipes adapted for feline nutrition.
• Tom&ComajorChannel Partner/ Reseller/ DistributorMajor Belgian pet retail chain with over 100 store locations across Belgium and France. Resells Dog Chef products including fresh meals, kibbles, and treats through their physical retail locations.
• AnimalismajorChannel Partner/ Reseller/ DistributorFrench pet retail chain with numerous locations across France. Distributes Dog Chef products through their pet store network throughout France.
• TerranimomajorChannel Partner/ Reseller/ DistributorFrench pet specialty retailer chain operating stores across France. Carries Dog Chef fresh meals, kibbles, and supplements in their pet retail locations.
• FEDIAFminorOthersEuropean pet food industry federation establishing nutritional guidelines. Dog Chef recipes comply with FEDIAF global veterinary standards.
• NRC (National Research Council)minorOthersScientific body establishing nutritional requirements for dogs. Dog Chef recipes meet NRC global veterinary standards for complete and balanced nutrition.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tails.com: UK-based personalized dog food subscription service (owned by Mars Petcare) delivering tailored dry food blends based on individual dog profiles. Directly comparable on personalization tech and D2C subscription model, though primarily dry food versus Dog Chef's fresh-meal focus.
• Butternut Box: UK-based direct-to-consumer fresh dog food subscription company offering personalized cooked meals delivered to customers' homes. Closest European comparable to Dog Chef in terms of business model (D2C subscription), product positioning (fresh, natural, vet-formulated), and target customer (premium dog owners seeking homemade-quality meals).
• Bella & Duke: UK-based raw pet food subscription company offering frozen raw dog and cat food delivered direct. Comparable in fresh/raw positioning, subscription delivery model, and health-focused value proposition, though emphasizing raw rather than cooked fresh meals.
• Edgard & Cooper: Belgian premium natural pet food brand offering organic kibble, wet food, and treats for dogs and cats across Europe. Strong direct peer given shared Belgian origin, premium natural positioning, multi-country European footprint, and overlapping focus on health-conscious pet owners.
• Ollie: US-based D2C fresh dog food company offering personalized, vet-formulated meal plans on a subscription basis. Direct competitor in the personalized fresh pet food category with comparable product philosophy, recipe standards, and subscription delivery model.
• KatKin: UK D2C fresh cat food subscription company delivering personalized, vet-formulated fresh meals. Highly relevant peer for Dog Chef's Cat Chef subsidiary, applying the same fresh-pet-food D2C subscription playbook to the feline market at a comparable stage.
• The Farmer's Dog: US market leader in D2C fresh dog food subscriptions, delivering personalized, vet-formulated fresh meals. Comparable to Dog Chef in personalization approach, fresh-meal manufacturing, and direct subscription GTM, though operating at significantly larger scale and venture-funded growth stage.
• Lily's Kitchen: UK premium natural pet food brand (owned by Nestlé Purina) offering organic, natural meals, treats, and supplements for dogs and cats. Comparable in premium natural positioning, recipe-led differentiation, and multi-channel retail distribution across European markets.

Regional players

• Petgood: Sweden-based pet food company offering fresh, natural dog food with sustainability and insect-protein positioning. Comparable in fresh pet food focus and premium natural branding, though serving primarily Nordic/Scandinavian markets with a different nutritional angle (sustainability/insect protein).

Broad incumbents

• Freshpet: US publicly-traded fresh pet food manufacturer selling refrigerated, natural dog and cat food through grocery and mass retail. Broader incumbent in fresh pet food with much larger scale, established retail distribution, and public market capital, but a different GTM motion (retail-led versus Dog Chef's D2C-led).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/DogChef
• Facebookfacebook.com/dogcheffood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dog Chef