What Terrace does

Terrace is a San Francisco-based crypto trading platform that consolidates spot trading, professional-grade trading, perpetual futures, and portfolio management into a single web application accessible at app.terrace.fi. The platform aggregates liquidity across both centralized and centralized exchanges and supports over 2 million tokens across 13 blockchain networks, targeting retail crypto traders who otherwise need to maintain accounts and tooling across multiple venues. Its product surface comprises four integrated modules (Trade, Pro, Perps, and Portfolio) that share account state and routing infrastructure.

The underlying technology is a multi-chain trading stack that connects to multiple CEX and DEX venues to surface unified order books and balances for the end user. Terrace operates as a self-serve, product-led platform with no disclosed enterprise sales motion, no published pricing schedule, and no named institutional or retail customers in the source data.

The business model is transaction-fee based, capturing revenue on trades executed through the integrated CEX/DEX interface. Terrace has raised a cumulative $5.2 million, including a $500,000 Y Combinator round in September 2022 and a $4.7 million seed round in September 2024 led by Hack VC with participation from Cathexis Ventures, HashKey Capital, Mischief, Soma Capital, True Culture Fund, Uncorrelated Ventures, and Y Combinator. The company was founded in 2021, operates with 11-50 employees, and is led by CEO Jesse Beller. No revenue, ARR, or active user figures have been disclosed.

Name

Terrace

Website

https://terrace.fi

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Terrace is a San Francisco-based self-serve crypto trading platform that aggregates centralized and decentralized exchange liquidity into one interface, supporting over 2 million tokens across 13 blockchains for retail crypto traders. Its four modules cover spot, professional, perpetual futures, and portfolio management.

Ownership category

akta.pro rank

Product category

Crypto Trading Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)

akta.pro secondary industries

DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD), DEX Analytics, Indexers & Trading Terminals (FSADABAK)

Keywords

• Crypto trading platform
• Multi-chain trading terminal
• Decentralized exchange aggregation
• Crypto portfolio management
• Perpetual futures trading

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Platform Fees: The platform generates revenue through transaction fees on trades executed through its integrated CEX/DEX trading platform. As a crypto trading platform connecting users to multiple exchanges, the revenue model likely includes spread capture and/or commission on trading volume.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Terrace operates an all-in-one crypto trading terminal that aggregates centralized and decentralized exchange liquidity into a single interface, supporting spot trading, professional trading tools, perpetual futures, and portfolio management. The platform spans 13 blockchain networks and provides access to over 2 million tokens, enabling retail traders to execute and monitor positions across venues without managing separate exchange accounts.

Product overview

Terrace is a unified crypto trading platform architecture comprising four integrated product modules: Trade (core spot trading), Pro (professional trading interface), Perps (perpetual futures), and Portfolio (portfolio tracking). The platform operates as a single unified offering that aggregates access to both centralized and decentralized exchanges, supporting over 2 million tokens across 13 blockchain networks. Users can execute trades, manage portfolios, and access advanced trading features within one cohesive interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Primary spot trading interface enabling retail crypto traders to execute trades across integrated centralized and decentralized exchanges with access to over 2 million tokens on 13 blockchain networks.
• Pro Professional-grade trading interface with advanced charting, order types, and analysis tools for experienced crypto traders using the Terrace terminal.
• Perps Perpetual futures trading functionality allowing retail crypto traders to take leveraged long and short positions on supported crypto assets through the Terrace terminal.
• Portfolio Portfolio management dashboard enabling users to track holdings, positions, and performance across integrated centralized and decentralized exchanges and 13 blockchain networks in one view.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• 1inch: Leading DEX aggregator routing orders across multiple DEXs and chains. Directly comparable to Terrace on the DEX aggregation, multi-chain coverage, and best-execution value proposition, though at significantly greater scale and capital base.
• Matcha (0x): Retail-facing trading terminal built on 0x aggregation infrastructure, aggregating DEX liquidity for best price execution. Closely comparable to Terrace's Trade product as a unified consumer interface over aggregated on-chain liquidity.
• Jupiter: Dominant Solana DEX aggregator and swap terminal that has expanded to perps and portfolio. Comparable as a retail aggregator terminal that bundles spot routing, perpetuals, and portfolio in a unified interface — mirroring Terrace's four-module product suite.
• ParaSwap: Multi-chain DEX aggregator with a consumer-facing swap interface, routing trades across DEXs for best execution. Direct competitor on the aggregation and best-price thesis, with comparable multi-chain coverage strategy.
• CowSwap (CoW Protocol): DEX aggregator using batch auctions and MEV-protected intent-based execution. Comparable to Terrace on routing optimization, with a differentiated execution mechanism (intent-based / batched) that Terrace would need to match to remain competitive on best price.
• KyberSwap: Multi-chain DEX aggregator and swap terminal combining aggregated routing with limit orders and cross-chain swaps. Comparable across the spot aggregation and cross-chain swap functionality that underpins Terrace's value proposition.
• OpenOcean: Full-stack aggregator routing spot and derivatives across CEXs and DEXs. Comparable to Terrace on the CEX+DEX aggregation hybrid model that differentiates Terrace from pure-DEX aggregators.

Emerging players

• DexScreener: Real-time DEX analytics and trading terminal with deep token coverage across chains. Comparable as a retail trading interface over multi-chain DEX markets, though oriented more toward analytics/discovery than execution routing.

Broad incumbents

• Coinbase: Largest US-regulated centralized crypto exchange offering spot, perpetuals, and portfolio. Overlaps with Terrace's retail trading, perpetuals, and portfolio use cases as a vertically integrated incumbent with vastly greater regulatory and capital resources.
• Binance: Global centralized crypto exchange leader with spot, perps, and portfolio offerings. Broad incumbent competing for the same retail crypto trader segment Terrace targets, with unmatched liquidity and brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/terrace_fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrace