What MTLAB does

MTLAB, Inc. is a privately held AI company founded in 2019 that develops "Vertical AI for Fashion Commerce." The company's primary product is Uverest AI, a consumer-facing platform that delivers personalized product discovery, AR-based virtual try-on with size and fit guidance, and real-time price comparison across an aggregated catalog of 11,000 fashion brands. Underlying capabilities span recommendation engines, computer vision for AR try-on, and generative AI for 180-turn avatars and animated looks, supported by multimodal AI spanning text, image, video, and planned audio (voice input) modalities. The platform is being built around a single universal checkout that aggregates a cart across multiple brands, positioning MTLAB as a two-sided aggregator between fashion brands and end consumers.

The go-to-market approach is product-led growth organized around a three-stage roadmap: Stage 1 ("Prove it") targets an early-access community with AR try-on, price comparison, size/fit guidance, and universal checkout; Stage 2 ("Scale it") plans a 10M-item catalog with UGC-driven social commerce, 180-turn AR avatars, animated looks, voice input, and a loyalty-points exchange; Stage 3 ("Own it") targets one-stop personalized shopping with cashback, stream shopping, and expansion into home décor, electronics, and FMCG verticals. Marketing channels are organic and community-oriented (Instagram, Discord, LinkedIn), and distribution is self-serve direct-to-consumer globally.

The company operates with a 12-person team including 2 PhDs and over 120 combined years in software and e-commerce experience. Leadership comprises CEO Denis Yurchenko and Founder & CFO Denis Peschaskin. MTLAB is registered as a Delaware corporation headquartered at 1111B S Governors Ave, Ste 20261, Dover, DE, with operational presence noted in Dubai, UAE. Total disclosed funding to date is approximately $815,000 (January 2025), and no revenue, pricing, paying customers, or GMV figures are publicly disclosed; the company appears to be at the earliest pre-monetization stage of its roadmap.

Name

MTLAB

Legal name

MTLAB, Inc.

Website

https://mtlab.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MTLAB builds Uverest AI, an AI-native fashion commerce platform offering personalized discovery, AR virtual try-on, and price comparison across 11,000 brands via a universal checkout, targeting individual fashion consumers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-commerce Platform Revenue: MTLAB operates an AI-powered fashion commerce platform enabling personalized discovery, virtual try-ons, and price checks across 11,000 brands. The company plans to expand into new verticals including home décor, electronics, and FMCG, and introduce features like cashback on in-app purchases and stream shopping in later stages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MTLAB develops and operates Uverest AI, an AI-powered fashion commerce platform that delivers personalized product discovery, AR virtual try-on, size/fit guidance, and real-time price comparison across 11,000 fashion brands via a single universal checkout. The platform is being built in three stages: Stage 1 (early-access community, AR try-on, universal checkout), Stage 2 (10M-item catalog, 180-turn AR avatars, UGC social commerce, voice input), and Stage 3 (one-stop personalized shopping, cashback, new verticals, stream shopping).

Product overview

MTLAB is an AI company focused on Vertical AI for Fashion Commerce. The company's primary offering is Uverest AI, a platform that delivers personalized discovery, virtual try-ons, and price checks across 11,000 brands. The platform is being developed in three stages: Stage 1 focuses on early-access features including AR try-on, size/fit guidance, and universal checkout; Stage 2 will expand to a 10M-item catalog with UGC-driven social commerce, 180-turn AR avatars, animated looks, and voice input; Stage 3 aims for one-stop personalized shopping with cashback, new verticals (home décor, electronics, FMCG), and stream shopping.

Differentiator

Problem solved

Functional benefit

Brands

• Uverest: AI-powered vertical AI platform for fashion commerce featuring personalized discovery, virtual try-ons, and price checks across 11,000 brands

Products and services

• Uverest AI AI-powered fashion commerce platform offering personalized product discovery, virtual try-on (AR), size and fit guidance, price comparison across 11,000 brands, and a universal checkout that supports a single cart across multiple brands. Targeted at fashion shoppers seeking a unified, AI-driven shopping experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• Uverest AIcoreOthersUverest AI is referenced as a related company/product under the MTLAB brand. The website links to uverest.com and describes MTLAB as the creator of 'Vertical AI for Fashion Commerce' through Uverest AI. The relationship appears to be that of a parent company/product line, with Uverest AI representing the consumer-facing AI platform for fashion e-commerce.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Obsess: Obsess builds AI-powered virtual stores and immersive shopping experiences for fashion and beauty brands. It is comparable to MTLAB's vision of one-stop personalized, visually rich shopping and serves overlapping brand customers.

Direct peers

• Syte: Syte offers visual AI for fashion e-commerce, including visual search, personalization, and AR try-on. It directly overlaps with MTLAB's personalized discovery and AR try-on capabilities for the same fashion-commerce buyer.
• True Fit: True Fit delivers AI-driven size and fit recommendations for fashion retailers and shoppers. It directly competes with MTLAB's size/fit guidance component and shares the same target buyer of fashion brands seeking to reduce returns.
• Style.me: Style.me provides AI-powered virtual try-on and size visualization for fashion e-commerce. It is a direct competitor to MTLAB's AR try-on and personalized discovery features serving the same consumer use case.
• Zeekit: Zeekit (acquired by Walmart) built virtual try-on technology for fashion apparel. It overlaps directly with MTLAB's AR try-on roadmap and validates the strategic value of fashion-specific virtual try-on capability.
• Vue.ai: Vue.ai provides vertical AI products for fashion retail, including personalized recommendations, visual search, and tagging. It is the closest direct competitor to MTLAB's vertical-AI-for-fashion thesis, serving brands and retailers with comparable use cases.

Broad incumbents

• Pinterest: Pinterest combines visual fashion discovery with AR try-on features and shopping integrations. It is a broad incumbent in the same visual-discovery-and-shopping category MTLAB targets, though it serves a wider lifestyle audience.
• Shopify: Shopify is the dominant commerce platform with built-in AR/3D commerce features, Shop Pay universal checkout, and a discovery app ecosystem. It is a broad incumbent that competes for the same fashion brands MTLAB seeks to integrate.
• Snap: Snap's AR try-on lenses and shopping integrations put it in direct overlap with MTLAB's AR-based virtual try-on for fashion. It is a broad incumbent with massive distribution but a wider AR and social focus beyond fashion commerce.
• Amazon Fashion: Amazon Fashion is the dominant fashion e-commerce marketplace with AR try-on (Room Deluxe, etc.) and AI-driven recommendations. It competes broadly with MTLAB's discovery and universal-checkout ambitions at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mtlab-dave
• Instagraminstagram.com/uverestvibes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTLAB