FanHub
FanHub is a Bristol, UK-based Fantech platform on Avalanche blockchain that converts sports fan engagement into economic value via gamified interactions and LYLTY Points. It serves sports fans directly and partners with football federations including the Scottish FA and UK national teams.
- Company typePrivate
- Founded2021
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What FanHub does
FanHub is a Bristol, UK-based Fantech (fan technology) company that operates a consumer platform designed to convert sports fan engagement into measurable economic value. The platform is built on the Avalanche blockchain and combines gamified interactions with a proprietary loyalty points system branded as LYLTY Points, allowing sports fans to derive tangible economic returns from their loyalty and engagement activities. The company's product surface consists of the core FanHub Platform and the LYLTY Points module, distributed via a digital self-serve, product-led growth model aimed primarily at individual sports fans as the primary persona segment.
FanHub's distribution and content access are anchored by strategic partnerships with the Scottish Football Association, the Scotland National Football Team, and the Northern Ireland National Football Team, providing direct entry into established UK football fan communities. The platform has demonstrated early traction, reporting more than 30,000 wallets created and nearly 250,000 transactions processed within its first 60 days of operation, and accounting for approximately 5–6% of active Avalanche C-Chain wallets on match days. Investors disclosed in the source data include Avalanche (the blockchain protocol) and Blockchange Ventures, with leadership comprising co-founder & CEO Gareth Lippiatt and co-founder & COO Harley Thorne.
The business model is not transparently priced in publicly available materials; no pricing tiers, transaction fees, or revenue mechanics are disclosed in the source data. FanHub is described as Europe's largest private market investment platform (per Crowdcube), implying a hybrid model that blends consumer-facing fan engagement with investment or tokenized-asset functionality, though the specific monetization pathways remain unconfirmed. The company operates primarily in the UK/European market with no disclosed broader global footprint, and its scale remains small at 11–50 employees.
FanHub firmographics
Firmographics- Name
- FanHub
- Website
- https://fan-hub.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FanHub is a Bristol, UK-based Fantech platform on Avalanche blockchain that converts sports fan engagement into economic value via gamified interactions and LYLTY Points. It serves sports fans directly and partners with football federations including the Scottish FA and UK national teams.
- Ownership category
- akta.pro rank
FanHub industry classification
Industry- Product category
- Sports Fan Engagement Platform
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)
- akta.pro secondary industries
- Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where FanHub is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
FanHub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
FanHub product offering
Product offeringCore offering
FanHub operates a Fantech (Fan Technology) platform built on the Avalanche blockchain that converts sports fan engagement into measurable economic value. The platform provides gamified interactions and a proprietary loyalty points system called LYLTY Points, enabling sports fans to earn rewards and economic value from their loyalty, while giving sports organizations new tools to engage and monetize their fan bases.
Product overview
FanHub is a unified Fantech platform built on Avalanche blockchain that converts sports fan engagement into measurable economic value. The platform consists of the core FanHub Platform product, which handles gamified interactions, and the LYLTY Points loyalty system, which rewards fan engagement and enables economic value conversion. The platform has demonstrated early traction with over 30,000 wallets created and nearly 250,000 transactions processed in its first 60 days.
Differentiator
Problem solved
Functional benefit
Brands
- LYLTY Points: Loyalty points system within the FanHub platform that converts sports fan engagement into measurable economic value through gamified interactions.
Products and services
- FanHub Platform A Fantech (Fan Technology) platform built on the Avalanche blockchain that converts sports fan engagement into measurable economic value through gamified interactions. It serves individual sports fans as end users and sports organizations as enterprise partners, providing wallet creation, loyalty rewards via LYLTY Points, and sports investment opportunities.
Quantifiable outcome
- 30,000+ wallets created in first 60 days
- +2 more outcomes
Companies that use FanHub
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
FanHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FanHub partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Scottish FAcoreStrategic partnership with the Scottish Football Association to engage football fans and convert their engagement into economic value through the FanHub Fantech platform. This partnership enables Scottish football fans to access gamified engagement and LYLTY Points rewards.
- Scotland National Football TeamcorePartnership with the Scotland National Football Team to engage national team supporters through the FanHub platform, enabling fans to convert their loyalty into measurable economic value.
- Northern Ireland National Football TeamcorePartnership with the Northern Ireland National Football Team to engage national team supporters through the FanHub platform, enabling fans to convert their loyalty into measurable economic value.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
FanHub competitors and assessment
Company assessmentBroad incumbents
- Coinbase: Coinbase is the largest US-regulated crypto exchange and wallet provider. It is comparable to FanHub as a crypto wallet infrastructure layer serving retail users, but at vastly broader scale and without the sports-fan specialization.
- Chiliz: Chiliz is the Layer-1 blockchain and parent company behind Socios.com, and the dominant sports-blockchain infrastructure provider. It is comparable to FanHub's positioning on Avalanche but at materially larger scale, with a deep federation and exchange partner network.
- SoFi: SoFi is a consumer finance platform that has built sports-stadium partnerships and a member rewards program layered onto financial products. It is comparable to FanHub's blend of fan engagement, loyalty, and financial services — though at materially larger scale.
Others
- Rarible: Rarible is an NFT marketplace that enables creators and brands to mint and trade digital collectibles. It is comparable to FanHub as adjacent blockchain infrastructure for fan-facing digital collectibles and loyalty products, though it is a horizontal marketplace rather than a sports-vertical Fantech platform.
Direct peers
- Sorare: Sorare is a blockchain-based fantasy football (and other sports) NFT platform with official licensing from top European football leagues including La Liga, Premier League, and Bundesliga. It competes for the same sports-fan crypto wallet user that FanHub targets.
- Socios.com: Socios.com (operated by Chiliz) is the leading sports fan-token platform, directly competing with FanHub by selling branded fan tokens to supporters of major football clubs including FC Barcelona, PSG, and Manchester City. Both target the same 'fan engagement → economic value' thesis with blockchain rails.
Emerging players
- Rally: Rally is a creator- and community-economy platform enabling independent tokenized economies for creators and communities. It is comparable to FanHub in its convergence of community engagement with token-based economic value, but targets creators rather than sports fans.
- Bitpanda: Bitpanda is a European retail investment platform offering stocks, ETFs, crypto, and digital assets. It is comparable as a European private/retail investment platform adjacent to FanHub's positioning, though it does not focus on sports fans as a wedge.
Regional players
- Crowdcube: Crowdcube is a UK/European private-market investment platform — the same category in which FanHub describes itself as 'Europe's largest.' Both serve retail investors seeking access to private company deals, though FanHub layers this with a sports-fan engagement front-end.
- Luno: Luno is a crypto exchange and wallet provider focused on emerging markets and Europe, comparable to FanHub's consumer crypto-wallet and digital-asset onboarding layer, though without the sports-fan specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FanHub social profiles
Digital presenceFanHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
FanHub leadership team
Management profileNumber of profiles
Profiles2 records
FanHub funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FanHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FanHub
What does FanHub do?
FanHub operates a Fantech (Fan Technology) platform built on the Avalanche blockchain that converts sports fan engagement into measurable economic value. The platform provides gamified interactions and a proprietary loyalty points system called LYLTY Points, enabling sports fans to earn rewards and economic value from their loyalty, while giving sports organizations new tools to engage and monetize their fan bases.
Is FanHub a public or private company?
FanHub is a private company. It is classified as venture growth investor backed and is currently operating.
When was FanHub founded?
FanHub was founded in 2021. It employs 11 to 50 people.
Where is FanHub based?
FanHub is headquartered in Bristol, United Kingdom, in the Europe region.
Who are FanHub's main competitors?
Broad incumbents on record are Coinbase, Chiliz and SoFi. Rarible is listed as an others. Direct peers are Sorare and Socios.com. Emerging players are Rally and Bitpanda. Regional players are Crowdcube and Luno.
Does FanHub have an API?
No public API is recorded for FanHub.
What industry is FanHub in?
FanHub's product category is Sports Fan Engagement Platform. Its primary akta.pro industry code is BPAMAJAO, Fan Communities & Subscription Content Platforms (Membership/Patronage), with a secondary code of MPAEAFAM, Lottery Second-Chance, Loyalty & Rewards Platforms. Its NAICS code is 71121 and its SIC code is 7900.