Petasense
Petasense provides Industrial IoT-based predictive maintenance for industrial enterprises, combining wireless sensors with an AI-driven cloud analytics platform (ARO Cloud) to monitor machine health and predict failures. Customers span power generation, pharmaceuticals, oil & gas, data centers, and critical facilities.
- Company typePrivate
- Founded2017
- HeadquartersMilpitas, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Petasense does
Petasense provides Industrial IoT-based predictive maintenance solutions for enterprise industrial customers, combining proprietary wireless hardware sensors with a cloud-based analytics platform to monitor machine health and predict failures before they occur. The company serves organizations across five primary verticals — power generation, pharmaceuticals, oil & gas, data centers, and critical facilities — with named customers including JLL, Arizona Public Service, Barrick Gold, Exelon, Silicon Valley Power, Stanford University, Cushman & Wakefield, and a leading pharmaceutical manufacturer focused on rare disease treatments. Founded in 2014 and headquartered at 860 Hillview Ct #150 in Milpitas, California, Petasense operates with a team of 11-50 employees under CEO Kuldeep Amarnath and has been active through 2026.
The company's technology stack consists of three hardware product lines — the VM4 Vibration Mote (wireless triaxial vibration and temperature sensor), the TX Transmitter (a multi-channel wireless input module supporting accelerometers, 4-20mA, 0-5V, and 0-30V sensors), and the VSX 3-in-1 sensor for variable frequency drive applications — feeding into the ARO Cloud software platform. ARO Cloud applies machine learning algorithms for anomaly detection and failure-mode classification, builds digital twin models of customer assets, and supports integration with process historians (including a strategic OSIsoft PI System partnership) and CMMS systems. Technical differentiators include state-based measurements that capture data only when machines are running, Bluetooth-synchronized multi-sensor capture for identical operating conditions, magnetic flux sensing for electrical fault detection, and a proprietary dataset of over 25 billion logged vibration readings.
Petasense monetizes through a combination of hardware sales (wireless sensors and accessories) and subscription-based cloud software (ARO Cloud), sold via direct enterprise field sales targeting plant management, maintenance, vibration analysis, IT, instrumentation and control, and executive buyers. Pricing is quote-based and not publicly disclosed; the company supports customer acquisition with a free wireless condition monitoring evaluation tool, an interactive ROI calculator, and a content-driven marketing program across blog, newsletter, and social channels. The company has raised approximately $4.8 million in disclosed venture funding across two rounds (June 2015 and February 2018), led by True Ventures with participation from Felicis and Point Reyes Management, and has not announced a funding round since.
Petasense firmographics
Firmographics- Name
- Petasense
- Legal name
- Petasense, Inc.
- Website
- https://petasense.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Petasense provides Industrial IoT-based predictive maintenance for industrial enterprises, combining wireless sensors with an AI-driven cloud analytics platform (ARO Cloud) to monitor machine health and predict failures. Customers span power generation, pharmaceuticals, oil & gas, data centers, and critical facilities.
- Ownership category
- akta.pro rank
Petasense industry classification
Industry- Product category
- Industrial IoT Predictive Maintenance
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Predictive Maintenance & Condition Monitoring (IMAIAMAD)
- akta.pro secondary industries
- Predictive Maintenance & Asset Reliability Analytics (HDAAAHAE), Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM), Utility Asset Performance Management & Predictive Maintenance (Grid/Plant IoT) (EUADAPAI)
Keywords
Where Petasense is headquartered
LocationHeadquarters
- HQ city
- Milpitas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Petasense business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Sales: Sale of wireless IoT sensors including Vibration Motes (VM4) and Transmitters (TX), along with compatible sensor accessories.
- Cloud Software (ARO Cloud): SaaS-based Asset Reliability & Optimization cloud platform providing AI-driven analytics, digital twin modeling, real-time insights, and web/mobile app access for condition monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Evaluation Tool |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Petasense product offering
Product offeringCore offering
Petasense sells an end-to-end Industrial IoT predictive maintenance system consisting of proprietary wireless sensors (Vibration Mote VM4, Transmitter TX, VM3, VSX) and the cloud-based Asset Reliability & Optimization (ARO) software platform. The hardware captures multi-parameter data (vibration, temperature, pressure, ultrasound, current, magnetic flux) from rotating machines, electric panels, valves, and steam traps; the ARO Cloud applies AI/ML analytics and digital twin modeling to detect failure modes and deliver real-time alerts via web and mobile apps to plant operations, maintenance, and reliability teams.
Product overview
Petasense offers a unified Industrial IoT system for asset reliability and optimization, combining wireless hardware sensors (Vibration Mote VM4, Transmitter TX, and VSX 3-in-1 sensor) with the ARO Cloud software platform. The Vibration Mote provides plug-and-play wireless condition monitoring for rotating machines, while the Transmitter extends monitoring to wired sensors for multi-parameter analytics. The ARO Cloud delivers AI-powered asset health insights, digital twin modeling, and real-time alerts through web and mobile apps. This hardware-software integrated solution enables predictive maintenance across various industrial applications including rotating machines, electric panels, valves, and steam traps.
Differentiator
Problem solved
Functional benefit
Brands
- ARO Cloud: Asset Reliability & Optimization Cloud platform for predictive maintenance and asset performance monitoring.
Products and services
- Vibration Mote (VM4)
Quantifiable outcome
- Early bearing fault detection with BPFI frequency identification, enabling proactive replacement before failure
- +3 more outcomes
Companies that use Petasense
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Petasense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
Petasense partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- OSIsoftcoreStrategic partnership to help industrial customers launch IIoT-based predictive maintenance. Petasense integrated with OSIsoft's PI System, enabling PI System customers to access Petasense's wireless condition monitoring and analytics capabilities directly within their existing data infrastructure.
- Arrow ElectronicsminorArrow Electronics featured Petasense technology in their research and events content about Industrial IoT in manufacturing.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Petasense competitors and assessment
Company assessmentDirect peers
- Uptake Technologies: Uptake provides AI-driven asset performance and predictive maintenance software for industrial customers (rail, energy, manufacturing), competing directly with Petasense's ARO Cloud analytics platform, though with a software-only (not sensor) model.
- SparkCognition: SparkCognition delivers industrial AI for predictive maintenance, asset reliability, and anomaly detection across energy, manufacturing, and defense — overlapping with Petasense's ML-based failure mode detection and digital twin modeling on ARO Cloud.
- Augury: Augury offers AI-driven vibration and temperature-based condition monitoring for rotating equipment with wireless sensors and a SaaS analytics platform — a direct competitor to Petasense's Vibration Mote and ARO Cloud offering across manufacturing and industrial customers.
- Samsara: Samsara's Connected Operations cloud combines wireless IoT sensors (including equipment monitoring) with AI-powered analytics for industrial and facilities customers, competing head-to-head with Petasense's integrated sensor + cloud model in data centers, facilities, and industrial verticals.
Broad incumbents
- Fiix (by Rockwell Automation): Fiix is a cloud CMMS now under Rockwell Automation that competes in maintenance management and asset reliability workflows; it sits one layer above Petasense's condition monitoring sensors and integrates with them via CMMS APIs.
- SKF (Condition Monitoring / Enlight): SKF is the dominant industrial condition monitoring incumbent (vibration sensors, handheld instruments, Enlight Collect/IrisHub software) and a direct competitor across rotating equipment monitoring; Petasense's own team includes ex-SKF leadership, including former SKF Condition Monitoring President Jan Brons as an advisor.
- GE Digital (Predix APM): GE Digital's Predix APM suite offers asset performance and predictive maintenance for power generation, oil & gas, and manufacturing — verticals where Petasense also serves customers like Exelon, APS, and Barrick Gold, representing a broad incumbent alternative.
- Honeywell Forge Asset Performance: Honeywell Forge bundles connected plant, asset performance, and predictive maintenance for process industries and utilities, providing large-incumbent competition to Petasense in pharma, power, and critical facility deployments.
- Fluke Reliability (vibration analyzers): Fluke Reliability provides handheld vibration analyzers and condition monitoring tools widely used in industrial plants, serving the same reliability engineers that Petasense targets and competing on the analytics and instrumentation layer.
- IBM Maximo Application Suite: IBM Maximo is a long-standing enterprise APM/CMMS platform with predictive maintenance modules used by large utilities and industrial operators, directly overlapping with Petasense's asset reliability and predictive maintenance offering for enterprise customers.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Petasense social profiles
Digital presencePetasense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petasense leadership team
Management profileNumber of profiles
Profiles9 records
Petasense funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petasense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petasense
What does Petasense do?
Petasense sells an end-to-end Industrial IoT predictive maintenance system consisting of proprietary wireless sensors (Vibration Mote VM4, Transmitter TX, VM3, VSX) and the cloud-based Asset Reliability & Optimization (ARO) software platform. The hardware captures multi-parameter data (vibration, temperature, pressure, ultrasound, current, magnetic flux) from rotating machines, electric panels, valves, and steam traps; the ARO Cloud applies AI/ML analytics and digital twin modeling to detect failure modes and deliver real-time alerts via web and mobile apps to plant operations, maintenance, and reliability teams.
Is Petasense a public or private company?
Petasense is a private company. It is classified as venture growth investor backed and is currently operating.
When was Petasense founded?
Petasense was founded in 2017. It employs 11 to 50 people.
Where is Petasense based?
Petasense is headquartered in Milpitas, United States, in the North America region.
How does Petasense make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are cloud Software (ARO Cloud).
Who are Petasense's main competitors?
Direct peers on record are Uptake Technologies, SparkCognition, Augury and Samsara. Broad incumbents are Fiix (by Rockwell Automation), SKF (Condition Monitoring / Enlight), GE Digital (Predix APM), Honeywell Forge Asset Performance, Fluke Reliability (vibration analyzers) and IBM Maximo Application Suite.
Does Petasense have an API?
No public API is recorded for Petasense.
What industry is Petasense in?
Petasense's product category is Industrial IoT Predictive Maintenance. Its primary akta.pro industry code is IMAIAMAD, Predictive Maintenance & Condition Monitoring, with a secondary code of HDAAAHAE, Predictive Maintenance & Asset Reliability Analytics. Its NAICS code is 334519 and its SIC code is 3823.