Umami
Umami is a privacy-focused, open-source web analytics platform providing GDPR-compliant website traffic and visitor behavior insights. It serves privacy-conscious businesses seeking data ownership, distributed as free self-hostable software from San Francisco since 2022.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Umami does
Umami is a privacy-focused, open-source web analytics platform headquartered in San Francisco. Founded in 2022, the company provides website traffic and visitor behavior analytics — including page views, referrers, browser and OS details, location data, and real-time visitor tracking — without collecting personal data or using cookies. This positions Umami as a GDPR-compliant alternative to Google Analytics and similar third-party analytics services, appealing to organizations that require data sovereignty and regulatory compliance.
The platform is distributed as open-source software that users can self-host on their own infrastructure, retaining full ownership and control of their analytics data. Pricing details are not publicly disclosed; the open-source distribution model implies a free self-serve tier, with potential commercial hosted or enterprise offerings implied but not confirmed in available sources. Go-to-market is product-led, relying on organic adoption through GitHub and developer communities rather than traditional sales or paid marketing channels.
Umami operates with 1-10 employees and has raised $1.5 million in a pre-seed funding round led by Race Capital in July 2022, with proceeds earmarked for hiring and user base expansion. The target customer base is described horizontally as privacy-conscious businesses and organizations subject to data protection regulations. No named customers, revenue figures, leadership bios, or commercial pricing tiers are disclosed in available sources.
Umami firmographics
Firmographics- Name
- Umami
- Website
- https://umami.is
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Umami is a privacy-focused, open-source web analytics platform providing GDPR-compliant website traffic and visitor behavior insights. It serves privacy-conscious businesses seeking data ownership, distributed as free self-hostable software from San Francisco since 2022.
- Ownership category
- akta.pro rank
Umami industry classification
Industry- Product category
- Web Analytics Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Privacy, Consent & Compliance Management (HDAEADAG)
Keywords
Where Umami is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Umami business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Umami product offering
Product offeringCore offering
Umami provides a privacy-focused, open-source web analytics platform that tracks website traffic, visitor behavior, referrers, browsers, operating systems, locations, and real-time visitors without collecting personal data or using cookies. The product is designed as a GDPR-compliant alternative to Google Analytics, enabling users to self-host on their own infrastructure for full data ownership and sovereignty, or use hosted commercial tiers.
Product overview
Umami is a single, unified privacy-focused web analytics platform. It offers open-source web analytics capabilities that allow users to track website traffic and visitor behavior while maintaining data ownership. The product is designed as an alternative to larger platforms like Google Analytics, emphasizing privacy compliance and user control over their analytics data.
Differentiator
Problem solved
Functional benefit
Products and services
- Umami Umami is a privacy-focused, open-source web analytics platform that tracks website traffic, referrers, browser and OS details, location, and real-time visitors without collecting personal data or using cookies. It is designed for privacy-conscious businesses, website owners, and developers seeking GDPR-compliant analytics with full data ownership via self-hosting or hosted commercial tiers.
Companies that use Umami
Customer profileSegments1 record
Ideal customer profiles1 record
Umami technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Umami partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Umami competitors and assessment
Company assessmentDirect peers
- Plausible Analytics: Plausible is a privacy-focused, open-source web analytics platform that directly competes with Umami. Both target cookie-free, GDPR-compliant analytics as a Google Analytics alternative, with similar self-hosted and hosted SaaS models.
- Fathom Analytics: Fathom is a privacy-first web analytics platform offering cookieless tracking and GDPR compliance. It targets the same privacy-conscious business segment as Umami and competes on a similar value proposition of data ownership and simplicity.
- Matomo: Matomo is an established open-source web analytics platform offering self-hosted and cloud options with privacy compliance features. It is one of the most recognizable Google Analytics alternatives and a direct competitor to Umami.
- Simple Analytics: Simple Analytics offers cookieless, privacy-friendly web analytics. It competes directly with Umami for privacy-conscious SMBs and developers seeking a lightweight alternative to Google Analytics.
- GoatCounter: GoatCounter is an open-source, privacy-friendly web analytics platform with self-hosted and hosted options. It targets a similar developer/SMB segment as Umami with an emphasis on simplicity and privacy.
- Pirsch: Pirsch is a privacy-compliant web analytics platform with cookieless tracking, serving SMBs and developers. It is closely comparable to Umami in feature set, target audience, and self-hosted/cloud deployment model.
- Shynet: Shynet is an open-source, self-hosted web analytics platform with privacy focus. It overlaps significantly with Umami's value proposition for technical users who want full data ownership.
- Open Web Analytics: Open Web Analytics is an open-source web analytics framework with self-hosting capabilities. It is a comparable open-source alternative to Umami, though it has a smaller active community.
Broad incumbents
- Cloudflare Web Analytics: Cloudflare offers free, cookieless web analytics integrated into its CDN/security platform. It is an incumbent threat that bundles analytics with broader infrastructure, potentially reducing demand for standalone tools like Umami.
- Google Analytics: Google Analytics is the dominant incumbent web analytics platform that Umami explicitly positions against. As the category leader, it sets competitive benchmarks on feature depth, integrations, and (with GA4) increasingly privacy-aware defaults.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Umami social profiles
Digital presenceUmami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umami leadership team
Management profileNumber of profiles
Umami funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umami
What does Umami do?
Umami provides a privacy-focused, open-source web analytics platform that tracks website traffic, visitor behavior, referrers, browsers, operating systems, locations, and real-time visitors without collecting personal data or using cookies. The product is designed as a GDPR-compliant alternative to Google Analytics, enabling users to self-host on their own infrastructure for full data ownership and sovereignty, or use hosted commercial tiers.
Is Umami a public or private company?
Umami is a private company. It is classified as venture growth investor backed and is currently operating.
When was Umami founded?
Umami was founded in 2022. It employs 11 to 50 people.
Where is Umami based?
Umami is headquartered in San Francisco, United States, in the North America region.
Who are Umami's main competitors?
Direct peers on record are Plausible Analytics, Fathom Analytics, Matomo, Simple Analytics, GoatCounter, Pirsch, Shynet and Open Web Analytics. Broad incumbents are Cloudflare Web Analytics and Google Analytics.
Does Umami have an API?
No public API is recorded for Umami.
What industry is Umami in?
Umami's product category is Web Analytics Software. Its primary akta.pro industry code is HDAEADAG, Data Privacy, Consent & Compliance Management. Its NAICS code is 519290 and its SIC code is 7370.