Pirsch
Pirsch, operated by Emvi Software GmbH in Germany, provides a cookie-free, GDPR/CCPA/PECR-compliant web analytics SaaS platform serving developers, agencies, and privacy-conscious organizations with server-side tracking, an open-source core, and data hosted exclusively in Germany.
- Company typePrivate
- Founded2019
- HeadquartersRheda-wiedenbrück, Germany
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Pirsch does
Pirsch is the consumer brand of Emvi Software GmbH, a privately held German software company founded in 2019 by Marvin Blum and Daniel Schramm and headquartered in Rheda-Wiedenbrück, Germany. It operates a privacy-friendly, cookie-free web analytics SaaS platform positioned as a compliance-first alternative to Google Analytics. The product uses a 16-digit visitor identifier generated by a server-side hashing algorithm that combines IP address, user agent, date, and a per-website salt, with IPs neither persisted nor partially stored and visitor recognition limited to 24 hours, eliminating the need for cookie consent banners under GDPR, CCPA, PECR, and Schrems II. All collected data is hosted exclusively on Hetzner infrastructure in Gunzenhausen, Germany, and the analytics core is released under an MIT open-source license on GitHub, while the commercial dashboard and managed service are closed-source.
The platform serves developers, agencies, enterprises, and privacy-conscious organizations with feature coverage spanning funnel analysis, A/B testing, session exploration, event tracking, conversion goals, webhook integrations, and team collaboration; it is sold on tiered SaaS subscriptions with a 30-day no-credit-card free trial and self-serve onboarding via JavaScript snippet, plugin, or API. Dedicated Enterprise and Agency tiers add white-labeling, custom domains and themes, role-based access, and multi-site management. Distribution is primarily digital and self-serve, with a growing native plugin footprint across WordPress, Drupal, Shopify, Webflow, Framer, and Laravel/Filament, supplemented by free tools (UTM Generator, CTR Calculator) and educational resources (Analytics Atlas, Glossary) that double as SEO-led acquisition assets. The company claims more than 500 customers and hundreds of millions of page views processed monthly across thousands of sites.
Pirsch is bootstrapped and founder-led with no disclosed external institutional investment, acquisitions, or senior executive departures. Headcount is small (estimated 2-10, structured around the two founders who respectively own backend/infrastructure and UI/UX). No revenue, ARR, or funding figures are disclosed in the public source material.
Pirsch firmographics
Firmographics- Name
- Pirsch
- Legal name
- Emvi Software GmbH
- Website
- https://pirsch.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Pirsch, operated by Emvi Software GmbH in Germany, provides a cookie-free, GDPR/CCPA/PECR-compliant web analytics SaaS platform serving developers, agencies, and privacy-conscious organizations with server-side tracking, an open-source core, and data hosted exclusively in Germany.
- Ownership category
- akta.pro rank
Pirsch industry classification
Industry- Product category
- Web Analytics
- akta.pro primary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
Keywords
Where Pirsch is headquartered
LocationHeadquarters
- HQ city
- Rheda-wiedenbrück
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pirsch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Pirsch offers a subscription-based SaaS model with tiered pricing plans for different customer segments including individual users, agencies, and enterprises. The service includes a 30-day free trial with no credit card required. Pricing tiers likely include features such as number of websites, page views, team members, and advanced features like white labeling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for all plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Pirsch product offering
Product offeringCore offering
Pirsch is a privacy-friendly web analytics SaaS platform that provides cookie-free, GDPR/CCPA/PECR/Schrems II compliant website traffic and visitor behavior tracking. It is built on a Go-based server-side architecture with an open-source core and offers dashboards, funnels, A/B testing, session exploration, event tracking, conversion goals, and team collaboration with white-labeling.
Product overview
Pirsch offers a unified privacy-friendly web analytics platform centered around Pirsch Analytics, with additional free tools including a UTM Generator for campaign tracking, a CTR Calculator for ad campaign analysis, and the Analytics Atlas/Web Glossary as educational resources. The core platform provides cookie-free, GDPR/CCPA/PECR compliant analytics with features including events, A/B testing, funnels, session analysis, segmentation, and conversion goals. Native integrations are available for WordPress, Shopify, and Laravel/Filament. The company also provides a URL shortener service. The entire solution is built with an open-source core and hosted on German servers.
Differentiator
Problem solved
Functional benefit
Products and services
- Pirsch Analytics
- CTR Calculator
- UTM Generator
Quantifiable outcome
- Hundreds of millions of page views collected monthly across thousands of sites
- +2 more outcomes
Companies that use Pirsch
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Pirsch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Pirsch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hetzner Online GmbHcoreInfrastructure provider hosting Pirsch data on servers in Germany (Gunzenhausen). Critical for data sovereignty and GDPR compliance requirements.
- Stripe, Inc.corePayment processing provider for subscription billing. Handles payment transactions securely without Pirsch storing payment card details.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pirsch competitors and assessment
Company assessmentBroad incumbents
- Microsoft Clarity: Microsoft Clarity provides free, cookieless heatmaps and session replay for websites. It overlaps with Pirsch on privacy-friendly, ad-blocker-resistant analytics and is offered at zero cost, making it a comparable free alternative for SMBs.
- Mixpanel: Mixpanel is an established product analytics platform serving the same developer and growth audiences as Pirsch, with deeper feature sets around cohorts and retention. It represents the broader incumbent tier Pirsch customers may graduate toward as needs expand.
- Heap Analytics (Contentsquare): Heap, now part of Contentsquare, offers autocapture web and product analytics with session replay and funnels. It is a broader, venture-backed incumbent expanding into the same analytics use cases Pirsch serves, particularly for mid-market and enterprise.
- Google Analytics: Google Analytics is the default web analytics incumbent whose complexity and privacy issues Pirsch explicitly positions against. It is comparable as the dominant alternative Pirsch customers are migrating away from.
Direct peers
- Simple Analytics: Simple Analytics is a privacy-friendly, cookie-free web analytics SaaS based in the Netherlands. It targets the same SMB/dev audience as Pirsch with similar dashboards, events, and goals, making it a near-substitute product.
- Fathom Analytics: Fathom offers cookieless, GDPR-compliant web analytics as a subscription SaaS and directly overlaps Pirsch on target customers, value proposition (privacy-first), and pricing tiers. Pirsch even supports importing Fathom data, underscoring how substitutable the two are.
- Plausible Analytics: Plausible is the closest direct competitor: a privacy-friendly, cookie-free, lightweight web analytics SaaS with self-serve onboarding and a developer/indie audience. It is comparable to Pirsch on positioning (Google Analytics alternative), pricing model (subscription), and core feature set (events, goals, funnels).
- Matomo: Matomo is the leading open-source web analytics platform with both self-hosted and cloud offerings. It competes with Pirsch for privacy-conscious customers and offers a broader feature surface, making it a directly comparable open-source-rooted alternative.
Emerging players
- Umami: Umami is an open-source, self-hostable web analytics alternative gaining traction with developers. It overlaps Pirsch on privacy and simplicity positioning, though it currently leans more toward self-host than a managed SaaS, putting it in adjacent-competitor territory.
- Open Web Analytics: Open Web Analytics is an open-source web analytics framework for self-hosting. It serves a similar privacy- and transparency-oriented developer niche as Pirsch, though it lacks the polished managed SaaS experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pirsch social profiles
Digital presencePirsch compliance and trust
Trust signalCompliance5 records
Pirsch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pirsch leadership team
Management profileNumber of profiles
Profiles2 records
Pirsch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pirsch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pirsch
What does Pirsch do?
Pirsch is a privacy-friendly web analytics SaaS platform that provides cookie-free, GDPR/CCPA/PECR/Schrems II compliant website traffic and visitor behavior tracking. It is built on a Go-based server-side architecture with an open-source core and offers dashboards, funnels, A/B testing, session exploration, event tracking, conversion goals, and team collaboration with white-labeling.
Is Pirsch a public or private company?
Pirsch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pirsch founded?
Pirsch was founded in 2019.
Where is Pirsch based?
Pirsch is headquartered in Rheda-wiedenbrück, Germany, in the Europe region.
How does Pirsch make money?
One revenue line is on record: subscription SaaS.
Who are Pirsch's main competitors?
Broad incumbents on record are Microsoft Clarity, Mixpanel, Heap Analytics (Contentsquare) and Google Analytics. Direct peers are Simple Analytics, Fathom Analytics, Plausible Analytics and Matomo. Emerging players are Umami and Open Web Analytics.
Does Pirsch have an API?
Yes. Pirsch offers an API that developers can use to access their data relating to the Application. The API allows users to retrieve analytics data programmatically. SDKs are available for Go and JavaScript. Pirsch also provides webhook integrations for triggering actions in connected applications. Developer documentation is at docs.pirsch.io/api-sdks/api.
What industry is Pirsch in?
Pirsch's product category is Web Analytics. Its primary akta.pro industry code is HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction).