Simple Analytics
Simple Analytics is a self-funded, Amsterdam-based privacy-first web analytics platform that captures 100% of website traffic without cookies or consent banners, serving 31,300+ customers across enterprise, government, and SMB segments via self-serve and enterprise tiers.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Simple Analytics does
Simple Analytics B.V. is a Dutch private limited company headquartered in Amsterdam that operates a privacy-first web analytics platform positioned as an alternative to Google Analytics. Founded in September 2018 by Adriaan van Rossum and operated by a three-person co-founding team (van Rossum as Head of Product, Iron Brands as Head of Marketing, and Aleksandar Ivanov as Senior Software Engineer), the company is 100% self-funded, profitable, and reports 31,300+ customers and 38,900+ users. Its core technology is a sub-5 KB JavaScript tracking script that captures page-level events without cookies, IP addresses, identifiers, fingerprinting, or any personal data collection, deriving geolocation from the browser's IANA timezone rather than IP. This architecture removes the need for consent banners and lets the platform capture 100% of traffic versus an estimated 40-80% for consent-based tools, a claim quantified in a published case study showing a 20% data gap recovery (400,000+ pageviews) versus GA4 for the Dutch publisher Hebban.
The product surface spans the Simple Analytics core dashboard (pageviews, visitors, traffic sources, devices, countries), event tracking, goals and funnels, email reports, custom views, an iOS/macOS app, browser extensions, ad-blocker bypass via custom subdomains, GA4 historical data import, and a public API suite (Stats, Export, Management). Distribution is hybrid: self-serve product-led growth via a free plan and a $20/month paid tier (annual billing offers two months free), combined with a dedicated enterprise motion offering SSO, role-based access, enterprise SLA, SOC 2 Type II (in progress), manual invoicing, vendor onboarding, and a data proxy. Go-to-market leverages content/SEO, an agency partner program with revenue sharing, a white-label/OEM embedding program, and deep integrations across CMS (WordPress, Webflow, Squarespace, Wix, Ghost), frameworks (Next.js, Nuxt, React, Vue, Gatsby, Hugo, Astro, Django), hosting (Cloudflare, Netlify), tag managers (GTM), and BI tools (Looker Studio, Power BI, Chartbrew, BigQuery, CloudQuery).
Commercial customers include Bank of England, Bloomberg, Hyundai, Michelin, GOV.UK, Scottish Government, Havas Media, Polkadot, Trustly Bank, Cinch, Homey, Anwalt.de, F.A.Z. Kaufkompass, Hearst, Sketch, Excalidraw, CleanShot X, and Nomads, spanning financial services, automotive, government, media, advertising, legal, software, and blockchain. The company is GDPR, ePrivacy, CNIL, DSGVO, and CCPA compliant by design, EU-hosted on European-owned infrastructure explicitly outside the US CLOUD Act's reach, and recently introduced a natural-language AI analytics assistant. Simple Analytics carries a 4.8/5 Capterra rating and is registered as Simple Analytics B.V. at Jacob van Lennepstraat 78 H, 1053 HM, Amsterdam.
Simple Analytics firmographics
Firmographics- Name
- Simple Analytics
- Legal name
- Simple Analytics B.V.
- Website
- https://simpleanalytics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simple Analytics is a self-funded, Amsterdam-based privacy-first web analytics platform that captures 100% of website traffic without cookies or consent banners, serving 31,300+ customers across enterprise, government, and SMB segments via self-serve and enterprise tiers.
- Ownership category
- akta.pro rank
Simple Analytics industry classification
Industry- Product category
- Web Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Public Relations Measurement, Analytics & Monitoring (BPAFADAL)
Keywords
Where Simple Analytics is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Simple Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Self-serve): Monthly or annual subscription plans for website analytics. Paid plan starts at $20/month for 100k pageviews with additional users at $20/month each. Annual plans offer 2 months free. Free tier available with limitations (30-day history, badge required, 1 user, 5 websites).
- Enterprise Plans: Custom enterprise pricing with features including Single Sign-On, role-based access, enterprise SLA, SOC 2 compliance, contract reviews, manual invoicing, priority support, and vendor onboarding.
- Usage-based Overage: Pricing adjusts based on actual pageview usage. Monthly fees match usage calculated as the average of the previous three months. Yearly plans send email alerts when approaching limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for hobby sites with basic features and limitations |
| Subscription | Monthly | Paid self-serve plan with full features and extended history |
| Subscription | Annual | Enterprise plan with advanced security, compliance, and support features |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Simple Analytics product offering
Product offeringCore offering
Simple Analytics is a privacy-first web analytics platform that captures 100% of website traffic without cookies, IP addresses, or personal data collection. The platform uses a sub-5 KB JavaScript script to record independent pageview events and provides a single-page dashboard with pageviews, visitors, traffic sources, top pages, device breakdowns, and country data derived from browser timezones. It is GDPR, ePrivacy, CCPA, and CNIL compliant by design and EU-hosted.
Product overview
Simple Analytics is a single, unified privacy-first web analytics platform. The core product is Simple Analytics itself, a lightweight analytics tool that captures 100% of website traffic without cookies or personal data. The platform includes the Simple Analytics AI assistant for natural language analytics queries, and the Enterprise tier adds SSO, SLA, and advanced compliance features. White-label analytics enables hosting platforms and website builders to embed the service under their own brand. All tiers share the same API infrastructure (Stats API, Export API, Management API) and support integration with BI tools (Looker Studio, Power BI, Chartbrew), CMS platforms (WordPress, Webflow, Squarespace, Wix, Ghost), frameworks (Next.js, Nuxt.js, React, Vue, Gatsby, Hugo, Astro, Django), and data infrastructure (CloudQuery, BigQuery).
Differentiator
Problem solved
Functional benefit
Products and services
- Simple Analytics Core Platform Privacy-first web analytics platform that captures 100% of website traffic without cookies, consent banners, or personal data collection. Provides pageviews, visitors, traffic sources, top pages, device breakdowns, and country data via a single-page dashboard. Includes an automated events script for outbound links, email clicks, and file downloads, plus goals, funnels, email reports, embed charts, custom views, mini websites, annotations, and ad-blocker bypass via custom subdomains.
- Simple Analytics AI AI-powered natural language analytics assistant that allows users to ask questions about their analytics data in plain English and receive instant insights, charts, and recommendations. Processes analytics data such as pageviews, visitors, traffic sources, and device breakdowns to generate comparisons, source analysis, and social media image generation.
- White-Label Analytics Private-label version of Simple Analytics designed for hosting platforms, website builders, and SaaS product integrators. Includes custom branding, custom domains, multi-tenant dashboard management, and full API access to embed cookieless analytics inside third-party products under the partner's own brand.
Quantifiable outcome
- Captures 20-60% more traffic than consent-based analytics tools due to missing visitors who reject consent or use ad blockers
- +3 more outcomes
Companies that use Simple Analytics
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Simple Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability3 records
Feature5 records
Simple Analytics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- UsercentricscoreUsercentrics provides consent management platform (CMP) integration. Hebban case study demonstrates joint customer implementation where Usercentrics handles consent management while Simple Analytics captures traffic data that GA4 misses due to consent rejection. The partnership enables consent gap analytics by combining consent banner data with cookieless traffic measurement.
- Google Tag ManagercoreOfficial GTM container integration allows easy installation alongside existing analytics. Works with Google Analytics, Adobe Analytics, or other tools already deployed via GTM.
- CloudflarecoreCloudflare app and Workers integration for installation. CDN provider for performance and network protection with DDoS mitigation. Used only for CDN/DDoS, no analytics data stored outside EU.
- WordPresscoreOfficial WordPress plugin available for direct installation on WordPress sites. Simplifies integration for WordPress-based websites.
- NetlifycoreOfficial Netlify extension available for one-click installation on Netlify-hosted sites.
- Google Looker StudiocoreNative integration with Google Looker Studio for custom dashboard creation. Can connect as data source for business intelligence and custom reporting.
- Microsoft Power BIcorePower BI integration allows pulling Simple Analytics data into Power BI for enterprise reporting and advanced visualizations.
- CloudQuerycoreCloudQuery integration enables exporting data to data warehouses. Part of data infrastructure layer for teams wanting to combine Simple Analytics data with other sources.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Simple Analytics competitors and assessment
Company assessmentDirect peers
- Fathom Analytics: Privacy-focused web analytics alternative to Google Analytics, offering cookieless tracking and GDPR compliance. Direct competitor to Simple Analytics in the same product category with self-serve and enterprise tiers.
- Matomo: Open-source web analytics platform with self-hosted and cloud options, frequently compared head-to-head with Simple Analytics. Direct competitor that overlaps on privacy-first positioning but adds deeper features (segmentation, funnels, user-level tracking) and offers on-premise EU deployment.
- Plausible Analytics: Cookieless, privacy-first web analytics SaaS positioned as a Google Analytics alternative. Closest direct competitor to Simple Analytics with overlapping product, target customer (privacy-conscious site owners), and similar lightweight-script value proposition.
- Piwik PRO: Enterprise privacy-focused web analytics suite with EU-hosted infrastructure and compliance certifications. Direct competitor targeting the same EU-regulated enterprise segment that Simple Analytics sells into, with deeper compliance and analytics features.
Broad incumbents
- Mixpanel: Product analytics platform for tracking user interactions in digital products. Broader incumbent operating in the analytics category with which Simple Analytics competes for analytics budget, though Mixpanel focuses on event-based product analytics rather than web traffic measurement.
- Heap: Product analytics platform with automatic event capture, serving digital product teams. Adjacent to Simple Analytics in the analytics space but focused on product/user-behavior analytics rather than website traffic measurement.
- Google Analytics: Dominant incumbent in web analytics that Simple Analytics explicitly compares against and positions as a complement rather than replacement. Free, broad-portfolio analytics platform that defines the category and sets the baseline against which all alternatives are measured.
- Adobe Analytics: Enterprise-grade analytics suite within Adobe Experience Cloud, listed by Simple Analytics as a comparable alternative. Broader incumbent serving large enterprises with deeper attribution and segmentation capabilities than Simple Analytics offers.
Emerging players
- Hotjar: Behavior analytics tool offering heatmaps, session recordings, and surveys, frequently bundled with privacy-focused web analytics. Emerging player with partial overlap in the website insights space, often evaluated alongside Simple Analytics for small-team stacks.
- Umami: Open-source, self-hostable web analytics alternative focused on simplicity and privacy. Emerging player with partial overlap — competes on privacy-first positioning and ease of use but has less enterprise/marketplace presence than Simple Analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Simple Analytics social profiles
Digital presenceSimple Analytics compliance and trust
Trust signalCompliance4 records
Simple Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Analytics leadership team
Management profileNumber of profiles
Profiles3 records
Simple Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Analytics
What does Simple Analytics do?
Simple Analytics is a privacy-first web analytics platform that captures 100% of website traffic without cookies, IP addresses, or personal data collection. The platform uses a sub-5 KB JavaScript script to record independent pageview events and provides a single-page dashboard with pageviews, visitors, traffic sources, top pages, device breakdowns, and country data derived from browser timezones. It is GDPR, ePrivacy, CCPA, and CNIL compliant by design and EU-hosted.
Is Simple Analytics a public or private company?
Simple Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Analytics founded?
Simple Analytics was founded in 2018. It employs 1 to 10 people.
Where is Simple Analytics based?
Simple Analytics is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Simple Analytics make money?
Three revenue lines are on record. Subscription Plans (Self-serve) is the primary driver. The others are enterprise Plans and usage-based Overage.
Who are Simple Analytics's main competitors?
Direct peers on record are Fathom Analytics, Matomo, Plausible Analytics and Piwik PRO. Broad incumbents are Mixpanel, Heap, Google Analytics and Adobe Analytics. Emerging players are Hotjar and Umami.
Does Simple Analytics have an API?
Yes. Simple Analytics provides a public API for developers to query aggregated statistics and export raw data. Three API types: Stats API for dashboard/reporting queries (pageviews, visitors, histogram, pages, referrers, countries, UTM tracking, device types); Export API for raw data points in CSV or JSON format; Management API for websites, teams, and automation. Features include powerful filtering by pages, countries, referrers, UTMs, browsers, devices with wildcard support; flexible date ranges using placeholders like 'today', 'yesterday', or 'today-30d'; timezone support for any IANA timezone; multiple export formats; and real-time streaming with no export size limits. Public websites can be accessed without authentication. Developer documentation is at docs.simpleanalytics.com/api.
What industry is Simple Analytics in?
Simple Analytics's product category is Web Analytics Software. Its primary akta.pro industry code is BPAFADAL, Public Relations Measurement, Analytics & Monitoring. Its NAICS code is 5182 and its SIC code is 7370.