What Zenride does

Zenride is a Paris-based enterprise mobility platform founded in 2018 that provides corporate bike programs for employees of French enterprises, municipalities, and public bodies. The company serves over 500 clients including CAC 40 and major corporations such as Accor, AXA, Saint-Gobain, Veolia, BNP Paribas, Airbus, Safran, Allianz Trade, Air Liquide, Groupama, Carglass, and Caisse d'Épargne Hauts-de-France, addressing employer demand for sustainable commuting benefits, RSE (corporate social responsibility) commitments, and regulatory compliance with the French Forfait Mobilités Durables (FMD) regime. Zenride targets HR directors, mobility managers, RSE officers, and CFOs through direct field sales, supplemented by CSE (employee representative body) channels and a national network of 1,200+ affiliated independent bike stores that handle fulfillment, maintenance, and after-sales support.

Name

Zenride

Legal name

Zenride SAS

Website

https://zenride.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Zenride is a Paris-based enterprise mobility platform providing corporate bike programs and a unified mobility ERP (FLOWS®) for French enterprises, integrating HR, finance, and operations across bike leasing, FMD compliance, shared fleets, and a 1,200-store partner network.

Ownership category

akta.pro rank

Product category

Employee Mobility Management Software

NAICS

Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Dockless Bike Rentals (THADAGAC)

akta.pro secondary industries

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Station-Based Bike Rentals (Bikeshare) (THADAGAD)

Keywords

• Corporate bike leasing
• Employee mobility management
• Sustainable commuting benefits
• Enterprise mobility platform
• Company bicycle programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Bike Lease Rentals (LLD): Long-term rental (36-month) of premium electric bikes to enterprise employees. Employers and/or employees pay monthly rental fees. The service includes insurance, maintenance, and assistance. Revenue accrues over the contract duration as recurring subscription-like income.
2. Shared Fleet Management (ZenShare): Fully operated shared bike fleets on enterprise campuses. Zenride manages the complete service including bikes, maintenance, and operations, billed as a managed service to the employer.
3. FMD Wallet Management: Platform fee for managing the Sustainable Mobility Package (Forfait Mobilités Durables), including automated compliance checks and expense management. May include transaction or subscription components.
4. Salary Deduction / Rental Payments: Employee salary deductions for bike rentals processed through the platform. Zenride acts as an intermediary with payment processed via LemonWay, with optional Oney Bank financing for installment payments.
5. Bike Sales (Purchase Option): Employees can purchase bikes with employer benefits applied. Zenride facilitates the transaction and may earn margins or commissions on sales through its partner store network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Zenride provides a corporate bike leasing and employee mobility management platform for French enterprises. Its core offering, Zenride Mobility OS (branded FLOWS®), is an all-in-one SaaS platform that centralizes HR, finance, and operations for sustainable employee commuting benefits, including 36-month electric bike rentals (LLD), shared fleets, FMD (Forfait Mobilités Durables) wallet management with automated URSSAF compliance, and access to a 1,200+ partner bike store network for sales, maintenance, and after-sales service.

Product overview

Zenride offers Zenride Mobility OS (branded as FLOWS®) as its core all-in-one ERP platform that unifies technology, financing, and sustainable mobility for enterprises. The platform provides a modular portfolio including: Portail Mobilité for centralized service management; LLD 36 mois for long-term electric bike rental with insurance and maintenance; FMD Wallet for managing the Sustainable Mobility Package with automatic URSSAF compliance; ZenShare for station-free shared fleets; Test & Ride for short-term bike trials; plus modules for public transport reimbursement, kilometer allowances, CSE benefits, team animations, repairs, and safety. The ecosystem also includes a Trajet Vélo mobile application for geolocation-based trip tracking.

Differentiator

Problem solved

Functional benefit

Brands

• FLOWS: All-in-one platform for corporate mobility management that unifies technology, financing, and sustainable mobility services.
• FMD Wallet
• ZenShare
• Zentour

Products and services

• Zenride Mobility OS (FLOWS®) All-in-one cloud-based ERP platform that centralizes HR, finance, and operations for managing employee mobility programs. Integrates with employer HR and payroll systems and handles eligibility checks, contract management, budget controls, and URSSAF compliance automation for French enterprises.
• LLD 36-Month Long-Term Bike Rental 36-month long-term rental of premium electric bikes to enterprise employees, including insurance, maintenance, and assistance. Employer contributions are flexible (full, partial, or none), with employees paying any balance. Revenue accrues as recurring subscription-like rental income over the contract.
• FMD Wallet Digital wallet solution for managing the French Forfait Mobilités Durables (Sustainable Mobility Package). Ensures employees can pay only eligible expenses, automates invoice verification, and delivers built-in URSSAF compliance for French employers.
• ZenShare (Shared Fleet) Fully managed, station-free shared bike fleet operated entirely by Zenride for inter-site trips and large campuses. Includes full management, maintenance, and operations as a managed service billed to the employer.
• Test & Ride Short-duration trial program allowing employees to test high-end electric bikes. Self-financed by employees, designed to encourage cycling adoption before transitioning to long-term rental.
• Trajet Vélo Mobile Application Mobile application using geolocation services (including background geolocation) to detect trips, calculate duration and distance, and count bike commutes for Forfait Mobilités Durables reporting. Only distance and duration are recorded; precise location data is not stored.

Quantifiable outcome

• 48% of bank/insurance users are in agencies and 52% at headquarters, demonstrating equitable access across distributed workforces.
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• LemonWaycoreTechnology or IntegrationLemonWay is a payment service provider (ACPR-licensed, Regafi-registered) that Zenride uses for processing employee salary deductions and rental payments on its platform. Zenride acts as a LemonWay agent for payment processing.
• 1200+ Partner Bike StorescoreChannel Partner/ Reseller/ DistributorA national network of 1,200+ independent bike shops affiliated with Zenride. These stores provide bike sales, rental fulfillment, maintenance, repairs, and after-sales support to employees across France. Stores are selected to cover proximity to employees' workplaces and homes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pon Bike Lease: Dutch corporate bike leasing business operated by Pon Holdings. Offers long-term bike leasing to employees through employers, directly competing with Zenride's LLD 36-month offering across Europe.
• Lease a Bike: Corporate bike leasing platform operating in multiple European countries with employer-branded portals, salary conversion, and HR integrations. Closest direct functional analog to Zenride's Mobility OS.
• Smoove: French operator of bike share systems for cities and operators, including dockless shared fleets. Comparable to Zenride's ZenShare offering and shares the French micromobility market.
• Cyclable: French cycling retailer with multiple stores offering bike sales, rental, and service. Represents the partner-store retail model that Zenride aggregates at scale via its 1,200+ store network.

Emerging players

• Velco: French B2B bike technology startup providing connected bike hardware and fleet management software. Adjacent to Zenride's platform offering, focused on the technology layer rather than full mobility management.
• Beeline: B2B bike leasing platform operating in several countries with employer-branded offerings. A comparable emerging player with similar product positioning but different geographic focus.

Broad incumbents

• ALD Automotive (Ayvens): Major European corporate vehicle leasing company now rebranded as Ayvens, offering full mobility solutions including bicycles in some markets. A broader incumbent whose expansion into corporate bike benefits could overlap with Zenride's TAM.
• JCDecaux: Global outdoor advertising and street furniture company that operates public bike-share systems in many cities. A broader mobility incumbent with deep public sector relationships in France that overlap with Zenride's city/government customer segment.
• Swile: French employee benefits platform (meal vouchers, gift cards, mobility) that could bundle or compete with Zenride's mobility wallet. A broader benefits incumbent with overlapping HR/payroll distribution in the same enterprise customer base.
• Sodexo Benefits & Rewards: Global employee benefits and mobility services provider with established enterprise distribution. Comparable as a broader incumbent that could expand its benefits portfolio to include bike leasing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zenrideavantagevelo
• LinkedInlinkedin.com/company/zenride

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenride