What Nasher Miles does

Nasher Miles Private Limited is a Mumbai-based, digital-first direct-to-consumer luggage and travel accessories brand founded in 2017 by Lokesh Daga, Abhishek Daga, and Shruti Kedia Daga. The company designs, manufactures (with outsourced production using materials including polypropylene, polycarbonate, and polyester), and markets a portfolio spanning hardside and softside trolley bags, business/laptop trolleys, premium/Gen Z/corporate/campus/kids backpacks, duffle bags, briefcases, and travel accessories (luggage covers, packing cubes, neck pillows). Notable product features include TSA-approved locks, 360-degree spinner wheels, expandable compartments (up to 25%), water-resistant exteriors, Scan Smart 180-degree backpack openings, and integrated USB charging ports. A licensed Harry Potter collection (Warner Bros Discovery) extends the line with franchise-themed trolleys, backpacks, and duffles priced from ₹999 to ₹3,299.

Nasher Miles operates a multi-channel distribution model anchored by its owned Shopify-hosted e-commerce platform (nashermiles.com) and marketplace storefronts on Amazon India (4.8/5, 1.01 lakh+ reviews) and Flipkart (4.7/5, 1.22 lakh+ reviews), supplemented by expanding physical retail stores across India and entry into quick commerce channels. Unit pricing ranges from ₹1,299 entry-level backpacks to ₹14,999 premium luggage sets, with a heavy promotional posture featuring 40-80% discounts off MRP. Revenue is generated exclusively through one-time product sales to consumers across four target personas: fashion-conscious travelers (primary), business travelers, students/Gen Z, and families/frequent travelers. The company has cumulatively sold 13.36 lakh+ products to 10.25 lakh+ customers since inception.

Capital structure is early-stage and founder-controlled. In February 2024, Nasher Miles appeared on Shark Tank India Season 3 and secured an all-five-shark deal (Rs 3 crore) at a Rs 200 crore implied valuation (~1.5% dilution), providing national brand visibility and a feature in Disney+ Hotstar's 'Brands of Tomorrow' docuseries. This was followed in July 2024 by a $4 million bridge funding round led by Singularity Early Opportunities Fund (with participation from other PEs, friends, and family offices) at a $30 million post-money valuation. Proceeds are allocated to omnichannel expansion, quick commerce presence, domestic manufacturing scale-up, and international market entry. The company is positioned within the Indian luggage market estimated at ₹20,000-25,000 crore and growing 12-14% annually, competing with premium incumbents (Samsonite, VIP, American Tourister) and D2C peers (Mokobara, Uppercase) on accessible price-value and fashion-forward positioning.

Name

Nasher Miles

Legal name

Nasher Miles Private Limited

Website

https://nashermiles.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Nasher Miles is a Mumbai-based, digital-first D2C brand founded in 2017 that designs and sells luggage trolleys, backpacks, duffle bags, and travel accessories to fashion-conscious travelers, business users, students, and families across India via owned e-commerce, Amazon, Flipkart, and expanding offline retail.

Ownership category

akta.pro rank

Product category

Travel Luggage & Bags

NAICS

Luggage and Leather Goods Retailers (458320), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Travel luggage bags
• Trolley suitcases
• Carry-on backpacks
• Travel accessories
• Laptop trolley bags

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Direct-to-Consumer Luggage Sales: Primary revenue from selling luggage, backpacks, and travel accessories directly to consumers through owned e-commerce platform and physical retail stores. Products include hard-side trolleys, soft-side bags, laptop bags, premium backpacks, and travel accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nasher Miles designs, manufactures, and retails a comprehensive range of travel luggage, trolley bags, backpacks, and travel accessories to consumers in India. Its core offering spans hardside trolley bags (polycarbonate/polypropylene), softside trolley bags (polyester), laptop trolley bags, segmented backpack lines (Premium, Gen Z, Corporate, Campus, Kids), briefcases, duffle bags, and accessories such as luggage covers, packing cubes, and neck pillows. The portfolio is anchored by a licensed Harry Potter collection and distributed via owned e-commerce, Amazon, Flipkart, and an expanding chain of physical retail stores.

Product overview

Nasher Miles is a digital-first D2C luggage and travel gear brand offering a comprehensive portfolio of travel products. The core offering centers on trolley bags across Hardside (polycarbonate/polypropylene) and Softside (polyester) categories, sold as individual units and curated Sets. The product line extends to diverse Backpacks segmented by use case: Premium (Scan Smart, expandable), Gen Z (contemporary designs), Corporate/Laptop (professional features), and Campus (student-focused). Travel Accessories including luggage covers, packing cubes, and neck pillows complement the main categories. A significant differentiator is the licensed Harry Potter Collection spanning trolleys, backpacks, and duffle bags. The company operates omnichannel through its direct website and marketplace presence (Amazon, Flipkart), with physical retail expansion underway.

Differentiator

Problem solved

Functional benefit

Brands

• Harry Potter Collection: A collaboration with Warner Bros featuring Harry Potter-themed luggage and travel accessories

Products and services

• Hardside Trolley Bags Hard shell trolley bags made from polycarbonate or polypropylene, offering durability, impact protection, and weather resistance. Available in carry-on, medium, and large sizes with TSA-approved locks, 360-degree spinner wheels, and expandable compartments for personal, business, and leisure travel.
• Softside Trolley Bags Flexible soft-shell trolley bags made from polyester with expandable storage, 360-degree spinner wheels, and number locks. Designed for travelers who need flexible capacity for last-minute packing and lighter-weight carry.
• Laptop Trolley Bags Business-oriented trolley bags with dedicated padded laptop compartments up to 15.6 inches, front organizer pockets, and TSA-approved locks. Available in cabin and check-in sizes for working professionals who travel for business.
• Luggage Sets Pre-curated sets of 2-3 matching trolley bags in cabin, medium, and large sizes designed for various trip durations and family travel needs. Sets include Paris, Capri, and Vegas collections priced ₹5,599 to ₹14,999 with up to 3-year warranty.
• Premium Backpacks High-end backpacks featuring Scan Smart 180-degree opening, expandable compartments, padded tablet and laptop compartments, and water-resistant materials. Includes Manhattan, Williamsburg, and Brooklyn collections targeting style-conscious professional and frequent travelers.
• Gen Z Bags Contemporary backpack designs targeting younger demographics with vibrant styles, G-hook closures, laptop compartments, and water-resistant features. Includes Harry Potter collaboration pieces.
• Corporate and Laptop Backpacks

Quantifiable outcome

• 13.36 lakh+ products sold and 10.25 lakh+ customers served
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMarketplace partnership for product sales on Amazon India. Company maintains high ratings (4.8/5) with over 1.01 lakh reviews and participates in Amazon sale events.
• FlipkartcoreChannel Partner/ Reseller/ DistributorMarketplace partnership for product sales on Flipkart with strong ratings (4.7/5) and 1.22 lakh reviews.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mokobara: India-based digital-first D2C luggage and backpack brand founded in 2020. Directly comparable as a new-age Indian D2C peer pursuing premium positioning, omnichannel expansion, and concurrent international rollout alongside Nasher Miles.
• Uppercase: Indian D2C luggage and backpack brand operating in the same digital-first, fashion-forward, premium-aspirational segment. Explicitly cited by Nasher Miles as a concurrent competitor expanding internationally.
• Skybags: Indian youth-focused luggage and backpack sub-brand by VIP Industries. Directly comparable in the Gen Z and student backpack segment that Nasher Miles targets with its Gen Z bags line.

Broad incumbents

• VIP Industries: India's largest luggage manufacturer and retailer (Safari, Carlton, Aristocrat brands). Broad incumbent with deep offline distribution, scale manufacturing, and brand trust that Nasher Miles is attempting to disrupt with a D2C model.
• Samsonite: Global luggage leader with premium positioning. Comparable as the dominant premium benchmark Nasher Miles competes against in hardside trolley and business travel segments.
• American Tourister: Mass-market global luggage brand with strong India presence via VIP Industries licensing. Directly comparable as a value-to-mid-tier luggage competitor Nasher Miles undercuts on price and disrupts on digital GTM.
• Safari Bags: Established Indian luggage and backpack brand owned by VIP Industries. Comparable in mid-tier trolley and backpack segments where Nasher Miles competes heavily on marketplaces.

Emerging players

• Wildcraft: Indian outdoor and backpack brand with adjacent travel gear focus. Comparable in the backpack and outdoor travel accessories category where Nasher Miles' Campus and Premium lines compete.
• Knack Bags: India-based D2C backpack and laptop bag brand with similar digital-first and corporate/professional positioning. Comparable as a niche D2C peer in the laptop and corporate backpack category.

Regional players

• F Gear: Indian value-to-mid-tier luggage and backpack brand primarily serving domestic mass market. Comparable in the affordable luggage segment where Nasher Miles' entry-level offerings compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nashermiles
• Facebookfacebook.com/nashermiles
• LinkedInlinkedin.com/company/nasher-miles
• YouTubeyoutube.com/@nashermiles
• Xx.com/nashermiles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nasher Miles