DriveU.auto
DriveU.auto provides a teleoperation connectivity platform and an Autonomous Terminal Tractor Retrofit Kit that converts existing port fleets into self-driving vehicles, serving ports, AV operators, robotics companies, automotive Tier-1s, and defense organizations.
- Company typePrivate
- Founded2019
- HeadquartersRa'ananna, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DriveU.auto does
DriveU.auto is an Israeli private company (legal entity Driveu Tech LTD., headquartered in Ra'anana) that builds a software-based teleoperation connectivity platform and an Autonomous Terminal Tractor (ATT) Retrofit Kit for industrial automation. The company sells the ATT Retrofit Kit to brownfield container port operators, transforming existing terminal tractor fleets into autonomous vehicles through integrated sensors (LiDAR, radar, cameras), compute modules, Drive-by-Wire actuators, and autonomy software, with claimed ROI under 2 years and 3-6 month deployment lead times versus 4-5 years and 12-18 months for new autonomous builds. The Teleoperation Connectivity Platform — offered as DriveU 100 (for lightweight robot fleets) and DriveU 300 (for trucks, shuttles, robotaxis, heavy machinery) — uses proprietary multi-modem cellular bonding and dynamic H.265 video encoding to deliver ultra-low-latency, high-reliability transmission of video, audio, sensor data, and control commands between autonomous vehicles and remote operators.
Underlying technology is anchored in cellular bonding across multiple carriers, dynamic H.265 encoding optimized for teleoperation rather than consumer streaming, and an open SDK/API architecture supporting integration with existing vehicle ECUs, CAN-bus, and third-party autonomy stacks. The company also markets a Defense vertical solution for military unmanned ground vehicles, featuring AI-powered resilience including auto-recovery from communication dead zones, GPS-denied navigation, and peripheral protection, with combat-proven deployment by the Israel Defense Forces.
Revenue mechanics combine one-time hardware-inclusive ATT kit sales with recurring software licensing / subscription on the connectivity platform, plus defense and OEM/embedded licensing to partners such as DENSO (automotive Tier-1), Serve Robotics (NASDAQ:SERV, delivery robots), Coco Robotics (last-mile delivery), and Gatik (autonomous middle-mile logistics). Go-to-market is dual-motion: direct enterprise sales to port operators (validated through PoC-then-invest at Ashdod Port) and OEM/white-label embedding into partner hardware and robot fleets. Pricing is quote-based and non-public; no published tiers or ARR are disclosed. The company employs 11-50 people and has raised disclosed equity of approximately $4M since its 2019 founding, plus undisclosed strategic investments in 2025 and 2026.
DriveU.auto firmographics
Firmographics- Name
- DriveU.auto
- Legal name
- Driveu Tech LTD.
- Website
- https://driveu.auto
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DriveU.auto provides a teleoperation connectivity platform and an Autonomous Terminal Tractor Retrofit Kit that converts existing port fleets into self-driving vehicles, serving ports, AV operators, robotics companies, automotive Tier-1s, and defense organizations.
- Ownership category
- akta.pro rank
DriveU.auto industry classification
Industry- Product category
- Autonomous Vehicle Teleoperation
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Military Armored Vehicle, Tank, and Tank Component Manufacturing (336992)
- SIC
- Services-Computer Integrated Systems Design (7373), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms (IMABAIAD), Vehicle-Mounted Computers & Forklift Terminals (HDACALAD)
Keywords
Where DriveU.auto is headquartered
LocationHeadquarters
- HQ city
- Ra'ananna
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
DriveU.auto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Autonomous Terminal Tractor (ATT) Retrofit Kit: DriveU.auto sells hardware and software retrofit kits that transform existing terminal tractors into autonomous vehicles. The kit includes sensors (LiDAR, radar, cameras), compute modules, Drive-by-Wire actuators, and autonomy software. Revenue is generated through kit sales and possibly associated software licensing or support contracts. The kit is designed to work across multiple tractor OEM brands and vehicle generations.
- Teleoperation Connectivity Platform: Software-based connectivity platform sold to AV operators, robotics companies, and automotive OEMs for integration into their vehicles and fleets. Can be deployed as a software-only solution on the vehicle's existing hardware (ECU) to minimize cost, or as a full platform solution. Generates recurring revenue through software licensing, platform subscriptions, or usage-based models depending on fleet scale.
- Defense Teleoperation Solutions: Customized teleoperation software solutions for military UGV platforms, sold to defense contractors or directly to military organizations (e.g., IDF). The solution is fully customizable for different vehicle types and mission requirements, likely generating revenue through licensing, professional services, or long-term defense contracts.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DriveU.auto product offering
Product offeringCore offering
DriveU.auto develops a software-based teleoperation connectivity platform that uses cellular bonding and dynamic H.265 video encoding to deliver ultra-low latency, high-reliability transmission of video, audio, sensor data, and control commands between autonomous vehicles and remote operators. Its flagship Autonomous Terminal Tractor (ATT) Retrofit Kit transforms existing port terminal tractors into autonomous vehicles by adding sensors, compute modules, Drive-by-Wire actuators, and autonomy software, enabling 24/7 operation in brownfield container ports.
Product overview
DriveU.auto offers a dual-product portfolio centered on autonomy enablement and teleoperation connectivity. The flagship ATT Retrofit Kit transforms existing terminal tractors into autonomous vehicles for container ports, representing the company's core hardware-plus-software autonomy product. Complementing this is the Teleoperation Connectivity Platform family (DriveU 100 for robots, DriveU 300 for autonomous vehicles), which provides the cellular bonding, dynamic encoding, and low-latency video transmission infrastructure enabling remote human oversight and intervention. A Defense vertical offers specialized teleoperation for military UGVs. The company also provides the Teleoperation Taxonomy as an industry framework standardizing how remote operation modes work—from full autonomy (T0) to remote driving (T5). Together, these products enable continuous 24/7 autonomous operations augmented by human intelligence for edge cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Autonomous Terminal Tractor (ATT) Retrofit Kit
Quantifiable outcome
- ROI achievable in under 2 years (~18 months) with the ATT Retrofit Kit, compared to 4-5 years for new autonomous builds
- +5 more outcomes
Companies that use DriveU.auto
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
DriveU.auto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature8 records
DriveU.auto partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Serve RoboticscoreServe Robotics, a leading provider of autonomous delivery robots (spun off from Uber in 2021, backed by Uber and NVIDIA, NASDAQ:SERV), deployed DriveU.auto's connectivity platform on its commercially-deployed robotic fleet. DriveU's platform enables reliable, low-latency, uninterrupted connectivity for real-time telemetrics, cloud computing access, and remote supervision in edge cases. Serves supports deployment of up to 2,000 robots on the Uber Eats platform.
- Coco RoboticscoreCoco Robotics, a Sam Altman-backed startup developing remote-operated delivery robots, partnered with DriveU.auto to embed DriveU's remote connectivity software into its fleet of delivery robots. The robots operate in multiple U.S. cities and Helsinki, with plans to leverage AI technology from OpenAI for navigation improvements. Coco has raised over $120 million in total funding.
- DENSOcoreDENSO, a global automotive technology leader with over 170,000 employees, validated DriveU.auto's software-based connectivity platform for AV teleoperation over an 18-month collaboration. DENSO remotely drove vehicles in the US from Japan using the DriveU.auto platform, validating high-capacity, low-latency capabilities. The two companies commenced integration of DriveU software onto DENSO hardware architecture for future automotive applications.
- LiveUcoreDriveU.auto's teleoperation connectivity platform is based on technology from LiveU, a world leader in high-performance video transmission. DriveU.auto's technology has been thoroughly adapted for real-life Autonomous Vehicle teleoperation and other remote operation scenarios, extending LiveU's core video transmission expertise into the AV domain.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DriveU.auto competitors and assessment
Company assessmentBroad incumbents
- Konecranes: Konecranes provides port equipment and automated container handling solutions globally. Relevant incumbent competing for the same port automation budget as DriveU.auto's ATT Retrofit Kit.
- Kodiak Robotics: Kodiak Robotics operates autonomous trucks with internal teleoperation and safety oversight capabilities. Comparable as a vertically integrated AV operator that may not rely on third-party teleoperation platforms.
- Kalmar (Cargotec): Kalmar is a major OEM of terminal tractors and port equipment, and is developing its own autonomous and electrified terminal tractor offerings. Competes with DriveU.auto as a fully integrated new-vehicle alternative to retrofit autonomy.
- Aurora Innovation: Aurora is developing the Aurora Driver autonomy stack with built-in teleoperation for autonomous trucking. Broad incumbent in AV that could displace third-party teleoperation providers like DriveU.auto.
Direct peers
- Einride: Einride deploys autonomous and electric trucks with remote operator oversight for freight logistics. Comparable to DriveU.auto in combining autonomy, teleoperation, and industrial fleet customers.
- Pronto.ai (Pronto): Pronto builds autonomous trucking solutions with teleoperation capability for long-haul and middle-mile logistics. Comparable to DriveU.auto in teleoperation-enabled AV deployment in commercial trucking.
- Ottopia: Ottopia provides teleoperation software for autonomous vehicles with cellular bonding and low-latency video streaming. Directly comparable to DriveU.auto's Teleoperation Connectivity Platform across AV fleet operators and OEMs.
- Fernride: Fernride offers autonomous, teleoperation-enabled logistics for industrial vehicles including yard trucks and terminal tractors in ports. Closest functional peer to DriveU.auto's ATT Retrofit Kit for container port applications.
- Outrider: Outrider develops autonomous yard operations for logistics hubs, including autonomous trailer movement in distribution yards. Comparable to DriveU.auto in targeting brownfield industrial autonomy with teleoperation oversight.
- Vay: Vay operates a remote-driven car service, demonstrating the same teleoperation-with-human-in-loop model that underpins DriveU.auto's platform. Relevant for AV teleoperation comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DriveU.auto social profiles
Digital presenceDriveU.auto compliance and trust
Trust signalCompliance1 record
DriveU.auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
DriveU.auto leadership team
Management profileNumber of profiles
Profiles17 records
DriveU.auto funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DriveU.auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DriveU.auto
What does DriveU.auto do?
DriveU.auto develops a software-based teleoperation connectivity platform that uses cellular bonding and dynamic H.265 video encoding to deliver ultra-low latency, high-reliability transmission of video, audio, sensor data, and control commands between autonomous vehicles and remote operators. Its flagship Autonomous Terminal Tractor (ATT) Retrofit Kit transforms existing port terminal tractors into autonomous vehicles by adding sensors, compute modules, Drive-by-Wire actuators, and autonomy software, enabling 24/7 operation in brownfield container ports.
Is DriveU.auto a public or private company?
DriveU.auto is a private company. It is classified as venture growth investor backed and is currently operating.
When was DriveU.auto founded?
DriveU.auto was founded in 2019. It employs 11 to 50 people.
Where is DriveU.auto based?
DriveU.auto is headquartered in Ra'ananna, Israel, in the Middle East region.
How does DriveU.auto make money?
Three revenue lines are on record. Autonomous Terminal Tractor (ATT) Retrofit Kit is the primary driver. The others are teleoperation Connectivity Platform and defense Teleoperation Solutions.
Who are DriveU.auto's main competitors?
Broad incumbents on record are Konecranes, Kodiak Robotics, Kalmar (Cargotec) and Aurora Innovation. Direct peers are Einride, Pronto.ai (Pronto), Ottopia, Fernride, Outrider and Vay.
Does DriveU.auto have an API?
Yes. Open APIs enable transmission of high-resolution video from multiple cameras, sensor data, audio, customer applications, CAN Bus, Internet, and more. The platform features an open SW architecture for low footprint and simple integration.
What industry is DriveU.auto in?
DriveU.auto's product category is Autonomous Vehicle Teleoperation. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of IMABAIAD, Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms. Its NAICS code is 333924 and its SIC code is 7373.