Rubique
- Company typePrivate
- Founded2017
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Rubique firmographics
Firmographics- Name
- Rubique
- Website
- https://rubique.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rubique industry classification
Industry- Product category
- Digital Lending Platform
- NAICS
- Activities Related to Credit Intermediation (5223), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141)
- akta.pro primary industry
- Pricing, Risk-Based Offer & Limit Management (FSAGAHAE)
- akta.pro secondary industries
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), P2P Small Business / SME Marketplace Lending (FSAKAHAC)
Keywords
Where Rubique is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Rubique business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Fintech Services to Financial Institutions: Rubique provides technology services to banks and lenders to streamline retail lending processes, reduce operating costs, and improve efficiency in credit decisions and payment follow-ups.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Rubique product offering
Product offeringCore offering
Rubique provides a fintech technology platform that enables banks, lenders, and new financial entities to streamline retail lending processes, loan management, credit decisions, and payment follow-ups. The company leverages Big Data and AI to simplify complex loan management workflows, reduce operating costs, and improve credit decisioning efficiency for financial institutions while facilitating customer access to banking products.
Product overview
Rubique is a fintech company that facilitates access to banking and financial products for customers. The company collaborates with banks and financial entities to streamline loan management processes. However, specific product names, modules, or detailed service offerings are not available in the provided source data as the primary website (rubique.com) is currently parked and non-operational.
Differentiator
Problem solved
Functional benefit
Products and services
- Banking Product Access Platform
Companies that use Rubique
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Rubique technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rubique partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- CNBC-TV18flagshipCNBC-TV18 and Rubique jointly announced the launch of FINTECH EDGE, a first-of-its-kind awards program in the Finance and Technology sector. The awards aim to recognize innovation and excellence in the fintech space. This is a co-branded initiative where Rubique co-created the program with the media partner.
- Banks and Financial EntitiescoreRubique collaborates with banks and financial entities to enhance value for customers. These partnerships enable fintech companies to work together with traditional financial institutions to streamline lending processes and improve customer outcomes.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Rubique competitors and assessment
Company assessmentDirect peers
- BankBazaar: Indian online marketplace for loans, credit cards, and other financial products, comparing offers from multiple banks and lenders — directly comparable to Rubique's marketplace lending roots.
- IndiaLends: Indian loan distribution and credit analytics platform connecting borrowers with banks and NBFCs, with a similar marketplace lending operating model to Rubique.
- Lendingkart: India-based digital lending platform focused on SME and retail loan origination and underwriting, with similar B2B fintech positioning serving borrowers through lender partnerships.
- Paisabazaar: Indian financial product marketplace (a PolicyBazaar group company) that aggregates loan and credit card offerings from banks and NBFCs for consumers and businesses.
Emerging players
- MoneyTap: India-based app-based personal credit line product, comparable as a digital lending platform serving Indian consumers with bank-partnered credit.
- Signzy: Indian fintech offering AI-powered digital KYC and onboarding infrastructure for banks and lenders, adjacent to Rubique's B2B fintech-to-financial-institutions focus.
- KreditBee: Indian digital lending platform offering personal loans and credit products to consumers, comparable as a tech-led lending play in the same Indian market.
- EarlySalary: Indian fintech providing salary advances and short-term personal loans via a digital platform, overlapping with Rubique in tech-enabled consumer credit in India.
Broad incumbents
- LendingClub: US-headquartered online lending marketplace, comparable as a category-defining marketplace lending platform that has also evolved into a technology and credit infrastructure provider to banks.
- Perfios: Established Indian fintech providing data aggregation, credit decisioning, and analytics infrastructure to banks and lenders — a broader incumbent in the same LendTech and credit-decisioning category as Rubique.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rubique social profiles
Digital presenceRubique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubique leadership team
Management profileNumber of profiles
Profiles4 records
Rubique funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubique
What does Rubique do?
Rubique provides a fintech technology platform that enables banks, lenders, and new financial entities to streamline retail lending processes, loan management, credit decisions, and payment follow-ups. The company leverages Big Data and AI to simplify complex loan management workflows, reduce operating costs, and improve credit decisioning efficiency for financial institutions while facilitating customer access to banking products.
Is Rubique a public or private company?
Rubique is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rubique founded?
Rubique was founded in 2017. It employs 51 to 100 people.
Where is Rubique based?
Rubique is headquartered in Mumbai, India, in the Asia region.
How does Rubique make money?
One revenue line is on record: fintech Services to Financial Institutions.
Who are Rubique's main competitors?
Direct peers on record are BankBazaar, IndiaLends, Lendingkart and Paisabazaar. Emerging players are MoneyTap, Signzy, KreditBee and EarlySalary. Broad incumbents are LendingClub and Perfios.
Does Rubique have an API?
No public API is recorded for Rubique.
What industry is Rubique in?
Rubique's product category is Digital Lending Platform. Its primary akta.pro industry code is FSAGAHAE, Pricing, Risk-Based Offer & Limit Management, with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 5223 and its SIC code is 6163.