What SelectFI Lending Solutions does

SelectFI Lending Solutions is a Buffalo, New York-based SaaS company founded in 2023 that sells an AI-driven predictive lending platform to automotive dealerships. The platform uses proprietary Predictive Lending™ analytics combined with soft credit pulls to forecast, before a hard credit inquiry, which customers will secure financing and at what rates, and to deliver real-time, bank-specific financing offers from multiple lenders. It integrates natively with DealerTrack and RouteOne to enable clean, fundable deal submissions and reports customer outcomes including a 10+ percentage-point lift in loan approval rates and an 89% reduction in submission time.

The company sells primarily to franchised automotive dealerships, with Ford and Lincoln dealers as the principal customer base following its selection as a preferred vendor on FordDirect's B2B marketplace 'The Shop by FordDirect,' launched in May 2026 after a year-long vetting process and pilot program. GTM combines a direct enterprise field sales motion with this flagship marketplace channel, supported by a small team (11-50 employees) and active hiring across VP of Sales, Regional Sales Manager, GTM Engineer, and Business Analytics Engineer roles.

SelectFI has raised approximately $7.3 million in total disclosed funding across seed and early-stage rounds between January 2023 and December 2025, with StartFast Ventures leading the most recent round alongside Automotive Ventures, Launch NY, the University at Buffalo, and angel investor Michael Quigley (Impel co-founder). The company operates on a quote-based, subscription/recurring SaaS revenue model targeting the $21 billion automotive F&I software market, and was named to Buffalo Business First's Inno Fire list of hottest startups in 2026.

Name

SelectFI Lending Solutions

Legal name

SelectFI

Website

https://selectfi.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

SelectFI is a Buffalo-based SaaS company that sells an AI-driven predictive lending platform to automotive dealerships, using soft credit pulls and real-time lender connectivity to forecast deal fundability and accelerate F&I workflows, primarily via FordDirect's B2B marketplace.

Ownership category

akta.pro rank

Product category

Automotive Lending Software

NAICS

Activities Related to Credit Intermediation (5223), Sales Financing (52222)

SIC

Loan Brokers (6163)

akta.pro primary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

akta.pro secondary industry

Auto / Vehicle Marketplace Lending (FSAKAHAF)

Keywords

• Automotive lending software
• Dealership F&I platform
• Predictive credit analytics
• Auto finance SaaS
• Soft credit pull technology

Headquarters

HQ city

Erieville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing: SelectFI generates revenue through a SaaS licensing model, providing automotive dealerships access to its AI-driven lending platform. The platform is positioned as a preferred vendor on FordDirect's marketplace, suggesting a subscription or per-dealer licensing arrangement with Ford and Lincoln dealerships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SelectFI provides a SaaS predictive lending platform for automotive dealerships that uses AI and soft credit pulls to forecast which customers will secure financing and at what rates before pulling credit. The platform delivers real-time, bank-specific financing offers from multiple lenders and integrates with DealerTrack and RouteOne to submit clean, fundable deals with zero rework, helping dealers maximize F&I profit.

Product overview

SelectFI Lending Solutions offers a unified predictive lending platform for automotive dealerships. The core platform uses AI-driven predictive analytics to help dealers provide real-time, bank-specific financing offers through soft credit pulls without impacting credit scores. The platform integrates with DealerTrack and RouteOne to enable seamless deal submission, helping dealers predict funding probability, reduce submission time by 89%, and maximize front-end and back-end profit from the first quote. The platform was recently launched on FordDirect's B2B marketplace 'The Shop by FordDirect' following a successful pilot program.

Differentiator

Problem solved

Functional benefit

Products and services

• SelectFI Predictive Lending Platform AI-driven automotive lending SaaS that uses soft credit pulls and predictive analytics to forecast which customers will secure financing and at what rates before pulling credit, then delivers real-time, bank-specific financing offers from multiple lenders and routes clean, fundable deals to DealerTrack or RouteOne with zero rework. Built for franchised automotive dealerships, with anchor adoption among Ford Dealers and Lincoln Retailers via the FordDirect marketplace.

Quantifiable outcome

• 10+ percentage point improvement in loan approval rates
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• FordDirectcoreChannel Partner/ Reseller/ Distributor · 14 May 2026SelectFI was selected as a preferred vendor on FordDirect's B2B marketplace 'The Shop by FordDirect,' making its AI-driven lending platform available to Ford Dealers and Lincoln Retailers across the United States. The partnership followed a year-long vetting process and successful pilot program at multiple Ford dealerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tekion: Tekion is an automotive retail SaaS platform providing a cloud dealer management system and integrated F&I tools for franchised dealers; it competes for the same dealer technology budget that SelectFI targets.
• AutoFi: AutoFi offers a digital retailing and financing platform for auto dealers, providing real-time payment quotes and lender connectivity; it overlaps directly with SelectFI's predictive lending and dealer financing workflow.
• Lendbuzz: Lendbuzz is an auto lending platform that uses alternative data to underwrite and match borrowers with dealer financing opportunities; it competes with SelectFI in the dealership-lending marketplace space.
• Impel: Impel provides AI-powered customer engagement and digital retailing SaaS for auto dealers; its co-founder Michael Quigley is a SelectFI investor, and both target dealer workflow automation with AI.
• Roadster (now part of Cargurus): Roadster is a digital retailing platform for auto dealers enabling online vehicle purchases with financing workflows; it directly competes in dealership digital financing experiences.
• AutoGravity (now AUTOPAY): AutoGravity/AUTOPAY provides an auto financing marketplace connecting consumers with dealers and lenders for vehicle financing; it overlaps with SelectFI's lender-aggregation and dealer-financing thesis.

Broad incumbents

• Dealertrack (Cox Automotive): Dealertrack is the dominant credit application and F&I platform used by US franchised dealers and integrated with SelectFI; it competes indirectly via its parent Cox Automotive's broader DMS and lending tools and represents both a partner and a potential competitor.
• RouteOne: RouteOne is one of the two primary credit-application networks for US auto dealers and is integrated into SelectFI's workflow; like Dealertrack, it is a downstream partner but also a broad incumbent with adjacent F&I functionality.
• DealerSocket (Pole Position): DealerSocket offers a full dealer management system and CRM suite for auto retailers; it is a broad incumbent whose CRM and desking tools compete with SelectFI's F&I-focused offering.

Emerging players

• myKaarma: myKaarma is a dealer-focused SaaS for service scheduling, communications and F&I workflows; it overlaps as an emerging player in dealer SaaS adjacent to SelectFI's F&I focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/selectfilending

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelectFI Lending Solutions