Name

myKaarma

Legal name

Kaarya, LLC

Website

https://mykaarma.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Automotive Dealership Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Automotive service software
• Dealer customer engagement
• Fixed operations technology
• Video MPI inspection
• Automotive payments processing

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Packages: Tiered subscription packages (Essentials, Advanced, Ultimate) sold on a multi-year contract basis to franchise auto dealerships and dealer groups, with add-on modules (Scheduler+, Mobile Service, ServiceConcierge with Service Pre-Diag) available to any package. Pricing is quote-based and not publicly disclosed.
2. Payment Processing Fees: Revenue from processing in-person, online, and mobile payments across departments (service, parts, sales) through integrated payment gateways (Stripe, Chase Paymentech, FirstData, Global Payments, Heartland, NMI, TSYS, WorldPay, Cardinal, etc.). In 2022 the platform was processing over $11 billion in payments across 1,500+ dealerships.
3. Surcharging Revenue Share: Revenue share from compliant credit card surcharging that allows dealerships to pass transaction fees to customers, reducing operational costs.
4. Implementation and Onboarding Services: Implementation, training, and onboarding services for new dealership customers, including customized training and dedicated support as referenced in customer testimonials about myKaarma trainers and implementation support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

myKaarma is a cloud-based SaaS platform that provides automotive franchise dealerships with an integrated suite of service lane, communications, payments, and AI tools. Its offering combines two-way texting, AI-powered pre-diagnostics, video multi-point inspections, mobile check-in, loaner/transportation management, and multi-department payment processing, sold via tiered subscriptions (Essentials, Advanced, Ultimate) with modular add-ons such as Scheduler+, ServiceConcierge with Service Pre-Diag, and Mobile Service. The platform is designed to consolidate fragmented fixed-ops software stacks and automate the end-to-end service workflow for dealership service advisors, technicians, BDC agents, and accounting teams.

Product overview

myKaarma offers a unified automotive customer engagement platform built around its flagship myKaarma product, which provides dealerships with two-way texting, appointment confirmations, pickup and loaner scheduling, mobile service coordination, GPS tracking, and video multi-point inspections for fixed operations. The core platform is extended by three named add-on modules: myKaarma Pay (Pay by Text), which enables payment collection through text-message links; Tech Video Grader, an AI product that automatically grades technician video inspections; and the myKaarma AI Assistant for Parts and Service, a conversational AI assistant built on large language models that integrates with parts and service data. The platform is delivered as a single integrated solution that connects to a broad set of Dealer Management Systems (Tekion, DealerSocket, DealerCenter, PBS Systems, CDK, R&R, Dealertrack, Dominion DMS, Reynolds DMS, Frazer DMS) and to Car Wars for phone and text communication, with Ford-specific capabilities enabled through the FordDirect partnership.

Differentiator

Problem solved

Functional benefit

Brands

• ServiceCart™ Premium Video MPI: Trademarked product line offering a comprehensive and customizable multipoint inspection (MPI) tool with video walkarounds for automotive service departments.

Products and services

• myKaarma Platform Flagship cloud-based automotive customer engagement platform that provides two-way texting, appointment confirmations, pickup/loaner scheduling, mobile service coordination, GPS tracking, video multi-point inspections, and AI-powered workflow automation for franchise auto dealership fixed operations departments (Service & Parts, BDC, and Accounting).
• ServiceConcierge with Service Pre-Diag 24/7 AI voice and chat agent that books service appointments, conducts structured pre-diagnostic interviews with customers, collects photos/videos, and delivers summarized context to the service team before the visit; available as a modular add-on to any package.
• Scheduler+ Capacity-based appointment scheduling system with an embeddable website scheduler, factory menu promotion, recall awareness, and dynamic capacity management; patented online scheduling capability certified by Subaru of America.
• ServiceCart Premium Video MPI Customizable multi-point inspection (MPI) tool that captures technician video, performs automatic noise cancellation and transcription, generates customer-facing MPIs, and replaces paper route sheets to reduce double work.
• Tech Video Grader AI-powered video review engine that automatically scores every technician video for greeting quality, explanation of findings, urgency, safety concerns, and next steps, then generates objective scores and coaching points for training.
• Mobile Check-In Mobile check-in module that validates customer information, captures video walkarounds, aligns on concerns, and generates/prints the repair order (RO) directly into the dealership's DMS (CDK, Dealertrack, Reynolds & Reynolds).
• ServiceDRIVE Loaner and pickup/delivery management module with real-time GPS tracking, expense recovery, and advanced reporting, powered by Logitrac integration and the dealership's DMS.
• ServiceConnect Automated customer outreach solution that follows up on declined services and re-engages customers with customized messaging templates; reported to convert ~20% of contacted owners within 90 days and deliver 5x ROI.
• Communications Platform Universal dealership inbox for voice (auto-routed, recorded, transcribed), text, email, and internal team communications with AI-powered filters/categories (e.g., Upset Customer, Action Required) and language translation across 50+ languages.
• Payments & Surcharges Multi-department payment processing (service, parts, sales) via integrated payment gateways (Stripe, Chase Paymentech, FirstData, Global Payments, Heartland, NMI, TSYS, WorldPay), compliant credit card surcharging, and 3D Secure chargeback protection with daily reconciliation reporting.
• Intelligent Communications Hub AI-powered call, text, and email routing engine that uses customer profile, RO status, and last interaction context to direct inbound communication to the right person, with TCPA-compliant double opt-in.
• myKaarma Pay (Pay by Text) Payment module that lets dealerships collect customer payment via text-message payment links, extending the platform's text-based engagement workflow into commerce.
• myKaarma AI Assistant for Parts and Service Conversational AI assistant for parts and service departments, built on large language models (LLMs), that integrates with parts and service data to answer staff questions and surface operational information.
• myKaarma Partner Portal Open, developer-centric ecosystem launched in May 2026 that allows approved technology partners and dealers to discover and activate APIs, test integrations in a sandbox, and deploy their own internally developed solutions for the automotive fixed-ops ecosystem.

Quantifiable outcome

• 40 minutes saved per repair order using Pre-Diag (1,000 ROs = 667 labor hours saved)
• +10 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature9 records

Partnerships

40 partnerships are on record, tiered core (inventory management integration), flagship (oem partner, ford commitment program), core (scheduling integration), core (oem certification), flagship (co-op eligible bmw service ai partner), historical (acquisition, integrated), core (oem endorsement), flagship (featured partner), flagship (featured partner - payments), flagship (featured payments partner), flagship (core dms integration), core (dms integration), core (communications infrastructure), core (ai communications), core (bnpl payments), core (payment gateway), flagship (loaner management engine), core (transportation), core (tire integration), core (recall), flagship (cloud infrastructure), flagship (development partner) and core (automotive commerce network).

• VINCUEcore (inventory management integration)Technology or Integration · 14 May 2026VINCUE is an inventory management solution; VINCUE's CEO Chris Hoke is quoted on the Partner Portal launch, stating the portal has 'accelerated our ability to quickly ramp up development with myKaarma,' with plans to deliver the integrated solution to customers faster.
• Ford Motor Company (Ford Customer Service Division)flagship (oem partner, ford commitment program)Strategic or Co-development Partner · 27 April 2026myKaarma is an FCSD-approved partner and was selected as a Ford Dealer Technology Preferred Partner for Video Capability. As one of eight approved providers for Video Check (video multi-point inspection) capabilities, myKaarma helps Ford dealerships meet Ford Commitment Program requirements with ServiceCart Premium Video MPI, Tech Video Grader, Communications, and Payments.
• Car Wars (Cari Scheduler)core (scheduling integration)Technology or Integration · 20 April 2026Car Wars announced direct integration between its AI-powered service scheduling tool, Cari Scheduler, and myKaarma's end-to-end service lane technology platform. The integration enables real-time booking, modification, and cancellation of service appointments without additional integration layers, reducing manual errors.
• Subaru of America, Inc.core (oem certification)Strategic or Co-development Partner · 24 March 2026myKaarma received Subaru certification for its Scheduler+ appointment platform, enabling Subaru retailers to deploy a scheduling solution that enhances appointment accuracy and operational efficiency.
• BMW of North Americaflagship (co-op eligible bmw service ai partner)Strategic or Co-development Partner · 1 January 2026myKaarma's Collaborative Workflow AI is endorsed by BMW as a Co-Op eligible solution for BMW Centers. The BMW Service AI package combines Tech Video Grader, ServiceConcierge, Service Pre-Diag, and Communications+ for BMW retailers.
• PocketExperthistorical (acquisition, integrated)Strategic or Co-development Partner · 18 May 2021PocketExpert was a dealership communication platform acquired by myKaarma on May 18, 2021. The acquisition added 550 dealerships' customer bases to myKaarma, expanding its service offerings and geographic reach in North America.
• Acuracore (oem endorsement)Strategic or Co-development PartnerAcura is a Partnered and Endorsed OEM. myKaarma works closely with Acura to create tools that meet OEM expectations, including integration with iAdvise/Message Assist for communications, plus payments, Scheduler+, and ServiceCart Video MPI.
• Hondacore (oem endorsement)Strategic or Co-development PartnerHonda is a Partnered and Endorsed OEM. myKaarma's Honda package is positioned to meet and surpass Honda's OEM standards for fixed operations, with voice/text/email communications and full service lane tools.
• Infiniticore (oem endorsement)Strategic or Co-development PartnerINFINITI is a Partnered and Endorsed OEM. myKaarma works closely with INFINITI to provide tools that meet and exceed OEM expectations, providing customized experiences for INFINITI owners.
• Mercedes-Benzcore (oem endorsement)Strategic or Co-development PartnerMercedes-Benz is a Partnered and Endorsed OEM. myKaarma's full Workflow AI suite (Pre-Diag, ServiceConcierge, Tech Video Grader, Communications, Scheduler+) is deployed at Mercedes-Benz of Los Angeles and other stores.
• Porschecore (oem endorsement)Strategic or Co-development PartnerPorsche is a Partnered and Endorsed OEM; myKaarma's full fixed ops and payments suite is in use at dealerships like Porsche Colorado Springs.
• Lexus, Mazda, Mini, Nissan, Toyota, Volvo, Volkswagen, Land Rover, Audicore (oem endorsement)Strategic or Co-development PartnerAll are listed as Partnered and Endorsed OEMs on myKaarma's OEM page. Audi of Pembroke Pines (Holman) and other Audi stores are reference customers, and Volkswagen, Toyota, Volvo, Lexus, Mazda, Mini, Nissan, Land Rover all formally endorse myKaarma for their dealer networks.
• UVEyeflagship (featured partner)Technology or IntegrationUVEye is a Featured Integration Partner; UVeye's CMO Yaron Saghiv states 'myKaarma is the missing link for us… we need partners like myKaarma that help us really communicate better with the customer, integrate into the different DMSs, and auto populate the MPVI.'
• Sunbitflagship (featured partner - payments)Technology or IntegrationSunbit is a Featured Integration Partner for buy-now-pay-later financing, allowing dealers to introduce Sunbit early in the service experience and let customers pay over time for recommended services.
• Stripeflagship (featured payments partner)Technology or IntegrationStripe is a Featured Integration Partner for payment processing within myKaarma's platform.
• CDK Globalflagship (core dms integration)Technology or IntegrationCDK Global is a Dealer Management System (DMS) integration partner; myKaarma's Mobile Check-In can print ROs directly from CDK Global dealers' DMS.
• Reynolds and Reynoldsflagship (core dms integration)Technology or IntegrationReynolds and Reynolds is a DMS integration partner; myKaarma's Mobile Check-In can print ROs directly from Reynolds & Reynolds dealers' DMS.
• DealerTrackflagship (core dms integration)Technology or IntegrationDealerTrack is a DMS integration partner; myKaarma's Mobile Check-In can print ROs directly from Dealertrack dealers' DMS.
• Tekioncore (dms integration)Technology or IntegrationTekion is a cloud-native Dealer Management System integration partner.
• AutoMate by Dealer Socketcore (dms integration)Technology or IntegrationAutoMate by Dealer Socket is a Dealer Management System integration partner.
• Twiliocore (communications infrastructure)Technology or IntegrationTwilio is a communications integration partner, providing voice, text, and messaging infrastructure for myKaarma's Communications platform.
• Autoservice AIcore (ai communications)Technology or IntegrationAutoservice AI is a communications partner, providing AI-driven voice and messaging capabilities within myKaarma's communications suite.
• Stella Automotive AIcore (ai communications)Technology or IntegrationStella Automotive AI is a communications partner providing AI-driven voice and messaging capabilities.
• Affirmcore (bnpl payments)Technology or IntegrationAffirm is a buy-now-pay-later financing integration partner, allowing customers to pay over time for service, parts, and vehicle down payments.
• Chase Paymentechcore (payment gateway)Technology or IntegrationChase Paymentech is a payment gateway partner for processing credit card and debit card payments through myKaarma Payments.
• FirstData (Fiserv)core (payment gateway)Technology or IntegrationFirstData is a payment gateway partner for processing credit card and debit card payments through myKaarma Payments.
• Global Paymentscore (payment gateway)Technology or IntegrationGlobal Payments is a payment gateway partner for processing payments through myKaarma Payments.
• Heartland Payment Systemscore (payment gateway)Technology or IntegrationHeartland is a payment gateway partner for processing credit card and debit card payments through myKaarma Payments.
• TSYScore (payment gateway)Technology or IntegrationTSYS is a payment gateway partner for processing payments through myKaarma Payments.
• WorldPaycore (payment gateway)Technology or IntegrationWorldPay is a payment gateway partner for processing payments through myKaarma Payments.
• Logitracflagship (loaner management engine)Technology or IntegrationLogitrac is the engine behind myKaarma's ServiceDRIVE loaner management, providing real-time GPS tracking, expense recovery, and advanced reporting. Information passes between myKaarma, Logitrac, and the DMS for a seamless experience.
• Google (Uber-related transport)core (transportation)Technology or IntegrationGoogle is a transportation options partner within myKaarma's ride-share and transportation integrations.
• TSD Mobility Solutionscore (transportation)Technology or IntegrationTSD Mobility Solutions is a transportation options partner for dealership customer transportation.
• Dealerwarecore (transportation)Technology or IntegrationDealerware is a transportation options partner for dealership customer transportation and loaner management.
• DealerTirecore (tire integration)Technology or IntegrationDealerTire is a tire integration partner for the service lane tire workflow.
• Hunter Engineering Companycore (tire integration)Technology or IntegrationHunter Engineering Company is a tire/alignment integration partner for the service lane tire workflow.
• RM RecallMasterscore (recall)Technology or IntegrationRM RecallMasters is a recall integration partner that supports recall notification and management workflows.
• AWS (Amazon Web Services)flagship (cloud infrastructure)Technology or IntegrationAWS is a development/cloud infrastructure partner supporting myKaarma's cloud-native SaaS platform.
• Microsoftflagship (development partner)Technology or IntegrationMicrosoft is a development/technology partner supporting myKaarma's platform development stack.
• Fortellis (a CDK Global company)core (automotive commerce network)Technology or IntegrationFortellis is a development partner, providing an automotive commerce and integration network that myKaarma participates in.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• VinSolutions: VinSolutions, owned by CDK Global, is a CRM and equity/minor desking platform for franchise auto dealerships that overlaps directly with myKaarma's communications, BDC, and customer-engagement workflows across the same U.S. dealer customer base.
• DealerSocket: DealerSocket (part of Solera) sells a dealership management system and CRM/CDMP suite that competes head-to-head with myKaarma's service-lane communications, scheduling, and customer engagement tools.
• Tekion: Tekion is a cloud-native automotive retail platform offering a unified DMS, CRM, and consumer experience suite for dealers; it competes with myKaarma across service scheduling, communications, and DMS-adjacent workflows and is also one of myKaarma's DMS integration partners.
• Xtime: Xtime (a Cox Automotive company) is a service-scheduling and customer-engagement platform purpose-built for franchise dealers, directly overlapping with myKaarma's Scheduler+, ServiceConcierge, and Communications offerings.
• Car Wars: Car Wars provides phone, text, and now AI-powered service scheduling (Cari Scheduler) for dealerships; it integrates with myKaarma's communications platform while also competing for the same BDC and inbound-call workflows.
• Affinitiv: Affinitiv is a customer experience and marketing-automation platform for auto dealers and OEMs that competes with myKaarma's ServiceConnect, declined-services follow-up, and dealer-to-customer communications capabilities.

Broad incumbents

• CDK Global: CDK Global is the largest U.S. Dealer Management System provider (taken private by Brookfield for ~$8.5B in 2022); it is both a critical DMS integration partner for myKaarma and a broad competitor through its VinSolutions and Fortellis commerce network.
• Reynolds and Reynolds: Reynolds and Reynolds is a major PE-owned DMS and dealership software provider; it integrates with myKaarma's Mobile Check-In and RO printing while also selling overlapping fixed-ops and document-management solutions to the same franchise dealer base.
• Cox Automotive: Cox Automotive is a broad automotive-services conglomerate that owns Dealertrack, Xtime, Autotrader, Kelley Blue Book, and Manheim; its Xtime and Dealertrack units directly overlap with myKaarma's service-lane and dealer-management offerings.

Emerging players

• Stella Automotive AI: Stella Automotive AI provides AI-driven voice and messaging solutions for dealership BDCs and service departments; it is both an integration partner (per myKaarma's partners page) and an emerging direct competitor in the AI-driven service communications niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/mykaarma
• Facebookfacebook.com/mykaarma
• LinkedInlinkedin.com/company/mykaarma
• Xx.com/mykaarma

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myKaarma