Booked It

What Booked It does

Booked It (legal entity: The Booked It Group Limited, registered in England and Wales, company number 09933601) is a UK-based booking management and marketing software platform serving leisure, hospitality and entertainment venues. Founded in 2020 and headquartered in London, the company provides a modular, configurable platform combining core booking and ticketing engines with add-on modules for CRM, marketing automation, loyalty, memberships, gift vouchers, EPOS and access-control hardware, custom web and app development, and a Custom Booking Journey builder with A/B testing. Enterprise clients additionally receive white-label, bespoke implementations with 24/7 follow-the-sun support and automated check-in kiosks.

The company operates a primarily transaction-fee revenue model — 5% of total booking value plus payment-processor costs, with a £0.25 minimum per transaction and surcharges for Apple Pay, PayPal and chargeback protection — supplemented by hardware sales and quote-based enterprise contracts. The standard model positions the software as effectively free at point of use, with revenue scaling in line with venue transaction volume; enterprise white-label contracts shift the model to multi-year bespoke engagements. Distribution is sales-led, with branded demos, dedicated Account Managers and on-site onboarding; 12-month contracts with auto-renewal create switching frictions. The Licklist sub-brand extends the platform into a two-sided nightlife/venue discovery marketplace with professional photography services covering 1,000+ events per month.

Booked It serves 600+ customers across more than 25 verticals — including bowling (Disco Bowl), competitive socialising (Lane7), entertainment (The CUBE, iPlay, Big Apple Entertainment), racecourses (Chelmsford City Racecourse) and nightlife (Epic Clubs & Bars). In April 2025 the company closed its first institutional funding round — a £2.5 million seed investment from Calculus Capital — to accelerate growth. The company is privately held, with no disclosed parent or additional institutional shareholders beyond Calculus Capital.

Name

Booked It

Legal name

The Booked It Group Limited

Website

https://booked.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Booked It is a UK-based modular booking and marketing software platform serving 600+ leisure, hospitality and entertainment venues across 25+ verticals, offering ticketing, CRM, marketing, loyalty, hardware and white-label enterprise solutions via a transaction-fee and quote-based pricing model.

Ownership category

akta.pro rank

Product category

Hospitality Booking Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Booking management software
• Leisure venue platform
• Ticketing software
• Hospitality CRM tools
• Venue marketing automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees: 5% fee on total booking value plus payment processor costs. Minimum fee of £0.25 per transaction. Additional fees for Apple Pay (+0.4%), PayPal (+0.8%), and chargeback protection (+0.4%).
2. Software Platform Access: Nominal transaction fee renders platform effectively free for venues. Success tied to transaction volume.
3. Hardware Sales: EPOS units and access control hardware available for purchase or rent
4. Professional Services: On-site onboarding, dedicated account management, and marketing team support included for clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Booked It provides a modular online bookings management and marketing platform for leisure, hospitality and entertainment venues. The platform combines reservations, ticketing, payments, CRM, marketing automation, loyalty and EPOS in one configurable system, with white-label and bespoke configurations available for multi-venue operators.

Product overview

Booked It operates as a modular booking and marketing platform for leisure and hospitality venues, combining a core platform for bookings, ticketing, payments, CRM, and marketing with a suite of optional add-on modules including Loyalty, Memberships, Gift Vouchers, EPOS & Hardware, Web & App Services, and a Custom Booking Journey builder. The platform is complemented by Licklist, a sub-brand providing nightlife venue discovery, event listings, photography services, and a venue-facing platform for listings, ticketing, data capture, and marketing campaigns. An Enterprise Solutions tier offers white-label, bespoke implementations for multi-venue operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Booked It Booking Platform Endlessly customisable online booking management platform for leisure and hospitality venues, covering reservations, availability, payments, CRM and marketing in a single system. Targeted at independent venues and multi-site operators.
• Enterprise Solutions White-label, bespoke implementation of the Booked It platform for multi-venue operators, bundling booking, ticketing, marketing, CRM, guest management and loyalty with dedicated development, 24/7 follow-the-sun support and automated check-in kiosks.
• EPOS & Hardware Electronic point of sale terminals, access control hardware, kiosks and wristbands available for purchase or rent, integrated with the Booked It platform for venue admissions and on-site transactions.
• Licklist Nightlife and venue discovery sub-brand offering venue directories, event listings, ticketing, table bookings, guest-list management and photography services, with a venue-facing dashboard for listings, data capture and marketing campaigns.
• Licklist Photography Professional nightlife photography and videography service for venues and events, with Standard, Premium and Resident photographer tiers and coverage of over 1,000 events per month.

Quantifiable outcome

• Conversion rate increased by over 20%
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SevenRooms: Direct competitor offering booking, CRM, marketing automation and loyalty software to hospitality venues including restaurants, hotels and entertainment operators — the closest comparable in product scope and target customer to Booked It.
• DesignMyNight: UK-focused nightlife and events discovery and booking platform serving bars, clubs, and entertainment venues — directly overlaps with Booked It's Licklist sub-brand and nightlife vertical.
• Skiddle: UK events ticketing and promotion platform serving venues, promoters and festivals — competes head-on with Booked It's ticketing and events modules in the British market.
• Accesso Technology Group: Publicly listed provider of ticketing, point-of-sale and guest experience technology for theme parks, attractions and leisure venues — directly comparable to Booked It across the attractions/leisure vertical.
• OpenTable: Global restaurant reservation and guest management platform with built-in CRM and marketing — overlaps with Booked It's restaurant reservations and CRM capabilities for hospitality venues.
• Resy: Restaurant reservation platform (owned by American Express) offering booking, guest management and CRM features — directly comparable for the restaurant and hospitality portion of Booked It's customer base.

Broad incumbents

• Eventbrite: Large-scale global ticketing and events marketplace — overlaps with Booked It's ticketing and events modules but at much broader scale and primarily consumer/event-organiser oriented rather than venue-operator.
• Toast: Restaurant technology platform combining POS, payments, online ordering and reservations — overlaps with Booked It's EPOS, payments and booking modules within the restaurant and hospitality segment.
• Lightspeed Commerce: Cloud POS and commerce platform with hospitality and venue modules including booking and payments — broader portfolio player competing with Booked It's EPOS/hardware and booking offerings.

Emerging players

• Citizen Ticket: UK-based ticketing and booking platform focused on venues, attractions and events — directly overlaps with Booked It's ticketing and venue-management solutions in the British market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bookedit_uk
• YouTubeyoutube.com/@booked-it
• Facebookfacebook.com/profile.php?id=100065105228377
• LinkedInlinkedin.com/company/68577242
• Instagraminstagram.com/bookedit_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booked It