Covatic
Covatic provides a privacy-first audience intelligence platform using on-device edge computing and AI for publishers, broadcasters, and advertisers, enabling ID-less targeting across CTV, mobile, web, and audio without third-party cookies or personal data.
- Company typePrivate
- Founded2017
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Covatic does
Covatic is a Birmingham, UK-based ad technology company that provides a privacy-first audience intelligence platform for publishers, broadcasters, media owners, and advertisers. Founded in 2017, the company processes data on-device using edge computing and machine learning, enabling audience targeting and measurement without third-party cookies, user IDs, or personal data collection. The platform is deployed across more than 1.7 billion devices with approximately 200 million monthly active users and serves enterprise customers including BBC, Sky, Bauer Media, Comcast, Octave Audio, and Türk Telekom Ventures.
The company's core offerings include Covatic Sense (person-level CTV targeting via Wi-Fi presence detection, launched 2026), Audience Linking (cross-platform cohort pooling with 65–85% precision and recall), Audience Retargeting (cross-platform re-engagement), Smart Campaigns (AI-driven real-time optimization), and the Covatic Tag (no-code deployment via tag managers). Integration is available via SDK (mobile, browser, smart speaker, native CTV), API (server-to-server), or Tag. The platform integrates with the dominant ad tech stack including Google Ad Manager, Freewheel, Magnite, AdsWizz, Google Publisher Provided Signals, and YouTube inventory, and is augmented with third-party data through partnerships with Experian and CACI.
Covatic generates revenue primarily through subscription-based platform licensing for its audience, CTV, and attribution solutions, supplemented by data enrichment services. The company has raised approximately $7 million in disclosed funding across multiple rounds, including a $5 million Series A in May 2023 led by Praetura Ventures with participation from Comcast and Creative UK's Creative Growth Fund. Covatic is a Certified B Corporation, GDPR and CCPA compliant, an IAB Tech Lab member, and a participant in the IAB Europe Transparency & Consent Framework.
Covatic firmographics
Firmographics- Name
- Covatic
- Legal name
- Covatic Ltd.
- Website
- https://covatic.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Covatic provides a privacy-first audience intelligence platform using on-device edge computing and AI for publishers, broadcasters, and advertisers, enabling ID-less targeting across CTV, mobile, web, and audio without third-party cookies or personal data.
- Ownership category
- akta.pro rank
Covatic industry classification
Industry- Product category
- Privacy-first AdTech / Audience Intelligence Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Buying Agencies (541830), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Privacy-Preserving On-Device ML (secure enclaves, TEEs, differential privacy) (HDAAAJAH)
- akta.pro secondary industry
- Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
Keywords
Where Covatic is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Covatic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Audience Solutions Platform: Covatic provides its privacy-first audience targeting platform to publishers, media companies, broadcasters, and advertisers. The platform enables audience segmentation, targeting, and activation across multiple platforms including CTV, mobile, web, and smart speakers. Revenue is generated through platform licensing and usage fees for accessing audience data solutions, segmentation tools, and activation capabilities.
- Data Enrichment Services: Covatic offers enriched audience data through partnerships with Experian and CACI, providing additional demographic and behavioral data overlays. Publishers can broaden their audience offerings with third-party datasets alongside Covatic's proprietary audience segments.
- CTV Solutions Licensing: Covatic Sense CTV solution is deployed via lightweight SDK integration on set-top boxes and TV operating systems. Revenue generated through licensing the CTV targeting technology to TV operators, OEMs, and streaming platforms for person-level addressability capabilities.
- Attribution and Measurement Services: Closed-loop attribution services connecting ad exposure to real-world outcomes (website visits, purchases, form fills). Enables advertisers to measure campaign effectiveness and optimize spending, providing measurable ROI data that drives continued platform investment.
Go-to-market motion4 records
Distribution channels9 records
Marketing channels8 records
Covatic product offering
Product offeringCore offering
Covatic provides a privacy-first audience intelligence platform that processes data on-device using edge computing and AI/ML, enabling cross-platform audience targeting, measurement, and retargeting across CTV, mobile, web, smart speakers, and audio without relying on third-party cookies, user IDs, or personal data collection. Its offerings include a data management platform (DMP), person-level CTV targeting (Covatic Sense), cross-platform audience linking and retargeting, AI-driven smart campaigns, and developer tools (SDK, API, no-code tag) for enterprise publishers, broadcasters, and advertisers.
Product overview
Covatic offers a privacy-first audience intelligence platform with three main solution categories: Audience Solutions (platform for audience enrichment, targeting, and activation), CTV Solutions (centered on Covatic Sense for person-level addressability), and Audio & Podcast Solutions. The core Covatic Platform serves as the central DMP enabling audience enrichment, clean room data sharing, attribution, retargeting, and audience extension. Key products include Covatic Sense (individual CTV targeting), Audience Linking (cross-platform audience pooling), Audience Retargeting (cross-platform re-engagement), the Covatic Tag (rapid tag-based integration), and Smart Campaigns (AI-powered optimization). Integration is available via Tag (no-code), SDK (mobile, browser, CTV), or API (server-to-server). The platform processes data on-device using edge computing and AI, delivering 233% addressable reach improvement without third-party cookies or personal data.
Differentiator
Problem solved
Functional benefit
Brands
- Covatic Sense: Privacy-first solution for connected TV (CTV) that delivers true person-level targeting and measurement, moving beyond household-level proxies to individual addressability.
- Audience Linking
- Audience Retargeting
- Covatic Tag
- Smart Campaigns
Products and services
- Covatic Platform Next-generation Data Management Platform (DMP) for publishers, broadcasters, and media owners that transforms how they reach and monetise audiences across devices and platforms; provides a single solution for audience enrichment, attribution, retargeting, and audience extension.
- Covatic Sense Privacy-first Connected TV (CTV) solution that delivers true person-level targeting and measurement by detecting which devices (and therefore which individuals) are present on a room's Wi-Fi network, enabling individual addressability and cross-device attribution linking TV exposure to mobile actions and purchases.
- Audience Linking Solution enabling media owners to pool audience cohorts across apps, websites, smart speaker skills, and CTV services in a privacy-secure and scalable way without relying on third-party cookies; uses encoding/hashing system that cannot be linked back to identifiable users and operates effectively in environments where no IDs are present.
- Audience Retargeting Solution enabling advertisers and publishers to precisely re-engage users exposed to campaigns across multiple digital platforms including websites, apps, digital audio, and CTV, creating cohesive brand narratives that significantly increase conversion likelihood.
- Covatic Tag No-code audience integration solution enabling media organisations to deploy Covatic audiences through simple tag manager configuration without requiring developer resources; supports rapid onboarding across CTV, mobile, and digital platforms.
- Audio & Podcast Solutions Solutions that bring digital-grade attribution and real-time optimization to the podcast and digital audio space; feature lightweight matching technology to link audio ad exposure to website visits and purchases, with AI-driven inventory yield optimization for publishers.
Quantifiable outcome
- 233% increase in addressable reach
- +10 more outcomes
Companies that use Covatic
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Covatic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
Covatic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, innovation and core.
- Türk Telekom VenturesstrategicStrategic partnership powering Giftad Digital with Covatic's ID-less contextual intelligence. Brings advanced, high-performance audience targeting to publisher network. Partnership generated six-figure revenue growth.
- Katz DigitalstrategicNew strategic partnership to enhance attribution and measurement across Digital Audio, Podcasts, and Connected TV. Katz Digital leverages Covatic's closed-loop measurement capabilities for campaign effectiveness tracking.
- Birmingham City University (BCU)innovationResearch partnership developing AI cybersecurity defenses against black-box attacks. Published in Expert Systems with Applications journal. Research showed 21% performance improvement over standard models without defenses.
- Google (PPS)strategicIntegration enabling Covatic-powered audiences to make 100% of users addressable in Google's Open Market Place using Publisher Provided Signals (PPS).
- ExperiancoreThird-party data provider integrated with Covatic platform for audience enrichment. Allows publishers to broaden audience offerings with Experian demographic datasets.
- CACIcoreThird-party data provider integrated with Covatic platform for audience enrichment. Provides additional demographic and behavioral data overlays alongside Covatic's proprietary audience segments.
- Octave AudiostrategicAudio partner working with Covatic on audience targeting and performance measurement for podcast and digital audio campaigns. Partnership delivered 3x industry standard CTR for joint campaigns.
Scale indicators16 records
Recent moves6 records
Expansion highlights7 records
Covatic competitors and assessment
Company assessmentBroad incumbents
- LiveRamp:
- The Trade Desk: Leading independent demand-side platform with deep CTV, audio, and cross-channel targeting capabilities. Compares to Covatic as a competitor in audience targeting/activation, but operates at vastly larger scale and with a buy-side rather than sell-side publisher focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Covatic social profiles
Digital presenceCovatic compliance and trust
Trust signalCompliance4 records
Covatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Covatic leadership team
Management profileNumber of profiles
Profiles6 records
Covatic funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Covatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Covatic
What does Covatic do?
Covatic provides a privacy-first audience intelligence platform that processes data on-device using edge computing and AI/ML, enabling cross-platform audience targeting, measurement, and retargeting across CTV, mobile, web, smart speakers, and audio without relying on third-party cookies, user IDs, or personal data collection. Its offerings include a data management platform (DMP), person-level CTV targeting (Covatic Sense), cross-platform audience linking and retargeting, AI-driven smart campaigns, and developer tools (SDK, API, no-code tag) for enterprise publishers, broadcasters, and advertisers.
Is Covatic a public or private company?
Covatic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Covatic founded?
Covatic was founded in 2017. It employs 11 to 50 people.
Where is Covatic based?
Covatic is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Covatic make money?
Four revenue lines are on record. Audience Solutions Platform is the primary driver. The others are data Enrichment Services, CTV Solutions Licensing and attribution and Measurement Services.
Who are Covatic's main competitors?
Broad incumbents on record are LiveRamp and The Trade Desk.
Does Covatic have an API?
Yes. Covatic offers multiple integration methods: The Covatic SDK for mobile and browser provides full-featured on-device SDKs for the richest, most granular audience insights; The Covatic Tag enables instant access via existing tag managers without developer resources; The Covatic API provides highly adaptable access compatible with virtually any platform or backend server-to-server process. Developer documentation is available for clients at docs.covatic.com. Developer documentation is at docs.covatic.com.
What industry is Covatic in?
Covatic's product category is Privacy-first AdTech / Audience Intelligence Platform. Its primary akta.pro industry code is HDAAAJAH, Privacy-Preserving On-Device ML (secure enclaves, TEEs, differential privacy), with a secondary code of MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms. Its NAICS code is 5418 and its SIC code is 7310.