Peerby
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Peerby firmographics
Firmographics- Name
- Peerby
- Legal name
- Peerby B.V.
- Website
- https://peerby.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Peerby industry classification
Industry- Product category
- Peer-to-peer rental marketplace
- NAICS
- Other Consumer Goods Rental (53228)
- akta.pro primary industry
- Rental, Sharing & Peer‑to‑Peer Local Asset Platforms (Tools, Storage, Parking) (BPAMAHAM)
Keywords
Where Peerby is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Peerby business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Item Rental/Sharing Transactions: Peerby facilitates peer-to-peer rentals between neighbors. The platform enables borrowing and lending of items, with users paying to rent items from neighbors. Revenue is generated through transaction fees or commissions on rentals facilitated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Platform access for borrowers and lenders |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Peerby product offering
Product offeringCore offering
Peerby operates a neighborhood sharing platform that connects individual neighbors to borrow and rent consumer goods from one another on a peer-to-peer basis. The platform facilitates temporary access to items such as tools (drills, saws, pressure washers), outdoor equipment (cargo bikes, trailers, tents), and household items (vacuum cleaners, steam cleaners) within hyper-local communities. The company earns revenue through transaction fees or commissions on rentals completed between users on the platform.
Product overview
Peerby operates as a single unified neighborhood sharing platform that enables peer-to-peer rental of items within local communities. The platform connects borrowers with lenders in their neighborhood, offering access to a wide variety of items including tools (drills, saws, hammers, pressure washers), outdoor equipment (cargo bikes, trailers, tents), and household items (vacuum cleaners, steam cleaners). Users can both borrow items they need temporarily and lend items they own to earn income. The platform facilitates over 35 distinct rental categories and has achieved significant scale with availability in over 5,000 neighborhoods and half a million users who have collectively saved 6,800 tons of CO2 emissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Peerby Platform
Quantifiable outcome
- 6,800 tons of CO2 saved through the sharing platform
Companies that use Peerby
Customer profileSegments1 record
Ideal customer profiles1 record
Peerby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peerby partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Peerby competitors and assessment
Company assessmentBroad incumbents
- Rent the Runway: Subscription and on-demand rental service for apparel and accessories. Operates a B2C inventory model in the rental-access space that overlaps conceptually with Peerby's mission.
- Facebook Marketplace: Free hyperlocal P2P goods marketplace embedded in Meta's social graph. A primary free substitute for Peerby's local-asset sharing transactions.
- Nextdoor: Neighborhood-based social platform with a 'For Sale & Free' section where neighbors list items. Functions as a free, general-purpose substitute for Peerby's rental transaction layer.
- OLX: Global classifieds marketplace where individuals buy and sell used goods locally. Functions as a broader, less specialized substitute for Peerby's neighborhood goods-sharing use case.
Emerging players
- Loanables: North American peer-to-peer rental marketplace for tools, equipment, and recreational gear. Comparable in offering but with smaller scale and narrower geographic coverage than Peerby.
- Grover: Subscription-based consumer electronics and gadget rental service. Targets similar end-consumer need (access over ownership) but uses a B2C inventory model rather than P2P.
- Hurr: Peer-to-peer fashion rental platform. Shares the rental-as-access value proposition with Peerby but is vertically specialized in clothing and accessories.
Direct peers
- Vinted: Peer-to-peer marketplace for secondhand consumer goods, primarily fashion. Overlaps with Peerby in the consumer P2P sharing model, though focused on resale rather than temporary rental.
- Fat Llama: Peer-to-peer rental marketplace that connects borrowers with neighbors/lenders for high-value items like cameras, tools, and equipment. Closest direct peer to Peerby in terms of P2P local-asset rental model.
- Hygglo: Swedish peer-to-peer rental platform enabling neighbors to rent items to one another. Operates in Northern Europe with a nearly identical sharing-economy model to Peerby.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Peerby social profiles
Digital presencePeerby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peerby leadership team
Management profileNumber of profiles
Profiles1 record
Peerby funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peerby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peerby
What does Peerby do?
Peerby operates a neighborhood sharing platform that connects individual neighbors to borrow and rent consumer goods from one another on a peer-to-peer basis. The platform facilitates temporary access to items such as tools (drills, saws, pressure washers), outdoor equipment (cargo bikes, trailers, tents), and household items (vacuum cleaners, steam cleaners) within hyper-local communities. The company earns revenue through transaction fees or commissions on rentals completed between users on the platform.
Is Peerby a public or private company?
Peerby is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peerby founded?
Peerby was founded in 2018. It employs 1 to 10 people.
Where is Peerby based?
Peerby is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Peerby make money?
One revenue line is on record: item Rental/Sharing Transactions.
Who are Peerby's main competitors?
Broad incumbents on record are Rent the Runway, Facebook Marketplace, Nextdoor and OLX. Emerging players are Loanables, Grover and Hurr. Direct peers are Vinted, Fat Llama and Hygglo.
Does Peerby have an API?
No public API is recorded for Peerby.
What industry is Peerby in?
Peerby's product category is Peer-to-peer rental marketplace. Its primary akta.pro industry code is BPAMAHAM, Rental, Sharing & Peer‑to‑Peer Local Asset Platforms (Tools, Storage, Parking). Its NAICS code is 53228.