What Goodhood does

Goodhood is a mobile auto repair and maintenance platform that dispatches ASE-certified mechanics to a customer's home or office for services including oil changes, brake repair, battery and alternator replacement, diagnostics, tune-ups, and more than 87 additional vehicle services. The company operates an iOS app and web self-serve flow where customers receive a fixed upfront quote in roughly five minutes, schedule a visit, and pay only after the service is completed; a neighborhood-based rewards program points members to additional discounts. Underlying technology consists of the booking and dispatch platform, an integrated payment system that collects post-service, and a diagnostic/knowledge tool; the company does not disclose proprietary AI/ML components and the source data lists no AI modalities. The business is a hybrid DTC/B2B model: individual consumers pay per service or purchase a $190/year Goodhood Auto Club membership that bundles free oil changes, 10% off repairs with a price-match guarantee, a dedicated service advisor, and a lifetime warranty on services performed. A separate Fleet Services vertical targets enterprise customers — including Discount Tire, The Parking Spot, Sixt, Zipcar, and U-Haul — with on-site mobile maintenance at business facilities seven days a week. Founded in 2020 (rebranded from FixMyCar in 2023) and headquartered in Detroit with additional operating presence in Dallas/Fort Worth, Houston, and Arizona, the company raised a $2.6 million seed round led by Bullish in July 2023 to fund technology, new services, and national expansion.

Name

Goodhood

Legal name

FixMyCar LLC

Website

https://goodhood.auto

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodhood is a mobile auto repair platform that dispatches certified mechanics to customers' driveways for maintenance and repairs, offering a $190/year membership with free oil changes and serving both individual consumers and enterprise fleet customers across Michigan, Texas, and Arizona.

Ownership category

akta.pro rank

Product category

Mobile Auto Repair & Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

akta.pro secondary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Mobile auto repair
• Vehicle maintenance services
• Auto mechanic services
• Car repair subscription
• Fleet maintenance

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Membership: Annual membership at $190/year providing free oil changes, 10% off all repairs, price match guarantee, dedicated service advisor, and lifetime warranty on services
2. Per-Service Fees: One-time fees for individual auto repair and maintenance services including oil changes, brake pad replacement, battery replacement, diagnostics, tune-ups, and 500+ other services. Fixed upfront pricing with payment collected after service completion.
3. Fleet Services: B2B fleet maintenance contracts offering businesses reduced fleet downtime with mobile technicians servicing vehicles at business facilities 7 days a week

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goodhood dispatches certified mobile mechanics directly to customers' homes or offices to perform auto repair and maintenance services, including oil changes, brake pad replacement, battery/alternator/starter replacement, diagnostics, tune-ups, and 87+ other vehicle services. The platform is anchored by an annual Auto Club membership ($190/year) providing free at-home oil changes and 10% off all repairs, with per-service fixed upfront pricing for non-members. A separate fleet services offering provides on-site maintenance for business vehicle fleets.

Product overview

Goodhood is a subscription-based mobile auto repair and maintenance platform offering at-home vehicle services through a network of certified mechanics. The core offering consists of mobile auto repair services (oil changes, brakes, battery replacement, diagnostics, and 90+ other services) available in Michigan, Texas, and Arizona. The platform operates on a subscription model through the Goodhood Auto Club Membership ($190/year), which provides free oil changes, 10% repair discounts, and dedicated advisors. Additional offerings include Fleet Services for business vehicle management, a mobile iOS app for booking and rewards, and educational content through Q&A and blog resources. The company rebranded from FixMyCar in October 2023 after securing $2.6 million in seed funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodhood Auto Club Membership Annual subscription membership program priced at $190/year (~$20/month) that gives consumers free at-home synthetic oil changes (up to 3 per year), a 10% discount on all repairs, a price match guarantee, a dedicated service advisor and technician, lifetime warranty on all services performed, and a Goodhood certification for member vehicles that supports resale value. Targeted at individual car owners who prefer convenient, predictable vehicle maintenance.
• Mobile Auto Repair & Maintenance Services On-demand, at-home auto repair and maintenance services delivered by ASE-certified mobile mechanics to customers' homes or offices. Includes oil changes, brake pad replacement, battery/alternator/starter replacement, radiator replacement, tune-ups, car diagnostics, and 87+ additional vehicle services. Fixed upfront quotes are provided before booking, payment is collected after the service, and all services carry a 24-month/24,000-mile warranty. Currently available in Michigan, Texas, and Arizona.
• Fleet Services B2B mobile fleet maintenance and repair service for businesses operating vehicle fleets (light-duty sedans, trucks, SUVs, medium-duty trucks, vans). Mobile technicians come to the business facility 7 days a week to perform oil changes, brake service, diagnostics, and full maintenance/repair work, delivering 20-30% cost savings versus traditional repair shops and reduced fleet downtime. Customers include Discount Tire, The Parking Spot, Sixt, Zipcar, and U-Haul.

Quantifiable outcome

• 15-30% cost savings compared to dealerships or independent repair shops
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jiffy Lube: Largest quick-service oil change and light maintenance chain in North America. Overlaps with Goodhood on routine maintenance (oil changes) and preventive services but operates a drive-in shop model.
• AAMCO Transmissions & Total Car Care: National franchise specializing in transmission repair and broader automotive services. Overlaps with Goodhood on mechanical and drivetrain repair but operates a shop-based franchise model.
• Firestone Complete Auto Care: National automotive service network offering tires, maintenance, and repairs through company-owned and franchised stores. Competes with Goodhood across routine maintenance and light repair services.
• Meineke Car Care Centers: Established nationwide franchise network providing automotive repair and maintenance services including oil changes, brakes, and tires. Competes with Goodhood for the same maintenance wallet but through physical shop locations rather than mobile service.
• Pep Boys: National automotive service chain offering tires, maintenance, and repair across hundreds of locations. Competes with Goodhood on the same general maintenance services but at fixed retail locations.

Direct peers

• YourMechanic: Mobile mechanic platform connecting car owners with mechanics for at-home repairs and maintenance. Direct competitor offering the same on-demand, app-based booking and fixed pricing model that Goodhood uses.
• Wrench: Mobile auto repair and maintenance service delivering car servicing to the customer's home or office. Closely comparable to Goodhood's at-home mechanic model with app-based booking and upfront pricing.
• RepairSmith: On-demand mobile auto repair service that sends certified mechanics to the customer's location for maintenance and repairs. Directly competes with Goodhood on convenience, transparency, and price.

Emerging players

• CarAdvise: Digital auto care platform providing transparent pricing, concierge service, and online booking for maintenance and repair at partner shops. Competes with Goodhood on the consumer-facing convenience and transparency angle but routes to partner shops rather than using in-house mobile mechanics.

Regional players

• ClickMechanic: Online marketplace and mobile mechanic platform connecting car owners with local mechanics for at-home repairs. Similar business model to Goodhood but primarily operates in the UK rather than the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodhood.auto
• LinkedInlinkedin.com/company/fixmycar-llc
• Instagraminstagram.com/goodhood_auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodhood