What CarAdvise does

CarAdvise is a privately held US-based marketplace and software platform that connects individual drivers and commercial fleet operators with a nationwide network of roughly 30,000-32,000 partnered auto repair shops for maintenance, repair and tire-services transactions. Founded in 2015 and headquartered in Schaumburg, Illinois (with a San Antonio office referenced in partnership disclosures), the company operates as CarAdvise LLC with a reported 11-50 employees. Its core platform is delivered as native iOS/Android apps and a web application, and integrates with Google Reserve so that appointments can be booked directly from Google Search and Maps; the platform uses a digital service-approval workflow and in-app payments (credit card, Apple Pay, Google Pay, PayPal, Affirm) to replace face-to-face service negotiations.

The company monetizes through four primary streams: (i) consumer membership subscriptions across Free, Premium and Elite tiers; (ii) two-sided shop-side subscriptions (Basic free, Preferred $19.99/month with Reserve with Google integration, premier visibility, dedicated account manager and a 1-year ROI guarantee); (iii) transaction / take-rate fees on services booked and paid through the platform, including tire sales; and (iv) Vehicle Service Contracts / extended warranty sales. Supplemental product modules include Tire Buying, Maintenance Reminders, an ASE-certified technical-support hotline, and (as of April 2025) a CarAdvise Fuel discount program powered by Corpay that offers USAA members a 5-cent-per-gallon discount at 60,000+ gas stations.

CarAdvise distributes through a hybrid GTM: a product-led, self-serve consumer app; partner-driven acquisition via gig-economy platforms (Uber, Instacart, DoorDash, Grubhub, Shipt) and insurance / consumer brands (USAA, Allstate, Carvana, eBay); plus an enterprise sales motion for CarAdvise For Business (formerly FleetAdvise), which targets fleets of 5 to 1,000+ vehicles in logistics, construction, healthcare, retail and food delivery. Reported scale includes 1.8+ million registered consumer users, 1.5+ million vehicles managed under CarAdvise For Business, and self-reported average customer savings of 15-40% on retail pricing (approximately $300 per vehicle per year for fleet customers). The platform goes to market with all major national US repair chains (Firestone, Pep Boys, Goodyear, Jiffy Lube, Valvoline, Meineke, NTB, Discount Tire, Monro, Les Schwab, AAMCO) and regional brands (CarX, Tires Plus, Wheel Works, Mr. Lube in Canada). Keagan Russo was appointed President & CEO in August 2024.

Name

CarAdvise

Legal name

CarAdvise LLC

Website

https://caradvise.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CarAdvise is a US-based mobile and web marketplace connecting 1.8M+ drivers and fleet operators with 30,000+ partnered auto repair shops for transparent pricing, booking, digital approvals, and in-app payments. It monetizes via shop subscriptions, transaction fees, extended warranties, and a new USAA fuel-discount program.

Ownership category

akta.pro rank

Product category

Automotive Service Marketplace

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

Keywords

• Auto repair marketplace
• Fleet management platform
• Vehicle maintenance services
• Auto service booking
• Extended vehicle warranties

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Consumer Membership Fees: CarAdvise offers a free Basic membership along with paid Premium and Elite membership tiers. The paid tiers provide additional benefits and features for a monthly subscription fee.
2. Shop Subscription Fees: Repair shops pay monthly subscription fees to join the CarAdvise network. Preferred Shop tier costs $19.99/month with additional features like Reserve with Google integration and 1-year ROI guarantee.
3. Transaction/Service Fees: CarAdvise facilitates payments for repair services through their platform, earning a take rate or transaction fee on each service booked and paid through the app.
4. Vehicle Service Contracts: Sale of extended warranty and vehicle service plans to consumers, providing coverage for mechanical breakdowns with various deductible options.
5. Tire Sales: CarAdvise enables tire purchasing through their platform, earning revenue from tire sales delivered to partnered installation centers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

CarAdvise operates a cloud-based mobile and web platform that connects vehicle owners with over 32,000 partnered auto repair shops across North America for price comparison, appointment booking, digital service approvals, and in-app payment processing. The platform also offers a separate fleet management solution (CarAdvise For Business), a Vehicle Service Contract product, a fuel discount program, and a tire purchasing service, serving both individual consumers and business fleet operators.

Product overview

CarAdvise is a vehicle maintenance and repair platform operating as a consumer-facing app paired with a business-for-business (B2B) fleet management product. The core CarAdvise platform connects individual drivers with over 32,000 partnered repair shops nationwide, enabling price comparison, appointment booking, digital service approvals, and secure in-app payment. This core product is supplemented by modular offerings including Tire Buying (for purchasing and scheduling tire installation), Maintenance Reminders (personalized vehicle service alerts), Vehicle Service Contracts (extended mechanical breakdown protection), and the CarAdvise Fuel Program (fuel discount at 60,000+ stations). For commercial customers, CarAdvise For Business (formerly FleetAdvise) provides fleet-level scheduling, approvals, payment, and reporting tools. The Shop Network program recruits and manages the repair shop partner network with tiered memberships, including a Reserve with Google integration for online booking.

Differentiator

Problem solved

Functional benefit

Brands

• CarAdvise For Business: Fleet management and vehicle maintenance platform for businesses with vehicle fleets, formerly known as FleetAdvise.

Products and services

• CarAdvise Consumer Platform Consumer-facing mobile and web platform connecting drivers with over 32,000 trusted repair shops nationwide for price comparison, appointment booking, digital service approvals, and in-app payment of vehicle maintenance and repair services.
• CarAdvise For Business (formerly FleetAdvise) Fleet management platform for businesses with vehicle fleets ranging from small fleets (5-25 vehicles) to enterprise accounts (1,000+ vehicles), providing fleet scheduling, digital approvals, payment processing, and reporting/analytics tools.
• Vehicle Service Contract (VSC) Extended vehicle protection plan offering additional coverage for mechanical breakdowns with multiple coverage levels, deductible options, trip interruption reimbursement, rental car coverage, and 24/7 roadside assistance.
• CarAdvise Fuel Program Fuel discount program offering members a 5-cent-per-gallon discount at over 60,000 gas stations nationwide, initially launched in partnership with USAA Perks and powered by Corpay's technology.
• Tire Buying Tire purchasing and installation service allowing users to browse tires by vehicle, select an installation center from 30k+ trusted shops, schedule installation, and pay through an end-to-end experience.
• Shop Network (Basic and Preferred Tiers) Partner program enabling auto repair shops to join the CarAdvise network; Basic tier is free with directory visibility, while Preferred is $19.99/month with Reserve with Google integration, premier visibility, a dedicated account manager, and a 1-year ROI guarantee.

Quantifiable outcome

• Customers save 15-40% compared to standard retail pricing on auto services
• +6 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

29 partnerships are on record, tiered core and secondary.

• USAAcoreGTM or Marketing Partner · 3 April 2025USAA and CarAdvise launched the CarAdvise Fuel Program offering USAA members a 5-cent discount per gallon at over 60,000 gas stations nationwide. This initiative provides savings and benefits for active-duty military members and their families, powered by Corpay's technology.
• CorpaycoreTechnology or Integration · 3 April 2025Corpay powers the CarAdvise Fuel program enabling USAA members to save 5 cents per gallon on fuel at over 60,000 locations across the U.S. Corpay provides the underlying fuel card and discount technology infrastructure.
• InstacartcoreGTM or Marketing PartnerInstacart drivers receive exclusive CarAdvise benefits including quarterly oil change discounts (25% off for Gold, 50% off for Platinum, 75% off for Diamond tier members). Drivers can access maintenance services at 32k+ partnered shops with guaranteed savings.
• UbercoreGTM or Marketing PartnerUber drivers are part of CarAdvise's network of over 2 million users, with access to discounted car maintenance services at partnered repair shops across the network.
• DoorDashcoreGTM or Marketing PartnerDoorDash drivers have access to CarAdvise's maintenance platform as part of the company's strategy to serve gig economy drivers who need reliable, affordable vehicle maintenance.
• GrubhubcoreGTM or Marketing PartnerGrubhub drivers are included in CarAdvise's gig economy driver network, accessing discounted auto maintenance services through partnered shops nationwide.
• CarvanasecondaryGTM or Marketing PartnerCarvana partners with CarAdvise to provide vehicle maintenance benefits to their customers, enhancing the post-purchase ownership experience.
• AllstatesecondaryGTM or Marketing PartnerAllstate has a partnership with CarAdvise offering vehicle maintenance benefits to their insurance customers as part of Allstate's perks program.
• ShiptsecondaryGTM or Marketing PartnerShipt shoppers (gig economy drivers) have access to CarAdvise's auto maintenance network as part of the platform's strategy to serve delivery and rideshare drivers.
• FirestonecoreChannel Partner/ Reseller/ DistributorFirestone Complete Auto Care is a key network partner with thousands of locations nationwide. CarAdvise customers can book appointments and receive discounted pricing at Firestone shops.
• Pep BoyscoreChannel Partner/ Reseller/ DistributorPep Boys is a major national partner in CarAdvise's shop network, providing customers access to automotive services across their retail and service locations.
• GoodyearcoreChannel Partner/ Reseller/ DistributorGoodyear is a flagship network partner in CarAdvise's expanding shop network. The partnership brings Goodyear's extensive tire and service network to CarAdvise customers.
• Jiffy LubecoreChannel Partner/ Reseller/ DistributorJiffy Lube is a national network partner providing quick oil change and preventive maintenance services accessible through CarAdvise's platform.
• ValvolinecoreChannel Partner/ Reseller/ DistributorValvoline Instant Oil Change locations are part of CarAdvise's partner network, offering customers convenient access to oil changes and basic maintenance services.
• MeinekecoreChannel Partner/ Reseller/ DistributorMeineke Car Care Centers are partnered with CarAdvise, providing customers access to brakes, exhaust, and general auto repair services nationwide.
• NTB (National Tire and Battery)coreChannel Partner/ Reseller/ DistributorNTB locations are integrated into CarAdvise's shop network, offering tire sales, installation, and automotive services to platform customers.
• Discount TirecoreChannel Partner/ Reseller/ DistributorDiscount Tire is a key partner providing tire sales and installation services through CarAdvise's platform with guaranteed discounted pricing.
• Monro Muffler BrakecoreChannel Partner/ Reseller/ DistributorMonro Muffler Brake operates hundreds of auto service locations that are part of CarAdvise's nationwide shop network.
• CarXsecondaryChannel Partner/ Reseller/ DistributorCarX automotive service centers are partnered with CarAdvise for auto repair and maintenance services accessible through the platform.
• Tires PlussecondaryChannel Partner/ Reseller/ DistributorTires Plus is a regional partner in CarAdvise's shop network offering tire and automotive maintenance services.
• Wheel WorkssecondaryChannel Partner/ Reseller/ DistributorWheel Works auto service centers are part of CarAdvise's partner network for automotive maintenance and repair services.
• VIOC (Valvoline Instant Oil Change)secondaryChannel Partner/ Reseller/ DistributorVIOC locations are part of CarAdvise's shop network providing quick oil change and preventive maintenance services.
• Les SchwabsecondaryChannel Partner/ Reseller/ DistributorLes Schwab Tire Centers are partnered with CarAdvise for tire sales, installation, and automotive services primarily in the Western United States.
• AAMCOsecondaryChannel Partner/ Reseller/ DistributorAAMCO transmission and auto repair centers are part of CarAdvise's network for more complex repair services.
• Mr. LubesecondaryChannel Partner/ Reseller/ DistributorMr. Lube is a Canadian partner in CarAdvise's shop network providing quick oil change and preventive maintenance services.
• eBaysecondaryGTM or Marketing PartnereBay serves as a tire supplier for CarAdvise's tire purchasing program, with tire returns potentially subject to eBay's individual return policy.
• Auto IntegratecoreTechnology or IntegrationAuto Integrate is the backend integration platform used by partnered repair shops to receive and process CarAdvise customer appointments, service approvals, and order management.
• FuelmansecondaryGTM or Marketing PartnerFuelman is listed as a fleet fuel card partner for CarAdvise For Business, providing fleet operators with fuel management solutions.
• ZubiesecondaryTechnology or IntegrationZubie is a fleet management technology partner integrated with CarAdvise For Business, providing vehicle tracking and telematics capabilities.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• AutoMD: AutoMD (an AutoZone-owned property) provides repair cost estimates, shop finders, and maintenance information for consumers. It competes with CarAdvise's price transparency and educational content layer.
• Way.com: Way.com operates an auto services marketplace spanning car wash, maintenance, parking, and insurance, with a focus on price comparison and booking. It overlaps with CarAdvise's marketplace model and adjacent vehicle-services verticals like the Fuel Program.

Direct peers

• Wrench: Wrench (formerly YourMechanic's mobile-mechanic competitor after restructuring) offers on-demand mobile car repair and maintenance with upfront pricing. It competes for the same consumer segment seeking convenient, trustworthy auto service.
• RepairPal: RepairPal is the closest direct competitor to CarAdvise — an online marketplace that provides fair-price estimates, certified shop directories, and booking for auto repair and maintenance services. It targets the same consumer pain point (pricing transparency and shop trust) and serves overlapping B2C and fleet customers.
• Spiffy: Spiffy is an on-demand mobile car care platform offering oil changes, washes, and detailing at the customer's location, with growing fleet services. It overlaps CarAdvise on convenience-focused vehicle maintenance, particularly for fleet and enterprise customers.
• Openbay: Openbay is an online auto repair marketplace where consumers describe their issue, receive quotes from local mechanics, and book service. It competes head-to-head with CarAdvise on price transparency and shop discovery for both consumers and fleet operators.
• YourMechanic: YourMechanic connects car owners with mobile mechanics who perform repair and maintenance at the customer's location. It overlaps with CarAdvise's consumer value proposition (transparent pricing, vetted mechanics, easy booking) via a different delivery model (mobile vs. shop-based).

Others

• Coverwallet: While primarily a commercial insurance marketplace, Coverwallet (an Aon company) touches the same SMB fleet customer base as CarAdvise For Business and partners with carriers like Allstate — an adjacent ecosystem player in the fleet services stack.

Broad incumbents

• SiriusXM Connected Vehicle Services: Connected vehicle services platforms that bundle maintenance reminders, vehicle health, and service booking into OEM and infotainment systems. They represent the in-vehicle distribution channel that could disintermediate third-party marketplaces like CarAdvise.
• Agero: Agero is a large roadside assistance and vehicle services platform serving insurers, OEMs, and fleet customers. It overlaps CarAdvise on the fleet/insurance partner side and represents the kind of scaled incumbent that competes for the same B2B distribution channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CarAdviseApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarAdvise