Fullife Healthcare

What Fullife Healthcare does

Fullife Healthcare is a Mumbai-based consumer health and wellness company that operates a portfolio of direct-to-consumer nutrition and supplement brands built on its proprietary HETTM effervescent technology platform. Its three core consumer brands are Fast&Up (sports nutrition, launched in India in 2015), Chicnutrix (women's beauty and health nutrition), and NightOut (hangover relief). The underlying technology platform was acquired through the 2011 purchase of Swiss pharmaceutical company Novelty Pharma GDD SA and delivers formulations with quicker absorption, higher bioavailability, 3+ year shelf stability in tropical conditions, and superior taste/odor masking. The company also maintains pharmaceutical product lines across gynaecology, gastroenterology, orthopaedic, respiratory, ophthalmology, dermatology, endocrinology, hepatology, paediatrics, and general health.

The company generates revenue through one-time product sales of branded nutritional supplements sold primarily through owned e-commerce storefronts (fastandup.in, chicnutrix.com) and via distribution into 30+ international markets including the UK, US (Amazon), Southeast Asia, and others. Customer segments span athletes and sports enthusiasts (Fast&Up's original target), women across life stages (Chicnutrix), and general health-conscious consumers. Celebrity brand ambassadors — including Shilpa Shetty (Chicnutrix/Fast&Up investor and ambassador), Varun Dhawan (Fast&Up investor), and cricketer Mayank Agarwal — drive top-of-funnel awareness, supplemented by sports sponsorships such as Bengaluru FC.

Fullife is headquartered in Mumbai with offices in Lugano (Switzerland, Novelty Pharma HQ), London (UK operations), and a state-of-the-art integrated manufacturing facility in Khopoli, India. FY25 operating revenue was Rs 256.04 crore with 36.4% YoY growth and narrowing losses of Rs 13.42 crore. The company is privately held and backed by Morgan Stanley PE Asia (Series C), Elev8 Venture Partners (Series D lead), Rare Enterprises, Kotak Securities, Sixth Sense Ventures, and the late Rakesh Jhunjhunwala, with a management team led by Snehal Shah (Group CEO), Varun Khanna (CEO, co-founder Fast&Up), Vijayaraghavan Venugopal (CEO & co-founder Fast&Up), and Shilpa Khanna Thakkar (CFO and CEO of Chicnutrix).

Name

Fullife Healthcare

Legal name

Fullife Healthcare Pvt. Ltd

Website

https://fullife.co.in

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Fullife Healthcare is a Mumbai-based direct-to-consumer nutrition company operating the Fast&Up (sports nutrition), Chicnutrix (women's wellness), and NightOut (hangover relief) brands, all built on its proprietary HETTM effervescent technology platform acquired via Swiss firm Novelty Pharma. The company serves athletes, women, and health-conscious consumers across India and 30+ international markets.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Probiotics & Digestive Health Supplements (CRADAGAF), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)

Keywords

• Sports nutrition supplements
• Effervescent vitamins
• Women's wellness nutrition
• Direct-to-consumer supplements
• Electrolyte health drinks

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Fullife Healthcare generates revenue through direct-to-consumer sales of nutrition and wellness products including sports nutrition supplements (Fast&Up), women's beauty and health nutrition (Chicnutrix), and hangover prevention products (NightOut). Products are sold through owned e-commerce platforms and distributed to international markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Fullife Healthcare develops, manufactures, and sells nutritional supplements delivered through its proprietary HETTM effervescent technology. Its consumer brands include Fast&Up (sports nutrition), Chicnutrix (women's beauty and health nutrition), and NightOut (hangover relief), sold through owned e-commerce platforms in India and more than 30 international markets. The company operates its own R&D and manufacturing facility in Khopoli near Mumbai, leveraging Swiss pharmaceutical heritage acquired through Novelty Pharma GDD SA.

Product overview

Fullife Healthcare is a consumer health and wellness company operating primarily as a B2C direct-to-consumer business with multiple brands. The core portfolio consists of Fast&Up (sports nutrition), Chicnutrix (women's wellness), and NightOut (hangover relief), all leveraging the company's proprietary effervescent technology platform. The company also maintains pharmaceutical product lines across therapeutic categories including gynaecology/urology, gastroenterology, orthopaedic, respiratory, ophthalmology, dermatology, endocrinology, hepatology, general health, and paediatrics. Fast&Up serves athletes and health-conscious consumers, Chicnutrix targets women across various life stages, and NightOut addresses hangover recovery needs.

Differentiator

Problem solved

Functional benefit

Brands

• Fast&Up: Sports nutrition brand stemming from European experience; launched in India in 2015 to cater to athletes' unmet nutritional needs; essential nutrition for active souls and health conscious
• Chicnutrix
• NightOut

Products and services

• Fast&Up Sports nutrition brand offering essential nutrition for athletes and health-conscious individuals, delivered through effervescent technology for quicker absorption, better bioavailability, and a gentler digestive experience.
• Chicnutrix Women's beauty and health nutrition brand offering science-backed supplements for skin, hair, nails, and broader feminine wellness experiences, delivered via proprietary effervescent technology.
• NightOut Hangover relief product with a clinically-tested formula of amino acids for liver detox, combined with vitamins and electrolytes to prevent headaches and replenish body fluids, delivered via proprietary effervescent technology.
• Fullife Effervescent Technology Platform Proprietary HETTM effervescent technology platform for efficient delivery of pharmaceutical and nutraceutical compositions, offering quicker absorption, higher bioavailability, gentle-on-stomach experience, and 3+ year tropical stability.

Quantifiable outcome

• 36.4% year-on-year revenue growth to Rs 256.04 crore in FY25
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bengaluru FCminorGTM or Marketing Partner · 15 November 2021Bengaluru FC, an Indian football club, appointed Fast&Up as their official nutrition partner, providing sports nutrition products for the team.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OZiva: Indian plant-based nutrition D2C brand competing in women's wellness, protein, and holistic health supplements. Targets overlapping consumer segments with Chicnutrix and Fast&Up via D2C and quick-commerce channels.
• WOW Life Science: Indian D2C wellness brand spanning beauty, nutrition, and personal care. Overlaps with Fullife's Fast&Up/Chicnutrix positioning and shares the celebrity-led, India-first D2C playbook.
• MuscleBlaze (HealthKart): MuscleBlaze is one of India's largest sports nutrition brands, owned by HealthKart, and competes head-on with Fast&Up in protein, pre-workout, and recovery supplements through D2C and offline retail. Highly comparable D2C sports nutrition positioning in India.
• Optimum Nutrition (Glanbia): Global premium sports nutrition brand owned by Glanbia with strong India presence. Competes directly with Fast&Up in whey protein, amino acids, and recovery categories and is a key international benchmark for Fast&Up's global push.
• Plix: Plant-based nutrition D2C brand in India offering effervescent and functional wellness products. Closely mirrors Fullife's effervescent format and D2C go-to-market model targeting urban health-conscious consumers.
• Wellbeing Nutrition: India-focused nutrition D2C brand offering effervescent, melt-in-mouth, and liquid wellness formats. Competes with Fast&Up directly on effervescent delivery and similar consumer segments.

Emerging players

• Nuun Hydration: Effervescent electrolyte and hydration tablet brand popular with runners and triathletes globally. Closely mirrors Fast&Up's effervescent sports hydration format and original 'runners-first' positioning.

Broad incumbents

• GNC: Global specialty retailer and manufacturer of vitamins, supplements, and sports nutrition with established international footprint. Comparable as a broader incumbent in the supplement category where Fullife is targeting expansion.
• Herbalife: Global nutrition company with multi-country MLM distribution across protein shakes, vitamins, and weight management. Comparable for international distribution scale and breadth of supplement categories Fullife is expanding into.

Regional players

• HealthKart Plus: India-focused online supplement platform and multi-brand retail destination selling third-party and owned supplements. Comparable as a D2C channel layer over sports nutrition where Fullife also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fullife-healthcare-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullife Healthcare