Miuros
Miuros, a Lyon-based B2B SaaS company founded in 2016 and acquired by Dixa in 2022, provides AI-powered customer service analytics, quality assurance, and automation tooling for international ecommerce and CX teams via the 'Miuros by Dixa' platform.
- Company typePrivate
- Founded2016
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Miuros does
Miuros is a Lyon-based B2B SaaS company, founded in 2016, that builds AI-powered analytics, quality assurance, and automation tooling for customer service teams. Its product is positioned as a 'virtual data scientist' that converts customer interaction data (across email, chat, phone, and social) into performance metrics, QA scores, agent coaching recommendations, and routing/automation workflows, with features including flexible dashboards, an Automation Builder, Miuros Assist for agent support, and a published API surface. Following its 2022 acquisition by Dixa, the company now operates as 'Miuros by Dixa' and is integrated into Dixa's broader agentic customer service platform, which also includes the Mim AI Agent, AI Co-Pilot, Team Hub, and omnichannel routing.
Miuros targets international and scaling customer service teams, with a publicly visible customer concentration in ecommerce-adjacent verticals such as retail, fashion, travel, and DTC consumer brands (tink, Smartphonehoesjes, Stayforlong, Oliver Bonas, Rapha). The company monetizes via enterprise SaaS subscriptions with annual billing and quote-based pricing, supported by a sales-led GTM motion anchored on 'Book a demo' CTAs and a self-serve login portal for existing customers.
As a wholly-owned subsidiary of Dixa since 2022, Miuros no longer operates as an independent commercial entity, and its standalone revenue, funding, and headcount disclosures are limited. The product roadmap and go-to-market are now coordinated with Dixa's broader agentic CX strategy, including autonomous inquiry resolution via Mim and AI-assisted agent workflows via AI Co-Pilot.
Miuros firmographics
Firmographics- Name
- Miuros
- Legal name
- MIUROS
- Website
- https://miuros.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Miuros, a Lyon-based B2B SaaS company founded in 2016 and acquired by Dixa in 2022, provides AI-powered customer service analytics, quality assurance, and automation tooling for international ecommerce and CX teams via the 'Miuros by Dixa' platform.
- Ownership category
- akta.pro rank
Miuros industry classification
Industry- Product category
- Customer Service Analytics Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Miuros is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Miuros business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Miuros operates as a B2B SaaS platform providing customer service analytics and QA tools on a subscription basis. The platform is positioned as a performance and analytics solution for customer service teams, with pricing presumably tiered based on team size or features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription model with custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Miuros product offering
Product offeringCore offering
Miuros by Dixa is an AI-powered performance platform for customer service teams that delivers analytics, quality assurance, and automation capabilities. The platform analyzes customer interactions across email, chat, phone, and social channels to identify coaching opportunities and generate data-driven insights for managers. It functions as a 'virtual data scientist' for international and scaling customer service operations.
Product overview
Miuros by Dixa is a performance platform for customer service teams that provides AI-powered analytics, quality assurance, and automation. It is positioned as a component within Dixa's broader agentic customer service platform, which also includes Team Hub (unified agent workspace), Workflow Automation, omnichannel routing (phone, email, chat, social), Mim AI Agent (autonomous resolution), and AI Co-Pilot. Miuros itself encompasses Review & Insights (analytics and QA), Miuros APIs (integration layer), and Miuros Assist (agent assistance). The platform is built for international and scaling customer service teams, functioning as a virtual data scientist that analyzes customer interactions, builds coaching opportunities, and enables data-driven decision-making through flexible dashboards.
Differentiator
Problem solved
Functional benefit
Products and services
- Miuros by Dixa Analytics & QA Platform AI-powered performance platform for customer service teams providing analytics, quality assurance, and automation capabilities for international and scaling customer service organizations.
- Miuros Review & Insights Core analytics and insights module within the Miuros platform that processes customer interaction data, provides performance metrics, and enables conversation and activity analysis for customer service teams.
- Miuros APIs API services enabling integration and data exchange between the Miuros analytics platform and external systems, supporting developer integration use cases.
Quantifiable outcome
- 59% email containment achieved by customer
- +9 more outcomes
Companies that use Miuros
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Miuros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Miuros partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DixacoreDixa acquired Miuros in 2022 as part of its strategy to expand from customer service platform into agentic customer service with embedded AI capabilities. Dixa acquired Solvemate and Miuros to add conversational AI and analytics capabilities. Miuros now operates as 'Miuros by Dixa' and is fully integrated into Dixa's platform ecosystem including Mim AI Agent, unified agent workspace, workflow automation, and omnichannel customer service capabilities.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Miuros competitors and assessment
Company assessmentDirect peers
- Klaus: Klaus is a direct competitor offering AI-powered customer service quality assurance and coaching tools. It targets the same mid-market and enterprise customer service teams with QA scoring, conversation review, and agent performance workflows, closely overlapping Miuros' core offering (now part of Zendesk).
- MaestroQA: MaestroQA provides QA and performance management software for customer service teams. It directly competes with Miuros on QA scorecards, coaching workflows, and analytics dashboards for BPO and enterprise contact centers.
- PlayVox: PlayVox offers quality assurance, performance management, and coaching software for customer service teams. It competes with Miuros in the same QA-plus-analytics category for support leaders.
- EvaluAgent: EvaluAgent delivers AI-powered quality assurance and performance analytics for contact centers. It directly overlaps Miuros' QA scoring, coaching insights, and agent performance analytics for enterprise support teams.
- Scorebuddy: Scorebuddy is a customer service QA platform providing call and interaction scoring, calibration, and analytics. It competes with Miuros for the same QA-centric buyer in mid-market and enterprise contact centers.
Emerging players
- Observe.AI: Observe.AI provides conversation intelligence and AI-driven QA for contact centers, with overlap on Miuros' analytics and coaching capabilities. Its focus on conversation analytics and AI scoring for voice/text makes it a partial but increasingly direct competitor.
- Tymeshift: Tymeshift offers workforce management and analytics for customer service teams, including QA and performance insights. It overlaps with Miuros on the analytics and performance side for growing support teams.
Broad incumbents
- Zendesk QA: Zendesk offers QA, workforce management, and analytics as part of its broader customer service suite, including the acquired Klaus QA capability. It competes with Miuros by bundling QA into a larger, integrated CX platform.
- Genesys Cloud CX: Genesys is a broad customer experience platform offering workforce engagement, quality monitoring, and analytics. Its QA and performance capabilities overlap with Miuros as part of a much wider enterprise CX portfolio.
- Sprinklr Service: Sprinklr provides a unified customer experience management platform with built-in quality management, analytics, and AI capabilities. It overlaps with Miuros as an incumbent offering QA and CX analytics within a broader suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Miuros social profiles
Digital presenceMiuros compliance and trust
Trust signalCompliance1 record
Miuros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miuros leadership team
Management profileNumber of profiles
Profiles3 records
Miuros funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miuros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miuros
What does Miuros do?
Miuros by Dixa is an AI-powered performance platform for customer service teams that delivers analytics, quality assurance, and automation capabilities. The platform analyzes customer interactions across email, chat, phone, and social channels to identify coaching opportunities and generate data-driven insights for managers. It functions as a 'virtual data scientist' for international and scaling customer service operations.
Is Miuros a public or private company?
Miuros is a private company. It is classified as corporate owned and is currently acquired.
When was Miuros founded?
Miuros was founded in 2016. It employs 11 to 50 people.
Where is Miuros based?
Miuros is headquartered in Lyon, France, in the Europe region.
How does Miuros make money?
One revenue line is on record: saaS Subscription.
Who are Miuros's main competitors?
Direct peers on record are Klaus, MaestroQA, PlayVox, EvaluAgent and Scorebuddy. Emerging players are Observe.AI and Tymeshift. Broad incumbents are Zendesk QA, Genesys Cloud CX and Sprinklr Service.
Does Miuros have an API?
Yes. Dixa provides API documentation at https://docs.dixa.io/ for developer resources. The Miuros status page (status.miuros.com) shows 'Miuros APIs' as an operational component, indicating API availability. Login authentication is handled through OpenID Connect protocol (auth.miuros.com with Keycloak/Keycloak realm 'miuros-prd-realm'). Developer documentation is at docs.dixa.io.
What industry is Miuros in?
Miuros's product category is Customer Service Analytics Software. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541512 and its SIC code is 7373.