Bricks Group
Bricks Group is a privately-owned UK property group operating an integrated Development, Management, and Investment platform across student, co-living, and hotel real estate, serving institutional investors with capital and end-users through proprietary brands (true, Thrive living) across 10+ UK cities.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bricks Group does
Bricks Group is a privately-owned UK property group headquartered at The Shard in London, operating an integrated platform across three business lines: Development (sourcing, acquiring, and delivering property projects), Management (operating assets through proprietary branded platforms), and Investment (deploying capital to acquire, develop, and retain assets). The group has developed £500m of completed assets and holds a £400m GDV pipeline spanning 10+ UK cities, totaling 5,000+ keys across student, residential, co-living, and hotel asset classes including branded Hilton Garden Inn and Courtyard by Marriott properties.
Its revenue mechanics combine one-off development economics (gain on sale or development profit across the £500m+ delivered and £400m pipeline), recurring rental income from 5,000+ keys of student and co-living beds, management fee streams on third-party and own-brand assets, and investment returns from retained holdings. Distribution is relationship-driven: direct enterprise sales to institutional lenders and investors on the capital side, and direct-to-tenant distribution through three wholly-owned operating brands — true (multi-award-winning student accommodation), Thrive living (hybrid-hospitality co-living), and Infamous (brand consultancy) — on the end-user side. Pricing is bespoke and quote-based across both B2B and B2C channels. The group is privately held with no public listing, was founded circa 2007, employs 11–50 staff, and is led by Group CEO Peter Prickett and COO Allan Davidson.
Bricks Group firmographics
Firmographics- Name
- Bricks Group
- Legal name
- Bricks Group
- Website
- https://bricksgroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bricks Group is a privately-owned UK property group operating an integrated Development, Management, and Investment platform across student, co-living, and hotel real estate, serving institutional investors with capital and end-users through proprietary brands (true, Thrive living) across 10+ UK cities.
- Ownership category
- akta.pro rank
Bricks Group industry classification
Industry- Product category
- Real Estate Development and Investment
- SIC
- Operative Builders (1531), Operators Of Nonresidential Buildings (6512), Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)
- akta.pro primary industry
- Student Housing Property Management (BPAJAFAF)
- akta.pro secondary industries
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Off-Campus Student Rentals (Scattered-Site/Single-Family) Management (BPAJAJAC)
Keywords
Where Bricks Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bricks Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Development Services: Revenue generated from identifying, acquiring, and delivering development opportunities across the property portfolio. Revenue generated: £500m.
- Property Management: Revenue from managing properties through proprietary branded platforms, providing full asset management services to property owners and investors. Revenue: £50m.
- Investment Returns: Capital deployed to acquire, develop, manage and retain assets, generating returns through property appreciation and investment yields.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Bricks Group product offering
Product offeringCore offering
Bricks Group is a privately-owned property group that identifies, acquires, develops, manages, and invests in real estate assets, particularly in student accommodation and urban residential sectors. It operates purpose-built branded platforms (true Student, Thrive Living) that deliver managed living experiences, alongside Infamous, a brand consultancy. The group combines a development pipeline (£400m GDV), a developed portfolio (£500m GDV, 5,000+ keys across 10+ UK cities), and capital partnerships with institutional lenders to deliver integrated property services.
Product overview
Bricks Group is a privately-owned property group operating a platform-plus-brands architecture. The group provides three core services—Development (identifying, acquiring, and delivering development opportunities), Management (managing properties through exclusive brands or providing full asset management), and Investment (providing capital to acquire, develop, manage, and retain assets). These services support a portfolio of purpose-built branded platforms spanning student accommodation (true Student), co-living (Thrive Living), and brand consultancy (Infamous). The company has a track record of £500m in revenue generated, £50m in management, and £400m in developed assets GDV across 5,000+ keys.
Differentiator
Problem solved
Functional benefit
Brands
- true: Multi award-winning student accommodation brand, where guest experience is everything
- Infamous
- Thrive living
- Bricks
Products and services
- Bricks (Group Brand) Parent brand of Bricks Group representing the integrated property group offering Development, Management, and Investment services across real estate categories including student, residential, and mixed-use community real estate.
- true Student (Student Accommodation) Multi-award-winning student accommodation brand operating purpose-built student accommodation (PBSA) across 10+ UK cities, with guest experience positioned as the core operating principle. Manages 5,000+ rooms across the UK portfolio.
- Thrive Living (Co-Living) Flexible hybrid-hospitality co-living brand offering community-oriented urban living spaces that combine residential and hospitality elements for greater freedom of urban living.
- Infamous (Brand Consultancy) Brand consultancy service inspired by culture, delivering brand strategy and development to drive measurable business outcomes for clients.
Quantifiable outcome
- £500m developments revenue generated
- +2 more outcomes
Companies that use Bricks Group
Customer profileSegments4 records
Ideal customer profiles4 records
Bricks Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bricks Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves1 record
Expansion highlights5 records
Bricks Group competitors and assessment
Company assessmentDirect peers
- Unite Students: Largest UK purpose-built student accommodation (PBSA) operator and developer with c.70,000 beds. Most directly comparable to Bricks Group's True Student brand across the same UK university cities and institutional customer base.
- iQ Student Accommodation: Major UK and Australian PBSA owner-operator with ~30,000 beds across UK university cities. Directly comparable to True Student on operating model, geography and customer segment.
- Watkin Jones Group: UK-listed developer and manager of purpose-built student accommodation and build-to-rent assets. Highly comparable to Bricks Group's integrated development and management platform across similar UK cities.
- Chapter Living: UK-focused purpose-built student accommodation operator with c.5,000+ beds across London and major university cities. Closely comparable in size, brand-led operating model and UK-only footprint to Bricks Group's True Student platform.
- Homes for Students: UK PBSA owner-operator managing thousands of beds across university cities. Directly comparable on guest-experience-led student accommodation proposition and UK geographic footprint.
- The Collective: UK-origin co-living operator offering hybrid-hospitality urban living. Directly comparable to Bricks Group's Thrive Living brand on co-living/hybrid-hospitality positioning and target urban resident segment.
- Scape Student Living: Premium student accommodation brand operating in London, Dublin, Melbourne and Sydney. Comparable to True Student on brand-led, experience-focused PBSA operating model.
- Urbanest: London- and Australia-focused student accommodation developer and operator with design-led, premium positioning. Comparable to True Student on experience-led PBSA branding in major city markets.
Broad incumbents
- Greystar Real Estate Partners: Global leader in rental housing operating and investing, with significant UK student and multifamily exposure. Comparable to Bricks Group as a scaled, vertically integrated residential platform with brand-led operations.
- Derwent London: Central London-focused real estate investment and development trust. Comparable to Bricks Group as a UK property development and investment operator with a value-add, design-led approach to commercial real estate.
Market position
Competitive moat5 records
Key highlights6 records
Customer concentration
Bricks Group social profiles
Digital presenceBricks Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bricks Group leadership team
Management profileNumber of profiles
Profiles2 records
Bricks Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bricks Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bricks Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bricks Group
What does Bricks Group do?
Bricks Group is a privately-owned property group that identifies, acquires, develops, manages, and invests in real estate assets, particularly in student accommodation and urban residential sectors. It operates purpose-built branded platforms (true Student, Thrive Living) that deliver managed living experiences, alongside Infamous, a brand consultancy. The group combines a development pipeline (£400m GDV), a developed portfolio (£500m GDV, 5,000+ keys across 10+ UK cities), and capital partnerships with institutional lenders to deliver integrated property services.
Is Bricks Group a public or private company?
Bricks Group is a private company. It is classified as unknown and is currently operating.
When was Bricks Group founded?
Bricks Group was founded in 2007. It employs 11 to 50 people.
Where is Bricks Group based?
Bricks Group is headquartered in London, United Kingdom, in the Europe region.
How does Bricks Group make money?
Three revenue lines are on record. Development Services are the primary driver. The others are property Management and investment Returns.
Who are Bricks Group's main competitors?
Direct peers on record are Unite Students, iQ Student Accommodation, Watkin Jones Group, Chapter Living, Homes for Students, The Collective, Scape Student Living and Urbanest. Broad incumbents are Greystar Real Estate Partners and Derwent London.
Does Bricks Group have an API?
No public API is recorded for Bricks Group.
What industry is Bricks Group in?
Bricks Group's product category is Real Estate Development and Investment. Its primary akta.pro industry code is BPAJAFAF, Student Housing Property Management, with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its SIC code is 1531.