GoUrban
- Company typePrivate
- Founded2016
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
GoUrban firmographics
Firmographics- Name
- GoUrban
- Legal name
- goUrban e-Mobility GmbH
- Website
- https://gourban.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GoUrban industry classification
Industry- Product category
- Shared Mobility SaaS
- NAICS
- Taxi and Ridesharing Services (485310), Other Transit and Ground Passenger Transportation (48599)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)
- akta.pro primary industry
- Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE)
- akta.pro secondary industries
- Mobility Partner Enablement & Integration Middleware (SDKs, API Gateways, Clearing) (THADALAL), Free-Floating Carsharing (One-Way) (TLAFAMAB), Round-Trip Carsharing (Station-Based) (TLAFAMAA)
Keywords
Where GoUrban is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
GoUrban business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- SaaS Platform Subscription: goUrban operates as a SaaS mobility platform provider, charging operators a recurring subscription fee for access to the platform, white-label apps, admin tools, and integrated features. The subscription model is tailored to operator scale and complexity, with tiered plans and optional upgrades for premium support, data warehouse, and KYC verification.
- Premium Support & SLA Upgrades: Operators can opt for premium technical support tiers offering faster response times, regular updates on support tickets, and guaranteed SLA-backed availability, representing an add-on revenue stream on top of the base platform subscription.
- Data Warehouse & Business Intelligence Add-on: Access to the Snowflake-powered data warehouse and Metabase business intelligence tool is offered as a premium upgrade, enabling deeper analytics beyond standard built-in reporting.
- KYC / Driving License Verification Service: Automated driving license verification via Veriff is offered as a paid add-on service for operators seeking to streamline onboarding and reduce fraud risk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base Platform — Core SaaS shared mobility tools |
| Subscription | Annual | B2B Operations Add-on |
| Subscription | Annual | Driving License Verification (KYC) |
| Subscription | Annual | Data Warehouse & Insights (Snowflake + Metabase) |
| Subscription | Annual | Premium Technical Support / SLA |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
GoUrban product offering
Product offeringCore offering
GoUrban provides a modular, vehicle-agnostic SaaS operating system that enables shared mobility operators and corporate fleets to launch and run free-floating, station-based, docking station, and enterprise mobility services across cars, mopeds, bikes, and scooters. The platform includes white-label mobile and web applications, IoT device management, MDS/GBFS compliance APIs, integrated payments, and analytics.
Product overview
GoUrban offers a modular SaaS mobility platform consisting of a core operating system (goUrban Core Platform) that supports multiple operational modes: Free-Floating (virtual geofence management), Station-Based (pre-booking with keyless access), Docking Stations (dock-based sharing), and Enterprise (large-scale operations with 99.9% uptime). The platform is vehicle-agnostic and supports cars, mopeds, bikes, and scooters. Additional capabilities include pricing/booking engines, damage and penalty management, task management, smart dispatching, and integrated analytics. API products (MaaS, User, MDS, GBFS) enable third-party integrations. Premium add-ons include IoT device procurement, KYC verification, Snowflake data warehouse with Metabase, and SLA-backed technical support. Use cases include Carsharing and Micromobility Sharing. The company was acquired by Wunder Mobility in September 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- goUrban Core Platform (SaaS All-in-one Platform) Modular SaaS operating system for shared mobility operators, corporate fleets, and cities. Supports multiple business models (free-floating, station-based, docking stations) and vehicle types (cars, mopeds, bikes, scooters) through customizable white-label mobile and web applications.
- goUrban Free-Floating Solution Virtual geofence-based vehicle management enabling operators to oversee thousands of vehicles while ensuring compliance with city regulations, supported by MDS/GBFS standards.
- goUrban Station-Based Solution Pre-booking platform for station-based mobility services offering keyless vehicle access, digital booking experience, and streamlined rental management across locations.
- goUrban Docking Stations Solution Station-based sharing platform supporting vehicle rental through docks with hardware-agnostic integration for multiple docking station brands and vehicle types.
- goUrban Enterprise Solution Scalable, API-rich platform designed for large-scale enterprise operations with 99.9% uptime guarantee, dedicated account team, and 24/7 technical support.
- goUrban Corporate Fleet Management Digital booking system for corporate fleets with cost-center based billing, ESG reporting tools, CSRD compliance support, and features for managing employee mobility including private vehicle usage options.
- goUrban Carsharing Carsharing platform supporting both on-demand and pre-booked rentals with dynamic pricing, EV charging station integration, and real-time vehicle data tracking.
- goUrban Micromobility Sharing Micromobility solution for scooter, bike, and moped sharing with market-proven scalability (200 to 20,000 vehicles), demand analysis tools, and anti-theft/recovery features.
Quantifiable outcome
- Operators have scaled from 200 to 20,000 vehicles using the goUrban platform
- +3 more outcomes
Companies that use GoUrban
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
GoUrban technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature12 records
GoUrban partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- GO Sharing (BinBin)coregoUrban and GO Sharing (a BinBin company) signed a three-year contract to scale shared mobility services across Western Europe. The partnership involves goUrban providing its SaaS platform to power GO Sharing's operations across multiple vehicle types. This is one of goUrban's flagship operator partnerships.
- SnowflakecoregoUrban's data warehouse and analytics layer is powered by Snowflake, enabling normalized, high-quality data for mobility analytics. This is a critical infrastructure partnership underpinning goUrban's advanced reporting and BI capabilities.
- VeriffsupportingVeriff provides automated driving license (KYC) verification integrated into goUrban's platform, enabling operators to verify user identities and driving entitlements digitally without manual review processes.
- Google Maps (via GBFS)supportinggoUrban's support for General Bikeshare Feed Specification (GBFS) enables goUrban-powered vehicles to appear in Google Maps, increasing operator visibility and accessibility. This is a standards-based integration rather than a direct commercial partnership.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
GoUrban competitors and assessment
Company assessmentDirect peers
- Wunder Mobility: German provider of vehicle-sharing software that acquired goUrban in September 2024. Wunder Mobility offers complementary modules for free-floating and scooter sharing, making it the most direct peer and now parent company in the shared-mobility SaaS space.
- Invers: Germany-based shared-mobility software provider whose ShareBox platform powers carsharing and micromobility operators globally. Invers competes head-to-head with goUrban in white-label mobility software, IoT device integration, and operator back-office tooling.
- Vulog: Canadian-French provider of shared-mobility technology platforms (Nemo platform) serving carsharing, scooter, and bike-share operators. Vulog's white-label software, fleet management, and MaaS integration compete directly with goUrban's modular offering.
- Trafi: European Mobility-as-a-Service (MaaS) platform providing journey planning, multimodal integration, and operator onboarding tools. Trafi's platform competes with goUrban's MaaS API and GBFS integration capabilities for city and aggregator deployments.
Emerging players
- Fleetonomy: Israeli-based AI platform for fleet utilization and shared-mobility operations, offering demand prediction and dynamic pricing. Competes with goUrban's analytics, smart dispatching, and pricing engine modules for operator optimization use cases.
- Bond Mobility: European e-bike sharing operator with proprietary fleet management and station-based software. Bond Mobility represents an emerging operator/peer that could either become a goUrban customer or a competitor with in-house technology.
Broad incumbents
- Free2Move: Stellantis-owned mobility super-app offering carsharing, rental, and parking across Europe and North America. Free2Move is a broad incumbent with overlapping carsharing software capabilities and competes for the same operator and corporate-fleet buyers.
- Sixt SHARE: Car-rental giant Sixt's carsharing service operating across European cities with proprietary platform technology. Sixt SHARE represents a broad incumbent that builds rather than buys shared-mobility software, validating the market category but competing for end-customer mindshare.
- Uber Technologies: Global ride-hailing and mobility super-app. While Uber's core business is rideshare, it competes with goUrban-powered operators in MaaS aggregation and offers its own shared-mobility tech stack through partnerships.
- Lyft: North American ride-hailing and bikeshare operator with Lyft Urban Solutions offering station-based bikeshare systems. Lyft competes in shared-mobility MaaS integrations and the broader mobility software space.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GoUrban social profiles
Digital presenceGoUrban compliance and trust
Trust signalCompliance1 record
GoUrban financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoUrban leadership team
Management profileNumber of profiles
Profiles3 records
GoUrban funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoUrban M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoUrban
What does GoUrban do?
GoUrban provides a modular, vehicle-agnostic SaaS operating system that enables shared mobility operators and corporate fleets to launch and run free-floating, station-based, docking station, and enterprise mobility services across cars, mopeds, bikes, and scooters. The platform includes white-label mobile and web applications, IoT device management, MDS/GBFS compliance APIs, integrated payments, and analytics.
Is GoUrban a public or private company?
GoUrban is a private company. It is classified as corporate owned and is currently acquired.
When was GoUrban founded?
GoUrban was founded in 2016. It employs 51 to 100 people.
Where is GoUrban based?
GoUrban is headquartered in Vienna, Austria, in the Europe region.
How does GoUrban make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are premium Support & SLA Upgrades, data Warehouse & Business Intelligence Add-on and KYC / Driving License Verification Service.
Who are GoUrban's main competitors?
Direct peers on record are Wunder Mobility, Invers, Vulog and Trafi. Emerging players are Fleetonomy and Bond Mobility. Broad incumbents are Free2Move, Sixt SHARE, Uber Technologies and Lyft.
Does GoUrban have an API?
Yes. GoUrban provides multiple API products: (1) MaaS API - enables MaaS providers to fully incorporate GoUrban services into their applications, allowing them to start and end rentals and directly bill their customers; (2) User API - for building custom applications on top of the GoUrban platform; (3) MDS API - Mobility Data Specification API for integrating with city regulators and complying with municipal data requirements; (4) GBFS API - General Bikeshare Feed Specification interface for connecting with MaaS applications like Google Maps; (5) Vehicle Data API - enables real-time vehicle data such as odometer readings to be integrated into existing fleet management systems. The APIs are described as market-proven and support out-of-the-box integration for MaaS applications.
What industry is GoUrban in?
GoUrban's product category is Shared Mobility SaaS. Its primary akta.pro industry code is THALAFAE, Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility), with a secondary code of THADALAL, Mobility Partner Enablement & Integration Middleware (SDKs, API Gateways, Clearing). Its NAICS code is 485310 and its SIC code is 7510.