What Trafi does

Trafi is a Vilnius-headquartered Mobility-as-a-Service (MaaS) platform company that builds and licenses a white-label, full-stack software suite to city governments and public transport authorities. Founded in 2013 as a B2C transit app (Maršrutai.lt) and pivoted to a B2G model in 2017, Trafi's product portfolio comprises a customizable Android/iOS journey-planning app, a proprietary multi-modal routing engine, a Mobility Integration Platform backend (with 50+ deep MSP integrations covering Tier, Voi, Lime, Bolt, Dott, nextbike, Beryl, Sixt, cambio, Poppy, and others), a Back Office portal, a Routing Configurator, a Mobility Intelligence analytics layer, and bolt-on modules for Mobility Budgets (employer-facing) and Promotions/Vouchers. The platform is ISO-27001 certified and powers branded deployments including BVG Jelbi (Berlin, 885,000 downloads, 230+ mobility hubs), Floya (Brussels/STIB-MIVB, 1.5M first-year route searches), Breeze (Solent Region, 1.3M citizens), yumuv (Zurich/Basel/Bern/SBB), MVGO (Munich/MVG), Trafi Vilnius (80% of public transport users, 500K tickets/month), and Ride (Nottingham/Derby, £2.6M 2-year contract).

Trafi monetizes via multi-year subscription-based platform licensing to municipal clients, supplemented by professional services for per-city customization, ticketing integrations, and feature builds. The go-to-market is enterprise field sales targeting European cities pursuing EU Green Deal-aligned sustainability and car-dependency reduction goals. The company maintains offices across Lithuania (Vilnius, Klaipėda, Kaunas), the UK (London, Leeds), Germany (Berlin), Belgium (Brussels), and Brazil (São Paulo), and has a workforce of approximately 100–250 people. Trafi achieved profitability prior to being acquired by Enghouse Transportation and Public Safety (part of Enghouse Systems) in April 2025, and now operates as a subsidiary within Enghouse's transportation software portfolio. Cumulative disclosed funding prior to the acquisition totaled approximately $13.9M across Series A and Series B rounds (2013–2020) from Octopus Ventures, EBRD, Practica Capital, BaltCap, and Japanese strategic investors Aioi Nissay Dowa Insurance and Sumitomo.

Name

Trafi

Legal name

Trafi Ltd.

Website

https://trafi.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Trafi is a Vilnius-based B2G Mobility-as-a-Service platform that licenses white-label multi-modal journey planning, booking, and payment software to European city governments and public transport authorities, currently deployed across 7+ cities including Berlin, Brussels, Solent, Zurich, Munich, Vilnius, and Nottingham/Derby.

Ownership category

akta.pro rank

Product category

Mobility-as-a-Service Software

NAICS

Mixed Mode Transit Systems (485111), Support Activities for Transportation (488), Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (4851)

SIC

Transportation Services (4700), Services-Computer Integrated Systems Design (7373), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)

akta.pro secondary industries

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB), Mobility Partner Enablement & Integration Middleware (SDKs, API Gateways, Clearing) (THADALAL), Corporate MaaS & Commuter Benefits Platforms (THADALAG), Transit, Traffic & Mobility Data Platforms (BPAMANAH), Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE)

Keywords

• Mobility-as-a-Service platform
• Multi-modal journey planning
• Urban mobility software
• Transit ticketing integration
• Shared mobility integration

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. B2G Platform Licensing: Trafi generates revenue through licensing its white-label MaaS platform to city governments and public transport authorities. Contracts are multi-year agreements, such as the £2.6 million 2-year contract with Nottingham City Council for the Ride app deployment. The model involves custom deployments per city with deep integrations.
2. Platform Customization & Integration Services: Additional revenue from building customized ticketing integrations and features for each new city deployment. Typically Trafi builds customized ticketing integration and features for each new city.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Trafi builds a white-label Mobility-as-a-Service (MaaS) software platform that cities and public transport authorities deploy as branded, multi-modal journey planning apps. The platform integrates public transport, micro-mobility, car-sharing, and other mobility service providers into a single Android/iOS application where end users can find, plan, book, and pay for intermodal trips. The offering includes a proprietary routing engine, a back-end Mobility Integration Platform with 50+ deep MSP integrations, a Back Office Tool, a Routing Configurator, and bolt-on modules for mobility budgets and promotions.

Product overview

Trafi is a white-label Mobility-as-a-Service (MaaS) platform provider offering a modular, full-stack solution for cities. The core product portfolio consists of: White-label MaaS App (Android/iOS with customizable branding), Journey Planner (proprietary routing engine for intermodal journeys), Mobility Integration Platform (backend for payment/booking with MSPs), Trafi Back Office Tool (operations portal), and Trafi Routing Configurator (city-configurable routing preferences). Additional bolt-on modules include the Trafi Promotions Tool and Trafi Mobility Budgets Tool for behavioral incentives. Trafi has deployed its platform across multiple European cities as branded sub-products: Jelbi (Berlin/BVG), Floya (Brussels/STIB), Breeze (Solent Region), MVGO (Munich/MVG), yumuv (Swiss cities/SBB), Vilnius (original app), and Ride (Nottingham & Derby). The platform integrates 50+ deep MSP integrations, ticketing systems, and payment providers to enable seamless find-plan-book-pay experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Jelbi: World's largest MaaS platform for Berlin, powered by Trafi and operated by BVG. Launched in September 2019, integrating all public and shared mobility options in Berlin.
• Floya
• Breeze
• MVGO
• yumuv
• Trafi Vilnius
• Ride

Products and services

• White-label MaaS App Android/iOS mobile application with proven user flows and customizable branding, allowing end users to find, plan, book, and pay for multi-modal journeys through a single city-branded app.
• Journey Planner State-of-the-art routing engine for intermodal journey planning that combines public transport, micro-mobility, and shared mobility into optimized routes with real-time data and ETA calculations.
• Mobility Integration Platform Backend system enabling payment and booking for all mobility services, supporting deep integrations with mobility service providers, ticketing systems, and payment facilitators.
• Trafi Back Office Tool Intuitive web portal providing city operators visibility and control over all user transactions, support management, and overall platform operations.
• Trafi Routing Configurator Mature GUI tool enabling cities to easily configure routing algorithms and system-wide preferences, including sustainable routing priorities, for end-user journey planning.
• Trafi Promotions Tool Integrated portal for managing promotional campaigns, issuing vouchers and discounts based on configurable rules and user behavior to incentivize sustainable mobility choices.
• Trafi Mobility Budgets Tool Employer portal for allocating travel budgets to employees and tracking sustainable travel practices, enabling companies to promote shared mobility over private car usage.
• BVG Jelbi (Berlin) White-label MaaS app for Berlin's public transport authority BVG, integrating all public and shared mobility into a one-stop-shop with 15,000+ vehicles accessible, 230+ mobility hubs, and 81% emission-free vehicles.
• Floya (Brussels) White-label MaaS app for Brussels' STIB-MIVB, serving as Brussels' first all-in-one journey planner at the heart of the Good Move mobility plan, with 10 integrated mobility service providers and 1.5 million route searches in its first year.
• Breeze (Solent Region) UK's first multi-city fully integrated journey planning platform connecting Southampton, Portsmouth, and Isle of Wight, serving 1.3 million citizens across the Solent region.
• MVGO (Munich) Pilot MaaS platform for Munich's MVG transport authority, integrated with M-Login for accessing city services and enabling users to find, book, and pay for shared mobility services.
• yumuv (Zurich, Basel, Bern) World's first regional MaaS with subscriptions, connecting mobility options across Swiss cities with allowance splitting among different providers in partnership with SBB and local transport authorities.
• Trafi Vilnius App Trafi's original MaaS app for Vilnius, Lithuania, offering real-time public transport information, ticket purchasing, and live directions. Used by 80% of all public transport users in the city.
• Ride (Nottingham & Derby) Multi-modal journey planning app connecting Nottingham and Derby cities, serving 1.4 million citizens with Robin Hood card integration for payments, delivered under a £2.6 million 2-year contract with Nottingham City Council.

Quantifiable outcome

• App store ratings >4.5 from thousands of reviews and hundreds of thousands of users
• +9 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

Feature10 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Enghouse Transportation and Public SafetyflagshipStrategic or Co-development PartnerIn April 2025, Enghouse Transportation and Public Safety acquired Trafi. This acquisition represents a major strategic move, with Trafi becoming part of the Enghouse portfolio of transportation solutions. The acquisition positions Trafi for continued growth with additional resources from a larger parent company.
• MargentocoreTechnology or IntegrationTrafi platform can be extended with Margento product offering including physical validators, ABT (Account-Based Ticketing) systems, and other payment solutions. Cities can pair Trafi's white-label app with Margento's contactless hardware validators to create seamless digital-physical transit experiences.
• Tier MobilitycoreTechnology or IntegrationDeep integration of Tier e-scooters and e-bikes into Trafi's MaaS platform across multiple city deployments including Brussels Floya. TIER has collaborated with Trafi on several MaaS projects with the Brussels deployment being described as the most effective collaboration.
• Voi TechnologycoreTechnology or IntegrationIntegration of Voi e-scooters into Trafi's MaaS platform. Voi's GM for DACH region noted Trafi as a leading developer in multimodal solutions and the partnership represents future mobility integration.
• nextbikecoreTechnology or IntegrationIntegration of nextbike shared cycling services into Trafi's MaaS platform. Nextbike CEO Leonhard von Harrach stated 'Trafi is a pioneer in city-led MaaS and we're super excited to join the partner squad.'
• BVG (Berliner Verkehrsbetriebe)flagshipStrategic or Co-development PartnerLaunched BVG Jelbi in 2019 - the world's most extensive MaaS platform. Deep strategic partnership where BVG provides the mobility authority and branding while Trafi provides the technology platform. The partnership has operated for 5+ years with 885,000 app downloads.
• STIB-MIVB (Brussels)flagshipStrategic or Co-development PartnerLaunched Floya app in 2023 for Brussels. STIB was mandated by Brussels regional government to deliver a tool to reduce car usage. Trafi provides the white-label technology platform powering Brussels' first MaaS platform.
• Solent TransportcoreStrategic or Co-development PartnerUK's first regional MaaS solution. Partnership with Solent Transport to deliver Breeze app connecting Southampton, Portsmouth, and Isle of Wight as part of DfT's Future Transport Zone funding (£28.8m).
• SBB (Swiss Federal Railways)coreStrategic or Co-development Partneryumuv project (2020-2021) - world's first regional MaaS with subscriptions connecting Zurich, Basel, and Bern. SBB served as the lead public transport operator for the research project.
• Nottingham City CouncilcoreStrategic or Co-development Partner£2.6 million 2-year contract to deliver multi-modal journey planning platform for Nottingham and Derby. Part of DfT's Future Transport Zone program. App planned to launch mid-2025 serving 1.4 million inhabitants.
• JourneycallminorImplementation/ SI/ Consulting PartnerPartner in Nottingham/Derby project handling customer support as part of the Future Transport Zone deployment.
• The Dairy Creative AgencyminorGTM or Marketing PartnerMarketing partner for Nottingham/Derby project responsible for spreading awareness and ensuring the new journey planning app becomes familiar in the region.
• Behavioural Insights Team (BIT)minorImplementation/ SI/ Consulting PartnerResearch partnership with BIT to conduct research on Breeze MaaS app behavior and adoption patterns. Part of academic collaboration including University of Portsmouth and University of Southampton.
• DottcoreTechnology or IntegrationIntegration of Dott e-scooters and micromobility services into Trafi's MaaS platform integrations library.
• LimecoreTechnology or IntegrationIntegration of Lime e-scooters into Trafi's MaaS platform integrations library.
• BoltcoreTechnology or IntegrationIntegration of Bolt scooters into Trafi's MaaS platform, including recent addition to Brussels Floya app.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Moovit: Moovit is a leading urban mobility-as-a-service app providing multi-modal journey planning across public transit, micromobility, and ride-hail. Acquired by Intel in 2020, it directly competes with Trafi in selling MaaS technology to cities and transit agencies globally.
• Citymapper: Citymapper operates a multi-modal journey planning app serving major cities worldwide and has pivoted toward selling its MaaS platform-as-a-service to transit agencies. It is one of Trafi's closest direct competitors in European B2G MaaS deployments.
• Transit App: Transit App provides multi-modal urban mobility planning and integrates on-demand mobility services. It serves both consumers and transit agencies, overlapping with Trafi's white-label MaaS offering and routing integration capabilities.
• MaaS Global (Whim): MaaS Global operates the Whim subscription-based MaaS platform in Helsinki and other cities, bundling public transit, taxi, carshare, and bikeshare into a single monthly subscription. It is a direct competitor to Trafi in the integrated MaaS subscription model for cities.
• Fluidtime: Fluidtime is an Austrian MaaS platform provider offering journey planning, ticketing, and mobility integration services to European cities and public transport operators. It competes directly with Trafi for German-speaking and Central European municipal contracts.

Broad incumbents

• Cubic Transportation Systems: Cubic Transportation Systems is a large incumbent provider of fare collection, real-time passenger information, and urban mobility platforms to transit agencies globally. As part of Cubic Corporation, it competes with Trafi in the broader transit technology stack where cities may choose a single-vendor solution.
• Siemens Mobility: Siemens Mobility is a global provider of rail, road, and intermodal mobility solutions including ticketing, fleet management, and MaaS offerings. It competes with Trafi in large European tenders where transit operators seek a full-stack incumbent supplier.

Emerging players

• Optibus: Optibus provides AI-driven public transportation operations and scheduling software to transit agencies. While focused on operations rather than MaaS, it competes for transit agency technology budgets that could otherwise go to MaaS platforms like Trafi's.
• SkedGo: SkedGo provides multi-modal journey planning APIs and white-label MaaS solutions to transit agencies and mobility operators, primarily in the Asia-Pacific region. It is a niche MaaS platform peer with overlapping capability to Trafi's Journey Planner and Mobility Integration Platform.
• Verto Mobility: Verto Mobility offers white-label MaaS platforms targeting European regional authorities and mobility-as-a-service operators. It is an emerging competitor in the same B2G MaaS niche as Trafi, particularly for smaller city and regional deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trafi
• Instagraminstagram.com/trafi_life
• Xx.com/trafi_maas
• Facebookfacebook.com/TRAFIAPP

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trafi