Southwind
Southwind is a founder-owned multi-brand home services operator running five brands across the US and Canada — 1-800-GOT-JUNK?, You Move Me, MVP, Shack Shine, and DreamLawn — serving residential customers with junk removal, moving, HVAC/plumbing/electrical, exterior detailing, and lawn care services.
- Company typePrivate
- Founded2007
- HeadquartersLenexa, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Southwind does
Southwind is a founder-owned, multi-brand home services operator headquartered in Overland Park, Kansas, established in 2007 by Josh Herron (CEO) and Tyler Staszak (CFO & President). The company started with a single 1-800-GOT-JUNK? franchise in Kansas City and has since expanded into five sub-brands spanning junk removal (1-800-GOT-JUNK?, 47 franchise locations), residential and commercial moving (You Move Me), HVAC/plumbing/electrical services (MVP Air Conditioning, Heating, Plumbing & Electric), exterior house detailing (Shack Shine), and lawn care (DreamLawn, powered by Holganix biology-based technology). Southwind operates without external institutional funding and employs over 1,500 team members across 50+ locations (63 as of May 2025) in the United States and Canada.
Southwind's go-to-market is primarily direct-to-consumer through franchise and directly-operated branches, with customer acquisition driven by community engagement (regional awards such as Best of Kansas City and Ingram's Magazine rankings), word-of-mouth referrals, and online booking platforms such as request.1800gotjunk.com. Pricing is transaction-based: junk removal is charged by truck fraction (1/8 to full load) with location-specific minimums and material surcharges; moving, HVAC, plumbing, electrical, detailing, and lawn-care services follow standard service-ticket economics. Recent strategic activity in 2022 included launching the DreamLawn vertical under an exclusive Holganix partnership, relocating You Move Me's headquarters from Canada to Kansas, and merging Rudroff Heating & Cooling and APW Plumbing into the MVP brand.
Underlying technology is operational rather than proprietary: the company uses Motive's AI-powered fleet management and safety monitoring system across its service fleet and Medius for accounts-payable automation. Reported operational outcomes from this stack include safety claims dropping by nearly 50% while business quadrupled, $2M saved in a single market, and $500K in fuel savings within a year. Southwind's customer base is exclusively residential (homeowners and residents needing junk removal, moving, HVAC, plumbing, electrical, lawn, and exterior services), with no enterprise contracts disclosed. Revenue scaled from $36M in 2019 to a projected $123M in 2022.
Southwind firmographics
Firmographics- Name
- Southwind
- Legal name
- SWVE Management Holdco, LLC
- Website
- https://wearesouthwind.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Southwind is a founder-owned multi-brand home services operator running five brands across the US and Canada — 1-800-GOT-JUNK?, You Move Me, MVP, Shack Shine, and DreamLawn — serving residential customers with junk removal, moving, HVAC/plumbing/electrical, exterior detailing, and lawn care services.
- Ownership category
- akta.pro rank
Southwind industry classification
Industry- Product category
- Home Services
- NAICS
- Appliance Repair and Maintenance (811412)
- akta.pro primary industry
- Appliance Removal, Haul-Away & Replacement Swap (HSAGANAN)
- akta.pro secondary industry
- Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)
Keywords
Where Southwind is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Southwind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Junk Removal Services: Pricing based on volume of junk removed - charged by truck space (1/8, 1/4, 1/2, 3/4, full truckload). Minimum charges apply. Single item pricing available for mattresses, TVs. Additional charges for heavy materials like dirt, concrete, gravel.
- Home Services Franchises: Revenue from multiple home services brands including junk removal, moving services, HVAC/plumbing/electrical, house detailing, and lawn care across franchise locations
- Moving Services: Full-service moving company (You Move Me) operating across North America with headquarters in Lenexa, Kansas
- HVAC/Plumbing/Electrical Services: MVP Air Conditioning, Heating, Plumbing & Electric providing residential HVAC, plumbing, drain, and electrical services in Kansas City area
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based junk removal pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Southwind product offering
Product offeringCore offering
Southwind is a multi-brand franchise operator of residential home services, providing junk removal (1-800-GOT-JUNK?), residential moving (You Move Me), HVAC, plumbing, and electrical services (MVP), exterior house detailing (Shack Shine), and lawn care (DreamLawn, powered by Holganix biology-based technology) across 50+ locations in the United States and Canada. Services are delivered through wholly-owned franchise operations, with online booking and volume-based or per-job pricing.
Product overview
Southwind is a multi-brand home services company operating as a franchise holding organization with five distinct service brands across 50+ locations in the United States and Canada. The portfolio includes: 1-800-GOT-JUNK? (junk removal with 47 franchise locations), You Move Me (moving services with national sales center in Kansas), MVP Air Conditioning, Heating, Plumbing & Electric (HVAC/plumbing/electrical services), Shack Shine (house detailing including window cleaning and power washing), and DreamLawn (lawn care powered by Holganix biological technology). Founded in 2007 by CEO Josh Herron and CFO Tyler Staszak, the company employs over 1,500 team members and has grown from a single Kansas City franchise to a diversified home services platform.
Differentiator
Problem solved
Functional benefit
Brands
- 1-800-GOT-JUNK?: Junk removal franchise locations operated by Southwind across the United States and Canada.
- Shack Shine
- You Move Me
- MVP Air Conditioning, Heating, Plumbing & Electric
- DreamLawn
Products and services
- 1-800-GOT-JUNK? Junk removal service operating across the United States and Canada through 47 franchise locations, providing residential and commercial junk removal (mattresses, couches, furniture, electronics) priced by truck space consumed. Customers book via request.1800gotjunk.com or 1800gotjunk.com; over 70% of junk is diverted from landfills.
- You Move Me Residential and commercial moving services with franchise locations in St. Louis, Salt Lake City, Indianapolis, Northwest Arkansas, and Vancouver, plus a national sales center headquartered in Lenexa, Kansas. Voted Best Moving Company by Kansas City Magazine for three consecutive years.
- MVP Air Conditioning, Heating, Plumbing & Electric HVAC, plumbing, and electrical services provider based in Kansas City. Following mergers with Rudroff Heating & Cooling and APW Plumbing, Heating & Cooling, MVP expanded service area to Belton, MO and additional Kansas City coverage, adding drain openings and excavation services. Voted Best Plumbing & Electric by Kansas City Magazine (2022).
- Shack Shine House detailing and exterior cleaning service offering window cleaning, gutter cleaning, power washing, and Christmas light installation. Operates in the Kansas City Metro area with plans for expansion.
- DreamLawn – Powered By Holganix Lawn care service using Holganix biological soil microbes and nutrient enhancers for plant health without pesticides or chemicals. Initial launch focused on the greater Kansas City area under an exclusive partnership giving Southwind rights to use Holganix technology for lawn care services.
Quantifiable outcome
- Revenue grew from $36M (2019) to $123M projected (2022)
- +4 more outcomes
Companies that use Southwind
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Southwind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Southwind partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- APW Plumbing, Heating & CoolingminorAPW Plumbing merged with MVP, expanding Kansas City service area and adding drain openings and excavation services for existing customer base.
- HolganixcoreExclusive partnership for DreamLawn lawn care service using Holganix's biology-based soil and plant health technology. Holganix products are used in over 700 golf courses, thousands of acres of farmland, and professional sports stadiums. Southwind has exclusive rights to use Holganix technology for lawn care services.
- Rudroff Heating & CoolingminorRudroff Heating & Cooling merged with MVP, expanding service area to Belton, MO area. Customers gain access to MVP's award-winning electrical and plumbing services.
- O2E BrandscoreO2E Brands is the franchisor for 1-800-GOT-JUNK? and You Move Me. Southwind operates 47 franchise locations under these brands across US and Canada.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Southwind competitors and assessment
Company assessmentEmerging players
- Angi (formerly Angie's List): Angi is a digital home services marketplace that connects homeowners with local service providers. While not a direct operator, it represents an adjacent, digital-first competitor for Southwind's customer acquisition channels.
Direct peers
- TWO MEN AND A TRUCK: TWO MEN AND A TRUCK is a national moving franchise with a comparable customer base to You Move Me. Operates under a similar franchise-driven distribution model.
- Authority Brands: Authority Brands is a multi-brand home services franchisor covering HVAC, plumbing, electrical, cleaning, and home improvement. Its roll-up of complementary home services brands is directly comparable to Southwind's portfolio strategy.
- The Grounds Guys: The Grounds Guys is a lawn care and landscape maintenance franchise directly comparable to Southwind's DreamLawn brand in both offering and franchise structure.
- College HUNKS Hauling Junk & Moving: College HUNKS combines junk removal with moving services under a national franchise model, directly overlapping Southwind's 1-800-GOT-JUNK? and You Move Me brands in both offering and customer base.
- Junk King: Junk King is a national junk removal franchise operating with similar volume-based pricing and target customer. It is a direct competitor to Southwind's 1-800-GOT-JUNK? locations.
- Neighborly (formerly Dwyer Group): Neighborly operates a multi-brand home services franchise platform spanning plumbing, HVAC, electrical, cleaning, and restoration. As a direct multi-brand franchisor, it is the closest structural analog to Southwind's franchise holding model.
- O2E Brands: O2E Brands is the franchisor of 1-800-GOT-JUNK? and You Move Me, the two largest brands in Southwind's portfolio. As the originator of the franchise relationships Southwind operates, it is a direct structural peer and counterparty.
Broad incumbents
- Rollins (Orkin): Rollins operates a national home services platform through Orkin and other pest/termite brands. Its scale and adjacency to home services make it a broad incumbent comparable to Southwind's growth-stage roll-up model.
- ServiceMaster (Terminix/ServiceMaster Brands): ServiceMaster operates a broad portfolio of home services including restoration, cleaning, and pest control. As a broader, more established home services platform, it is a broad incumbent reference point for Southwind's multi-brand strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Southwind social profiles
Digital presenceSouthwind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southwind leadership team
Management profileNumber of profiles
Profiles14 records
Southwind subsidiaries and ownership
Company hierarchySubsidiaries5 records
Southwind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southwind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southwind
What does Southwind do?
Southwind is a multi-brand franchise operator of residential home services, providing junk removal (1-800-GOT-JUNK?), residential moving (You Move Me), HVAC, plumbing, and electrical services (MVP), exterior house detailing (Shack Shine), and lawn care (DreamLawn, powered by Holganix biology-based technology) across 50+ locations in the United States and Canada. Services are delivered through wholly-owned franchise operations, with online booking and volume-based or per-job pricing.
Is Southwind a public or private company?
Southwind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Southwind founded?
Southwind was founded in 2007. It employs 501 to 1,000 people.
Where is Southwind based?
Southwind is headquartered in Lenexa, United States, in the North America region.
How does Southwind make money?
Four revenue lines are on record. Junk Removal Services are the primary driver. The others are home Services Franchises, moving Services and HVAC/Plumbing/Electrical Services.
Who are Southwind's main competitors?
Angi (formerly Angie's List) is listed as an emerging player. Direct peers are TWO MEN AND A TRUCK, Authority Brands, The Grounds Guys, College HUNKS Hauling Junk & Moving, Junk King, Neighborly (formerly Dwyer Group) and O2E Brands. Broad incumbents are Rollins (Orkin) and ServiceMaster (Terminix/ServiceMaster Brands).
Does Southwind have an API?
No public API is recorded for Southwind.
What industry is Southwind in?
Southwind's product category is Home Services. Its primary akta.pro industry code is HSAGANAN, Appliance Removal, Haul-Away & Replacement Swap, with a secondary code of HSAGANAL, Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes). Its NAICS code is 811412.