Monetha
Monetha is a Swiss-registered multi-product platform offering a free consumer cashback app (1,200+ merchants), a Shopify loyalty plugin (Monetha Business), and a B2B premium corporate hotel-booking service (Monetha Travel) with concierge and VAT invoicing, supported by the MTH utility token.
- Company typePrivate
- Founded2017
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Monetha does
Monetha GmbH is a Swiss-registered (Zug) multi-product platform company founded in 2017 that operates a consumer cashback application, a B2B loyalty plugin for eCommerce merchants, and a B2B premium travel booking service under one corporate umbrella. The core consumer product is the free Monetha Platform — a mobile app (iOS and Android), website, and Safari/Chrome browser extension — that lets users earn Monetha Points on purchases at more than 1,200 merchant partners and optionally share zero-party preference data through a peer-to-peer data exchange layer in exchange for higher reward rates; points are redeemable for more than 5,000 gift cards, cryptocurrencies (BTC, ETH, USDT, BNB, MTH), charity, or in-platform discounts. The company also operates the MTH utility token, which amplifies point-earning rates and unlocks exclusive community deals, and has an international team of 11-50 employees split across its Zug headquarters, a Vilnius operational base, and remote contributors.
Monetha Business is a plug-and-play loyalty plugin for online merchants, first deployed on Shopify and slated for expansion to Magento, WooCommerce, and Prestashop, that lets eShops distribute gamified Monetha Points and capture consent-based zero-party data. Monetha Travel, a separately branded B2B service at travel.monetha.io, offers negotiated corporate hotel rates (claimed up to 40% below Booking.com), concierge booking, and automated VAT-compliant invoicing on a €49/month subscription tier, with 50+ premium hotel partners and 500+ corporate clients processing 2,400+ bookings per month. The business model blends free-to-consumer affiliate commissions, recurring B2B subscriptions, merchant fees for the loyalty plugin, and an indirect token-driven incentive layer; the company has not disclosed any revenue figures, and the only funding event in the source data is a $37M raise dated August 2017.
Monetha firmographics
Firmographics- Name
- Monetha
- Legal name
- Monetha GmbH
- Website
- https://monetha.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Monetha is a Swiss-registered multi-product platform offering a free consumer cashback app (1,200+ merchants), a Shopify loyalty plugin (Monetha Business), and a B2B premium corporate hotel-booking service (Monetha Travel) with concierge and VAT invoicing, supported by the MTH utility token.
- Ownership category
- akta.pro rank
Monetha industry classification
Industry- Product category
- Cashback & Loyalty Platform
- akta.pro primary industry
- Expense Management & Employee Reimbursements (FSAGAJAE)
- akta.pro secondary industry
- B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF)
Keywords
Where Monetha is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Monetha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate / cashback commission from merchants: Earned when consumers buy through Monetha-tracked retailer links; Monetha shares a portion of the retailer commission with the user as cashback. This is the primary revenue engine of the consumer platform.
- Transaction-based commission from third-party payment provider (point purchases): Platform enables Members to purchase points from Monetha via a third-party payment provider. Per the Terms, this is a service-based transaction handled by an external payment gateway.
- Monetha Travel B2B subscription (Business plan): Recurring monthly subscription of €49/month for the 'Business Subscription' tier, capped at 3 bookings/month, plus volume/custom pricing for higher usage. Includes negotiated rates, concierge access, and instant VAT invoicing.
- Monetha Business plugin / partner network (loyalty tool): B2B revenue from merchants integrating the Monetha Business loyalty plugin and operating incentivization campaigns; merchants allocate budgets for cashback points / Monetha Points / MTH token rewards distributed to users.
- MTH token economy / crypto redemption: Utility token used to accelerate point accumulation and unlock exclusive benefits. Users can convert points to crypto (BTC, ETH, USDT, BNB, MTH) and stake MTH for improved rates, creating an indirect token-driven revenue/incentive mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Monetha consumer cashback platform — free to join |
| Subscription | Monthly | Monetha Travel Business Subscription — up to 3 bookings/month |
| Other | Multi-year contract | Monetha Business (loyalty plugin for merchants) — quote-based |
| Transaction based/ take rate | Pay-as-you-go | Monetha Travel pay-per-booking (consumer) |
Go-to-market motion5 records
Distribution channels8 records
Marketing channels10 records
Monetha product offering
Product offeringCore offering
Monetha operates a free consumer cashback and rewards platform delivered via iOS/Android mobile apps, a web storefront, and a Safari browser extension, where users earn Monetha Points from purchases at 1,200+ retail partners, surveys, and opt-in zero-party data sharing, and redeem points for gift cards, crypto, donations, or discounts. It is complemented by two B2B offerings: Monetha Business, a plug-and-play loyalty plugin for Shopify, Magento, WooCommerce, and Prestashop merchants, and Monetha Travel, a B2B premium hotel-booking and concierge service marketed at up to 40% below Booking.com with VAT invoicing.
Product overview
Monetha operates as a multi-product platform built around a single core consumer offering (the Monetha Platform — a cashback app, website, and browser extension) that is complemented by two distinct sub-products: the Monetha Business Plugin, a B2B loyalty tool for eShops integrating with major e-commerce platforms like Shopify, Magento, WooCommerce, and Prestashop, and Monetha Travel, a separately-branded premium B2B hotel booking and concierge service operating at travel.monetha.io. The ecosystem is powered by two interconnected value instruments: Monetha Points (the in-platform reward currency) and the MTH Token (a cryptocurrency that boosts earning rates and unlocks exclusive deals). Users can earn points via the consumer platform, surveys, or by sharing zero-party preference data with merchants in a peer-to-peer data exchange model.
Differentiator
Problem solved
Functional benefit
Brands
- Monetha Travel: Premium business travel booking platform with negotiated corporate hotel rates, concierge support, group booking, and instant VAT invoicing for individuals and corporate teams; operated at travel.monetha.io.
- Monetha Business
- MTH Token
Products and services
- Monetha Platform (Consumer Cashback App) A free-to-join consumer cashback and rewards platform delivered via iOS/Android apps, web, and a Safari browser extension. Targets individual online shoppers and lets them earn Monetha Points at 1,200+ partner retailers and redeem them for gift cards, crypto, donations, or in-app purchases.
- Monetha Business Plugin A plug-and-play B2B loyalty plugin that enables eCommerce merchants to distribute Monetha Points to customers, run gamified loyalty campaigns, and capture opt-in zero-party data. First integrated on Shopify with planned support for Magento, WooCommerce, and Prestashop.
- Monetha Travel A premium B2B corporate and leisure hotel-booking platform with directly negotiated rates at 50+ premium hotel brands, a personal concierge for groups and offsites, and automated VAT-compliant invoicing. Targets SMB and mid-market corporate travelers via a subscription and concierge-led sales motion.
- MTH Token A native utility token on blockchain used inside the Monetha ecosystem to amplify point-earning rates, unlock exclusive community deals, and convert Monetha Points into crypto (BTC, ETH, USDT, BNB, MTH). Powers the platform's peer-to-peer data exchange incentive layer.
Quantifiable outcome
- Up to 40% cheaper hotels and flights vs Booking.com via Monetha Travel negotiated rates
- +3 more outcomes
Companies that use Monetha
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Monetha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
Monetha partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- StripecoreStripe is Monetha Travel's payment processor of record. Card payments for hotel bookings are routed through Stripe; Stripe also issues the VAT invoices. Stripe is described as a 'PCI DSS Level 1 certified provider' in the privacy policy.
- HubSpotcoreHubSpot powers analytics, chat, A/B testing, and member tracking across monetha.io. Cookies set include __hssc, __hstc, hubspotutk, hs-messages-is-open, and hs-messages-hide-welcome-message.
- Google AnalyticscoreGoogle Analytics is used for site analytics; DoubleClick (__ar_v4) is used for ad conversion tracking. Cookies set: __ga, __gid, __gat.
- CloudflarecoreCloudflare sits in front of the website, providing trusted-web-traffic identification and security (cookie: __cfduid).
- Facebook (Meta)coreFacebook is both a remarketing/advertising channel for Monetha (interest-based ads, DAA opt-out integration) and a distribution channel via facebook.com/Monetha.io.
- Cupcake DevelopmentcoreSoftware development partner that built Monetha's Safari browser extension enabling real-time cashback notifications. The collaboration was cited as a driver of increased user engagement and retention.
- ShopifycoreFirst-party platform integration for the Monetha Business loyalty plugin; merchants on Shopify can install the all-in-one loyalty program directly via plug-and-play.
- Booking.comminorBooking.com is a Monetha cashback partner — listed in the shop catalog with up to 3.6% cashback. The Monetha Travel site markets itself as offering rates up to 40% below Booking.com via direct negotiation.
- SephoraminorCashback affiliate partner featured prominently in Monetha's beauty content and shop directory (Sephora MX up to 2.4% cashback).
- GOG.comminorCashback partner offering up to 8% for new and returning customers. Featured in Monetha's gaming content and shop directory.
- FanaticalminorCashback partner offering up to 5% for new customers and up to 2% for returning customers across US and UK.
- Hughes (UK)minorUK electronics retailer cashback partner offering up to 2.5% cashback.
- BIGBOX.LTminorLithuanian online retailer (300,000+ products) offering up to 1% cashback through Monetha.
- Gera DovanaminorLithuanian gift-card retailer offering up to 5% cashback through Monetha; operates in Lithuania, Latvia, and Poland.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Monetha competitors and assessment
Company assessmentDirect peers
- Rakuten: Rakuten operates the largest global cashback and affiliate shopping platform with similar mechanics to Monetha — users earn cash back at participating retailers and redeem for various rewards. It is the most direct and scaled comparable in the same product category.
- TopCashback: TopCashback is a pure-play cashback platform that pays users 100% of retailer commissions, mirroring Monetha's core consumer cashback model. It serves as a head-to-head competitor in the same user-acquisition channels and merchant network.
- Honey (PayPal): Honey is a browser-extension-based coupon and cashback platform acquired by PayPal. Like Monetha's Safari/Chrome extension, it surfaces savings in real time at checkout, making it a direct competitor on the browser-extension experience.
- ShopBack: ShopBack is a leading cashback and rewards platform in Asia-Pacific with a similar affiliate-commission business model and mobile-first experience. It is directly comparable as a multi-region cashback player expanding merchant and consumer categories.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a browser-based price comparison and rewards platform owned by Capital One. It competes with Monetha for shopping-intent users in the same browser-extension surface area.
- RetailMeNot: RetailMeNot is a long-established coupon and cashback marketplace with extensive merchant partnerships. It is broadly comparable to Monetha's consumer rewards platform, though it is heavier on coupons versus ongoing cashback.
- Ibotta: Ibotta is a mobile-first cashback app focused on grocery and retail rebates. While primarily in-store, it is comparable as a consumer cashback app with branded merchant partnerships and a points-based reward economy.
- LoyaltyLion: LoyaltyLion is a B2B loyalty platform purpose-built for Shopify merchants. It is the most direct competitor to Monetha Business on the B2B loyalty plugin side, with overlapping target customers and integration approach.
- Swagbucks: Swagbucks is a rewards platform that combines cashback shopping with surveys and data-sharing for points, mirroring Monetha's multi-source reward model (shopping, surveys, data sharing). It is a direct comparable on the diversified points-earning experience.
Broad incumbents
- Booking.com: Booking.com is a global online travel agency and a Monetha Travel competitor for hotel bookings, as well as a Monetha cashback affiliate partner. It is a broad incumbent that Monetha Travel explicitly benchmarks against on price.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Monetha social profiles
Digital presenceMonetha compliance and trust
Trust signalCompliance3 records
Monetha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monetha leadership team
Management profileNumber of profiles
Profiles3 records
Monetha subsidiaries and ownership
Company hierarchySubsidiaries1 record
Monetha funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monetha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monetha
What does Monetha do?
Monetha operates a free consumer cashback and rewards platform delivered via iOS/Android mobile apps, a web storefront, and a Safari browser extension, where users earn Monetha Points from purchases at 1,200+ retail partners, surveys, and opt-in zero-party data sharing, and redeem points for gift cards, crypto, donations, or discounts. It is complemented by two B2B offerings: Monetha Business, a plug-and-play loyalty plugin for Shopify, Magento, WooCommerce, and Prestashop merchants, and Monetha Travel, a B2B premium hotel-booking and concierge service marketed at up to 40% below Booking.com with VAT invoicing.
Is Monetha a public or private company?
Monetha is a private company. It is classified as venture growth investor backed and is currently operating.
When was Monetha founded?
Monetha was founded in 2017. It employs 11 to 50 people.
Where is Monetha based?
Monetha is headquartered in Zug, Switzerland, in the Europe region.
How does Monetha make money?
Five revenue lines are on record. Affiliate / cashback commission from merchants are the primary driver. The others are transaction-based commission from third-party payment provider (point purchases), monetha Travel B2B subscription (Business plan), monetha Business plugin / partner network (loyalty tool) and MTH token economy / crypto redemption.
Who are Monetha's main competitors?
Direct peers on record are Rakuten, TopCashback, Honey (PayPal), ShopBack, Capital One Shopping, RetailMeNot, Ibotta, LoyaltyLion and Swagbucks. Booking.com is listed as a broad incumbent.
Does Monetha have an API?
No public API is recorded for Monetha.
What industry is Monetha in?
Monetha's product category is Cashback & Loyalty Platform. Its primary akta.pro industry code is FSAGAJAE, Expense Management & Employee Reimbursements, with a secondary code of FSADAIAF, B2B Crypto Payouts, Mass Payments & Treasury Disbursements.