What Gera Dovana does

Gera Dovana (legal entity UAB Gera dovana, company code 301075902) is a Lithuanian operator of an online and physical marketplace for experience-based gift certificates, cards, and curated gift sets. Founded in 2007 and headquartered in Vilnius at J. Jasinskio g. 16A, the company lists 3,000+ experience products across categories including SPA, wellness, dining, air activities, water sports, automotive, adventure, beauty, and international travel. The marketplace is built on a standard e-commerce platform (geradovana.lt) supplemented by 22 owned retail stores in Lithuania's largest shopping centers and more than 160 branded sales stands inside major Lithuanian retail chains (Maxima, Rimi, Senukai, Pegasas, Vaga, and others), with a B2B corporate portal at b2b.geradovana.lt and a points-based loyalty program (Lojalumo klubas) supporting repeat engagement.

The company makes money primarily through one-time transactions on gift certificates, gift cards, shopping-center and city-specific cards, and bundled gift collections, with average experience pricing around €164 and tickets ranging from €5 to over €672. Distribution is a hybrid direct-to-consumer model: proprietary e-commerce, owned physical retail, in-chain branded stands, and corporate bulk sales. The company operates three country-level marketplaces through wholly-owned subsidiaries: Lithuania (geradovana.lt), Latvia (lieliskadavana.lv via SIA Lieliska Davana), and Poland (superprezenty.pl via SP. Z. O. O. Super Prezenty), and also operates bookitnow.lt as part of the group. It received early-stage backing from the Business Angels Fund in November 2013 and remains a privately held, founder-controlled limited liability company with no subsequent disclosed funding rounds.

Name

Gera Dovana

Legal name

UAB Gera dovana

Website

https://geradovana.lt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Gera Dovana is a Lithuanian online and physical marketplace, founded 2007, that sells 3,000+ experience-based gift certificates and cards to individual consumers and corporate clients across Lithuania, Latvia, and Poland, supported by 22 stores and 160+ retail partner stands.

Ownership category

akta.pro rank

Product category

Experience Gift Marketplace

NAICS

All Other Miscellaneous Retailers (45999), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industries

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO), Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Generalist Marketplaces & Online Malls (BPAMAGAA)

Keywords

• Gift certificate marketplace
• Experience gift cards
• Corporate gift programs
• Spa wellness vouchers
• Adventure experience gifts

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Gift certificates and cards: Gera Dovana sells gift certificates (dovanų čekiai), gift cards (dovanų kortelės), and curated gift sets (dovanų rinkiniai) across 3,000+ experience options spanning SPA, dining, adventure, travel, and wellness categories. Revenue is generated through one-time transactions at point of sale (online or in-store) and redemption fees from partner service providers.
2. PC (Shopping Center) Gift Certificates: Pre-paid gift certificates valid at specific shopping center retail partners, offering customers a wide range of redemption options.
3. City Gift Cards: Geographic-themed gift cards redeemable at participating merchants within a specific city or region.
4. Loyalty Program: The Lojalumo klubas (Loyalty Club) provides cashback rewards on purchases, encouraging repeat engagement and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gera Dovana operates a marketplace for experience-based gifts, selling gift certificates (Dovanų čekiai), gift cards (Dovanų kortelės), and curated gift collections across more than 3,000 partner experiences spanning SPA, dining, adventure, air activities, water sports, auto experiences, beauty, wellness, and international travel. Distribution combines an e-commerce platform (geradovana.lt), 22 physical retail stores in Lithuanian shopping centers, and over 160 branded stands in partner retail chains, with cross-border operations in Latvia and Poland.

Product overview

Gera Dovana operates as an online marketplace for experience-based gifts, combining digital gift certificates (Dovanų čekiai) with physical retail distribution through 22 company-owned stores and 160+ branded stands in major Lithuanian shopping centers (Maxima, Rimi, Senukai, Pegasas, Vaga). The core product line includes gift vouchers, gift cards with selectable values, shopping center certificates, and city gift cards, supported by a loyalty program (Lojalumo klubas) and B2B platform (b2b.geradovana.lt) for corporate clients. The marketplace offers over 3,000 partner experiences spanning SPA/wellness, restaurants, air/water/adventure activities, supercars, beauty services, and international recreation. Founded in 2007, the company operates across Lithuania, Latvia, and Poland.

Differentiator

Problem solved

Functional benefit

Brands

• Lojalumo klubas: Loyalty program for returning customers offering special discounts and offers.
• Įspūdžių dovanų kortelė

Products and services

• Gift Vouchers (Dovanų čekiai) Electronic gift certificates for experience-based gifts such as SPA treatments, restaurant visits, adventure activities, and wellness services. Purchased online or in-store and redeemed at partner establishments; available across SPA, dining, adventure, travel, beauty, and wellness categories.
• Gift Cards (Dovanų kortelės) Physical or digital gift cards available in fixed denominations or customizable values, redeemable across the full catalog of 3,000+ partner experiences.
• Selectable Value Gift Card (Pasirenkamos vertės kortelė) Gift card where the recipient can choose their preferred experience up to the loaded monetary value, providing flexibility in gift selection across all 3,000+ partner experiences.
• Gift Collections (Dovanų rinkiniai) Pre-curated bundles combining multiple gift experiences or partner vouchers in a single package, often offered at a discount versus individual purchase.
• Shopping Center Gift Certificates (PC čekiai) Multi-partner gift certificates accepted at shopping center retail locations, allowing recipients to choose from a wide variety of in-mall retailers and services.
• City Gift Cards (Miesto dovanų kortelės) Gift cards specific to particular cities, redeemable at participating local merchants within that city, with examples spanning Vilnius, Kaunas, Klaipėda, and other Lithuanian cities.
• Experience Gift Card (Įspūdžių dovanų kortelė GERA DOVANA) Branded gift card specifically for experience-based gifts across all categories including SPA, restaurants, adventures, recreation, and travel, redeemable at hundreds of partner providers.
• B2B Corporate Gift Portal (Verslo klientams) Business-to-business portal offering bulk purchasing of gift vouchers and cards for employee rewards, client gifts, corporate incentive programs, and team-building activities. Designed for corporate customers needing high-volume, diverse gifting options.
• Gift Packaging (Dovanų pakuotės) Physical packaging and presentation options for gift certificates and cards, including gift boxes and greeting cards, sold as an add-on to gift purchases.

Quantifiable outcome

• 4.85 out of 5 stars average rating across 8,000+ verified customer reviews

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Druskininkų sveikatinimo ir poilsio centras AQUAflagshipOthersLeading wellness and recreation center in Druskininkai, Lithuania. One of Gera Dovana's most prominent redemption partners for spa and wellness experiences.
• Eglės sanatorijaflagshipOthersWell-known sanatorium chain with locations in Druskininkai, Birštonas, and other Lithuanian cities. Major redemption partner for health and wellness gift certificates.
• East Island SPAcoreOthersPremium spa center partner offering exclusive wellness experiences available through Gera Dovana gift certificates.
• Vytautas Mineral SPAcoreOthersMineral spa resort partner providing therapeutic and relaxation experiences redeemable with Gera Dovana certificates.
• Vanagupė hotel (Vanagupės viešbutis)coreOthersLuxury hotel on the Curonian Spit offering premium accommodation and spa experiences, partnered with Gera Dovana for gift certificate redemption.
• Vilnius Grand ResortcoreOthersUpscale resort and spa near Vilnius, partnered as a redemption location for premium experience certificates.
• Vichy vandens parkas (Forum Cinemas / Vichy)coreOthersVichy water park partner offering aquatic leisure experiences as part of the Gera Dovana experience catalog.
• Pegasas bookstore chaincoreChannel Partner/ Reseller/ DistributorLeading Lithuanian bookstore chain (Pegasas) serves as a distribution channel for Gera Dovana gift certificates via in-store stands. Gift certificates for Pegasas are among the top-rated offerings.
• Douglas (beauty retail)coreChannel Partner/ Reseller/ DistributorPremium beauty retailer Douglas offers Gera Dovana gift certificates at its locations. Douglas gift certificates are among the highest-rated products on the platform (5.00 stars).
• Sushi ExpresscoreOthersRestaurant chain with locations in Vilnius, Kaunas, Klaipėda, Šiauliai, and Panevėžys. Sushi Express gift certificates are among the best-rated products on the platform (5.00 stars, 394 reviews).
• Forum CinemascoreOthersMajor Lithuanian cinema chain partnered for movie experience gift certificates within the Gera Dovana catalog.
• MAXIMA (retail chain)coreChannel Partner/ Reseller/ DistributorMAXIMA is one of Lithuania's largest retail chains, hosting over 160 Gera Dovana branded stands across its stores. MAXIMA gift certificates are a top-rated product (5.00 stars, 216 reviews).
• DPD, Omniva, LT Paštas, UAB SamusminorImplementation/ SI/ Consulting PartnerLogistics and delivery partners used by Gera Dovana for shipping physical gift products to customers.
• UAB ALNA Business Solutions, UAB Softera BalticminorOthersAccounting services partners handling Gera Dovana's financial and bookkeeping operations.
• UAB AUDIFINAminorOthersAuditing firm contracted by Gera Dovana for financial audits.
• UAB MANIAC, Pigu.lt, Varle.ltminorGTM or Marketing PartnerAdvertising and marketing partners that help organize contests, games, and promotional campaigns for Gera Dovana.
• SIA Lieliska Davana (Latvia), SP. Z. O. O. Super Prezenty (Poland)flagshipStrategic or Co-development PartnerGroup companies operating in Latvia (lieliskadavana.lv) and Poland (superprezenty.pl), enabling Gera Dovana's multi-country expansion strategy. Also bookitnow.lt.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smartbox Group: Pan-European operator of experience gift boxes and vouchers. Closest comparable: both companies aggregate third-party experience providers and resell them through gift boxes/cards, with the same gift-buyer and recipient model that defines Gera Dovana's core business.
• Wonderbox: French-headquartered experience gift box and voucher company with broad European footprint. Directly comparable marketplace model — multi-category experience aggregation sold as gift products — and a meaningful competitive threat if it enters the Baltics.
• Tinggly: Online experience gift platform offering redeemable experiences globally. Comparable digital-first gifting marketplace model serving individual buyers and corporate clients for occasion-driven gifting.
• BucketList Gifts: Experience gift voucher marketplace that aggregates third-party experiences for sale to consumers and corporates. Highly comparable product structure (gift vouchers redeemable at partner providers across multiple categories).
• Buyagift: UK-based experience gift retailer selling vouchers across dining, SPA, adventure, and short breaks. Same multi-category experience aggregator model with B2C and B2B gifting verticals, directly analogous to Gera Dovana's offering.

Broad incumbents

• InComm Payments: Large global prepaid and gift card distributor and processor. Broader incumbent in the same multi-merchant gift card / stored value space, but operating at scale across many categories and geographies rather than specializing in experience gifts.
• Blackhawk Network: Global branded payments and gift card distributor with retail distribution muscle. Overlaps in multi-merchant gift card distribution and retail-channel partnerships (similar role to the 160+ Gera Dovana stands in Maxima/Rimi/etc.).

Regional players

• Pigu.lt: Largest Lithuanian generalist e-commerce marketplace; already identified as a marketing partner of Gera Dovana. Adjacent marketplace operator in the same Lithuanian consumer base, useful comparable for online retail dynamics in the region.

Others

• Gift Card Impressions (Viking Cloud / Stored Value Solutions): Provider of gift card program management and stored value technology. Comparable technology/enabler in the gift card issuance and management stack that underpins Gera Dovana's certificate infrastructure.

Emerging players

• Citypad / Local Baltic gift voucher operators: Smaller Baltic-region competitors offering local shopping-center and city gift cards (similar to Gera Dovana's PC čekiai and Miesto dovanų kortelės lines). Niche but relevant direct competitors within the same geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/geradovana
• Facebookfacebook.com/GeraDovana.lt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gera Dovana