Aurea Imaging
- Company typePrivate
- Founded2016
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Aurea Imaging firmographics
Firmographics- Name
- Aurea Imaging
- Legal name
- Aurea Imaging
- Website
- https://aureaimaging.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aurea Imaging industry classification
Industry- Product category
- Precision Agriculture Sensors
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)
- akta.pro secondary industries
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
Keywords
Where Aurea Imaging is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Aurea Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- TreeScout Sensor System: Sale and deployment of the TreeScout precision farming sensor system for orchard management. The system is mounted on tractors and provides precision thinning, growth regulation, fruit counting, task map integration with sprayers, pruners and spreaders.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Aurea Imaging product offering
Product offeringCore offering
Aurea Imaging develops and sells the TreeScout system, a tractor-mounted sensor that uses high-definition 3D computer vision and deep learning to scan orchards and create accurate maps at the individual tree level. The system enables precision thinning, growth regulation, fruit counting, and task map integration with existing farm equipment such as sprayers, pruners, and spreaders. Collected data is processed via onboard edge computing and uploaded to the TreeScout Cloud Platform for grower access.
Product overview
Aurea Imaging offers the TreeScout precision orchard management system, consisting of the TMS TreeScout tractor-mounted sensor and a cloud platform. The TMS TreeScout is the world's first fully integrated tractor-mounted sensor that uses high-definition 3D computer vision and deep learning to create accurate orchard maps. The system enables precision thinning, growth regulation, fruit counting, and task map integration with sprayers, pruners, and spreaders. Data is processed via edge computing and uploaded to the TreeScout Cloud Platform for client access.
Differentiator
Problem solved
Functional benefit
Brands
- TreeScout: A precision orchard management solution featuring a tractor-mounted sensor system with high-definition 3D computer vision and edge computing for monitoring tree growth, vigor mapping, fruit counting, and task map integration with sprayers, pruners, and spreaders.
Products and services
- TMS TreeScout A tractor-mounted precision orchard management sensor that uses high-definition 3D computer vision, deep learning, and onboard edge computing to scan trees while driving through the orchard and create accurate individual tree-level maps. It integrates with existing RTK-GPS equipment and enables precision thinning, growth regulation, fruit counting, spraying, root pruning, and task map integration with sprayers, pruners, and spreaders. Targeted at commercial fruit growers and orchard farmers.
- TreeScout Cloud Platform
Companies that use Aurea Imaging
Customer profileSegments1 record
Ideal customer profiles1 record
Aurea Imaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Aurea Imaging partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights2 records
Aurea Imaging competitors and assessment
Company assessmentDirect peers
- Tule Technologies: Tule provides field-based canopy and irrigation sensors for orchards and vineyards, directly competing with Aurea in the in-orchard precision sensing category for fruit growers.
- Semios: Semios is a leading precision agriculture platform for tree crops and orchards (pest management, frost, irrigation), serving the same fruit-grower customer base as Aurea with an IoT sensor network.
- Ceres Imaging: Ceres Imaging delivers aerial imagery and computer-vision analytics for orchards, vineyards, and row crops, overlapping Aurea's orchard mapping and vigor analytics use cases.
- VineView: VineView specializes in aerial spectral imaging for vineyards and orchards, competing with Aurea on tree-level vigor and disease analytics for specialty crop growers.
Broad incumbents
- Prospera (Valmont Industries): Originally an Israeli computer-vision-for-agriculture startup, Prospera was acquired by Valmont and now offers crop analytics as part of a broader irrigation/precision-agriculture portfolio, overlapping with Aurea's orchard analytics.
- DJI Agriculture: DJI's agras and drone-imaging ecosystem provides orchard mapping and spraying capabilities, positioning it as a broad incumbent alternative to tractor-mounted computer-vision systems.
- Trimble Agriculture: Trimble provides GPS, guidance, and precision-agriculture hardware/software that integrates with farm equipment, overlapping with Aurea's RTK-GPS-integrated tractor-mounted sensor proposition.
- John Deere (See & Spray / Agriculture): John Deere is a major incumbent in farm machinery and is investing in computer-vision-guided spraying; its installed base of tractors represents both a potential integration channel and a competitive threat to Aurea.
- Climate LLC (Bayer / Climate FieldView): Climate FieldView is a broadacre-leaning digital agriculture platform from Bayer; while focused on row crops, its data-platform ambitions make it an adjacent incumbent relevant to orchard data analytics.
Emerging players
- FarmShots (Syngenta / Syngenta Digital): FarmShots (now part of Syngenta's digital agriculture offering) uses satellite and aerial imagery to deliver crop-health analytics, partially overlapping Aurea's orchard mapping and vigor analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aurea Imaging social profiles
Digital presenceAurea Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurea Imaging leadership team
Management profileNumber of profiles
Profiles1 record
Aurea Imaging funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurea Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurea Imaging
What does Aurea Imaging do?
Aurea Imaging develops and sells the TreeScout system, a tractor-mounted sensor that uses high-definition 3D computer vision and deep learning to scan orchards and create accurate maps at the individual tree level. The system enables precision thinning, growth regulation, fruit counting, and task map integration with existing farm equipment such as sprayers, pruners, and spreaders. Collected data is processed via onboard edge computing and uploaded to the TreeScout Cloud Platform for grower access.
Is Aurea Imaging a public or private company?
Aurea Imaging is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aurea Imaging founded?
Aurea Imaging was founded in 2016. It employs 11 to 50 people.
Where is Aurea Imaging based?
Aurea Imaging is headquartered in Utrecht, Netherlands, in the Europe region.
How does Aurea Imaging make money?
One revenue line is on record: treeScout Sensor System.
Who are Aurea Imaging's main competitors?
Direct peers on record are Tule Technologies, Semios, Ceres Imaging and VineView. Broad incumbents are Prospera (Valmont Industries), DJI Agriculture, Trimble Agriculture, John Deere (See & Spray / Agriculture) and Climate LLC (Bayer / Climate FieldView). FarmShots (Syngenta / Syngenta Digital) is listed as an emerging player.
Does Aurea Imaging have an API?
No public API is recorded for Aurea Imaging.
What industry is Aurea Imaging in?
Aurea Imaging's product category is Precision Agriculture Sensors. Its primary akta.pro industry code is AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water), with a secondary code of AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics. Its NAICS code is 333111 and its SIC code is 3523.