DogHero
Brazilian online marketplace founded in 2014 connecting pet owners with verified in-home caregivers for boarding, daycare, and pet sitting across more than 20 Brazilian states; acquired by Petlove in 2024 and now operating as Serviços Petlove.
- Company typePrivate
- Founded2014
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What DogHero does
DogHero is a Brazilian online marketplace founded in 2014 that connects pet owners with a nationwide network of verified in-home caregivers ("heróis") for three core services: Hospedagem (overnight boarding), Creche (daytime daycare), and Pet Sitter (in-home visits). The platform operates as a direct-to-consumer, self-serve marketplace accessible via web and mobile app, with deep geographic localization — dedicated landing pages at the state, city, and neighborhood level covering more than 20 Brazilian states including São Paulo, Rio de Janeiro, Minas Gerais, Paraná, Rio Grande do Sul, and the Distrito Federal. Trust mechanisms are central to the value proposition: caregivers are verified after each service, owners are encouraged to do a "pré-encontro" (pre-meeting) with the host, and the platform offers a Garantia Veterinária that reimburses up to R$5,000 in veterinary expenses for incidents demonstrably linked to a service.
Revenue is generated through marketplace commissions on bookings between pet owners and caregivers; specific tariff levels and take rates are not publicly disclosed. Marketing relies primarily on a localized SEO/content strategy aimed at capturing intent-driven search traffic, supplemented by PR in major Brazilian outlets (Globo, Estadão, UOL, Exame). The company reported 101–250 employees and had raised approximately $12.55M in disclosed equity funding across five rounds (2015–2019), with investors including Kaszek, MONASHEES, IGNIA, Global Founders Capital, Google Launchpad, and Rover (which led the 2019 Series C).
In 2024, DogHero was acquired by Petlove, a major Brazilian pet care company, and rebranded as "Serviços Petlove" (Petlove Services). New reservations are now directed to the Petlove app and site, though the original caregiver network and DogHero website continue to operate as a redirect. The company is therefore no longer a standalone platform; it functions as a service line within the Petlove ecosystem, with its host network retained as the underlying supply asset.
DogHero firmographics
Firmographics- Name
- DogHero
- Legal name
- DogHero
- Website
- https://doghero.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Brazilian online marketplace founded in 2014 connecting pet owners with verified in-home caregivers for boarding, daycare, and pet sitting across more than 20 Brazilian states; acquired by Petlove in 2024 and now operating as Serviços Petlove.
- Ownership category
- akta.pro rank
DogHero industry classification
Industry- Product category
- Pet Care Marketplace
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Pet Services (Grooming, Training, Daycare) (CRALAIAJ)
Keywords
Where DogHero is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
DogHero business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Service transaction fees / marketplace commission: DogHero operates a marketplace for pet care services; revenue is generated via tariffs/fees charged on bookings between pet owners and service providers (hosts and walkers).
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
DogHero product offering
Product offeringCore offering
DogHero operates an online marketplace that connects pet owners in Brazil with a nationwide network of verified in-home caregivers ("heróis") who provide overnight boarding (Hospedagem), daytime daycare (Creche), and in-home pet sitting (Pet Sitter) services. The platform matches pet owners to nearby caregivers at city and neighborhood granularity and charges transaction fees on bookings. The offering is now operated under the "Serviços Petlove" brand following Petlove's 2024 acquisition.
Product overview
DogHero operates as a single unified marketplace platform (now rebranded under "Serviços Petlove" / Petlove Services) that connects pet owners with a nationwide network of verified in-home caregivers ("Heróis") across Brazil. The platform packages three core pet care services — Hospedagem (Boarding) for overnight stays, Creche (Daycare) for daytime care, and Pet Sitter for in-home visits — supplemented by the Garantia Veterinária (Veterinary Guarantee) feature that reimburses veterinary expenses arising from incidents during a service. All bookings and product information are now directed through the Petlove Services site and app, while continuing to leverage the original DogHero caregiver network.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospedagem (Boarding) Overnight pet boarding service connecting pet owners with verified in-home caregivers ("Heróis") across Brazil for stays of one night or longer. Designed for dog owners traveling or otherwise away from home overnight.
- Creche (Daycare) Daytime pet daycare service for times when owners cannot leave their pets alone during the day, providing socialization and play with other pets through the DogHero caregiver network.
- Pet Sitter (In-home Pet Visits) In-home pet sitting service where caregivers visit the pet at the owner's residence to provide care and companionship, suited for pets that prefer staying in their own home environment.
- Garantia Veterinária (Veterinary Guarantee) Warranty coverage built into DogHero services that reimburses up to R$5,000 in veterinary expenses (consultations, surgery, hospitalization, medication) when incidents are verifiably linked to a service, with claims initiated by the pet tutor or caregiver within 5 calendar days.
- Serviços Petlove (Petlove Services) The successor platform under which DogHero's boarding, daycare, and pet sitting services are now offered. New reservations must be made via the Petlove app or website, leveraging the same network of trusted caregivers ("heróis") that powered DogHero.
Companies that use DogHero
Customer profileSegments2 records
Ideal customer profiles2 records
DogHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DogHero partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
DogHero competitors and assessment
Company assessmentOthers
- BARK (BarkBox): US pet brand company that acquired Rover; adjacent rather than directly competitive, but operates in the broader pet services ecosystem and validates the marketplace category.
Direct peers
- PetBacker: Asia-Pacific-headquartered pet care marketplace covering boarding, walking, and sitting across multiple countries; comparable two-sided marketplace model and use cases.
- Wag!: US-focused pet care marketplace offering dog walking, boarding, and sitting services; competes with Rover in the same category DogHero serves in Brazil.
- Rover: Global pet care marketplace for boarding, daycare, walking, and sitting; the most direct comparable to DogHero, and notably also an investor in DogHero.
- DogBuddy (now Rover): European pet care marketplace for hosting and dog walking, now part of Rover; direct cross-border peer with the same marketplace structure as DogHero.
Broad incumbents
- Cobasi: Large Brazilian pet specialty retailer with grooming, vet, and other in-store services; competes for the same urban pet-owning customer wallet in Brazil.
- Petz: Major Brazilian pet retail and services chain; comparable end-customer base and increasingly overlapping pet care services offering.
- Petlove: Brazil's largest online pet retail and services platform and DogHero's parent company; the broader Brazilian pet ecosystem incumbent that absorbed DogHero's marketplace.
Emerging players
- Pawshake: Online marketplace connecting pet owners with pet sitters and dog walkers across multiple countries; comparable two-sided model focused on sitting/walking.
- Anima.me: Brazilian pet services platform aggregating vet, grooming, daycare, and walking; partially overlapping offering with DogHero in the Brazilian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DogHero social profiles
Digital presenceDogHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
DogHero leadership team
Management profileNumber of profiles
Profiles1 record
DogHero funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DogHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DogHero
What does DogHero do?
DogHero operates an online marketplace that connects pet owners in Brazil with a nationwide network of verified in-home caregivers ("heróis") who provide overnight boarding (Hospedagem), daytime daycare (Creche), and in-home pet sitting (Pet Sitter) services. The platform matches pet owners to nearby caregivers at city and neighborhood granularity and charges transaction fees on bookings. The offering is now operated under the "Serviços Petlove" brand following Petlove's 2024 acquisition.
Is DogHero a public or private company?
DogHero is a private company. It is classified as corporate owned and is currently acquired.
When was DogHero founded?
DogHero was founded in 2014. It employs 101 to 250 people.
Where is DogHero based?
DogHero is headquartered in São Paulo, Brazil, in the Latin America region.
How does DogHero make money?
One revenue line is on record: service transaction fees / marketplace commission.
Who are DogHero's main competitors?
BARK (BarkBox) is listed as an others. Direct peers are PetBacker, Wag!, Rover and DogBuddy (now Rover). Broad incumbents are Cobasi, Petz and Petlove. Emerging players are Pawshake and Anima.me.
Does DogHero have an API?
No public API is recorded for DogHero.
What industry is DogHero in?
DogHero's product category is Pet Care Marketplace. Its primary akta.pro industry code is CRALAIAJ, Pet Services (Grooming, Training, Daycare). Its NAICS code is 81291 and its SIC code is 8744.