Hello Customer
- Company typePrivate
- Founded2014
- HeadquartersGent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Hello Customer firmographics
Firmographics- Name
- Hello Customer
- Legal name
- Insider Metrics NV
- Website
- https://hellocustomer.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hello Customer industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
- akta.pro secondary industries
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Hello Customer is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Hello Customer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Hello Customer platform with tiered plans (Plans link visible on website). Includes access to surveys, omnichannel hub, AI analytics, actionable insights, close the loop, and benchmark features.
- Professional Services: Implementation support, onboarding assistance, and expert-guided setup to help organizations get started quickly. Described as enabling 'quick value creation' with implementation completed in weeks rather than months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and mid-market plans with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hello Customer product offering
Product offeringCore offering
Hello Customer sells an AI-powered Voice of Customer (VoC) SaaS platform that collects omnichannel customer feedback (surveys, reviews, support tickets, call transcripts, chats), centralizes it in one hub, and uses proprietary NLP and a conversational AI agent called ISAAC to categorize open text, detect sentiment, calculate the revenue impact of feedback themes, and trigger close-the-loop workflows. The platform is sold as a subscription to enterprise and mid-market CX teams across Europe with add-on professional services for implementation.
Product overview
Hello Customer is an all-in-one Voice of Customer (VoC) platform that provides a unified platform-plus-modules architecture. The core offering consists of six integrated modules: Surveys for feedback collection, Omnichannel Hub for centralizing feedback from all channels, AI for CX (powered by ISAAC) for text analysis and conversational querying, Actionable Insights for visualization and prioritization, Close the Loop for follow-up workflows, and Benchmark CX for competitive comparison. These modules work together to collect customer feedback across touchpoints, analyze it using AI-powered NLP and sentiment analysis, and transform insights into business-critical actions that drive retention, satisfaction, and growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Surveys Transactional and relational survey module that enables organizations to collect customer feedback across multiple channels including email, website embeds, in-app, SMS, WhatsApp and QR codes. Designed for CX teams that need to listen at every touchpoint.
- Omnichannel Hub
- AI for CX (ISAAC)
- Actionable Insights
- Close the Loop
- Benchmark CX
- Professional Services
Quantifiable outcome
- Colmar achieved 4% annual turnover increase after implementing changes based on customer feedback insights
- +4 more outcomes
Companies that use Hello Customer
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles2 records
Hello Customer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature10 records
Hello Customer partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- ZendeskcoreNative integration allowing bidirectional data flow between Zendesk support tickets and Hello Customer feedback analysis platform. Enables support interactions to be analyzed alongside survey and review data for comprehensive CX insights.
- SalesforcecoreCRM integration enabling customer feedback data to be linked with Salesforce customer records. Allows Luminus to see customer survey history during support interactions and personalize customer engagement.
- GenesyscoreContact center integration allowing call transcripts and customer interaction data to flow into Hello Customer for analysis alongside survey responses.
- IntercomcoreChat and messaging platform integration enabling chatbot conversations and customer messages to be analyzed within the Hello Customer feedback platform.
- Google ReviewscoreAutomated collection of Google business reviews and ratings, enabling public sentiment to be tracked alongside internal survey data.
- TrustpilotcoreReview platform integration for automated collection of Trustpilot reviews and ratings into Hello Customer for unified CX analysis.
- FreshdeskcoreSupport ticketing integration enabling Freshdesk ticket data to be analyzed within the Hello Customer platform for CX insights.
- SurveyMonkeycoreIntegration allowing SurveyMonkey survey responses to be imported into Hello Customer for unified analysis alongside other feedback sources.
- QuestionProcoreSurvey platform integration enabling QuestionPro survey data to flow into Hello Customer for centralized analysis.
- ForstacoreEnterprise survey platform integration for importing feedback data into Hello Customer's analytics platform.
- Customer GaugecoreNPS and customer experience platform integration for importing customer feedback data into Hello Customer.
- InMomentcoreEnterprise feedback and experience management platform integration for data import into Hello Customer.
- Microsoft AzurecoreCloud infrastructure provider hosting Hello Customer platform. All Microsoft Azure SQL Databases are located in the Netherlands with failover in Ireland, ensuring data residency within the EU.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Hello Customer competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Qualtrics (acquired by SAP) is the dominant enterprise CX/EX survey and analytics platform. It directly competes with Hello Customer on Voice of Customer, NPS/CSAT programs, and AI-driven text analytics, but bundles into a much broader experience management suite with global GTM.
- Medallia: Medallia is a large enterprise VoC and CX analytics suite used by global brands. It overlaps directly with Hello Customer's omnichannel feedback aggregation, AI text/sentiment analytics, and close-the-loop workflows, and competes for the same enterprise RFPs.
- Sprinklr: Sprinklr offers a unified customer experience management platform covering CX, social, marketing, and contact center. Its CX/VoC modules directly overlap with Hello Customer's omnichannel hub and AI analytics, though it sells as part of a much broader suite.
- SurveyMonkey: SurveyMonkey is a large survey and CX platform with built-in feedback collection, benchmarking, and basic text analytics. It overlaps with Hello Customer's Surveys and AI analytics modules at the lower end of the market and is also a Hello Customer integration partner.
- Zendesk: Zendesk is a customer service and CX suite with support ticketing, chat, and customer feedback analytics (Zendesk QA, Explore). It competes with Hello Customer on CX analytics from support interactions and is also a Hello Customer integration partner, signaling both overlap and partnership.
Direct peers
- InMoment: InMoment is an enterprise VoC and CX analytics platform with AI text analytics, omnichannel feedback, and close-the-loop capabilities. Notably, InMoment is listed as an integration partner of Hello Customer, highlighting direct product overlap in mid-market and enterprise VoC.
- Forsta: Forsta (formerly Confirmit) is an enterprise feedback and experience management platform with survey, text analytics, and reporting. It competes for the same enterprise VoC RFPs and is also listed as an integration partner of Hello Customer, indicating comparable scope.
- CustomerGauge: CustomerGauge is an NPS and B2B customer experience platform with account-level analytics and close-the-loop workflows. It overlaps directly with Hello Customer's NPS/CSAT programs and enterprise survey capabilities, and is also a Hello Customer integration partner.
- Thematic: Thematic is an AI-powered feedback analytics platform using NLP to surface themes, sentiment, and drivers from open text. It is a near-direct competitor to Hello Customer's AI text analytics and ISAAC capabilities, focused on turning unstructured feedback into prioritized actions.
- Wonderflow: Wonderflow is a European VoC and product feedback analytics platform using AI/NLP to analyze reviews and survey open text. It is a comparable European-headquartered competitor to Hello Customer with overlapping AI text analytics and omnichannel feedback aggregation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hello Customer social profiles
Digital presenceHello Customer compliance and trust
Trust signalCompliance2 records
Hello Customer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Customer leadership team
Management profileNumber of profiles
Profiles4 records
Hello Customer funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Customer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Customer
What does Hello Customer do?
Hello Customer sells an AI-powered Voice of Customer (VoC) SaaS platform that collects omnichannel customer feedback (surveys, reviews, support tickets, call transcripts, chats), centralizes it in one hub, and uses proprietary NLP and a conversational AI agent called ISAAC to categorize open text, detect sentiment, calculate the revenue impact of feedback themes, and trigger close-the-loop workflows. The platform is sold as a subscription to enterprise and mid-market CX teams across Europe with add-on professional services for implementation.
Is Hello Customer a public or private company?
Hello Customer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hello Customer founded?
Hello Customer was founded in 2014. It employs 11 to 50 people.
Where is Hello Customer based?
Hello Customer is headquartered in Gent, Belgium, in the Europe region.
How does Hello Customer make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Hello Customer's main competitors?
Broad incumbents on record are Qualtrics, Medallia, Sprinklr, SurveyMonkey and Zendesk. Direct peers are InMoment, Forsta, CustomerGauge, Thematic and Wonderflow.
Does Hello Customer have an API?
No public API is recorded for Hello Customer.
What industry is Hello Customer in?
Hello Customer's product category is Customer Experience Management Software. Its primary akta.pro industry code is BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics, with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 513210 and its SIC code is 7372.