Apply Design
Apply Design is an Israel-based AI-powered virtual staging platform that lets real estate agents, photographers, and home stagers convert property photos into photorealistically staged listing images in minutes via a self-serve, usage-based web application.
- Company typePrivate
- Founded2018
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Apply Design does
Apply Design (legally Clone.Space Ltd.) is an Israel-based, AI-native virtual staging platform founded in 2018 and headquartered in Tel Aviv. The company serves real estate agents, photographers, interior designers, home stagers, and property sellers by converting vacant or cluttered property photographs into photorealistically staged listing images via a web-based SaaS application. The product combines computer vision (room geometry, perspective, and lighting extraction) with generative AI rendering to produce staged images in roughly 10 minutes, supported by an 18,000+ furniture catalog and AI decluttering, 360° image support, multi-angle consistency, drag-and-drop editing, cinematic lighting, 4K AI retouch, and property video creation.
Revenue is generated through a usage-based credit system (Apply Coins) where users purchase coins that are consumed per image, with two tiers: Auto Stage (one-click AI staging at ~$10.50/image) and DIY (drag-and-drop editing at $7/image). A first-image-free trial drives funnel conversion, and a freemium plus content-marketing go-to-market motion targets SMB real estate professionals globally, with notable US penetration evidenced by logo relationships with major brokerages such as Keller Williams, RE/MAX, Compass, Berkshire Hathaway HomeServices, eXp Realty, Douglas Elliman, and Long & Foster. Distribution is fully self-serve with no enterprise sales motion, and the company operates with 11–50 employees.
The company has raised approximately $2.4M in total disclosed funding across a December 2021 seed round ($400K from CABRA VC, Fusion, GC Ventures, Homeward Ventures) and an October 2022 round ($2M from Cathexis Ventures, Goodwater Capital, Urban Innovation Fund, and Y Combinator). Leadership consists of co-founders Asaf Amit (CEO), Yaniv Knoll (CTO), and Elliot Sherbelis (COO). Operational scale is anchored by the company-stated metric of over 10,000 properties staged per month, and product development has been continuous through 2022 and 2023 with releases covering furniture removal, PayPal payments, and editor enhancements.
Apply Design firmographics
Firmographics- Name
- Apply Design
- Legal name
- Clone.Space Ltd.
- Website
- https://applydesign.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apply Design is an Israel-based AI-powered virtual staging platform that lets real estate agents, photographers, and home stagers convert property photos into photorealistically staged listing images in minutes via a self-serve, usage-based web application.
- Ownership category
- akta.pro rank
Apply Design industry classification
Industry- Product category
- Real estate virtual staging software
- NAICS
- Graphic Design Services (541430), Interior Design Services (54141), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Art Department (VAD) & Environment/Digital Matte Painting (MPADAHAG)
- akta.pro secondary industries
- CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)
Keywords
Where Apply Design is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Apply Design business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Virtual Staging Credits (Apply Coins): Users purchase Apply Coins (credits) to render virtual staging images. Auto-staging costs 1.5 coins for 2D images and 2.5 coins for 360 images. DIY staging costs 1 coin for 2D and 2 coins for 360 images. Coins expire after 1 year from purchase.
- DIY Virtual Staging: Self-serve drag-and-drop editing option at lower coin cost (1 coin for 2D, 2 for 360 images), providing flexibility for users who prefer manual control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Auto Staging - AI-powered one-click virtual staging |
| Unit Pricing | Pay-as-you-go | DIY Virtual Staging - Self-serve drag-and-drop editor |
| Unit Pricing | Pay-as-you-go | Pricing comparison - Apply Design vs competitors |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Apply Design product offering
Product offeringCore offering
Apply Design sells an AI-powered virtual staging SaaS platform that lets real estate professionals upload property photos and receive photorealistically furnished images in approximately 10 minutes. The platform offers two primary modes—Auto Stage (one-click AI staging with decluttering bundled in, billed in Apply Coins) and DIY Virtual Staging (a drag-and-drop editor with an 18,000+ piece furniture catalog)—and supports both 2D and 360-degree imagery, multi-angle design consistency, and add-on enhancements such as cinematic lighting, 4K retouch, and property video creation.
Product overview
Apply Design is a unified AI-powered virtual staging platform for real estate, consisting of two primary service tiers: Auto Stage for one-click AI-generated staging (from $10.50/image with decluttering included) and DIY Virtual Staging for self-serve drag-and-drop editing (from $7/image). Both tiers leverage a shared catalog of 18,000+ furniture pieces and support 2D and 360° images. The platform's add-on capabilities include AI furniture removal/decluttering, property video creation, cinematic lighting, and 4K AI retouch. Users purchase Apply Coins as a virtual currency to access features, with pricing scaled by image type and staging method.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Stage AI-powered one-click virtual staging mode that automatically generates fully staged property images based on user design preferences. Costs 1.5 Apply Coins per 2D image or 2.5 Apply Coins per 360° image with a roughly 10-minute turnaround, hyper-realistic results, and built-in furniture removal. Designed for real estate agents, photographers, and home stagers who need fast, photorealistic results without manual editing.
- DIY Virtual Staging Self-serve drag-and-drop virtual staging editor that lets users manually design rooms from a catalog of 18,000+ furniture pieces. Costs 1 Apply Coin per 2D image or 2 Apply Coins per 360° image with unlimited revisions and full creative control. Targeted at photographers, interior designers, and home stagers who want hands-on customization, starting at approximately $7 per image.
Quantifiable outcome
- Over 10,000 properties virtually staged every month
- +4 more outcomes
Companies that use Apply Design
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Apply Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Apply Design partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Apply Design competitors and assessment
Company assessmentDirect peers
- Virtual Staging Lab: Virtual staging service for real estate agents offering both traditional human-staged and AI-staged image options. Comparable in target market and per-image pricing model.
- PadStyler: DIY and AI-assisted virtual staging tool for real estate listings. Comparable as a self-serve, agent-facing staging product with catalog-based furniture placement.
- BoxBrownie: Long-standing virtual staging and image-editing service for real estate. Directly comparable as the named competitor in Apply Design's pricing comparisons, offering 2D virtual staging, decluttering, and 360°/3D renders on a per-image basis.
- Virtual Staging AI (VSAI / AI HomeDesign): AI-driven virtual staging platform offering instant furniture addition, decluttering, and image enhancement for listings. Directly comparable as a software-only, self-serve alternative targeting the same agent and photographer customer base.
- Styldod: Virtual staging, floor plans, and 3D rendering provider for real estate. Comparable in core virtual staging service but broader in offering, with bundled design services that Apply Design does not provide.
- roOomy: AI and 3D-based virtual staging and room visualization platform serving real estate and furniture retailers. Comparable on AI staging and rendering technology, with deeper 3D/AR capabilities.
Broad incumbents
- Matterport: Established 3D capture and digital twin platform widely used by real estate agents. Adjacent rather than directly competing — comparable as a broader property-visualization incumbent that could expand into AI staging.
- Zillow: Largest US residential real estate marketplace with significant influence over listing presentation standards. Comparable as a broad incumbent whose Zillow 3D Home and listing tools could incorporate AI staging.
- Adobe: Photoshop and Firefly creator with rapidly improving generative fill and image-editing capabilities. Comparable as a broad incumbent whose image-AI tools could subsume standalone virtual staging workflows.
Emerging players
- Canva: Mass-market visual design platform expanding into AI image generation and real estate marketing templates. Comparable as an emerging cross-vertical player whose agent-friendly tools could encroach on virtual staging use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apply Design social profiles
Digital presenceApply Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apply Design leadership team
Management profileNumber of profiles
Profiles3 records
Apply Design funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apply Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apply Design
What does Apply Design do?
Apply Design sells an AI-powered virtual staging SaaS platform that lets real estate professionals upload property photos and receive photorealistically furnished images in approximately 10 minutes. The platform offers two primary modes—Auto Stage (one-click AI staging with decluttering bundled in, billed in Apply Coins) and DIY Virtual Staging (a drag-and-drop editor with an 18,000+ piece furniture catalog)—and supports both 2D and 360-degree imagery, multi-angle design consistency, and add-on enhancements such as cinematic lighting, 4K retouch, and property video creation.
Is Apply Design a public or private company?
Apply Design is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apply Design founded?
Apply Design was founded in 2018. It employs 11 to 50 people.
Where is Apply Design based?
Apply Design is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Apply Design make money?
Two revenue lines are on record. Virtual Staging Credits (Apply Coins) is the primary driver. The others are DIY Virtual Staging.
Who are Apply Design's main competitors?
Direct peers on record are Virtual Staging Lab, PadStyler, BoxBrownie, Virtual Staging AI (VSAI / AI HomeDesign), Styldod and roOomy. Broad incumbents are Matterport, Zillow and Adobe. Canva is listed as an emerging player.
Does Apply Design have an API?
No public API is recorded for Apply Design.
What industry is Apply Design in?
Apply Design's product category is Real estate virtual staging software. Its primary akta.pro industry code is MPADAHAG, Virtual Art Department (VAD) & Environment/Digital Matte Painting, with a secondary code of MPAHABAE, CG Asset Creation (Modeling, Texturing, Lookdev, Rigging). Its NAICS code is 541430 and its SIC code is 7330.