MyMusicTaste
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
MyMusicTaste firmographics
Firmographics- Name
- MyMusicTaste
- Legal name
- MyMusicTaste Co., Ltd
- Website
- https://mymusictaste.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MyMusicTaste industry classification
Industry- Product category
- Live Music Fan Engagement Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Music Festival Organizers & Promoters (MPAGAAAB), Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where MyMusicTaste is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyMusicTaste business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Ticket Sales and Concert Organization: Facilitates offline concerts based on fan requests worldwide. Company organizes and sells tickets for concerts in over 60 cities globally.
- Crowdfunding and Merchandise: Operates crowdfunding platform for artist-related projects. Sells albums, official merchandise, light sticks, collaboration goods, and tour merchandise for over 100 artist teams. Charges processing fees for crowdfunding participation.
- Online Streaming: Global online streaming platform launched in 2020. Has produced over 50 online concerts and broadcasts award shows featuring K-pop artists.
- Fan Signing Events: Organizes both in-person and online fan signing events for artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with paid services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MyMusicTaste product offering
Product offeringCore offering
MyMusicTaste operates a fan-initiated live event platform where fans request, vote on, and crowdfund K-pop concerts in their cities. The company organizes and produces offline and online concerts, sells tickets globally, streams concerts and award shows online, distributes official artist merchandise, and runs in-person and online fan signing events for over 100 K-pop artist teams.
Product overview
MyMusicTaste is a comprehensive K-pop fan engagement platform built around a core concert request and ticketing service (MyMusicTaste Core Platform). The platform has expanded to include Live Events streaming for online/offline concerts, a Merchandise Shop for artist goods, the POLL community feature for fan voting on tour requests, the MMTing mobile app for real-time concert chat, Event Ticketing, and a Crowdfunding Service. Since 2020, it also offers online streaming including award shows. The ecosystem is designed to serve K-pop fans throughout the concert lifecycle from demand aggregation through merchandise and ongoing fan engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- MyMusicTaste Core Platform A comprehensive K-pop concert platform that enables fans to request live events in their cities, purchase tickets, participate in fan sign events, and engage with artists through crowdfunding for concerts.
- Live Events Streaming Online and offline concert streaming service featuring K-pop artists including world tours, fan meetings, comeback showcases, and XR/special events.
- Merchandise Shop Global commerce platform selling albums, official merchandise, light sticks, collaboration goods, tour merchandise, and fan-exclusive items for over 100 artist teams.
- POLL Community polling feature allowing users to create and participate in polls about K-pop topics and artist tour requests, supporting up to 25 options and 90-day poll durations.
- MMTing Mobile App Mobile application for iOS/Android enabling real-time chat with concert attendees worldwide, receiving event-day updates and announcements, and accessing exclusive on-site benefits.
- Event Ticketing Global ticketing service for K-pop concerts and fan events, with 80M tickets sold across 60+ cities worldwide.
- Crowdfunding Service Fan-funded concert project platform allowing users to contribute to bringing artists to their cities, with success/failure based on meeting funding targets.
Companies that use MyMusicTaste
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
MyMusicTaste technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
MyMusicTaste partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- BTScoreK-pop artist managed by Big Hit Music/HYBE. MyMusicTaste has organized concerts and events featuring BTS, leveraging the platform's fan-driven demand model and global ticketing infrastructure.
- EXOcoreK-pop artist managed by SM Entertainment. MyMusicTaste has worked with EXO for concert organization and fan engagement events globally.
- SHINeecoreK-pop artist managed by SM Entertainment. MyMusicTaste has organized SHINee concerts and fan events in various cities worldwide.
- ATEEZcoreK-pop artist managed by KQ Entertainment. Direct partnership for world tours, merchandise sales, XR shows, and Asia tour events.
- Stray KidscoreK-pop artist managed by JYP Entertainment. MyMusicTaste has organized concerts and collaborative events featuring Stray Kids.
- DreamcatchercoreK-pop artist managed by Dreamcatcher Company. First online concert during pandemic; ongoing partnership for world tours, online concerts, and comeback showcases.
- MONSTA XcoreK-pop artist managed by Starship Entertainment. MyMusicTaste has organized fan concerts and fan club events for MONSTA X globally.
- NCT (127, DREAM, U, WISH)coreK-pop artists managed by SM Entertainment. MyMusicTaste has produced concerts and participated in award show broadcasts featuring various NCT subunits.
- aespacoreK-pop artist managed by SM Entertainment. Partnership for XR live special events and special performances.
- ENHYPENcoreK-pop artist managed by BELIFT Lab. MyMusicTaste has organized concerts and collaborative events featuring ENHYPEN.
- TWICEcoreK-pop artist managed by JYP Entertainment. Partnership for concert organization and fan engagement events.
- LOONAcoreK-pop artist. MyMusicTaste organized the LOONA 1st World Tour in Seoul and various fan events.
- The xxcoreInternational artist. One of over 10 international artists MyMusicTaste has worked with for concert organization.
- DreamtheatercoreInternational artist. MyMusicTaste has facilitated concert events for the progressive metal band.
- Machine Gun KellycoreInternational artist. MyMusicTaste has worked with MGK for international concert events.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
MyMusicTaste competitors and assessment
Company assessmentDirect peers
- Weverse (HYBE): HYBE's fan community and content platform offering artist communities, livestreaming, and merchandise. Most direct comparator: like MyMusicTaste, it monetizes global K-pop fandom, but is owned by a major agency and is vertically integrated.
- Interpark: Korea's leading online ticketing and entertainment platform, running ticket sales for concerts, musicals, and events. Comparable to MyMusicTaste's core ticketing and event-organization function, but with broader cultural-event coverage and longer operating history.
- Yes24: Major Korean ticketing and entertainment commerce operator with concert ticketing, merchandise, and content verticals. Competes with MyMusicTaste in Korea-based ticketing for K-pop and live events.
- Ktown4u: K-pop focused global merchandise and album retailer with fan community features. Comparable merchandise and global K-pop fan reach, though distribution-led rather than concert-promotion-led.
Broad incumbents
- Live Nation Entertainment: Global concert promotion and ticketing giant (parent of Ticketmaster). Comparable in concert-promotion function but operates at vastly larger scale and across all music genres, not K-pop focused.
- AEG Presents: Large-scale global concert promoter and venue operator. Comparable role in organizing touring concerts for major artists, but integrated with venue ownership rather than fan-demand aggregation.
- HYBE: K-pop conglomerate and parent of BTS's agency; operates Weverse and increasingly builds proprietary concert and fan-engagement infrastructure. Could disintermediate MyMusicTaste by bringing organization in-house.
- SM Entertainment: Major K-pop agency whose artists (EXO, SHINee, NCT, aespa) are key MyMusicTaste partners. Comparable artist-tour execution capability but as an agency-led model, with potential to internalize concert organization.
Emerging players
- Universe (NCSoft): Fan platform offering direct artist-fan communication, content, and experiences, overlapping with MyMusicTaste's community and streaming features. Different monetization model (B2C subscriptions) rather than ticketing-led.
Regional players
- SM C&C / K-Pop Events Platforms: Korean entertainment and event management arm of SM Group, active in K-pop concert promotion domestically. Regional competitor focused on Korea-based events rather than MyMusicTaste's global fan-driven model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MyMusicTaste social profiles
Digital presenceMyMusicTaste compliance and trust
Trust signalCompliance2 records
MyMusicTaste financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyMusicTaste leadership team
Management profileNumber of profiles
Profiles1 record
MyMusicTaste funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyMusicTaste M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyMusicTaste
What does MyMusicTaste do?
MyMusicTaste operates a fan-initiated live event platform where fans request, vote on, and crowdfund K-pop concerts in their cities. The company organizes and produces offline and online concerts, sells tickets globally, streams concerts and award shows online, distributes official artist merchandise, and runs in-person and online fan signing events for over 100 K-pop artist teams.
Is MyMusicTaste a public or private company?
MyMusicTaste is a private company. It is classified as corporate owned and is currently operating.
When was MyMusicTaste founded?
MyMusicTaste was founded in 2013. It employs 11 to 50 people.
Where is MyMusicTaste based?
MyMusicTaste is headquartered in Los Angeles, United States, in the North America region.
How does MyMusicTaste make money?
Four revenue lines are on record. Ticket Sales and Concert Organization is the primary driver. The others are crowdfunding and Merchandise, online Streaming and fan Signing Events.
Who are MyMusicTaste's main competitors?
Direct peers on record are Weverse (HYBE), Interpark, Yes24 and Ktown4u. Broad incumbents are Live Nation Entertainment, AEG Presents, HYBE and SM Entertainment. Universe (NCSoft) is listed as an emerging player. SM C&C / K-Pop Events Platforms is listed as a regional player.
Does MyMusicTaste have an API?
No public API is recorded for MyMusicTaste.
What industry is MyMusicTaste in?
MyMusicTaste's product category is Live Music Fan Engagement Platform. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 7113 and its SIC code is 7900.