Interpark
NOL Interpark, operating under Nol Universe Co., Ltd. in South Korea, is an integrated online travel and event ticketing platform serving Korean consumers with tour packages, flight/hotel bookings, and tickets for concerts, musicals, sports, and cultural events via NOL, Triple, and Global Interpark brands.
- Company typePrivate
- Founded1996
- HeadquartersSeoul, South Korea
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Interpark does
Interpark, operating since 1996 and now doing business as NOL Interpark under Nol Universe Co., Ltd. (headquartered in Seongnam City, Gyeonggi-do, South Korea), is an integrated South Korean online travel and event ticketing platform. The company operates two primary service categories — Tour (overseas packages, domestic and international accommodations, tour packages, and attraction entry tickets) and Tickets (musicals, concerts, sports, exhibitions, classic performances, children's shows, plays, and leisure activities) — delivered through the NOL web platform (nol.interpark.com, travel.interpark.com, tickets.interpark.com), the Triple mobile app, and world.nol.com for international ticket distribution. Representative Director Lee Cheol-woong (이철웅) leads the company, which employs 5,001-10,000 people and is privately held under Nol Universe Co., Ltd. following its 2022 merger with travel startup Triple backed by Yanolja.
The technology stack is a multi-brand digital marketplace platform with proprietary features including the NOLDAY flash-sale promotional engine (offering up to 70% travel benefits), Triple mobile app integration for customized overseas travel, and Global Interpark for cross-border ticket distribution of Korean entertainment content such as K-pop concerts (G-DRAGON) and broadcasting events (SBS Gayo Daejeon). The platform also operates a Gold Class VIP membership tier and a NOL Points loyalty program, alongside an open marketplace for third-party sellers with category-specific fees.
The business model combines marketplace commissions on travel bookings (flights, hotels, tour packages, activities) with per-transaction fees on event ticketing and open-marketplace commissions ranging from 1-20% by category with 1-15 business day settlement cycles. Tour packages are priced from 449,000 KRW to 2,499,000 KRW. The customer base is primarily individual Korean consumers — segmented into individual travelers, entertainment consumers, family travel groups, experiential luxury travelers, and open-marketplace sellers — served through direct-to-consumer digital channels including web, mobile app, and event-driven promotional campaigns. In 2026 the company rebranded to NOL, consolidating Interpark, Triple, and Global Interpark under a unified brand identity to strengthen cross-platform engagement and pursue international expansion.
Interpark firmographics
Firmographics- Name
- Interpark
- Legal name
- Nol Universe Co., Ltd. (주)놀유니버스
- Website
- https://interpark.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- NOL Interpark, operating under Nol Universe Co., Ltd. in South Korea, is an integrated online travel and event ticketing platform serving Korean consumers with tour packages, flight/hotel bookings, and tickets for concerts, musicals, sports, and cultural events via NOL, Triple, and Global Interpark brands.
- Ownership category
- akta.pro rank
Interpark industry classification
Industry- Product category
- Online Travel & Ticketing
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Outbound International Retail Travel Agencies (THAKABAI)
- akta.pro secondary industry
- VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)
Keywords
Where Interpark is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Interpark business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Travel booking commissions: Platform earns commissions on tour packages, flights, hotels, and activity bookings through its marketplace model
- Event ticketing: Ticket sales for concerts, musicals, sports, exhibitions, and cultural events with per-ticket fees
- Open market platform fees: E-commerce platform fees ranging from 1-20% by category for third-party sellers on Interpark marketplace
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tour packages from 449,000 KRW |
| Unit Pricing | Pay-as-you-go | Cultural heritage tickets at 10,000 KRW |
| Unit Pricing | Pay-as-you-go | Palace night tour tickets at 3,000 KRW |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels3 records
Interpark product offering
Product offeringCore offering
Interpark operates a digital marketplace and travel agency platform under the NOL brand, selling overseas tour packages, domestic and international accommodations, activity/entry tickets, and event tickets for concerts, musicals, sports, exhibitions, and performances. It earns commissions on bookings and transaction fees on tickets, while also hosting a third-party seller open market and distributing Korean entertainment tickets internationally via Global Interpark.
Product overview
Interpark operates as a multi-platform travel and entertainment ticketing service under Nol Universe Co., Ltd. The company offers two primary service categories: Tour (travel services including overseas packages, domestic and international accommodations, and tours) and Tickets (event ticketing for musicals, concerts, sports, exhibitions, and performances). The portfolio includes the unified NOL platform, the NOLDAY promotional brand offering up to 70% travel discounts, the acquired Triple travel app, Global Interpark for international ticket sales, and Gold Class VIP membership. Following the 2022 merger with Triple, the platforms were integrated under the NOL brand to provide comprehensive travel and entertainment services.
Differentiator
Problem solved
Functional benefit
Brands
- NOL Travel: Online travel booking platform for flights, hotels, packages, and tours
- NOL Tickets
Products and services
- NOL (놀) Travel & Ticketing Platform The integrated main platform combining travel booking and ticket sales services under Nol Universe Co., Ltd., serving as the unified portal for tour and ticket offerings for South Korean consumers.
- Tour (투어) Travel Services Comprehensive travel services including overseas tour packages, domestic and international accommodations, tour packages, and activity/entry tickets across destinations including Bali, Inner Mongolia, Bohol, Shanghai, Zhangjiajie, Nha Trang, Kyushu, Okinawa, and Kota Kinabalu. Pricing ranges from 449,000 KRW to 2,499,000 KRW.
- Tickets (티켓) Event Ticketing Event ticket sales platform offering tickets for musicals, concerts, sports events, exhibitions, classic performances, children's shows, plays, and leisure activities. Includes exclusive seat priority and exclusive sales features for select events.
- Triple Travel App Travel platform app for flight and hotel booking, merged with Interpark in 2022 as part of Nol Universe. Provides travel booking services integrated into the NOL platform.
- Global Interpark International ticket sales platform for global events, concerts, and performances. Enables ticket purchasing for international audiences, including Korean entertainment events such as K-pop concerts and broadcast awards shows.
- Interpark Open Market Third-party seller marketplace with category-specific commission fees ranging 1-20% and settlement cycles of 1-15 business days. Allows online business operators to sell products through the Interpark platform.
- Gold Class VIP Membership VIP membership tier within NOL offering premium travel benefits and exclusive concierge services, positioned as the premium offering for frequent travelers.
- NOL 포인트 (NOL Points) Loyalty Program Point-based loyalty and rewards program for NOL platform users. Points are earned through travel bookings and ticket purchases on the platform.
- NOLDAY Promotional Campaigns Flash sale events offering up to 70% travel benefits across tour and ticket categories, featuring daily promotional campaigns across domestic and international travel.
Quantifiable outcome
- NOLDAY promotions offer up to 70% travel benefits
- +1 more outcomes
Companies that use Interpark
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Interpark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Interpark partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Korea Heritage ServiceminorKorea Heritage Service selected Interpark as the ticket distribution channel for Changdeokgung Palace silent walk program, offering tickets at 10,000 won per session.
- Gyeongbokgung Palace Management OfficeminorGyeongbokgung Palace Management Office (under Korea Heritage Service) uses Interpark for spring nighttime viewing tour ticket sales at 3,000 KRW per day.
- G-DRAGONminorInterpark Global opened ticket sales for G-DRAGON's encore concert, providing international ticket distribution for the artist's event.
- SBSminorInterpark Global opened ticket sales for SBS Gayo Daejeon award show, distributing tickets for the major Korean broadcasting event.
- NOL (Nol Universe)coreNOL is the unified brand under which Interpark and Triple operate as part of Nol Universe Co., Ltd. Parent company integrating travel and ticketing services.
- TriplecoreInterpark announced merger with startup Triple, which operates a flight and hotel booking app, with merger expected to complete by August 1, 2022. The combined company leverages focus on travel services to expand internationally, backed by strong ties to Yanolja.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Interpark competitors and assessment
Company assessmentBroad incumbents
- Trip.com Group: Global OTA (formerly Ctrip) offering flights, hotels, packages, and tickets. Competes with NOL for cross-border Korean travel demand and inbound international tourists.
- Booking.com: Global accommodation and travel marketplace. Competes with NOL Travel for hotel bookings and indirectly for package tours to international destinations.
- Expedia Group: Global OTA with broad travel inventory across flights, hotels, packages, and activities. Competes with NOL in international outbound Korean travel demand.
Emerging players
- Klook: Asia-Pacific activities and experiences booking platform. Overlaps with NOL's tours/activities and ticketing categories, particularly for international travelers visiting Korea.
Direct peers
- Yes24: Korea's largest online book and ticketing platform. Directly competes with NOL Tickets for concerts, musicals, and cultural events in South Korea.
- Melon Ticket: Korean music-focused ticketing platform owned by Kakao. Competes with NOL Tickets for concerts and K-pop events, the same demand pool that NOL monetizes via Interpark Global.
- Yanolja: South Korea's leading online travel platform offering hotel, flight, and leisure bookings. Directly competes with NOL Interpark in Korean outbound and domestic travel, while also acting as NOL's financial backer—creating both a peer and partner relationship.
- Modetour (Modo Tour): Major Korean outbound tour package operator whose inventory is visible on NOL's tour pages. Competes head-to-head with NOL in package tours to Asia (Bali, Inner Mongolia, Bohol, Shanghai, etc.).
- MyRealTrip: Korean online travel agency offering flights, hotels, tour packages, and travel content. Competes directly with NOL Interpark's tour and ticketing platforms for Korean outbound travelers.
Others
- Coupang Play / Coupang Eats: Korean e-commerce and entertainment super-app. Adjacent competitor via Coupang Play for streaming events and marketplace overlap with NOL's Open Market, though not a direct OTA competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Interpark social profiles
Digital presenceInterpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interpark leadership team
Management profileNumber of profiles
Profiles1 record
Interpark subsidiaries and ownership
Company hierarchySubsidiaries1 record
Interpark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interpark M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interpark
What does Interpark do?
Interpark operates a digital marketplace and travel agency platform under the NOL brand, selling overseas tour packages, domestic and international accommodations, activity/entry tickets, and event tickets for concerts, musicals, sports, exhibitions, and performances. It earns commissions on bookings and transaction fees on tickets, while also hosting a third-party seller open market and distributing Korean entertainment tickets internationally via Global Interpark.
When was Interpark founded?
Interpark was founded in 1996. It employs 5,001 to 10,000 people.
Where is Interpark based?
Interpark is headquartered in Seoul, South Korea, in the Asia region.
How does Interpark make money?
Three revenue lines are on record. Travel booking commissions are the primary driver. The others are event ticketing and open market platform fees.
Who are Interpark's main competitors?
Broad incumbents on record are Trip.com Group, Booking.com and Expedia Group. Klook is listed as an emerging player. Direct peers are Yes24, Melon Ticket, Yanolja, Modetour (Modo Tour) and MyRealTrip. Coupang Play / Coupang Eats is listed as an others.
Does Interpark have an API?
No public API is recorded for Interpark.
What industry is Interpark in?
Interpark's product category is Online Travel & Ticketing. Its primary akta.pro industry code is THAKABAI, Outbound International Retail Travel Agencies, with a secondary code of MPAIAFAK, VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites). Its NAICS code is 561520 and its SIC code is 7900.