Capital C Corporation
Capital C Corporation is a Singapore-based fintech holding company that provides alternative lending — consumer loans, SME business loans, vehicle financing, and BNPL — to financially underserved individuals and SMEs across Southeast Asia through its Crawfort, Capitall, and ChopNow subsidiaries, using proprietary algorithmic credit scoring.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Capital C Corporation does
Capital C Corporation is a Singapore-headquartered fintech holding company founded in 2011 that delivers alternative lending and embedded finance products to financially underserved individuals and SMEs across Southeast Asia. The company operates through four subsidiaries: Crawfort (consumer loans, payday loans, and Earned Wage Access for individuals lacking bank credit access), Capitall (SME business loans, working capital loans, factoring, bridging loans, and hire purchase), Capitall Auto Financial Services (vehicle financing and dealer flooring via a joint venture with Citystate Group), and ChopNow (Buy Now Pay Later platform for consumers and merchants). Since inception, Capital C has disbursed over 260,000 loans in Singapore and operates licensed lending businesses in the Philippines and Malaysia.
The company's technology stack is anchored by a proprietary algorithmic credit scoring platform that combines customer-submitted information, real-time credit bureau data, and historical in-house datasets, augmented with alternative data inputs including smartphone behavior signals to evaluate non-prime borrowers. This scoring engine is integrated with Singapore's national digital identity infrastructure (MyInfo and Singpass) for automated form pre-fill and with DocuSign eSignature for digital document execution, enabling a fully automated loan approval workflow that delivers decisions in as fast as 8 minutes. Banking-grade enterprise systems and digital collection infrastructure support scaled loan book operations, and the company is currently developing a super app to consolidate consumer loans, business loans, BNPL, hire purchase, and upcoming debit/credit card products into a single platform.
Capital C generates revenue primarily through interest income and transaction fees across its lending portfolio — personal loans, SME credit facilities, vehicle hire purchase, dealer flooring, and BNPL installment plans. Products are distributed through a hybrid channel mix combining physical Crawfort retail outlets, 24/7 digital self-serve platforms (crawfort.com, capitall.com.sg), direct enterprise sales for SME lending, and an emerging BNPL merchant network. The company has raised over S$77 million cumulatively across three disclosed rounds (a S$3M seed in October 2018 led by Luminor Pacific Fund 2, a S$74M pre-seed equity and debt round in June 2022, and a seven-figure pre-Series A round in November 2024), and engaged Freedom U.S. Markets in December 2023 to explore US capital market access and potential IPO readiness.
Capital C Corporation firmographics
Firmographics- Name
- Capital C Corporation
- Legal name
- Capital C Corporation Pte Ltd
- Website
- https://capc.com.sg
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Capital C Corporation is a Singapore-based fintech holding company that provides alternative lending — consumer loans, SME business loans, vehicle financing, and BNPL — to financially underserved individuals and SMEs across Southeast Asia through its Crawfort, Capitall, and ChopNow subsidiaries, using proprietary algorithmic credit scoring.
- Ownership category
- akta.pro rank
Capital C Corporation industry classification
Industry- Product category
- Alternative Lending
- NAICS
- Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153), Loan Brokers (6163)
- akta.pro primary industry
- SME Lending & Working Capital Platforms (FSAGAJAA)
- akta.pro secondary industries
- Middle-Market Lending (FSANADAI), SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)
Keywords
Where Capital C Corporation is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Capital C Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Lending (Crawfort): Provides personal loans, payday loans, and Earned Wage Access (EWA) to underserved individuals through Crawfort brand. Revenue generated from interest and fees on microfinance loans disbursed to individuals who cannot access traditional bank credit.
- SME and Business Lending (Capitall): Capitall offers business loans, working capital loans, payroll loans, expansion financing, bridging loans, factoring, and liquidity financing to underserved SMEs. Revenue from interest income and origination fees on business credit facilities.
- Auto and Vehicle Financing (Capitall Auto): Capitall Auto Financial Services JV with Citystate Group provides vehicle financing (cars and motorcycles) including hire purchase, car flooring for dealers, and related auto insurance. Revenue from interest on auto loans and dealer financing facilities.
- Buy Now Pay Later - ChopNow: BNPL platform connecting customers with merchants offering flexible and transparent repayment plans. Capital C earns transaction fees or interest on installment plans facilitated through the ChopNow platform. Also enables merchants without digital presence to access the platform's customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No public pricing tiers disclosed |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Capital C Corporation product offering
Product offeringCore offering
Capital C Corporation is a Singapore fintech holding company that provides digital lending and financial inclusion services to underserved individuals and SMEs in Southeast Asia through its subsidiaries Crawfort (personal loans, payday loans, Earned Wage Access), Capitall (SME business loans, working capital, bridging, factoring, and auto financing), and ChopNow (Buy Now Pay Later). Loan decisions are driven by a proprietary algorithmic credit scoring engine using alternative data points, with end-to-end digital onboarding via MyInfo/Singpass enabling approvals in as fast as 8 minutes. The group also operates a joint venture, Capitall Auto Financial Services with Citystate Group, for hire purchase, vehicle financing, and dealer car flooring.
Product overview
Capital C Corporation operates as a holding conglomerate offering an ecosystem of curated financial services through its subsidiaries. The portfolio consists of Crawfort (consumer loans and Earned Wage Access), Capitall (SME business financing including factoring, working capital, and auto financing), and ChopNow (Buy Now Pay Later). A super app consolidating these services into a single platform is under development. The company leverages proprietary algorithmic credit scoring and digital loan platforms to serve underserved communities in Singapore and Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- ChopNow: Buy Now Pay Later (BNPL) platform by Capital C Corporation offering flexible instalment payment plans for consumers and merchants, targeting the financially underserved, unbanked, and those without access to conventional credit cards or financial products.
- Crawfort
- Capitall
Products and services
- Crawfort Personal Loans, Payday Loans and Earned Wage Access Consumer-facing personal loans, payday loans, and Earned Wage Access (EWA) products offered to underserved individuals who cannot obtain credit cards or bank loans due to low or absent credit scores. Originated primarily via the digital loan platform (crawfort.com) with 24/7 online applications and 8-minute approvals, supported by a physical Crawfort retail outlet for face-to-face identity verification at disbursement. Operates in Singapore, the Philippines, and Malaysia under locally held lending licences.
- Capitall SME Business Loans and Working Capital Financing SME financing arm offering business loans, working capital loans, payroll loans, expansion and acquisition financing, bridging loans, factoring, and liquidity financing to underserved Singapore SMEs that are too new or thinly documented for traditional bank credit. Digital application-to-disbursement processed in 24 hours via capitall.com.sg. Includes a partnership-driven GTM motion, notably exclusive loan packages for F&B operators through the foodpanda collaboration during the COVID-19 pandemic.
- Capitall Auto Financial Services (Vehicle and Hire Purchase Financing) Joint venture with Citystate Group offering one-stop digital automotive financing for new and used cars and motorcycles, including hire purchase for end-buyers, car flooring/dealer credit facilities for vehicle dealers, and related vehicle insurance. Built on the same MyInfo-integrated digital lending stack used across the group.
- ChopNow Buy Now Pay Later (BNPL) Platform Buy Now Pay Later platform offering flexible, transparent instalment repayment plans to consumers, including the unbanked and underbanked, and giving merchants (including those without an existing digital storefront) access to Capital C's customer base. Quick merchant and shopper onboarding via Singpass, with active merchant partners including Rozel Furnishing, Lushcacia Fabrics, AdapTABLE, and YY Ebike.
Quantifiable outcome
- 260,000+ loans disbursed in Singapore since inception
- +5 more outcomes
Companies that use Capital C Corporation
Customer profileNamed customers4 records
Ideal customer profiles4 records
Capital C Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Capital C Corporation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Citystate GroupcoreStrategic joint venture partner in Capitall Auto Financial Services Pte Ltd, marking Capital C's foray into Singapore's auto-financing market. Citystate invested SGD$2.25 million (mix of debt and equity) into Capital C's digital auto financing arm in November 2019. The JV provides vehicle financing for new and used cars and motorcycles, vehicle insurance, and dealer flooring facilities.
- foodpandaminorCapitall (Capital C's SME financing arm) partnered with foodpanda in 2020 to offer exclusive loan packages to F&B operators who needed additional funding as they pivoted their businesses during the COVID-19 pandemic.
Scale indicators13 records
Recent moves11 records
Expansion highlights6 records
Capital C Corporation competitors and assessment
Company assessmentBroad incumbents
- Grab Financial Group: Grab Financial is the financial services arm of Grab, a super-app offering consumer loans, BNPL (GrabPay PayLater), and SME financing across Southeast Asia. As a broad incumbent with vastly larger scale, it competes with Capital C across consumer lending, BNPL, and SME financing, particularly via super-app distribution.
- OCBC Bank: OCBC is one of Singapore's largest banks and has been actively expanding its digital SME lending and consumer credit offerings, including through its fintech partnerships. As a broad incumbent, it competes with Capital C in unsecured consumer lending and SME working capital financing, and is also an investor-relationship reference via Capital C's Capital C advisors (Leow Tze Wen previously at OCBC).
Direct peers
- Akulaku: Akulaku is a Southeast Asian fintech operating a BNPL and consumer credit platform, primarily in Indonesia and the Philippines, targeting underbanked consumers. It overlaps with Capital C's BNPL and alternative consumer lending businesses and competes for similar merchant partnerships and consumer credit demand.
- Funding Societies: Funding Societies is a Southeast Asia-based digital lending platform providing SME financing (term loans, invoice financing, working capital) across Singapore, Malaysia, Indonesia, Thailand, and Vietnam. Directly comparable to Capital C's Capitall SME financing arm, targeting the same underserved SME segment with similar digital origination and alternative credit assessment.
- Atome Financial: Atome is a leading buy now pay later (BNPL) platform operating across Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand, Hong Kong, and mainland China. It directly competes with Capital C's ChopNow BNPL offering for merchant partnerships and consumer installment financing in the same Southeast Asian markets.
- Validus Capital: Validus is a Singapore-headquartered fintech operating a P2P business lending platform providing working capital, invoice financing, and SME loans in Singapore, Indonesia, Thailand, and Vietnam. It is one of the closest direct comparables to Capital C's Capitall in terms of SME lending focus, regional ASEAN presence, and regulatory structure.
- Kredivo: Kredivo is an Indonesia-based digital lending platform offering consumer credit and BNPL services across Indonesia, Philippines, and other SEA markets. It targets underbanked consumers with instant credit approvals, comparable to Capital C's Crawfort alternative-credit consumer loan proposition.
Emerging players
- LenddoEFL: LenddoEFL provides alternative credit scoring and identity verification solutions to financial institutions in emerging markets using non-traditional data such as smartphone and social data. It is comparable to Capital C's alternative-data credit scoring engine and serves a similar mission of financial inclusion for thin-file borrowers.
- Advance.AI: Advance.AI is a Singapore-headquartered artificial intelligence company providing digital identity verification, credit scoring, and risk management services across Southeast Asia. It enables lenders to assess thin-file borrowers using alternative data, overlapping with Capital C's proprietary alternative-data scoring approach.
Regional players
- MoneyLion: MoneyLion is a US-based digital financial services platform offering personal loans, credit builder products, and earned wage access to underbanked consumers. While operating in a different geography, it is a useful comparable for the consumer lending + EWA business model that Crawfort operates in Singapore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Capital C Corporation social profiles
Digital presenceCapital C Corporation compliance and trust
Trust signalCompliance7 records
Capital C Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital C Corporation leadership team
Management profileNumber of profiles
Profiles4 records
Capital C Corporation subsidiaries and ownership
Company hierarchySubsidiaries4 records
Capital C Corporation funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital C Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital C Corporation
What does Capital C Corporation do?
Capital C Corporation is a Singapore fintech holding company that provides digital lending and financial inclusion services to underserved individuals and SMEs in Southeast Asia through its subsidiaries Crawfort (personal loans, payday loans, Earned Wage Access), Capitall (SME business loans, working capital, bridging, factoring, and auto financing), and ChopNow (Buy Now Pay Later). Loan decisions are driven by a proprietary algorithmic credit scoring engine using alternative data points, with end-to-end digital onboarding via MyInfo/Singpass enabling approvals in as fast as 8 minutes. The group also operates a joint venture, Capitall Auto Financial Services with Citystate Group, for hire purchase, vehicle financing, and dealer car flooring.
Is Capital C Corporation a public or private company?
Capital C Corporation is a private company. It is classified as venture growth investor backed and is currently operating.
When was Capital C Corporation founded?
Capital C Corporation was founded in 2011. It employs 51 to 100 people.
Where is Capital C Corporation based?
Capital C Corporation is headquartered in Singapore, Singapore, in the Asia region.
How does Capital C Corporation make money?
Four revenue lines are on record. Consumer Lending (Crawfort) is the primary driver. The others are SME and Business Lending (Capitall), auto and Vehicle Financing (Capitall Auto) and buy Now Pay Later - ChopNow.
Who are Capital C Corporation's main competitors?
Broad incumbents on record are Grab Financial Group and OCBC Bank. Direct peers are Akulaku, Funding Societies, Atome Financial, Validus Capital and Kredivo. Emerging players are LenddoEFL and Advance.AI. MoneyLion is listed as a regional player.
Does Capital C Corporation have an API?
No public API is recorded for Capital C Corporation.
What industry is Capital C Corporation in?
Capital C Corporation's product category is Alternative Lending. Its primary akta.pro industry code is FSAGAJAA, SME Lending & Working Capital Platforms, with a secondary code of FSANADAI, Middle-Market Lending. Its NAICS code is 52222 and its SIC code is 6153.